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advertising media marketing digital agencies afaqs search home news advertising marketing brands and content influencer marketing branded content brands people spotting martech comms and pr gaming companies articles interviews points of view afaqs pause profile plainspeak with sreekant guest articles marketing initiative media television digital ott streaming social media print ooh radio events dashboard roundtable future finance mgid roundtable webinar gen ai masterclass communicon marketing thought leaders more subscribe creative showcase television digital ooh print radio international careers contact us ipl 2024 wpl 2024 pr comms sign up for afaqs newsletters sign up for afaqs newsletters by ruchika jha published 18 apr 2024 12 00 ist gaming and e sports what does google admob s in game ad push mean for india s booming mobile gaming industry currently the company plans to expand ad placements to include both two dimensional and three dimensional mobile games by ruchika jha gaming and e sports what does google admob s in game ad push mean for india s booming mobile gaming industry currently the company plans to expand ad placements to include both two dimensional and three dimensional mobile games by benita chacko advertising clapboard was born out of a need to disrupt current revenue model of ad agencies varun katyal founder and cco of the full stack creative services platform shares how it aims to address the inherent challenges of the advertising industry through its offering by afaqs news bureau advertising sprite s jewellery is your best bet against parents invading your privacy especially for young adults living with their parents and hoping for some quality me time by darshil shah guest article 6 ways to make your brand s social media strategy a masterstroke this ipl season our guest author presents a comprehensive guide to navigating the ipl buzz on social media highlighting strategies for audience engagement and trust building by afaqs news bureau media zee s board approves new organisation structure punit goenka to head domestic broadcast business amit goenka takes charge of international broadcast business umesh bansal heads movies business anurag bedi stays at the helm of music business by afaqs news bureau advertising ranveer singh saves mumbai from an attack by retrieving sleepyhead s technic grid mattress in new ad the futuristic ad film has been conceptualised by decision pinnacle and produced by nirvana films by afaqs news bureau advertising ayushmann khurrana showcases pay karne ka smarter way in amazon pay s new ad the campaign aims to inform and empower customers enabling them to send and accept money effortlessly with amazon pay by benita chacko advertising clapboard was born out of a need to disrupt current revenue model of ad agencies varun katyal founder and cco of the full stack creative services platform shares how it aims to address the inherent challenges of the advertising industry through its offering by afaqs news bureau advertising sprite s jewellery is your best bet against parents invading your privacy especially for young adults living with their parents and hoping for some quality me time by darshil shah guest article 6 ways to make your brand s social media strategy a masterstroke this ipl season our guest author presents a comprehensive guide to navigating the ipl buzz on social media highlighting strategies for audience engagement and trust building by afaqs news bureau media zee s board approves new organisation structure punit goenka to head domestic broadcast business amit goenka takes charge of international broadcast business umesh bansal heads movies business anurag bedi stays at the helm of music business by afaqs news bureau advertising ranveer singh saves mumbai from an attack by retrieving sleepyhead s technic grid mattress in new ad the futuristic ad film has been conceptualised by decision pinnacle and produced by nirvana films by afaqs news bureau advertising ayushmann khurrana showcases pay karne ka smarter way in amazon pay s new ad the campaign aims to inform and empower customers enabling them to send and accept money effortlessly with amazon pay marketing initiative more hyundai earns spot in asia book of records with india s first 4d billboard for the new creta the innovative billboard at the bustling dlf cyberhub in gurugram pulled in huge crowds to experience the new hyundai creta from january 25 to february 8 2024 by afaqs partner content toofan at 36 000 feet thums up s mid air campaign takes flyers by storm the thums up toofan campaign promises an exclusive journey to the west indies for the icc t20 men s world cup by afaqs partner content patches people wished came true here s how sofy s april fool s campaign sparked a buzz with its playful take on solving period woes by afaqs partner content flipkart s ipl campaign sparks banter with top brands the campaign features billboards showcasing witty exchanges between flipkart and five notable brands acko rupay mpl boat and pedigree by afaqs partner content paytunes took audio advertising to a whole new level with delhi metro train audio ads the audio ads are being played across the delhi metro violet line reaching millions of commuters daily by afaqs partner content mahindra s womenwithdrive campaign urges women to reclaim the steering wheel mahindra is on a mission to reignite the passion for driving among women who have veered away from the driver s seat by afaqs partner content smytten s b2b endeavor smytten pulse launches its partners program the smytten pulse partners program aims to support agencies and independent marketers with its technology driven marketing solutions by afaqs partner content lego brand days unveils over 125 new launches and expands range to over 500 sets in india from ninjago action mechs to city police islands lego unveils a diverse array of 2024 new launches in its largest ever assortment by afaqs partner content mahindra group s sheisontherise campaign spotlights inspirational women and their achievements beyond the workplace the campaign marking its third year highlights mahindra women excelling in personal and professional fields beyond the ordinary by afaqs partner content indigo unveils girl power murals at guru dronacharya metro station to commemorate women s day the murals at guru dronacharya metro crafted by artist anpu varkey reflect the aspirations of indian women in aviation symbolising equality and recognition by afaqs partner content tata ipl on jiocinema beyond cricket a gateway to brand success unleashing the power of tata ipl 2024 amplifying brands and captivating audiences by afaqs partner content vi john offers makeover to devotees through its unique activation hum sab mein hai shri ram at ayodhya the campaign intricately merges grooming with spiritual service