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description= Inside out perspectives on internal communications from a practitioner, author and consultant. This blog offers my take on internal communications insights and practices to make professionals, researchers and students be more effective in their careers. This blog supplements my book, Internal Communications - Insights, Practices and Models (Sage Publications, 2012). Feel free to debate, comment and ask your questions. The views expressed on my blog are personal and do not reflect the views of the organization I work for. Cheers, Aniisu;
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es can relate to for example in a study on how young people perceive volunteering as a topic it emerged that they didn t feel it encapsulated their world or the work they did create a forum for volunteers to exchange ideas start early with engaging school children on volunteering involve parents and families so that they are more supportive of giving back highlighting great stories of employees who have gone the extra mile demonstrate commitment to doing good to society for example one organization chose an employee with the best track record of volunteering to celebrate an important company milestone delivering a strong message of commitment another makes it a point to recognize is founding anniversary with a celebratory give back event where all employees participate measure the output of volunteering when volunteering is measured and output communicated frequently there are more chances that leaders will be more flexible and open to encourage acts of social good measurement can be the opportunity cost or the replacement cost the former related to the time and effort that the individual can do to make profits for the business and the latter is about the impact it has on the recipient or beneficiary volunteering rates engagement levels and impact estimation are some of the ways to gauge the value of volunteering making the most of the volunteering effort isn t easy for organizations even with employees who are inclined to give back their time to causes that matter organizations who can help employees raise their own potential through creativity innovation and working in an unstructured environment will be able to add value to the world in new and creative ways note i had the opportunity to participate in impact 2030 a roundtable on volunteering at bengaluru on march 28 2017 to consult organizations on the global sustainable goals share this share on facebook opens in new window facebook email a link to a friend opens in new window email share on x opens in new 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workshops for employee engagement in india yin and yang communication leave a comment march 25 2017 by aniisu 5 approaches for organizations to be socially responsive it is quite understandable that companies compete with each other for business therefore expecting them to collaborate sounds misaligned with their objectives and messages they are hearing internally however when organizations governmental agencies ngos and implementation partners focus on gaining brownie points for csr and to build a reputation it leads to up manship defeating the very purpose of doing what s right for the communities we serve while there are positive signs and influences that nudge organizations to partner with each other on corporate social responsibility it is limited in its intent and action for example in india while the csr act has spurred organizations to act through giving the preference is to go about funding on their own rather than look at the broader need of society and engage together getting organizations to collaborate takes more than just rhetoric here are some pointers which can get the most out of inter organizational collaborative initiatives partnering beyond transactions having an eye on the larger picture and not getting caught in transactional engagement can enable like minded entities to come together for the common good we mustn t worry that some entity in this engagement may take undue advantage of the partnership leading to mistrust and dissonance sooner or later it will catch up so don t let it weigh down your effort sharing of best practices technology data resources implementation experience tools and training can lead to better focus and lesser duplication of effort build sustainable plans and involve entities who have their heart in the right place matching ideas and implementation there are ideas and then there is status quo to be socially responsive organizations need to not just have great ideas but find ways to make them work most ideas fizzle out due to lack of foresight and implementation expertise marrying these two gives organizations that sweet spot propelling initiatives forward bringing givers and doers makes a world of difference to initiatives where focusing beyond near term goals and personal interest matters which means when organizations hire for such roles they need to consider how oriented individuals who champion causes are towards collaboration and giving thinking of the other an interesting study called the good country index qualifies countries based on their contribution to the world it isn t about funding but how they have added value to the world beyond just their own people by changing from the inside out simon anholt a policy advisor for many countries believes that we can be better organized as species when you think good for others you also become competitive this applied to corporations as well going beyond meeting quarter results or reporting to stay compliant with government regulations can steer meaningful motives to a whole new level i encourage you to watch his ted talk on what makes a country good vs selfish leading with knowledge and insights the good news is that collaboration among companies ngos governmental bodies and implementation agencies is on the rise with the common intent of csr outcomes many companies are open to collaboration though there is uncertainty on how to go about it themes like environment education and healthcare continue to get focus from organizations and innovative solutions for complex challenges are the need of the hour trends indicate that cleaner environment renewable energy focus on water and being net positive will gain interest and attention learning to be led there is a feeling that if you aren t leading then you must be doing something wrong there is according to me very little truth in that you don t need to head an initiative to demonstrate your leadership it can happen at all levels and in the most inconspicuous situations be it preparing a plan charting an agenda or preparing a roadmap for partners to direct their joint effort often egos come in the way of great work when it is about score keeping and getting the visibility you ignore why we are even doing social responsibility initiatives humility plays a big part in getting ahead with meaningful community work companies must learn to appoint representatives who are givers rather than takers build a culture of giving within and recognize those who contribute to causes beyond their teams following a good leader or a concept doesn t make us any inferior collaboration is a force amplifier and when partners rise above differences and tap the collective power of ideas we can achieve shared success how do you think collaboration can improve the value corporate social responsibility adds i invite your ideas here share this share on facebook opens in new window facebook email a link to a friend opens in new window email share on x opens in new window x share on 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