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Text of the page (random words):
giant communications channel with less lines drawn separating the two our goal for the coming year is to think less about the separate world of pr social and digital and much more about the content we re producing and how it can best be spread across this entire communications spectrum we ve had too many conversations recently with people who are over contenting this means they create specific content for each channel and think ne er the twain shall meet well friends i m here to tell you that nowhere in the pr rule book does it say that content specifically written for the media can t also end up on your website or that great picture that you just posted to facebook no you shouldn t post it on your pinterest board too many people still don t understand that content is meant to be shared across all channels since no one is consuming every channel you are creating sorry for yelling you are making too much work for yourselves and more times than not you are diluting your brand and message instead of doing what you should be doing and keeping the message and imagery as tight and consistent as possible we are the content creators it is our job to extract that content from the source make it clear and consistent and then pitch post produce etc once you do that don t recreate the wheel just tailor that content to the platform and the audience isn t that what pr people are supposed to do comment please and happy holidays share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading 1 comment by jon newman on december 19 2012 permalink posted in uncategorized tagged content facebook media relations pinterest public relations spotify the hodges partnership posted by jon newman on december 19 2012 https jonnewman12 wordpress com 2012 12 19 we are the content creators it s not about the press news release by tony scida editor s note btw i always refer to it as news release the old tv guy in me jn this inside joke greets folks at thp s front door late last month the intersection of technology journalism and public relations was sent into a tizzy when a number of news sites fell for a phony press release posted to prweb in an apparent attempt to game the stock market while other postulate whether this is a nail in the coffin of pr journalism google news or all of the above and what s next i wanted to talk a bit about the document that got this whole mess started and how we think about them here at the hodges partnership the press release or news release if you prefer we certainly produce our share of press releases around here usually in close collaboration with our clients and they have their uses including securing approval from corporate legal departments satisfying federal regulations and highlighting basic facts about a company or campaign in fact we create enough press releases that we put a press release pun on our doorbell sign but at least for the way we practice pr the news release is not usually the center of our media relations strategy media relations stated as simply as possible is about helping journalists understand what our clients do so they can decide whether to write about them helping our clients hone their message or generate newsworthy content that supports their business goals in some cases a press release may be the right tactic to achieve those goals but more often it requires a pitch targeted to specific journalists if all goes well we help the journalist do their job and help our clients get their message out to the world and of course as important as media relations remains it is only one tactic in a company s public relations and social media programs share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading leave a comment by jon newman on december 11 2012 permalink posted in media relations public relations richmond the hodges partnership tagged journalism media relations news release press release public relations the hodges partnership posted by jon newman on december 11 2012 https jonnewman12 wordpress com 2012 12 11 its not about the press news release 10 tips for mastering your television skype interview editor s note cam is one of the hodges partnership s media relations superstars much of his recent work has been focused on international media for clients like childfund international this post is a result of his recent success jn by cameron mcpherson one of the neatest things about technology advances is how it lets news organizations connect with sources and experts more quickly with skype google and other video calling tools news networks like cnn and msnbc can get an expert on the air in a matter of minutes childfund s mark dasco does a skype interview with cnn international after last year s tsunami in the philippines a video interview via skype or google is much like a traditional studio interview there are some extra things to keep in mind though when we re coordinating skype interviews for clients here are some of the tips we share do not look at your screen you will look weird instead look at your computer s camera so it appears to viewers that you are looking at them put a bright sticker or another marker to draw your eyes to the camera know your talking points just because you re behind a computer and not in the studio does not mean you can cheat by including notes on your monitor this is broadcast television the big leagues if your eyes are reading from the screen it will look awkward to viewers turn off notifications remember how i told you to look at the camera turn off email and other desktop notifications that may pop up and distract you during your interview also silence cell phones to avoid unwanted background noise create a backdrop this sounds like common sense but if you re doing an interview from your office be sure to clean up it s also an opportunity to include organization signage in the background if you have a poster or sign with the organization s logo put it behind you practice don t wait until you re live on cnn to see how you look on the video feed practice with a friend or coworker to make sure you and your surroundings look top notch test lighting to make sure it s not too dark or bright it s also a chance to practice looking at the camera something that may not feel natural wardrobe the safest color to wear for television interviews is blue in general do not wear white black red or patterns and avoid colors that blend into the background headphones ideally you ll be able to hear the anchor without the use of headphones but have them around just in case use a pair of discreet white or black headphones if needed reduce background noise turn the television off not only will it create background noise but the short delay can distract interviewees additionally be aware of other outside sounds that could interfere closing your office door is always a good idea a professional skype username while it s unlikely your username will be displayed on the screen the producer will need to connect with you beforehand nothing takes