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welcome to edelman skip to main content global en global en africa en australia en belgium en brasil pt canada en canada fr china cn france fr germany de germany en hong kong en india en indonesia en ireland en italy it italy en japan jp korea kr latin america es malaysia en middle east en netherlands en spain es uk en global en africa en australia en belgium en brasil pt canada en canada fr china cn france fr germany de germany en hong kong en india en indonesia en ireland en italy it italy en japan jp korea kr latin america es malaysia en middle east en netherlands en spain es uk en about trust expertise work insights contact 2024 trust barometer fulltext search about edelman diversity equity and inclusion citizenship news awards offices careers explore roles contact edelman why trust edelman trust barometer edelman trust institute edelman trust management research archive featured special report tech sector 2024 edelman trust barometer toggle navigation about about edelman diversity equity and inclusion citizenship news awards offices trust why trust edelman trust barometer edelman trust institute edelman trust management research archive expertise work insights contact 2024 trust barometer locations global en global en africa en australia en belgium en brasil pt canada en canada fr china cn france fr germany de germany en hong kong en india en indonesia en ireland en italy it italy en japan jp korea kr latin america es malaysia en middle east en netherlands en spain es uk en global en africa en australia en belgium en brasil pt canada en canada fr china cn france fr germany de germany en hong kong en india en indonesia en ireland en italy it italy en japan jp korea kr latin america es malaysia en middle east en netherlands en spain es uk en innovation in peril explore the findings scroll down our work tazo the worlds first regenerative ad viatris korea listen to your pain sanofi scent of life dove canada keepthegrey dove thailand lethergrow hp indonesia street code the global fund fight for what counts astrazeneca up the antibodies vaseline see my skin xbox halo master piece klondike rest in peace choco taco hellmann s mayo nog petgugu the call of cats kfc hong kong brainwave bucket ebay wear em out ebay nike skateable box hp inkmaginary toys kfc mexico kfcero waster alexion a step in time haleon round table of health inclusivity astrazeneca lung story short ajinomoto co dinner with goop see all our work award agency dynasty of past 25 years edelman was recognized by prweek u s as the agency dynasty of the past 25 years richard edelman reflects on our journey and what s to come read more report 2024 edelman linkedin b2b thought leadership impact report edelman and linkedin collaborated on the sixth annual b2b thought leadership impact report to examine how thought leadership influences buying behaviors among b2b decision makers and c suite executives report edelman trust institute publication 2023 the world is attempting to navigate a period of rapid and often turbulent change at a time when the public s trust in leaders and societal institutions is unusually low research the ultimate playbook for digital marketers in 2024 edelman s team of social and digital experts have spent the past two months analyzing the landscape scouring the internet and stalking brand feeds to compile what best in class engagement will look like in 2024 learn more about edelman our climate commitments we believe climate change is the biggest crisis we face as a society addressing this challenge requires creative solutions unprecedented collaboration and innovation to drive positive change learn more product edelman trust management for more than 20 years edelman has been at the forefront of pioneering trust research around the world these insights have allowed us to identify early signals of changing tides learn more expertise gen z lab a dedicated consortium of 250 genzers around the globe poised and ready to help marketers and brand leaders 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