If you are not sure if the website you would like to visit is secure, you can verify it here. Enter the website address of the page and see parts of its content and the thumbnail images on this site. None (if any) dangerous scripts on the referenced page will be executed. Additionally, if the selected site contains subpages, you can verify it (review) in batches containing 5 pages.
favicon.ico: www.cobalt.io - Cobalt: Offensive Security Ser.

site address: cobalt.io redirected to: www.cobalt.io

site title: Cobalt: Offensive Security Services

Our opinion (on Thursday 28 March 2024 8:02:33 GMT):

GREEN status (no comments) - no comments
After content analysis of this website we propose the following hashtags:


Proceed to the page?Powered by: Very Tiny URL Shortener at http://vturl.net VeryTinyURL

Meta tags:
description=Modernize traditional offensive security with global talent and a SaaS platform to deliver better security - from the team that innovated pentest via Pentest as a Service (PtaaS).;

Headings (most frequently used words):

security, application, to, testing, pentesting, cobalt, offensive, title, for, risk, service, is, this, your, dynamic, dast, and, review, cloud, teaming, continuously, monitor, web, on, vulnerabilities, at, scale, with, applications, get, the, better, end, platform, ready, configuration, maroulis, of, pentest, state, steven, wallace, chris, report, eric, galis, chuck, kesler, shift, offsec, talent, ecosystem, multi, 2023, code, assessment, social, purple, engineering, red, class, modeling, threat, secure, digital, device, hardening, iot, images, using, attacks, injection, prompt, modal, network, operate, world, latest, single, count, innovators, leading, level, up, in, thinking, path, optimal, faster, built, purpose, comprehensive, surface, attack, across, securely, innovate, unified, efficiency, agility, accommodate, drive, reduce, fearlessly, awards, tomorrow, today, business, protect, growth, resources, analytics, expand, seamlessly, quickly, remediate, identify, model, pricing, demand, scalable, started,