away from an expert s credibility like barbiegirl99 i suggest a username with your full name and organization keep it on standby this is technology you re dealing with it will break when you need it most make sure you have someone around who can fix any issues that pop up producers will often call and do a sound check before broadcast to make sure the connection is solid feel free to ask any questions or concerns you may have at this time but remember you re an expert and you re going to do great do you have any tips for the perfect skype interview please share in the comments below share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading 1 comment by jon newman on december 6 2012 permalink posted in media relations public relations social media the hodges partnership tagged childfund international cnn interview media relations msnbc public relations skype the hodges partnership posted by jon newman on december 6 2012 https jonnewman12 wordpress com 2012 12 06 10 tips for mastering your television skype interview why do you like rva and why i love it by cameron mcpherson i really love richmond i ve called it home for the past 27 years as a fan dweller i enjoy being able to walk to restaurants parks and the ultimate richmond destination my friends porches the 8 minute drive to the hodges partnership is also a perk how people survive 45 minute commutes i will never know as a young professional our agency has some great perks flexible schedules a fun environment collaborative culture and other things like agency wide pizza and beer brainstorms and an annual baseball outing this year i went to my first orioles game which brings up another convenience richmond is so close to so much from mountains and beaches to other cities i m part of yrva a project team of about 30 young professionals that aims to survey other young professionals and college students on why they like richmond and how we can improve it we re organized by richmond s future a nonprofit think tank focused on the future of richmond results from the survey will be made public and will be shared with city leaders and hr professionals at companies around richmond help us figure out how we can make richmond a better place it only takes 15 minutes please take one of the surveys below young professionals http surveys sirresearch com s3 yrva richmond college students http surveys sirresearch com s3 yrvacollege non richmond college students http surveys sirresearch com s3 nonrichmondcolleges hopefully we ll hang out on a richmond porch one day editor s note there was also a great column in the t d yesterday from publisher tom silvestri click here to read share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading leave a comment by jon newman on november 19 2012 permalink posted in public relations richmond the hodges partnership tagged richmond richmond times dispatch richmond s future the hodges partnership tom silvestri yrva posted by jon newman on november 19 2012 https jonnewman12 wordpress com 2012 11 19 why do you like rva and why i love it to run or not to run by sean ryan as millions up and down the east coast and inland states continue to recover from superstorm sandy an iconic brand is under the microscope the new york city marathon is scheduled for sunday one week to the day when sandy proved an unruly guest that took lives knocked out power to millions and changed communities forever two days before the race the decision whether or not to cancel the nyc marathon is as heated as obama v romney on one hand there s the economic development reportedly as much as 340 million some years and clear message that the spirit that embodies the nyc marathon is what new yorkers need right now on the other it s way too early especially when many new yorkers particularly in staten island where the race begins are without power and even still searching for loved ones kyra oliver friend former client and the founder of richmond marketing firm oliver creative and sids awareness nonprofit the hayes foundation has been coaching a team of six new yorkers who raised more than 45 000 for the cj foundation for sids it will be her second nyc marathon she ran a speedy 3 20 01 in the 2009 edition honestly i have gone back and forth in my mind because i m an emotional person and i feel for these people here oliver said early friday morning from a cab in new york city the spirit of this city and the people that it s bringing to the city that enthusiasm and spirit is really important to helping these people they ve gone through so much she believes that pushing the race back a few weeks which she also would support would lead many runners to defer running until next year resulting in a loss of economic development that the city needs now oliver added that of the 47 000 original registrants about 40 000 are expected to run sunday regardless if the race is run on sunday it will be different new york is the race where you feel like a rock star the whole way oliver said typically the streets are lined at least five people deep if not more the only time you don t see spectators is when you re on the bridges i am concerned that it is going to be less than usual and that we may get some negative support from people in areas that need help sports have a way of bringing communities back together mike piazza and the mets 10 days after 9 11 the return of the nfl after 9 11 the saints return to the superdome this is a tougher call the race that means so much for runners all across the world including many new yorkers risks alienating the people that matter most people who have lost their homes memories and loved ones the prudent thing to do early this week would have been to postpone for at least a week now two days before the race with passionate runners arriving from all over the world it appears the race must go on we may have to wait until the finish line to see if the nyc marathon brand takes a big hit your thoughts please comment share this share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest more print opens in new window print share on reddit opens in new window reddit email a link to a friend opens in new window email like loading 1 comment by jon newman on november 2 2012 permalink posted in crisis communcations public relations sports marketing tagged new york city new york citymarathon nyc marathon sean ryan staten island posted by jon newman on november 2 2012 https jonnewman12 wordpress com 2012 11 02 to run or not to run and not or how mobile social and web are converging by sonali shetty of hodges digital strategies for a refresher on boolean algebra go here are mobile social and web three separate entities anymore not when you consider the following the number of smart phone users world wide just crossed the 1 billion mark in the u s approximately 87 percent use their phones to access the web and other apps 25 percent of whom primarily use their mobile devices to access the web more than half of facebook s 1 billion users access the platform throug...
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