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t beer flying fish hurricane sandy reviews tagged beer beer news beer review bon jovi brewers craft beer flying fish flying fish brewery fu sandy han dynasty hurricane sandy jersey new jersey philadelphia pourhouse sopranos springsteen stone 5 comments may 30 2013 by the alemonger magic hat shows their heart of darkness is more than just a beer somehow i managed to find a few minutes yesterday to catch up on facebook posts in hopes of temporarily suspending or at least slowing the scroll believe it or not i really do like almost all of my old friends and try to stay connected to what they re up to and how many times they ve shopped at costco for vastly underrated steaks as you might suspect one or two of them share my interest in craft beer so i wasn t surprised to see my old audi tt buddy jason post a status update involving magic hat they ve never impressed me as anything more than modestly mediocre and after selling out to what s now a south american conglomerate they ve lost their identity but i thought i d give jason s link a shot anyway having read the recap of a lawsuit brought by magic hat against west sixth a small craft brewery in kentucky i became more firmly convinced that magic hat has lost more than it s identity it s lost any semblance of the character of shared spirit and cooperation that s been the hallmark of the craft brewing industry more importantly i was left wondering if this is perhaps an example or glimpse of the inevitable types of bigger business corporate behavior that the craft brewing industry s success was bound to generate are we reaching an important tipping point in an ever more crowded landscape or this merely the result of an international bully breaking the unwritten rules inverted object or perverted logic photo courtesy of beeradvocate com so here s the skinny newly sold and foreign conglomerate owned magic hat claims that tiny independent kentucky newbie west sixth copied stole their 9 logo you can read more about the suit and allegations of enormous financial damage here before i go too much further a bit of a disclaimer is in order i like craft beer i research write about and evangelize the wonders of well crafted ales to all who may and to some who absolutely don t care to hear about it that said my love of craft beer doesn t pay the bills never has and never will the bills are paid by something i don t love not these days anyway i m a recovering litigator i spent over 20 years in courtrooms as a prosecutor criminal defense attorney and civil litigator i ve handled over 100 jury trials from murder rape child abuse drug distribution and robbery to construction and roofing defects commercial manufacturing disputes products liability and copyright trademark infringement i ve put murderers in prison for the rest of their lives and defended companies against disastrous multi million dollar lawsuits in other words when it comes the subject matter of one brewery suing another i know a little something from every angle so what s really going on here is magic hat or whoever they really are flexing their deep corporate pockets by filing a frivolous suit betting that a small southern start up brewery will meekly submit or do they have a legitimate if unpopular point well the recovering litigator in me can t help but conclude that it s a little bit of both there are always many more than two sides to a story don t get too far ahead of me here yes i genuinely believe that there is some merit to part of magic hat s claims but whatever merit exists is soundly overwhelmed by simple common sense and good craft beer citizenship when it comes to that magic hat is failing miserably are the logos similar well maybe a bit by definition a 6 is an inverted 9 but all due respect to the legal mind that thought that argument up it s ridiculous the fonts share some style cues and they each have a special character adjacent to the number but aside from that they aren t easily confused except by cirque de soleil trainees between two a day tryout sessions and that s mostly because of their frenchness irreperable harm and enormous financial damage i think not i know not not now anyway that said these types of suits are generally brought to protect the owner s mark from future damage west sixth certainly isn t planning to expand into vermont anytime soon but magic hat can t know that and they re statutorily required to aggressively protect their mark and corporate image at this stage or risk being precluded from protecting it tomorrow and there s the rub but it doesn t have to be that way west sixth has made what appear to be legitimate offers to resolve this thing like grown craft beer men not unlike what adam avery and vinnie cilurzo did when they realized that both avery and russian river had a salvation in their lineups the result was collaboration not litigation ale that s the way craft brewers have dealt with one another for the most part throughout the last decade of the industry s monumental growth even the truly big boys like sierra nevada have gone out of their way to support the local smaller brewers in north carolina when they announced their new brewery near asheville sniping amongst and between craft brewers as the landscape becomes that much more saturated may be somewhat inevitable but doesn t have to be ugly not magic hat ugly in any event i imagine i ve just become a target of one of their cease and desist letters because i used social media to call them ugly black magic hat s prototype logo i don t know that new logo concept isn t all that ugly not mona lisa or a pontiac aztec ugly anyway it kind of captures the spirit of the new regime magic hat s new brew cauldron their nifty new brew kettles fit the image nicely as well looks like a batch of odd notion or roxy rolles ready for the lauter tun oh one more thing magic hat don t forget to mention in your cease and desist letter that my refusal to purchase one or two six packs of your mediocre beer this year will inflict enormous financial damage cheers and don t forget to chime in share this share on reddit opens in new window reddit share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest share on tumblr opens in new window tumblr like loading posted in beer beer news brewers craft beer rants tagged bad business beer beer news brewers craft beer lawsuits magic hat news rants sierra nevada social media trademark west sixth 4 comments may 20 2013 by