Text of the page (most frequently used words):
#security (89), and (67), your (46), the (44), #cobalt (29), #with (29), #explore (24), #testing (22), platform (22), #offensive (20), #application (19), for (16), you (16), #risk (15), get (14), from (14), pentesting (14), network (13), secure (13), pentest (13), attack (11), cloud (11), #device (10), more (9), #service (9), across (9), brand (8), experts (8), benefits (8), our (8), resources (8), data (8), teams (8), stories (8), community (7), into (7), that (7), findings (7), remediation (7), surface (7), services (7), report (7), scale (7), management (7), can (6), demand (6), dast (6), customer (6), program (6), able (6), business (6), team (6), started (6), time (6), dynamic (6), about (6), protection (6), development (6), this (6), ptaas (6), need (5), review (5), safeguard (5), vulnerabilities (5), compliance (5), access (5), read (5), insights (5), information (5), faster (5), model (5), them (5), real (5), are (5), comprehensive (5), protect (5), modern (5), pricing (5), events (4), blog (4), quickly (4), threat (4), vetted (4), threats (4), red (4), code (4), applications (4), shift (4), offsec (4), teaming (4), process (4), including (4), test (4), engineering (4), download (4), identify (4), featured (4), reputation (3), login (3), hardening (3), iot (3), what (3), speed (3), effectively (3), contact (3), analytics (3), needs (3), devices (3), devops (3), pentesters (3), efficiency (3), partner (3), manage (3), integrate (3), efficiently (3), subtitle (3), title (3), here (3), continuously (3), goes (3), content (3), down (3), continuous (3), perspective (3), optimize (3), forward (3), cybersecurity (3), systems (3), integrations (3), some (3), automate (3), webinars (3), when (3), approach (3), infrastructure (3), most (3), scanning (3), see (3), leadership (3), core (3), careers (3), securely (3), address (3), proven (3), leaders (3), partners (3), latest (3), make (3), requirements (3), without (3), modeling (3), skilled (3), ensure (3), digital (3), connect (3), resource (3), library (3), future (3), 2024 (3), use (3), social (3), workflows (3), minimize (3), needed (2), they (2), credit (2), straight (2), flexible (2), single (2), pentests (2), apps (2), flexibly (2), between (2), customers (2), slowing (2), assessing (2), collaboration (2), start (2), planning (2), was (2), solutions (2), towards (2), proactive (2), press (2), projects (2), credits (2), plan (2), based (2), because (2), radar (2), experience (2), member (2), controls (2), enhance (2), main (2), agility (2), develop (2), provides (2), trusted (2), who (2), talent (2), end (2), confidently (2), monitor (2), web (2), infosec (2), podcast (2), thought (2), provoking (2), topics (2), developers (2), rethinking (2), gigaom (2), deploy (2), breaches (2), news (2), analyze (2), scalable (2), grow (2), assess (2), goal (2), minds (2), steps (2), defenses (2), simulated (2), sdlc (2), insight (2), native (2), driving (2), reimagine (2), mission (2), matters (2), all (2), communication (2), source (2), redefine (2), help (2), ecosystem (2), where (2), automated (2), over (2), find (2), makes (2), through (2), take (2), while (2), actionable (2), today (2), being (2), better (2), remediate (2), efficient (2), ready (2), accelerate (2), expand (2), technology (2), surfaces (2), built (2), purpose (2), penetration (2), guidance (2), testers (2), tests (2), whatever (2), entire (2), unique (2), officer (2), chief (2), privacy (2), trust (2), resilience (2), schedule (2), empower (2), exactly (2), mitigate, current, soc, resistant, hipaa, dss, innovation, gaining, enables, integrity, response, visibility, pci, workforce, challenges, robust, improvements, adapt, demands, regulatory, diverse, leaks, potential, points, pool, respond, efforts, swiftly, weak, unprecedented, compliant, aws, pinpoint, gcp, azure, weaknesses, gain, multiple, recommendations, assessment, managing, configuration, anticipate, might, cyber, repeatable, action, operations, sensitive, view, point, attacker, continuity, centralized, purple, quick, happen, 27001, iso, same, gdpr, kesler, precisely, images, multi, modal, prompt, injection, attacks, using, state, level, 2023, learn, strategies, organizations, innovate, fearlessly, awards, further, wiki, not, sell, settings, terms, center, vulnerability, product, pioneers, documentation, helpful, links, company, demo, combination, saas, operate, takes, addressing, gets, issues, catch, drive, cycle, increasing, focused, turn, ongoing, thinking, class, world, align, scarcity, before, risks, let, count, innovators, leading, smarter, ease, greater, expanding, than, powerful, expert, complex, combat, reduce, approaches, traditional, stay, itsm, radio, system, important, path, gravitated, really, interact, against, discuss, cycles, came, wallace, chris, vonage, engineer, liaison, could, fix, people, ceo, intuitive, initiate, give, maroulis, steven, jarvis, founder, happening, power, additional, buy, well, finding, working, were, bring, slack, directed, big, been, engage, there, relay, which, individual, beyond, triaging, improvement, execute, launch, old, repeatability, scalability, pendo, immediately, hire, much, have, don, draw, readily, has, tap, cengage, sets, skill, variety, benefit, one, galis, eric, advanced, firmware, wizard, expertise, human, bringing, tedious, gives, reports, self, simplify, scope, easily, api, worldwide, aligned, via, internal, broader, optimal, kick, tools, hardware, vulnerable, aren, tomorrow, sure, unified, range, fresh, chuck, organizational, task, due, streamline, diligence, complete, off, push, understanding, driven, visual, reducing, how, collaborate, directly, dashboards, leverage, drill, easier, consumption, simplified, tackling, instant, engagements, centralize, growth, accommodate, automatically, right, asset, trends, progress, historical, specific, momentum, efficacy, details, fit, increase, status, seamlessly, pertinent, any, assets, sitemap,


