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Text of the page (random words):
r than from a communication that will stay in the consumer mind only till a louder one from the competitor or anyone else looking for the same consumer s mindshare comes along use the internet to gather insights from people who are interested in your brand create stories around the brand utilise those insights to make the product better to make variations and satisfy the niches that lie hidden in the long tail to make your communication more appealing that s what the internet allows you to do obviously each brand would have its own criteria of critical mass that even a niche should have for it to operate in that space but the good news is that we operate in india and sometimes 1 of this market would be the population of a country and while on india and retail would love some info on what exactly these guys are doing blinkmagic everyone who i chatted with among those who attended the recent edition of proto only had good things to say about them meanwhile what happens when the commodity brand s variations start hitting the market obviously existing retail space cannot handle all of this and if the tail wags the dog it could have really bad results as al ries has observed here but where i disagree with the article is that the rampant flavour proliferation is a bad thing or is a reason to junk the long tail way of thinking i see it as a challenge that retail and brands need to address i m sure someone will find a way to tweak the traditional distributor dealer network to address the needs of the tail after all technology is definitely making its way into retail in a big way in india i wonder how internet brands will handle commoditisation when it happens to them i can already see it happening in a few areas will they need another media to help them out we started with a search engine so we ll end with one check out a new search engine i came across viewzi until next time be refreshingly original leave a comment microlives posted in india internet social networking with tags aol facebook lifeblob lifeinlines long tail social media strategy twitter on august 4 2008 by manuscrypts i read a few interesting news clips about aol today while one was about time warner thinking of splitting up and selling aol the other two were more interesting to me aol s acquisition of social thing a lifestreaming site and their introduction of buddy updates which lets you share and view your online activities with your buddies they have a fairly good list of services supported twitter youtube blogger rss feeds and that made me wonder on where exactly two other lifestreaming services i took for a spin around the weekend would fit in one is lifeblob and the other is lifeinlines i have to admit that i spent more time on the latter since i found the interface a bit more warm and easier to relate to i guess i was also influenced by ankur s blog where he explained the reason for starting lil and his taking time out to explain things to me the best part about lil is its almost exhaustive means of updating email gtalk sms voice or directly from the webpage very cool the user interface is also extremely friendly and it has layered privacy settings which helps you to define different settings for different friends thus retaining gradients of privacy within a social environment it also allows you to choose your moods and do a bit of location tagging in that sense a few years from now this is perhaps a great way to visualise what you were doing at 9pm on aug 4th 2008 it could be text with mood location or your own voice what i d love to see is more connection with my existing favourites twitter which they re working on an fb app yes again and a browser plugin that ll be later i asked about the last one because my twitaholism started after i discovered tweetr and soon after twitterfox lifeblob is more visual connects lifelines of people and allows tagging other people hmm like notes or tagging in photos in facebook as a rough comparison it also allows you to import photos from other photo sharing sites and allows imports from blogs too i quite liked the places and tags clouds on the homepage while both are lifestreaming services the approach is quite different and thanks to ui and features they are differentiated but i was looking at it from a user point of view okay my point of view since i believe in the long tail while twitter is always referred to as a microblogging service its fundamental question what are you doing makes it a lifestreaming service to me which people have used to communicate just about everything including having i also have a few blogs where my rants are in say large formats i have pretty active facebook and linkedin accounts in addition there is friendfeed which i have promised myself to explore the virtual worlds so how many microlives am i expected to have so you ll say oh you re back to saying consolidate but no that d be so predictable and boring remember the long tail i mentioned well so i forced myself to be a lil more objective before i made such sweeping rants and i realised that this is only the beginning of the social universe a big social bang if you will there are so many shiny objects out there and more are being made as we speak nothing is defined yet so spaces and uses and therefore users are still debatable in a country like japan facebook and myspace are yet to make a mark back home in india i have so many friends who just refuse to let go of orkut most people i come across have not experienced the magic of twitter perhaps i will even discover a long tail of my internet media usage a large amount of time for some services and smaller amounts for other services what i m trying to say is a very simple thing in between the blogs the social networking of facebook and the updates on twitter there are many worlds and many parallel worlds also the large players may not be able to provide great levels of service as they scale up a good note here albeit on real world entities and the my kind of service that many users want perhaps that s where the opportunity is for lifeblob and lifeinlines and others like them the threat of course is not being able to find that critical mass of users asap for they will ultimately hold the key to revenues until next time one life many moments ps my dear 2 0 readers do not be alarmed if you don t find a post tomorrow i ve reviewed my strategic long term intent for the site and the scalability that i can offer i ve always wanted to use those words basically means that while i won t lack the material to rant about i may not get the time to do it keeping that in mind i have decided to make it 3 posts a week monday wednesday and friday update 05 08 08 just read a very good case for lifestreaming 4 comments lose lose situation posted in india internet social networking with tags facebook hasbro mattel scrabble scrabulous social media transparency web 2 0 wordscraper on july 31 2008 by manuscrypts that i believe is what hasbro and scrabulous have gotten each other into in case you guys have been tardy and not playing scrabulous on facebook scrabulous a popular app on facebook modeled on scrabble the board game has had to remove its application from the us and canada for ip the intellectual property kind infringement and hasbro who hold th rights for north americsa has done enough successful pr to be seen as the evil corporate monster i hope mattel is listening as its case is awaiting resolution and will affect the rest of