the alemonger nice cans you can t judge a book by it s cover but you can judge a beer by it s can it was a really long day a really long day at the end of a really bad week i didn t realize just how frayed i was until i noticed after more than a few sips that there was no glass next to my beer bottle not a big deal i was just a bit unfocused and i must have simply forgotten where i put the glass plausible but for the fact that i know i hadn t stood up from the table in several minutes and i d just taken another sip then it hit me i was drinking straight from the bottle once i came to grips with that i became paralyzed with the fear that i might do something else equally devastating like ingest something containing mayonaise look i can t even spell it correctly thankfully this momentary bout of insanity appeared to be limited to the bottle problem the last beer i drank straight from the bottle was a yuengling at a birthday party for a friend of my middle daughter s three plus years ago it was 90 something degrees and so humid that i swore it felt as though we were being showered by sweat from the underbelly of a herd of giant pregnant yaks there were no red solo cups to be had so i had no choice all i remember about the 3 or 4 of them i had back then was that they were spectacularly tasteless fast forward to the beer in front of me last friday and it was deja vu in a bottle practically tasteless this time however the beer inside was a legitimate if uninspiring craft beer sam adams latitude 48 ipa with mosaic hops compared to any craft beer yuengling is going to come across as tasteless all due respect to dick and his 7 000 year old brewery but oldest doesn t equal anything other than oldest better than bud miller the rest of the big beer swill but far from craft beer by a very long shot but the latitude seemed just as hollow nothing there zero everything might as well have been drinking something that came out of a 30 pack with a discount coupon for bail bond services like keystone natty light or mgd in that moment bud s latest fanfare extraordinaire made perfect sense after all they know their socially engineered subjects better than anyone big beer drinkers always drink straight from the vessel they can t taste the stuff and have no idea how putrid it really is and that s exactly the way the industrial brewers want it pre crushed for your convenience seriously what the fuck is wrong with these idiots abinbev spent a few gazillion dollars trying to figure out how to manufacture cans that would obviate the necessity of buford s having to crimp his own can at the nascar sprint cup party while he hits on his second cousin hey budweiser you think you might want to spend just a little bit of effort on improving the stuff inside the cans instead of prancing around like a brood of proud neon pheasants extolling the virtues of your iconically moronic can my buddy jim of the beer and whiskey brothers wrote a fantastically satirical post on the bud bowtie can a few weeks ago take a look at it after you ve read every post here of course is it just me or is it actually vomiting abinbev has plenty of company in ranks of the stupid swill vessels miller lite is a close second with their sophomoric frat party punch top can designed to reduce glug huh how about the nice marketers at miller tell us what this can is really designed for shot gunning brews with the other high school dropouts in mildew laden basements with mismatched ratty threadbare plaid couches duck dynasty or reality swamp wife swap in standard def on the circa 1991 trinitron optional coors goes about it a bit differently with their super cold blue mountain labels might as well be drawings of tongues on the labels because what they re really aiming for is just that frozen tongues their beer is only safe to drink at ridiculously low temperatures to ensure frozen taste buds otherwise they run the risk of having some of their disciples actually taste the stuff and well that would only contribute to the already growing flight to quality craft beer the constant theme behind all this malarky is simple get the beer as quickly as possible and as frigidly as possible past the drinker s tongues before he or she notices how awful it tastes once bobby ray pounds 4 or 5 he won t care what it tastes like anyway in the event he starts to slow down to compare tattoos and fishing scars as he tries to impress a redhead who didn t notice that halter tops weren t exactly in style in 1975 either contrast that to the efforts of sam koch of boston beer who along with others in he craft beer world designed a can to enhance flavors and experience sly fox also introduced the disappearing top can to highlight the can s contents substance over sub standard let s give credit where credit is due industrial big beer has spent billions upon billions cultivating an impressively loyal base market research has shown them that idiotic gimmicks like pre crimped bowtie and shot gun ready punch top cans will draw their core demographic to the flashy retail displays at the liquor stores groceries and gas stations this summer they ll be installing these things at retail end caps as well sure to look great above the bud lime a rita displays if they brand it they will come hopefully they ll work out the hygiene issues before rolling these things out in the end they know their customers really don t care what s inside the cans or bottles as long as it has the right name on the outside a childish gimmick gives them a buzz and promises to make them attractive to scantily dressed bimbos or talking horses just like they see on tv then again who doesn t like an indoor communal salt lick cheers share this share on reddit opens in new window reddit share on x opens in new window x share on facebook opens in new window facebook share on pinterest opens in new window pinterest share on tumblr opens in new window tumblr like loading posted in beer big beer craft beer rants tagged abinbev beer beer news big beer bowtie can budweiser craft beer hipsters marketing millercoors rants salt lick sam adams 12 comments post navigation older posts like what you see get automatic notices of new posts enter your email address to follow this blog and receive notifications of new posts by email email address follow join 290 other subscribers too much to put in a post comment e mail me here alemonger gmail com categories categories select category 21st 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