Text of the page (random words):
cobalt offensive security services dast continuously monitor web applications for vulnerabilities at scale with cobalt dynamic application security testing dast explore benefits platform cobalt platform modern offensive security platform dynamic application security testing automated application security scanning pricing explore the flexible cobalt credit model services application security secure your apps without slowing down development application pentest secure code review threat modeling network security protect systems and data with offensive security network pentest red teaming cloud security secure your cloud infrastructure brand protection safeguard your reputation digital risk management social engineering device security secure your devices from threats device hardening iot testing solutions ptaas on demand pentesting as a service pentest program management optimize pentesting with proven management goal based pentest simulated attack to test your security defenses secure sdlc develop securely and deploy confidently offensive security program minimize risk efficiently and effectively for it information security teams explore the benefits of an offensive security platform for devops teams explore the benefits of continuous security testing compliance comprehensive pentesting for compliance about about us who we are leadership the minds driving our mission forward cobalt core community of skilled vetted security experts partners explore cobalt s partner network customers real customer stories straight from the source press read the latest news at cobalt careers redefine and reimagine modern offensive security contact us connect with a team member gigaom radar report featured download resources resource library rethinking offensive security blog insights from security leaders pentesters and developers events webinars explore thought provoking security topics infosec podcast explore the stories of cybersecurity experts the offsec shift report 2024 featured download login get started explore benefits platform cobalt platform modern offensive security platform dynamic application security testing automated application security scanning pricing explore the flexible cobalt credit model services application security secure your apps without slowing down development application pentest secure code review threat modeling network security protect systems and data with offensive security network pentest red teaming cloud security secure your cloud infrastructure brand protection safeguard your reputation digital risk management social engineering device security secure your devices from threats device hardening iot testing solutions ptaas on demand pentesting as a service pentest program management optimize pentesting with proven management goal based pentest simulated attack to test your security defenses secure sdlc develop securely and deploy confidently offensive security program minimize risk efficiently and effectively for it information security teams explore the benefits of an offensive security platform for devops teams explore the benefits of continuous security testing compliance comprehensive pentesting for compliance about about us who we are leadership the minds driving our mission forward cobalt core community of skilled vetted security experts partners explore cobalt s partner network customers real customer stories straight from the source press read the latest news at cobalt careers redefine and reimagine modern offensive security contact us connect with a team member gigaom radar report featured download resources resource library rethinking offensive security blog insights from security leaders pentesters and developers events webinars explore thought provoking security topics infosec podcast explore the stories of cybersecurity experts the offsec shift report 2024 featured download login get started dast continuously monitor web applications for vulnerabilities at scale with cobalt dynamic application security testing dast explore benefits operate fearlessly innovate securely identify risks faster and scale offensive security across your entire attack surface with a community of trusted security experts that takes pentest as a service ptaas further get started leading innovators count on cobalt end to end security testing across your attack surface combat risk in real time with proactive security testing from the leaders in pentest as a service ptaas scale your security team with on demand access to expert talent our powerful platform and proven experience let you test security controls across your attack surfaces with greater ease and efficiency it s the testing approach you need to remediate smarter get started reduce security risk catch issues before they turn into breaches cobalt provides 2 6x faster time to report than traditional pentesting approaches drive agility stay focused on what matters most for your business cobalt gets you to remediation 50 faster increasing cycle efficiency get world class talent cobalt provides access to a diverse pool of trusted experts precisely when you need them addressing scarcity of skilled security resources comprehensive offensive security enhance your agility and accelerate innovation by gaining real risk insights with on demand security resources cobalt enables a scalable response and risk remediation without the need to expand your workforce with our comprehensive approach you can address current challenges and adapt for future demands see offensive security services application security network security cloud security brand protection device security application security application pentesting service secure code review threat modeling dynamic application security testing dast safeguard your applications from secure code review and pentesting to dynamic application scanning we help you ensure your applications are compliant robust and threat resistant explore application security network security network pentesting service red teaming purple teaming protect your network from cyber threats pinpoint vulnerabilities assess risk and enhance your security operations to safeguard sensitive data and ensure business continuity explore network security cloud security cloud pentesting service cloud configuration review manage security controls across all of your cloud services including aws gcp or azure quickly identify vulnerabilities and weaknesses gain insights and get actionable recommendations for remediation to minimize risk explore cloud security brand protection digital risk assessment social engineering safeguard your brand reputation by assessing risk from an attacker s point of view anticipate where