shaping a unique pilgrim experience by afaqs partner content star sports revolutionizes tv for advertisers this ipl with a host of ground breaking brand solutions the broadcaster offers brands with unique solutions that will cater to business goals across the funnel by afaqs partner content how flipkart took the blame for bad planners this valentine s day the e commerce brand took the blame of delayed gifts upon itself saving the gifter the embarrassment of forgetting to order a gift in time for v day by afaqs partner content have brands kept up with changing consumer preferences for content consumption paytv vs streaming adapt or be left behind brands must embrace the streaming era with innovative advertising by afaqs partner content appmysite launches agency white label transforming app development and reselling for agencies it lets agencies seamlessly integrate app development into their services offering unlimited branding possibilities and fostering revenue growth by afaqs partner content dabur hajmola s memes add chatkara to trending conversations the brand s journey with memes navigates through bollywood nods viral trends and a commitment to relatable laughter and relevant topicality by afaqs partner content tata tiscon unveils first ever digital campaign samajhdar banein behtar chunein with first in industry innovations the brand s debut in the digital realm implements first in industry innovations ai driven campaigns and targeted strategies to its advantage by afaqs partner content ipl on tv fueling 3x growth in brand and business impact for advertisers across categories the television association has been a driving force behind instant measurable and exponential brand and business impact by afaqs partner content cleartrip a flipkart company introduces darshan destinations amidst surge in spiritual tourism the campaign responds to a 1500 surge in spiritual tourism with ayodhya at its epicentre by afaqs partner content the mystery of the golden horse p f chang s legacy arrives on mumbai s plate p f chang s brings its globally acclaimed pan asian legacy to india by afaqs partner content flipkart explores everyday winter struggles in latest campaign the campaign brings the quality of flipkart s winter products in focus through on ground activations and influencer collaborations by afaqs partner content 2023 the year when cricket on television created and recreated history as per barc 803 million viewers tuned in to sports on tv in 2023 98 of which was attributed to cricket events by afaqs partner content nangrow and klay unite for nationwide children s day karnival for holistic toddler development the klay karnival held across 20 klay centres offered a unique blend of play learning and nutritional awareness for toddlers and parents alike by afaqs partner content safer smarter and worry free travel with jk smart tyre at just rs 3 day the smart tyre features inbuilt smart sensors and cutting edge features promising real time alerts fuel efficiency and bluetooth connectivity by afaqs partner content nyle naturals puts women first with gentlecareforeverydayyou campaign nyle naturals lifts the curtains on the gentlecareforeverydayyoucampaign elevating women s well being transparency and natural hair care heritage by afaqs partner content unveiling the triumph a comprehensive analysis of diwali sale 2023 on e commerce marketplaces a glimpse at how the indian ecommerce marketplaces fared during the diwali mega sale event in 2023 the biggest ecommerce festival in india by kalyani m sunilkumar senior marketing executive at piwheel by afaqs partner content case study of amd s groundbreaking linkedin campaign for ryzen 7000 ai powered processors the campaign harnessed linkedin s reach to redefine b2b communication through nuanced conversations about the future of ai by afaqs partner content lg s innovative srk driven campaign for oled redefines marketing norms in the digital era the campaign s engagement surpassing industry averages underscores the potential of unorthodox strategies in the contemporary digital landscape by afaqs partner content say no to forwarded festive greetings with coca cola s diw ai li campaign the create real magic platform transforms festive greeting conventions using dall e 3 and gpt 4 models to help users reclaim the real magic of diwali by afaqs partner content kotak general insurance presents khushiyon ka cover a diwali gift for your family s well being the ad cleverly links diwali prep to securing life s treasures subtly integrating kotak general insurance s protective insurance covers into its festive theme by afaqs partner content sell on amazon s kal ki tayyari shuru campaign invites sellers to discover trust at amazon and start preparing for the future the new brand film starring paresh rawal portrays the journey of shopkeeper mishra ji offering a new beginning and a better tomorrow for sellers by afaqs partner content chupa chups unleashes augmented reality and ai magic for halloween the chupa chups halloween hacks 2023 campaign integrates gamified interactions and personalised fun spooky experiences for users through a blend of ar and ai generation by afaqs partner content trust and reliability at the forefront bloom s new campaign with rahul dravid bloom s bloomerlegend campaign explores a narrative of reliability embodying a powerful reinforcement of its brand messaging by afaqs partner content world cup on television catapults brand impact by more than 2x across in just 2 weeks brands across handset commercial vehicles upi electric vehicles categories witness a massive surge across key brand kpis by afaqs partner content diesel partners with pop star king to debut diesel vert a first of its kind watch collection designed in vr the launch event brought together the worlds of hip hop culture and timepieces as diesel and king launched the new vert range and the new metamorph virtual world experience by afaqs partner content from sa re ga ma pa contestant to singing sensation in just 3 weeks the success of albert lepcha s first original single mere soneya cements sa re ga ma pa s legacy as the ultimate launch pad for future music icons by afaqs partner content legrand india s allzy a mass market triumph legrand india s allzy revolutionizing the mass market with strategic adaptation by afaqs partner content unlocking premium 110 mn affluent viewers makes world cup on hd the elite choice for advertisers in the year of cricket viewership on hd reaching a matchless scale the festive world cup promises unparalleled brand and business impact for advertisers by afaqs partner content hyundai s exter campaign fuelling the wanderlust spirit in india s youth a game changing suv a trio of cricket stars and a record breaking lego billboard delve into hyundai s exter campaign by afaqs partner content
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