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world bank group international development poverty sustainability skip to main navigation news global language toggler english en español français عربي русский 中文 view all news global language toggler english en español français عربي русский 中文 view all global search search button who we are leadership organization and history what we do projects products and services where we work countries and regions understanding poverty global data and statistics research and publications and topics in poverty and development work with us jobs procurement training and events news the world bank s digital platform for live streaming who we are with 189 member countries staff from more than 170 countries and offices in over 130 locations the world bank group is a unique global partnership five institutions working for sustainable solutions that reduce poverty and build shared prosperity in developing countries about the world bank overview organization partners history archives anti racism charter accountability annual reports access to information accountability mechanism corporate scorecard data privacy world bank group finances integrity vice presidency inspection panel grievance redress service independent evaluation group compliance advisor ombudsman policies and procedures experts and leaders office of the president boards of governors boards of directors leadership experts news what we do the world bank group works in every major area of development we provide a wide array of financial products and technical assistance and we help countries share and apply innovative knowledge and solutions to the challenges they face development projects projects by country by sector by theme country engagement environmental and social policies for projects procurement for projects and programs results priorities climate food security human capital international development association ida covid 19 hub knowledge research publications data learning development topics open knowledge repository trust fund directory products services financing products advisory services treasury asset management where we work countries country dropdown afghanistan albania shqip algeria français عربي angola português antigua and barbuda argentina español armenia austria azerbaijan bahrain bangladesh belarus русский belgium français belize benin français bhutan bolivia español bosnia and herzegovina botswana brazil português bulgaria български burkina faso français burundi français cabo verde português cambodia ភាសាខ្មែរ cameroon français canada français central african republic français chad français chile español china 中文 colombia español comoros français democratic republic of congo français republic of congo français costa rica español cote d ivoire français croatia czech republic denmark djibouti dominica dominican republic español ecuador español egypt عربي el salvador español equatorial guinea eritrea estonia ethiopia europe western fiji finland france français gabon français 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sierra leone singapore slovak republic slovenia solomon islands somalia south africa south sudan spain español sri lanka st kitts and nevis st lucia st vincent and grenadines sudan suriname swaziland sweden switzerland syria عربي tajikistan русский tanzania thailand ภาษาไทย timor leste east timor togo français tonga trinidad and tobago tunisia عربي français turkey türkçe turkmenistan русский tuvalu uganda ukraine yкраїнський united arab emirates united kingdom united states of america uruguay español uzbekistan русский vanuatu venezuela español vietnam tiẽng việt west bank and gaza عربي yemen عربي zambia zimbabwe recent searches regions africa east asia and pacific europe and central asia latin america and caribbean middle east and north africa south asia country groups european union middle income countries organization of eastern caribbean states pacific islands small states gulf cooperation council western europe understanding poverty we face big challenges to help the world s poorest people and ensure that everyone sees benefits from economic growth data and research help us understand these challenges and set priorities share knowledge of what works and measure progress data research open data by country by indicator research publications development topics climate change agriculture and food fragility conflict and violence poverty debt education health energy food security all development topics search button work with us for job seekers jobs programs internships for partners partners corporate and private foundations clients private sector corporate procurement civil society consultations parliamentarians for investors world bank bonds investment products treasury for learners open learning campus meet us events world bank live speaker s bureau spring annual meetings contacts inquiries global search dropdown search search button new partnership aims to connect 300 million to electricity by 2030 the world bank group and african development bank initiative could halve the number of people in africa living without electricity access read statement watch event replay event transforming challenge into action expanding health coverage for all tune in to this april 18 event to join the discussion on how we can help ensure more people across the world have greater access to high quality and affordable health care sign up transforming challenge into action expanding health coverage for all economic updates world bank regional economic updates what are the latest macro economic and development trends in each region of the world find out in our new economic updates see reports world bank regional economic updates ida the great reversal new report on ida countries despite their high potential the report shows the 75 vulnerable economies supported by the world bank s ida face a widening income gap with wealthier nations marking a historic reversal in progress read report the great reversal new report on ida countries our vision to create a world free of poverty on a livable planet who we are learn about our priorities food security food security is defined when all people at all times have physical and economic access to sufficient safe and nutritious food that meets their dietary needs and food preferences for an active and healthy life food security update global food nutrition security dashboard new preparedness plans to more effectively respond to future food and nutrition security crises food security climate change climate change poverty and inequality are the defining issues of our age the world bank is the biggest multilateral funder of climate investments in developing countries world bank at cop28 climate action stories climate data climate explainer series climate change world bank data the open data site is designed to make world bank data easy to find download and use all of the data found here can be used free of charge with minimal restrictions data blog atlas of sustainable development goals 2023 open data world bank data evolution roadmap the world bank led by its board and shareholders has embarked on a process to evolve its vision and mission operating model and financial capacity as detailed in the evolution roadmap consultations on the wbg s evolution process world bank statement on evolution roadmap development committee paper evolution roadmap join us newsletter subscribe here data we engage the development community with real world statistics view more data open data on selection change the data ida trends ida trends universal health coverage trends browse data by country by indicator poverty rate in ida countries in 30 years the poverty rate has halved in countries supported by the world bank s international development association ida universal health service coverage universal health service coverage has improved across all income groups since 2000 results we support countries poverty reduction strategies what we do access the world bank s portfolio of more than 12 000 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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or `ad` for short.
Commercial ads often seek to generate increased consumption of their products or services through `branding`, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful., wall of links.


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