breaches might happen and swiftly respond to potential data leaks to protect your brand integrity explore brand protection device security device hardening iot ecosystem pentest make sure your devices aren t a vulnerable attack surface from hardware to firmware to radio communication vulnerabilities we help you identify weak points across your device ecosystem explore device security a purpose built platform for better security integrate automate analyze grow integrate a single unified platform scale your pentest program and effectively manage data across workflows with technology integrations streamline communication and task management between security and development teams through native integrations with itsm devops and collaboration tools get a complete perspective of all security testing findings across your attack surface explore platform automate optimal efficiency automate tedious steps in the testing process while bringing in human insight and perspective where it matters most start testing faster and simplify planning for future testing needs easily plan scope and schedule tests in the self service wizard access findings reports and remediation guidance in the platform on demand automatically push findings or kick off remediation workflows into your internal systems via native integrations and the cobalt api explore platform analyze ready analytics increase program efficacy and optimize forward momentum with insight into historical progress and trends use visual insights to drill down into comprehensive details about your assets findings and events including any pertinent remediation steps and status leverage data driven dashboards to continuously assess how you are reducing risk across your attack surface over time explore platform grow a scalable on demand pricing model whatever security testing projects you re tackling our simplified consumption model makes them easier to manage centralize planning testing collaboration and remediation between security and development teams in a single platform experience flexibly plan and initiate testing projects with credits that can be directed towards pentests proactive security testing advanced cybersecurity services and more explore pricing steven maroulis founder and ceo at jarvis analytics when it came to pentesting and assessing our system against threats we really gravitated towards the pentesting as a service model because it was important that my team could login and see exactly what was happening what testers were working on and finding as well being able to flexibly buy additional credits as needed customer stories chris wallace security liaison engineer at vonage one main benefit is the variety of skill sets that you re able to tap into because cobalt has a community of pentesters that you can readily draw from we don t have to hire more red team people we can bring them on as needed customer stories eric galis chief information security officer at cengage the main benefits that we get from cobalt are speed scalability and repeatability we re able to quickly launch and execute pentests and beyond that we re able to see individual findings in real time and relay them to the engineering team so they can start triaging immediately customer stories chuck kesler chief information security officer at pendo being able to interact with findings in the platform and discuss them through slack makes for a much more efficient process we ve been able to get into it and engage with the findings there which is a big improvement on the old process customer stories the faster path to better security speed scale resilience speed identify and remediate risk quickly the cobalt platform is purpose built for continuous security engagements our understanding of attack surfaces and intuitive technology platform give you the power to get started quickly and accelerate find to fix cycles get instant access to dast application penetration testing network penetration testing and more collaborate directly with testers so you can get exactly the information you need and integrate actionable guidance into your workflows more efficiently scale seamlessly expand resources to accommodate growth cobalt gives you access to a worldwide community of vetted experts aligned with the unique needs of your business whatever the asset or your specific requirements we find the right fit for your business get fresh perspective and broader expertise when you need it address a range of requirements and organizational needs including compliance due diligence and security resilience protect your business today and tomorrow mitigate future risk secure your infrastructure and make the most of your resources with a centralized approach empower your security and development teams to take quick action with unprecedented visibility and make improvements over time with ongoing test data and analytics use cobalt to ensure an efficient repeatable process while managing multiple tests at the same time align your security efforts with the regulatory requirements of your business including pci dss hipaa soc 2 iso 27001 gdpr and more the latest thinking in offensive security resources offsec shift learn the strategies organizations take today to address an expanding and complex attack surface with the offsec shift report from cobalt read more resources state of pentesting report 2023 read more blog multi modal prompt injection attacks using images read more awards get started ready to up level your offensive security empower your security and development teams with cobalt s unique combination of a modern saas platform and our community of vetted security experts trust the pioneers of ptaas as your offensive security partner across your entire attack surface connect with cobalt schedule a demo contact platform cobalt platform offensive security ptaas pricing services application security application pentest network security cloud security brand protection device security company about leadership core community careers partners helpful links product documentation resource library blog events webinars vulnerability wiki trust center this is a title this is a subtitle some content goes here this is a title this is a subtitle some content goes here this is a title this is a subtitle some content goes here 2024 cobalt terms of use privacy your privacy settings do not sell my data sitemap
Images from subpage: "www.cobalt.io/blog/multi-modal-prompt-injection-attacks-usin... " Verify
Images from subpage: "www.cobalt.io/offensive-security" Verify
Images from subpage: "www.cobalt.io/vulnerability-wiki" Verify
Images from subpage: "www.cobalt.io/trust-center" Verify
Images from subpage: "www.cobalt.io/terms" Verify

