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help centre cookies on the ft we use cookies for a number of reasons such as keeping ft sites reliable and secure personalising content and ads providing social media features and to analyse how our sites are used open drawer menu financial times contact us financial times contact us financial times close drawer menu top sections home world show more world links world economy uk us china africa asia pacific emerging markets europe latin america middle east and africa uk show more uk links uk economy uk politics policy uk companies companies show more companies links energy financials health industrials media retail consumer technology telecoms transport markets show more markets links alphaville markets data capital markets commodities currencies equities fund management trading opinion show more opinion links columnists ft view the big read lex alphaville obituaries letters work careers show more work careers links business school rankings business education entrepreneurship recruitment business books life arts show more life arts links house home books food drink travel style arts film tv radio ft globetrotter personal finance show more personal finance links property mortgages investments pensions tax bankings savings ft recommends lex alphaville lunch with the ft video special reports news feed newsletters my ft portfolio today s paper subscribe sign in report an issue with your newspaper delivery experiencing delivery issues we re here to help experiencing delivery issues we re here to help report an issue how can we help you search our help centre search our help centre you can also browse the topics below browse topics contact us topics our subscription packages where can i see subscription pricing is there a student subscription what is the difference between a standard digital and premium digital subscription how do i subscribe is there a subscription for members of the academe or educators view all faqs manage your subscription how do i cancel my subscription can i change my ft subscription what should i do if i haven t received my newspaper delivery or there is another problem with my newspaper delivery what are your newspaper non publishing days how do i suspend my newspaper delivery view all faqs how to use ft com how do i tailor my ft com subscription how do i access the ft digital edition what are your commenting guidelines what is myft rss feed where can i find my customer reference number view all faqs our subscription packages where can i see subscription pricing is there a student subscription what is the difference between a standard digital and premium digital subscription how do i subscribe is there a subscription for members of the academe or educators view all faqs manage your subscription how do i cancel my subscription can i change my ft subscription what should i do if i haven t received my newspaper delivery or there is another problem with my newspaper delivery what are your newspaper non publishing days how do i suspend my newspaper delivery view all faqs how to use ft com how do i tailor my ft com subscription how do i access the ft digital edition what are your commenting guidelines what is myft rss feed where can i find my customer reference number view all faqs your location france need more help digital queries 800 0705 6477 opening hours mon sat 24 hours print queries 33 0 176 729 707 opening hours mon fri 9am 5pm cet calling from another country view all numbers need help chat with customer care now start chat useful links support help about us legal privacy terms conditions privacy cookies copyright services individual subscriptions group subscriptions republishing contracts tenders analysts research executive job search advertise with the ft follow the ft on twitter tools portfolio today s paper alerts hub lexicon mba rankings economic calendar newsletters currency converter ebooks more from the ft group markets data delayed by at least 15 minutes the financial times ltd 2024 ft and financial times are trademarks of the financial times ltd the financial times and its journalism are subject to a self regulation regime under the ft editorial code of practice
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    SEO From Wikipedia, the free encyclopedia
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engines unpaid results—often referred to as `natural`, `organic`, or `earned` results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engines users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. and ADS Publishers From Wikipedia, the free encyclopedia
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or `ad` for short.
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