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l marketing i appreciate the blatant admission that any non profit political front group or government sponsored anti tobacco education campaign is effectively worthless hypothetically of course now before you go being overly concerned about the children everyone knows it is illegal for anyone under 21 to purchase these products the best part it s a hypothetical conclusion i ve provided a space for you to hit your head on below try not to hurt yourselves and you re welcome did i mention this was an online cross sectional survey based on 12 mock photographs showing hypothetical advertising with 5 326 u s participants aged 13 24 you can hit your head again i ll wait now being the pragmatic soul cough that i am i already know in 2018 i discussed direct marketing and subliminal messaging here in 2020 dr gardner covered it extensively here the paradox of prevention subliminal messaging public health has a curious way of circling back on itself the harder it tries to stop something the more it sometimes teaches people how to do it the phenomenon isn t new just rarely admitted but in the case of vaping the paradox has been televised hashtagged and powerpointed into full view with government authorization haven t they learned from their own past it s well documented that the d a r e drug abuse resistance education program once rolled out in more than 80 of u s schools had no measurable long term effect on preventing drug use in fact a 2001 study in the american journal of public health 2001 found that d a r e participants sometimes reported slightly higher rates of experimentation with drugs and alcohol than their peers who received no intervention at all the reasoning repeated exposure to what not to do normalized the very behavior it sought to prevent in other words the campaign gave adolescents a detailed syllabus of curiosity under the banner of prevention haven t they learned from their own past public health keeps reinventing d a r e with new acronyms new awareness campaigns and the same subliminal outcome teaching the test while failing the lesson what about the fda the fda has followed a similar path with anti vaping campaigns link to the graphic above subliminal messaging anti vaping campaigns often rely on phrasing like don t get hooked everyone s doing it or flavors are a trap behaviorally the first and last nouns dominate recall translation hooked and flavors that s not prevention that s product placement wrapped in moral packaging the subliminal part isn t the message it s the order of operations you tell the developing adolescent brain what not to do then describe it in vivid enough detail that it adds it to the to google later list subliminal messaging works because adolescent brains are wired to notice patterns and rewards even when the message is clearly about avoidance the more youth awareness programs circulate the less plausible it becomes to claim that young people are unaware they re hyper aware of every color logo device shape and fruit blend ever featured in a warning at this point prevention messaging has achieved total market penetration the irony most vape companies couldn t have bought this level of reach they did the same thing with the don t smoke cigarettes have you n oticed the campaign for tobacco free kids logo simple red and white marlboro colors instant familiarity toward smarter silence true subliminal messaging in health communication isn t about tricking the brain it s about respecting it if the goal is less attention perhaps it s time to stop making anti vaping content that looks like a vape commercial with guilt narration public health might try the radical approach next credible information delivered plainly without fruit animations melting neurons or reverse psychology because when every warning glows spins or rhymes the real message is simple this must be important and probably kind of fun willful blindness disguised as expertise the unintended outcome is a fascinating communications paradox when prevention becomes omnipresent awareness itself becomes the product and awareness once achieved tends not to vanish quietly so perhaps the next breakthrough in prevention won t come from more noise but from strategic silence imagine a campaign so understated it never has to shout don t vape it simply refuses to advertise it in the first place that would be revolutionary i ask how can every expert not know all this you can find me here trying to be cordial on facebook you can find me here being a bit more evil on twitter your comments are never filtered always encouraged and welcome at the bottom this blog let me know your thoughts there is definitely more to come keep on vaping on kevin share this share on facebook opens in new window facebook share on x opens in new window x share on reddit opens in new window reddit share on pinterest opens in new window pinterest share on linkedin opens in new window linkedin share on telegram opens in new window telegram more share on tumblr opens in new window tumblr email a link to a friend opens in new window email share on whatsapp opens in new window whatsapp print opens in new window print like loading children health news research smoking vaping vaping big tobacco vs anti tobacco one sells the product the other sells the fight october 30 2025 vaping links 4 comments for nearly six decades u s public health nonprofits have promised to end smoking protect kids and keep big tobacco out of policymaking yet here we are in 2025 smoking persists nicotine misinformation dominates and adults seeking safer alternatives are ignored the same groups that claim to fight the epidemic are thriving on the never ending crisis they call it the fight i call it narrative propaganda theater perpetual failure perfectly packaged ash founded in 1967 just released the 2025 tobacco industry interference index the u s ranks 98th out of 100 countries its worst score ever i ll assume they wanted to brag it seems they just can t get a handle on those pesky tobacco companies fifty eight years about as long as i ve been alive of fighting industry influence and ash is essentially saying we ve failed but don t worry they want more funding to continue the same fight crisis sells failure funds they can do better meanwhile truth initiative tobacco free kids and pave dominate media and policy circles all wrapped in the same moral script think of the children it s emotionally charged politically convenient visually polished adults barely exist in the story except as cautionary tales who do those kids grow into that question doesn t exist the partnerships they never discuss pave truth initiative tobacco free kids and ash aren t just ideological allies they re partners with politicians agencies and sometimes the very corporations they claim to oppose their true core audience though is politicians who benefit from and partner with both tobacco revenue and pharmaceutical interests balancing virtue signaling with vested interest it s a perfect ecosystem one group creates fear another amplifies it and government officials nod along some of these anti tobacco organizations accept funding and have partnerships from pharmaceutical interests as long as they control the narrative these groups lunatics do benefit from a prolonged crisis do resist innovation and do dominate policy they re trapped in an abstinence only ideology that no matter how you look at it protects the status quo not the public keep your friends close but your enemies