Verified site has: 65 subpage(s). Do you want to verify them? Verify pages:

1-5 6-10 11-15 16-20 21-25 26-30 31-35 36-40 41-45 46-50
51-55 56-60 61-65


Top 50 hastags from of all verified websites.

Recently checked links (by ScreenShot) on WebLinkPedia.

Screenshot of the main domain: popshop.co.inScreenshot of the main domain: smartbeyoglu.comScreenshot of the main domain: bobrahakl.rajce.idnes.czScreenshot of the main domain: hotel-carlton-bilbao.ibooked.cnScreenshot of the main domain: gocovid-19.orgScreenshot of the main domain: histans.comScreenshot of the main domain: 5gradar.comScreenshot of the main domain: rowanaimn00011.thelateblog.comScreenshot of the main domain: vanhiengia.wordpress.comScreenshot of the main domain: tccb.hlu.edu.vnScreenshot of the main domain: sportsexpo.comScreenshot of the main domain: overlijdensrisicoverzekering.bestelinks.nl.jouwpagina.nlScreenshot of the main domain: qlook.co.jpScreenshot of the main domain: uccb.com.cnScreenshot of the main domain: cbdhash68720.targetblogs.comScreenshot of the main domain: brend-beton.byScreenshot of the main domain: devnettokyo.jpScreenshot of the main domain: sona.co.jpScreenshot of the main domain: nakedcapitalism.comScreenshot of the main domain: mamanenjoy.comScreenshot of the main domain: scholia.toolforge.orgScreenshot of the main domain: madziaikamil.showup-tv.comScreenshot of the main domain: trilliumtransit.comScreenshot of the main domain: buildersdiscount.netScreenshot of the main domain: sadyba-darka-tovstolug.hotelmix.bgScreenshot of the main domain: 666movies.comScreenshot of the main domain: lxxzyy.netScreenshot of the main domain: 86314200982.aepiot.roScreenshot of the main domain: hanyang.haogongzhang.comScreenshot of the main domain: deercrestclub.comScreenshot of the main domain: liquorshed.comScreenshot of the main domain: farab-zist.comScreenshot of the main domain: mymensingh.gov.bdScreenshot of the main domain: eibbuy.comScreenshot of the main domain: 3dcg.tvbok.comScreenshot of the main domain: ziggo.nlScreenshot of the main domain: zorgzoeker.zilverenkruis.nlScreenshot of the main domain: astro.okis.ruScreenshot of the main domain: seo33.irScreenshot of the main domain: bl-flex.cn
Supplementary Information (add-on for SEO geeks)*- See more on header.verify-www.com

