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wp its supposed to have all the stuff that a social network should have and is expected to be completely out by december like i said blogging still has the potential to build communities in the case of lj i have always thought that they were for the constantly updating kind of blogger not the constantly upgrading kind let me clarify that since it might be misconstrued by upgrading i only meant the tendency to tweak around play with code even if you don t know s t about it in my case test out new platforms and finally get their own domain so the name fits as does the contest idea in the case of wp it s a great place to be once you re comfortable with blogging i ve even seen people start with wp and that starting up crowd will exist for sometime as more experienced bloggers move on there will be guys who discover blogging a community will actually be a great way to encourage stickiness coming back to lj s action points they are aiming at localisation translation and multilingual interfaces socialisation and integration accessible through many platforms the first one is quite important especially considering that orkut has made quite some strides in this area like i have said before i can t understand why orkut can t link with blogger for blogs friends communities hope lj s plans make them think about this okay now that ve you digested the lj news check this out linkedin has got india specific plans too they estimate the indian market potential to be about 20 million users to give you a perspective their current global base is 25 million users and india s share is 1 million they re looking at a few strategic players locally to help build their brand if you notice they already allow you to add contacts from rediff and indiatimes a tie up with a local brand would definitely be a win win imagine seeing a job on naukri and being able to recommend your friend for it with his linkedin profile link linkedin can have contextual listings provided from naukri s base and share revenues references are made easier with linkedin data and a job portal aggregator is not just the only kind of strategic alliance an entity like criticat for instance which lets you rate companies and share experiences would also be a great fit there are indeed tremendous possibilities which could result in increased transparency in at least the hr recruitment work culture part of the business until next time jobs ahead leave a comment leaps of faith posted in advertising brand india with tags aamir khan bigg boss positioning samsung strategy on august 11 2008 by manuscrypts the new samsung tvc starring aamir khan has been airing for sometime now and i m still trying to figure out exactly what it means i m okay with a brand aiming for the best and looking out for cutting edge technology but what s with the tagline next is what is that a question to me are you trying to keep me guessing when i see ak jump in the last scene of the tvc it is to me a leap of faith something which i might be willing to take when its nokia we re talking about but at this point in time samsung has yet to prove to me its technical superiority its aesthetic sense or any of the other parameters like value for money that i consider when i make a mobile purchase decision what samsung has successfully communicated to me with this tvc is that they themselves are not sure what s going to happen next and maybe i should wait sometime before i pick up a samsung handset when a brand reaches the zenith in whatever category it is in it is sometimes smart to ignore the 2 totally and start positioning itself to be beyond all the mundane new feature market share pricing strategy tactic that it might have resorted to in the past but how smart is it when you re a distant 3 in the market it makes me wonder if brands also should follow a tweaked version of maslow s hierarchy find out where they figure in the consumer s mind and design communication accordingly yes i agree that brand and people occupy multiple levels at the same time but at least there would be some method in the communication madness when i saw a next is the spirit of the olympics ad i couldn t help but remember this wonderful article i quote from it modern branding has evolved from its roots creating detailed guidelines for enforcing corporate logos it has become a sophisticated effort to define the compelling and differentiated value that an organization or product offers its customers and it aspires to create experiences of that value across all interactions it goes beyond design messaging websites and advertising it touches product development recruiting customer service sales and it drives and emanates from the very core of every business culture that s where these campaigns miss the mark they tell me who they are but not why i should care they provide an introduction but can t sustain the conversation and i don t have much attention for brands without substance i d have been less acerbic if i d seen at least a semblance of involving users in this entire positioning exercise a developer s community which takes feedback from users on what they want to see in the next samsung mobile model updating consumers on what they are working on building some interest around it and so on to be fair they have done something though the community link took me here tell you what here s a free idea go ahead and sponsor the second season of bigg boss the last season i always used to wonder next is what which takes me to another premise i thought a slightly more interesting one if brands were really gutsy they would do some product placement in bigg boss from paste soaps and shampoo washing soaps to real good chicken tea and coffee brands apparel brands exercise equipment veneta cucine kitchens every damn thing that we use in daily life could find its way there of course keeping in mind the rules of the show so no tv mobile etc yes mdh masala too in fact the contestants shouldn t be told in advance what the brands are so no rigging have competing brands also yummy what you get is a real chance of celebrity endorsement imagine rakhi sawant saying tide makes washing so easy that i wish i d more clothes ok cheesy but you get the idea but that requires absolute faith in the product and having the maturity to accept criticism and ensure you never make the mistake again we still have a long way to go before brands can handle reality television or reality meanwhile next is wat too who ve got an absolutely cool new design go check it out until next time wordpress has a next button too 8 comments linkin parks posted in internet with tags browzmi communities del icio us digg facebook feedly friendfeed httpfuse iglue mixx social media social median twitter on august 8 2008 by manuscrypts i ve been a fan of del icio us for a long time and was extremely happy with the plug in they d made for ff3 although this offers a perspective of people who don t bookmark i ve found the idea of a taggable online database that can be shared extremely valuable which is why the question of what del icio us 2 0 would offer was an intriguing one but i was quite disappointed with the url change to delicious com there was something cool about the earlier url but they have their reasons as has been well documented by another fan here so what did they say the improvements were you can hear it right from the horse s mouth here to summarise they have promised speed a faster and more social search and a new design hmm good but i