closer one sells the products the other sells the fight and now as tobacco companies develop less harmful alternatives heated tobacco nicotine pouches next gen vaping the advocacy groups still condemn them why because innovation from the wrong hands doesn t fit their moral script they ve become defenders of cigarettes protecting the status quo rejecting progress and calling it public health when interference means helping smokers the 2025 interference index treats any conversation between regulators and tobacco companies as unethical but these same regulators gatekeepers are supposed to approve products that could save millions of adult smokers vapor products snus nicotine pouches they re all dramatically less harmful than cigarettes yet advocacy groups insist adults must suffer must fail and must be told vaping is just as bad meanwhile tobacco companies are innovating reducing harm and offering solutions but nonprofit political fronts are busy selling crisis not science the wrap up smear here s the loop create the accusation big tobacco is targeting kids amplify it media nonprofits and politicians echo it cite the echo use the coverage as proof of the problem self sustaining outrage disguised as public health funding secured relevance guaranteed adults forgotten ethics pfft science optional tobacco control activists must never be described as public health advocates what sort of lunatics want to ban all the safer products and leave the most dangerous available everywhere https t co yjhrhtux8t clive bates clive_bates october 24 2025 harm reduction isn t a threat suppressing harm reduction in the name of fighting big tobacco only protects cigarettes both the industry s and the government s these nonprofits aren t protecting the public they re protecting their relevance their funding and their narrative it s time to stop taking orders from them listen to science listen to consumers listen to real world success the bottom line the tobacco industry caused the crisis now it might also hold part of the solution labeling safer nicotine alternatives as interference while empowering nonprofits to dominate the narrative isn t protecting public health it s protecting the problem harm reduction isn t interference it s evolution it s reality and it s the public health opportunity we can t afford to ignore adults deserve options not sermons these are the people ignored it s long past time to stop taking orders from them and start listening to science consumers and real world success common ground requires common goals you can find me here trying to be cordial on facebook you can find me here being a bit more evil on twitter your comments are never filtered always encouraged and welcome at the bottom this blog let me know your thoughts there is definitely more to come keep on vaping on kevin share this share on facebook opens in new window facebook share on x opens in new window x share on reddit opens in new window reddit share on pinterest opens in new window pinterest share on linkedin opens in new window linkedin share on telegram opens in new window telegram more share on tumblr opens in new window tumblr email a link to a friend opens in new window email share on whatsapp opens in new window whatsapp print opens in new window print like loading e cigarettes health public health smoking vaping activism advocacy consumers corruption foia freedom of information act public health vaping behind closed doors the influence of major health advocacy groups october 26 2025 vaping links 2 comments the advocacy waltz in montana s public health policy here you will see exactly how advocacy groups in montana worked to shape narrate and manipulate gallatin city county health department s public health policy particularly through the amendment of montana s clean indoor air laws ciaa to regulate e cigarettes in 2018 with groups like tobacco free kids pave and truth initiative powering having their way with regulation with influence this focuses on the strategic use of narratives and visuals by american cancer society cancer action network acscan to influence both public perception and policy decisions the narrative unfolds through a series of just 24 chosen emails from the stacks above obtained via a freedom of information act foia request by ron and deanna marshall owners of freedom vapes llc these emails pull back the curtain on just one corner of the country the gallatin city county health department showing how nonprofit advocacy groups and national ngos synchronized their efforts to inject pre crafted storylines into public health policy here i present these emails in chronological order to provide a clear timeline of events strategy and persuasion choreographing influence wednesday february 21 2018 jen macfarlane organizes a strategic planning meeting link to deanna s x post is here note the phrase our partners below from the doodle poll the best day to meet is wednesday february 21st 12 00 2 00pm at this meeting we will create a plan and organize direct action in advocating for including e cigarettes and a smoking distance provision in clean indoor air laws our partners with the american cancer society cancer action network will be helping facilitate our planning process why aren t small businesses considered partners as well i digress this email marks the initial strategic planning phase illustrating the collaboration between local health departments and national advocacy groups like acscan the meeting aims to streamline advocacy efforts showing the importance of structured planning in influencing policy navigating misinformation the role of internal communication wednesday february 28 2018 an email exchange between tracy knoedler and buck taylor highlights efforts to combat misinformation email exchange clarifying the message tracy knoedler wrote of course it was yeah it seems silly that she d push back the data thing is what i was worried about i just want to be sure we arm her with relevant information that demonstrates the dangers of e cigarette aerosol i learned that s what you call it yesterday vapor is only water aerosols have particulate it s not vapor we ll work hard on making sure she s well informed before the vote open books aren t a bad thing i appreciate the predictability xoxo buck taylor responded well hope it was good lies called me for your contact info and i assumed it was ok to give it to her laura can be wily really don t know she can be a strange interagency of data and has areas where data is a bit fuzzy she might dig in i think she would get outvoted anyway i d be a bit pissed since she has a kid at the high school and one coming next year you know me all too well on my stances on pretty much every issue guess i m an open book this interaction underscores the internal focus on ensuring accuracy in advocacy messaging particularly in distinguishing between vapor and aerosol to prepare for legislative votes it also reflects on the personal dynamics that can influence advocacy strategies policy language and advocacy tactics friday april 6 2018 at 11 41 am meredith howard shares a draft petition if you have time can you please review the petition i created below i d like to bring it to a meeting on monday where jen will be presenting on e cigarettes to a group of parents at sacagawea middle school i m also hoping to use it for future advocacy opportunities as well this email demonstrates proactive community engagement utilizing educational settings to fost...
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