the world this is a worthwhile read on the finer legal points in this case in terms of the american copyright law i ve been an avid user of scrabulous and even joined the petition to help save scrabulous which has about 50 000 members i did that then on an emotional appeal level without getting it into the right and wrong the agarwala brothers who own the application had maintained that their intention was not to make money maybe it wasn t initially but later too funny considering that scrabulous at its peak had about half a million users and was generating 25000 per week from advertising funny also that they didn t just take the first payment agreement option that hasbro had proposed rumoured to be around 10 million all this triggered a few thoughts the makers of scrabulous would definitely have known that they were on slippery territory as far as ipr goes why did they have to do it yes they did the world a favour by recreating a favourite game and if having realised their error they accepted the hasbro offer all would have ended well but perhaps our democracy has also left us with a legacy of disregard for the law of forcing grays between right and wrong and turning a blind eye for me it also brought to light a not so great facet of the crowd driven transparency seeking web 2 0 the founder of the group i d mentioned earlier a 15 year old has collected a list of 1000 people who have promised never to buy a scrabble board if hasbro forced scrabulous to close down a guy who tried to start a discussion within the group on how hasbro was right got booed out of the place with an allegation that he worked for hasbro in some capacity there was a scare that hasbro s official app on facebook had been hacked hasbro might have acted in the most stupid manner possible on this issue but they were in the right so the question is in the crowd controlled world we keep forecasting if there s enough of a crowd that believes in a certain thing irrespective of whether its wrong unethical does it still get done mob justice isn t that the term it reminds me of india s democracy where technically the people rule but we all know how that s working so if the crowd controls the world who controls the crowd as for me i m out of the group help save scrabulous and have already started a game with a friend on this new application wordscraper from the makers of scrabulous it looks considerably different from scrabble but is as enjoyable as the original until next time with great power comes great responsibility ps pacman has been there before 3 comments mark up pricing posted in brand social networking with tags facebook facebook connect myspace strategy on july 30 2008 by manuscrypts it s been just over a month since facebook wrested the 1 position from myspace in terms of unique visitors to the site that s in spite of being only about half of myspace in terms of traffic and having to deal with orkut in india brazil etc this plus the fact that facebook s international strategy of providing the same networking tool in other countries the only occassional concession being language is working better than myspace s game of communities based on local culture in each country check this out in in india s case made me do a double take when i read an article recently on how facebook should seriously consider selling out now while there have been debates about ms valuing it at 15 billion and i d side with those who say that its a tag on the higher side i really couldn t agree on the selling off idea the basic premise of the argument is that once the high school and college kids the audience driving facebook s exponential growth grow up they ll find better toys and shiny objects to play with and will forget facebook i d have agreed with that but or a few factors for starters the way facebook is adapting i d written about the new design earlier and how facebook had kind of ditched the old social networking premise and quickly changed to a friendfeed twitter premise of conversations that kind of flexibility combined with the kind of apps that keep me engaged should help facebook remain relevant what for example prevents them from doing a second life twist if virtual worlds suddenly became an even bigger rage the traffic and the apps i d think have a strong correlation which benefits facebook the more people use the site the more developers would want to build apps there another factor is that it still has miles to grow it s only 2 in the us and in markets like india where the internet itself hasn t reached its potential the kind of activity we re seeing now is not even the tip of the the berg and what s the investment unlike myspace which has an office for india ops facebook just invests in mark zuckerberg s flight tickets for his rare visits its an interesting read lol the third factor is facebook connect which will allow the portability of our social identity on it a crude indicator of its impact would be how you can comment on this post and it would link to your facebook profile it means that facebook knows and can keep track of the real you even outside the walled garden it used to be and that imho combined with the ms association which keeps getting deeper will really enable it to challenge google and its plans for world domination and though i was mildly irritated by their inclination towards the boss build operate sell stake way i remain a huge facebook fan as the tags on your right would prove and still believe that facebook s biggest success is that at a basic level it allows me to connect with people on the multiple interest points that i share with them from bollywood to f1 and quite a few others and after they re done with sending me virtual beers and throwing sheep at me we can really sit down and have some great interactions on things we are interested in until next time break the walls down leave a comment comic trip posted in brand india internet with tags ack media amar chitra katha tinkle virgin comics on july 29 2008 by manuscrypts towards the end of last year there was some frenetic activity in the indian comic space since amar chitra katha and tinkle are among the wonderful things that are an intrinsic part of my childhood memories i thought a post on the same has been due for a long time now and the news that chandamama has launched language versions was a good trigger chandamama had done a relaunch of the site sometime in december last year i remember this interview from around that time when the ceo spoke about the different platforms they were targeting print radio mobiles movies television and online i think it was around the same time that ack media picked up the controlling stake in amar chitra katha and tinkle i thought tinkle s site was a fine effort where kids can create avatars play games solve puzzles and crosswords exchange cards they even have a reward scheme for these activities which can be redeemed at the tinkle bazaar while on that i d rate chandamama s website efforts fairly lower than that of tinkle but i m sure they will improve ack media has also acquired karadi tales which has some very good audio video content i believe that both have a very strong future where exactly does virgin comics fit into all this meanwhile these brands are a part of every current late 20 late 30 year old s childhood they have a massive equity and trust factor among this generation what i am intrigued by however is how the communication for such brands will work who are the real target audience h...
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