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description=How Tru Earth Got Started It became clear that just like each of us, many people want to make better consumer choices to help the environment, but simply don’t know how to. ;

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save the planet save the planet log in save the planet you found it an opportunity to help save the planet thanks for visiting infobarrel over the last thirteen years it has been a place where writers could share their stories with the world it was a great part of our journey and it has taught us about the power we can have when we bring community together towards a common goal we ve decided to take a stand in the plastic crisis and are devoting all our attention to our new project and we d love for you to join us introducing the tru earth movement tru earth has a goal of eliminating plastic waste from consumer goods in the home we believe tiny hinged swing big doors and when millions of people band together and commit to making small changes when combined we can make massive impact tru earth s goal is to provide our community with products that make it easy to make small changes products that are easy to use effective and eco friendly tru earth started out with our famous laundry detergent strip and has since started producing a multi surface cleaner dryer balls and a number of other plastic free eco friendly products try tru earth today free shipping how tru earth got started when ryan and his wife kathleen were expecting their third child ryan would wake up pour his 4 year old son and 3 year old daughter a glass of milk and watch youtube kids videos with them as most kids do they loved watching shows about toys ryan loved his morning routine with the kids but he got upset by the crazy amounts of plastic waste in the shows they watched in one popular toy show it almost seemed the family was promoting this waste a kid would open a treasure chest made of plastic wrapped in plastic with an egg carton of plastic sitting on top underneath the toy was more plastic with 20 little parts wrapped in plastic this is insane ryan thought ryan wasn t a hardcore environmentalist by any stretch but he cared about the world and his kids futures he thought there s got to be something we can do this plastic is just about convenience but what if there s a way to make sustainable packaging convenient ryan called up his good friend brad a serial entrepreneur recently brad told him about an extended family member with a patent on laundry detergent that was supposed to be eco friendly but brad didn t really get it if it s so eco friendly how the heck does it get my clothes clean brad had grown up in an eco conscious household but couldn t understand how an entire jug of laundry detergent fit in packaging the size of an iphone but when ryan called him up he decided to actually try the product for himself instead of dismissing it brad ryan and ryan s childhood friend kevin each tried the laundry strips all three of them concluded the same thing this stuff actually works that s when we decided to become a team but first we wanted to test our idea to see if anyone else loved the laundry strips as much as we did kevin set up a small webpage ryan wrote about his experience with the product on that page and we put it out to market we determined that 150 subscription orders in the first 30 days would be enough to take this seriously and invest our resources into growing a company at the end of 30 days we had 1 500 new subscribers it became clear that just like each of us many people want to make better consumer choices to help the environment but simply don t know how to many also feel skeptical about environmental products but would buy them if they actually work because of these two desires from the people our company was born within 12 months we serve 60 000 people in 40 countries and the planet our values simplicity we believe little hinges swing big doors and small actions add up to big changes we re not perfect and we re not asking anyone else to be empowered we all have the power to choose we create products that empower people to choose sustainability without compromising convenience integrity as our company grows we will keep the close sense of family that we started with we will never compromise our values or cut corners to reduce costs we will not shortchange the environment to make a profit we will be transparent about production and ingredients we will never shame anyone or make people feel bad about their choices we will simply work to provide eco friendly products that work meet our 3 co founders ryan mckenzie co founder i live in british columbia with my beautiful wife and our three kids my love for our kids and worry about their future woke up my eco conscious side before i co founded tru earth i had a subscription box company i run an adventure club with brad and kevin that helps families around north america get off their screens and spend more time together outdoors i believe the small decisions we make today can make a big difference for the future generations brad liski co founder i live in british columbia with my two awesome kids and my loving and ever supportive wife this is my 26th company and it s the first and only one that wakes up in the morning excited to make a difference i am leading a team of people that i can look them in the eye and say hey we re changing something we re not just offering people something to buy we re actually making a difference in the past decade i ve become more awake to our current reality and this is the only thing that has resonated with all the lessons i ve learned as a business owner i have one clear vision now kevin hinton co founder my amazing wife and i make our home in beautiful british columbia we love to take our two boys up to our off the grid family cabin throughout the summer and appreciate nature at its finest the need to keep our planet blue green and full of life for future generations is never more apparent than when we are there i m that guy who loves all things tech and would love to help colonize mars in my spare time i m working on a machine that can pull co2 out of the air and convert it into something usable i am obsessed with innovation that will improve our quality of life on this beautiful planet ryan is one of my best childhood friends what dave asprey ceo of bulletproof says about tru earth eco strips tru earth makes a laundry detergent that s good for your skin and good for the environment this is right in line with the bulletproof philosophy if you have to do your laundry you might as well do it in a way that saves you time and space there are 30 billion loads of laundry done each year if everyone switched to eco strips we could eliminate 1 billion plastic jugs and save truck fuel and co2 equivalent to taking 27 million cars off the road a day or planting 9 million new trees taking care of the environment by making small decisions that work just as well as or better than what you did before that is how we get there you don t have to sacrifice for that you re actually going to find that you like this stuff it s a neat little hack it saves time it saves space it s all good dave asprey bulletproof ceo and a former skeptic sam wigness says to be honest i doubted a 2 x 4 strip that weighs under 3 grams would get the job done but a half hour later i was pleasantly surprised to find a fresh smelling clean load of laundry in my washer better still my khakis were mud free and ready to fight another day the fresh linen scent even passed my wife s smell test who knew laundry could be exciting sam wigness author at emeraldology your guide to earth friendly living want to try tru earth eco strips for yourself try tru earth today copyright infobarrel all rights reserved 3210 st johns st port moody bc canada v3h 2c9 1 888 536 4211 0 23s index 0 17s page done 0 23s