Header

HTTP/1.1 301 Moved Permanently
Date Thu, 28 Mar 2024 08:02:33 GMT
Transfer-Encoding chunked
Connection close
Cache-Control max-age=3600
Expires Thu, 28 Mar 2024 09:02:33 GMT
Location htt????/www.cobalt.io/
Vary Accept-Encoding
Server cloudflare
CF-RAY 86b6193ccda7228e-CDG
HTTP/1.1 200 OK
Date Thu, 28 Mar 2024 08:02:33 GMT
Content-Type text/html; charset=UTF-8
Transfer-Encoding chunked
Connection close
Cache-Control s-maxage=10800, max-age=0
ETag W/ b02354c01d4704871fb81ecba4b1e523
Last-Modified Wed, 27 Mar 2024 23:36:07 GMT
Link </hs/hsstatic/cos-i18n/static-1.53/bundles/project.js>; rel=preload; as=script
Strict-Transport-Security max-age=31536000
Content-Security-Policy upgrade-insecure-requests
Edge-Cache-Tag CT-155845844899,P-2689945,CW-128155060486,CW-153482232588,CW-153794110060,CW-158555804327,CW-158710106657,CW-61648894301,CW-61648894329,CW-61648894335,CW-61648894337,CW-61648894345,CW-61648894360,CW-61648894365,CW-61648894371,CW-61650962271,CW-64556426251,DB-5362827,E-148576940954,E-152570527790,E-152570527859,E-152571348787,E-158553656954,E-158710005172,E-61648894292,E-61648894376,E-61650962256,E-63656476501,E-63656476504,E-63656557187,E-63656557191,E-63656577959,E-63656656786,E-63656667657,E-63656711346,E-63656750153,E-63656838307,E-68574119347,E-68818137441,E-69949528887,PGS-ALL,SW-4,GC-158560345618,GC-158712406569,TS-61648894494
Referrer-Policy strict-origin-when-cross-origin
X-Content-Type-Options nosniff
X-Frame-Options sameorigin
X-HS-Cache-Config BrowserCache-5s-EdgeCache-180s
X-HS-Cache-Control s-maxage=10800, max-age=0
X-HS-CF-Cache-Status HIT
X-HS-Content-Id 155845844899
X-HS-Hub-Id 2689945
X-HS-Prerendered Wed, 27 Mar 2024 23:36:07 GMT
X-XSS-Protection 1; mode=block
Set-Cookie __cf_bm=1Gmh2M7Tb.8j3LDgtV8Au3MyQ14drw109vDhamTLo34-1711612953-1.0.1.1-IfMJlc1YE8e8MXBnB_rzux8JRXvvJRg3MasICWfCWkG1E0geJ1cCfOuDTQPdqAqyC19d7lzZmse6ZSC2N1AzYg; path=/; expires=Thu, 28-Mar-24 08:32:33 GMT; domain=.www.cobalt.io; HttpOnly; Secure; SameSite=None
Report-To endpoints :[ url : https:\/\/a.nel.cloudflare.com\/report\/v4?s=EQrNjuU3VbVQ0SBoGHJT3vf%2FCivx5wAw3m7WfMhF37OH6kzg0j%2BhlheEH0PzeBqmy9t5uiyO5ILw7VC%2B0ZXrGLqUl7B7wT4GPY3Tbpya%2BkUHL8dyNMcHWwVw0%2BPkdME%3D ], group : cf-nel , max_age :604800
NEL success_fraction :0.01, report_to : cf-nel , max_age :604800
Vary Accept-Encoding
Set-Cookie __cfruid=5aca6fce94073f3683173bc22508868eac950983-1711612953; path=/; domain=.www.cobalt.io; HttpOnly; Secure; SameSite=None
Server cloudflare
CF-RAY 86b6193deb9565cc-FRA
Content-Encoding gzip
alt-svc h3= :443 ; ma=86400

Meta Tags

title="Cobalt: Offensive Security Services"
charset="UTF-8"
name="description" content="Modernize traditional offensive security with global talent and a SaaS platform to deliver better security - from the team that innovated pentest via Pentest as a Service (PtaaS)."
name="viewport" content="width=device-width, initial-scale=1"
property="og:description" content="Modernize traditional offensive security with global talent and a SaaS platform to deliver better security - from the team that innovated pentest via Pentest as a Service (PtaaS)."
property="og:title" content="Cobalt: Offensive Security Services"
name="twitter:description" content="Modernize traditional offensive security with global talent and a SaaS platform to deliver better security - from the team that innovated pentest via Pentest as a Service (PtaaS)."
name="twitter:title" content="Cobalt: Offensive Security Services"
name="google-site-verification" content="sEfOdIsqIJ74hd8_JiWpOpUVDkvbA4DhGA_chrlRb9w"
property="og:image" content="htt????/www.cobalt.io/hubfs/OG%20-%201.png#keepProtocol"
property="og:image:width" content="1200"
property="og:image:height" content="630"
name="twitter:image" content="htt????/www.cobalt.io/hubfs/OG%20-%201.png#keepProtocol"
property="og:url" content="htt????/www.cobalt.io"
name="twitter:card" content="summary_large_image"
http-equiv="content-language" content="en"
name="generator" content="HubSpot"

Load Info

page size36439
load time (s)0.620835
redirect count1
speed download58693
server IP199.60.103.228
* all occurrences of the string "http://" have been changed to "htt???/"

SEO From Wikipedia, the free encyclopedia
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engines unpaid results—often referred to as `natural`, `organic`, or `earned` results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engines users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. and ADS Publishers From Wikipedia, the free encyclopedia
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or `ad` for short.
Commercial ads often seek to generate increased consumption of their products or services through `branding`, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful., wall of links.


If you want to put something else on this wall, write to us.