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description= AppLovin empowers people to build businesses bigger than they ever imagined and grow them profitably. A platform built for builders who refuse to think small.;
author= Applovin;
keywords= about Axon, AppLovin, AI advertising platform, company information, advertising technology;
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applovin about us menu advertise arrow_drop_down monetize learn arrow_drop_down why mobile games arrow_drop_down book a call log in get started we grow businesses profitably applovin empowers people to build businesses bigger than they ever imagined great products win performance not pitches we invest in making the best possible advertising platform not in sales presentations built for any size business our customers don t need to be marketing experts if you have a great product applovin scales it the math has to work for every dollar an advertiser spends they have to make more on the other side and advertisers spend over 11b on our platform annually adam foroughi founder ceo of applovin we don t sell the belief that something worked we sell the actual fact that something worked and we can measure everything applovin was founded in 2012 by a handful of performance marketers with an 8 domain campaign over the past 14 years we ve built one of the largest advertising platforms in the world by doing one thing relentlessly well helping small businesses become big joystick early on we partnered with indie studios and helped them grow into 9 and 10 figure giants we grew the mobile gaming industry and applovin grew with it language today applovin powers the vast majority of major mobile games now we re doing for consumer brands what we did for indie game studios and we re just getting started what we ve accomplished arrow_back arrow_forward founded founded bootstrapped so we ve been focused on profitability from the beginning 2012 first 1m revenue first 1m revenue profitable within 8 months 1m month run rate turned down 600m turned down 600m turned down a 600m all cash acquisition offer to keep building 2015 studios acquired game studio acquisitions started buying game studios to train our models on first party data 2018 axon 1 0 goes live axon 1 0 goes live launched first axon machine learning model 2020 ipo d at 28b ipo d at 28b ipo d at a 28b valuation nasdaq app 2021 1b ebitda 1b ebitda generated 1b ebitda 2022 launched axon 2 0 launched axon 2 0 launched axon 2 0 accelerating revenue growth for us and our customers 2023 ecommerce pilot ecommerce pilot onboarded our first ecommerce clients to our ad platform 2024 all in on ads all in on ads sold portfolio of game studios to fully focus on our ad platform 2025 invite only launch invite only launch launched self service ad platform on a referral basis helping any business grow helping any business grow opened applovin ads to all advertisers 2026 want to join the team see open roles blog investors leadership advertise consumer brands gaming apps go to dashboard arrow_outward shopify app arrow_outward pixel helper arrow_outward book a strategy call arrow_outward monetize monetization go to dashboard arrow_outward learn resources support arrow_outward applovin ad experience mobile gaming inventory more products adjust arrow_outward wurl arrow_outward company about blog careers brand guidelines partner program arrow_outward investors arrow_outward language english 2026 applovin all rights reserved policy center terms of use publisher policies demand partner policies platform enforcement privacy your privacy choices cookies settings menu advertise arrow_drop_down monetize learn arrow_drop_down why mobile games arrow_drop_down book a call log in get started we grow businesses profitably applovin empowers people to build businesses bigger than they ever imagined great products win performance not pitches we invest in making the best possible advertising platform not in sales presentations built for any size business our customers don t need to be marketing experts if you have a great product applovin scales it the math has to work for every dollar an advertiser spends they have to make more on the other side and advertisers spend over 11b on our platform annually adam foroughi founder ceo of applovin we don t sell the belief that something worked we sell the actual fact that something worked and we can measure everything applovin was founded in 2012 by a handful of performance marketers with an 8 domain campaign over the past 14 years we ve built one of the largest advertising platforms in the world by doing one thing relentlessly well helping small businesses become big joystick early on we partnered with indie studios and helped them grow into 9 and 10 figure giants we grew the mobile gaming industry and applovin grew with it language today applovin powers the vast majority of major mobile games now we re doing for consumer brands what we did for indie game studios and we re just getting started what we ve accomplished arrow_back arrow_forward founded founded bootstrapped so we ve been focused on profitability from the beginning 2012 first 1m revenue first 1m revenue profitable within 8 months 1m month run rate turned down 600m turned down 600m turned down a 600m all cash acquisition offer to keep building 2015 studios acquired game studio acquisitions started buying game studios to train our models on first party data 2018 axon 1 0 goes live axon 1 0 goes live launched first axon machine learning model 2020 ipo d at 28b ipo d at 28b ipo d at a 28b valuation nasdaq app 2021 1b ebitda 1b ebitda generated 1b ebitda 2022 launched axon 2 0 launched axon 2 0 launched axon 2 0 accelerating revenue growth for us and our customers 2023 ecommerce pilot ecommerce pilot onboarded our first ecommerce clients to our ad platform 2024 all in on ads all in on ads sold portfolio of game studios to fully focus on our ad platform 2025 invite only launch invite only launch launched self service ad platform on a referral basis helping any business grow helping any business grow opened applovin ads to all advertisers 2026 want to join the team see open roles blog investors leadership advertise consumer brands gaming apps go to dashboard arrow_outward shopify app arrow_outward pixel helper arrow_outward book a strategy call arrow_outward monetize monetization go to dashboard arrow_outward learn resources support arrow_outward applovin ad experience mobile gaming inventory more products adjust arrow_outward wurl arrow_outward company about blog careers brand guidelines partner program arrow_outward investors arrow_outward language english 2026 applovin all rights reserved policy center terms of use publisher policies demand partner policies platform enforcement privacy your privacy choices cookies settings
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