think they could have done better because to me this is a maintenance job albeit a good one as a die hard fan i wanted something radical like facebook another favourite taking the pedal off social networking and putting it on conversation sparking off comparisons to twitter and friendfeed yes it has its detractors and they d say not many conversations seem to be happening there but hey only a small of my fb friends are on twitter its early days and i for one am getting responses to my status messages video uploads etc but meanwhile more than an fb progression path this user generated discontent has been sparked off by a couple of entities i happened to come across each of which could have been the lateral step that delicious could ve taken i ll start with social median its an online community where you can share links so well if you use twitter you d realise the number of link sharing that happens there well you can submit news to sm through twitter so in this age of noise you get like minded users to do collaborative filtering to help people with similar interests identify discover what to read view and it s not just people you can follow its topics too it is packed with features perhaps thanks to an extremely user feedback based alpha mode you can vote on the ranking of the keywords sources that are used to seed the networks and can rank topics based on how important they are to you in essence it allows you to customise how frequently you want to read about x topic and from y media source you can share the news you add find through mail and even twitter you can also add a bookmarklet to your toolbar and add news to sn as you browse a short term problem i see is the noise level since many people would want to be community makers first but the system will filter it in due course they re also planning to use the google social graph api in some pretty advanced ways while it seems closer to digg or mixx as a user to me its fundamentally a collection of links and shared interests and that s delicious premise meanwhile there s another one with the same idea though not as feature packed the other site i came across is httpfuse via pluggd in the idea here is to allow the community to build a set of fuses bookmarks links around a topic of interest their differentiation wrt digg delicious etc is clearly explained here while i agree with the explanation on digg i am not quite convinced on the delicious part maybe i need to explore more but one thing i ll grant and i ll use an example for this if i search for india in delicious i ll get links bookmarked by other people with all the tags they have used but when i do the same in httpfuse it shows me the subtopics under india and that s definitely better i d like a browser plug in though or did i miss it again a focus that delicious could ve tried out the last entity is browzmi a browser within a browser it not only allows real time collaborative browsing and bookmarking with comments but also has a chat functionality built in you can also clip photos from a site you re visiting and share only that all your actions are stored and can be viewed like any lifestreaming service unlike say yoono its not an extension and is actually quite a cute social browser which can be just another tab in your ff ie browser this is way lateral but no harm in imagining that said you are still my first bookmarking love delicious but the competition is getting hotter and you seem very absorbed in a linear way so please buck up i really wouldn t want to see you in this list you could at least have added image bookmarking you know meanwhile a couple of other things you should check out feedly an ff extension which brings google reader closer to home er homepage and this one iglue which reminded me of snap only reminded its not the same and left me very impressed with its potential until next time spread some link love leave a comment copy paste posted in advertising brand india internet with tags blinkmagic colgate long tail retail strategy viewzi on august 6 2008 by manuscrypts there was an interesting piece i read about the way cuil the new search engine i d written about earlier in that post the author compared cuil to toilet paper no offence meant because it has nothing to do with the engine s features it has more to do with how google as a search engine is so ingrained in your head that there is no thought process involved when you have to choose a search service much like the toilet paper decision so the lesson was that if you re challenging the market leader you need to have some really strong firepower and while that insight involved an online entity which provided a free service it also got me thinking on purchase decisions regarding low cost real items like say matchboxes or sometimes even toothpaste to justify the latter i don t make a decision before i go shopping we check out the stuff available at the retail outlet but within a set of brands we normally use and coincidentally i saw the latest online effort from colgate via their facebook app the facebook app is based on a game they have on the site kayak you can read a review of the effort here i will not get into checkbox marketing i ve been doing that for over a year now the earliest rant being this the site is connected via a contest with the tvc that s being aired currently which also advertises the site and stars bruna abdullah as for the contest if you win you have a chance to get fresh with bruna woo okay i made that up because i couldn t resist the maxfresh name connection but yes you do get a date with bruna someone s got the right intentions because this is not colgate s only attempt to rally the internet i chanced to see this sometime back via medianama i liked the dental expert touch and am happy for the efforts though i have a different perspective for example though maxfresh is a youth brand the primary benefit is dental care and a cool facebook app could very well be built on that parameter but yes while the net is definitely useful very few brands have learnt to use it to their advantage so what s the way forward for commodity brands one is to pretend that the internet doesn t exist and continue trying to shout the loudest and get the customer s attention two is to include digital in the marketing effort but as an adaptation of the print creative three is to devise a digital strategy that s in line with the overall brand strategy but not an adaptation i would love to see brands that take the last route because i see a great sync with the way social media is working what if brands go back to step 1 and start looking at the product isn t that where the differentiation can be brought in rather than from a communication that will stay in the consumer mind only till a louder one from the competitor or anyone else looking for the same consumer s mindshare comes along use the internet to gather insights from people who are interested in your brand create stories around the brand utilise those insights to make the product better to make variations and satisfy the niches that lie hidden in the long tail to make your communication more appealing that s what the internet allows you to do obviously each brand would have its own criteria of critical mass that even a niche should have for it to operate in that space but the good news is that we operate in india and sometimes 1 of this market would be the population of a country and while on india and retail would love some info...
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