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business text voting due to the south having the highest percentage of cell phone only households and the strong heritage of music and singing which is notable in the bible belt where it is in church that many people get their start in public singing 307 309 310 others also suggest that the southern character of these contestants appeal to the south as well as local pride 311 according to fifth season winner taylor hicks who is from the state of alabama people in the south have a lot of pride so they re adamant about supporting the contestants who do well from their state or region 307 for five consecutive seasons starting in the seventh season the title was given to a white male who plays the guitar a trend that idol pundits call the white guy with guitar or wgwg factor 312 just hours before the eleventh season finale where phillip phillips was named the winner richard rushfield author of the book american idol the untold story said you have this alliance between young girls and grandmas and they see it not necessarily as a contest to create a pop star competing on the contemporary radio but as who s the nicest guy in a popularity contest he says and that has led to this dynasty of four and possibly now five consecutive affable very nice good looking white boys 312 start order bias some fans call the final performance of the night the pimp spot because it usually receives a big boost in votes due to the recency effect by performing first a performer may benefit from the primacy effect but any other early performance may be stifled the second performance spot is sometimes called the un pimp spot because it is the least beneficial 313 controversy main article american idol controversies the show was criticized in earlier seasons over the onerous contract contestants had to sign that gave excessive control to 19 entertainment over their future careers 314 and handed a large part of their future earnings to the management 315 316 individual contestants have generated controversy in this competition for their past actions 77 317 or for being ringers planted by the producers 100 a number of contestants have been disqualified for various reasons such as for having an existing contract or undisclosed criminal record although the show has also been accused of a double standard for disqualifying some but not others 318 voting results have been a consistent source of controversy the mechanism of voting has aroused considerable criticism most notably in the second season when ruben studdard beat clay aiken in a close vote 78 and in the eighth season when the massive increase in text votes 59 fueled the texting controversy 112 concerns about power voting have been expressed from the first season 319 since 2004 votes also have been affected to a limited degree by online communities such as dialidol and vote for the worst citation needed cultural impact television the enormous success of the show and the revenue it generated were transformative for the fox broadcasting company american idol and other shows such as survivor and who wants to be a millionaire were credited for expanding reality television programming in the united states in the 1990s and 2000s and idol became the most watched non scripted primetime television series which it remained for almost a decade from 2003 to 2012 breaking records on u s television dominated by drama shows and sitcoms in the preceding decades on several occasions notably in 2003 and 2008 american idol overtook the academy awards as the most watched non sports entertainment event on u s television marking the most recent time as of 2026 that a live regular non sports primetime series has garnered such viewership in the country 320 the show pushed fox to become the number one u s tv network in overall viewers in 2008 and among adults aged 18 49 321 the key demographic coveted by advertisers for an unprecedented eight consecutive years from 2005 to 2012 322 its success also helped lift the ratings of other shows that were scheduled around it such as house and bones and idol for years was fox s strongest platform primetime television program for promoting eventual hit shows of the 2010s of the same network such as glee new girl and empire 3 the show its creator simon fuller claimed saved fox 323 the show s massive success in the mid 2000s to early 2010s spawned a number of imitating singing competition shows such as rock star nashville star the voice rising star the sing off and the x factor 324 325 the number of imitative singing shows on american television had reached 17 by 2016 326 its format also served as a blueprint for non singing tv shows such as dancing with the stars and so you think you can dance most of which contribute to the current highly competitive reality tv landscape on american television 327 music main articles american idol alumni album sales and american idol alumni single sales as one of the most successful shows in u s television history american idol has had a strong impact not just on television but also in the wider world of entertainment 328 329 it helped create a number of highly successful recording artists such as kelly clarkson daughtry and carrie underwood as well as others of varying notability the alumni of the show s original run scored 13 grammy award wins out of 54 grammy nominations up to its end in 2016 with underwood and clarkson receiving 10 wins combined 330 331 various american idol alumni had success on various record charts around the world in the u s they had achieved 345 number ones on the billboard charts in its first 10 years 4 and 458 by its last year of broadcast in 2016 with 100 achieved by kelly clarkson alone 332 according to fred bronson author of books on the billboard charts no other entity has ever created as many hit making artists and bestselling albums and singles 333 in 2007 american idol alums accounted for 2 1 of all music sales 334 its alumni have a massive impact on radio in 2007 american idol had become a dominant force in radio according to rich meyer president of the radio station monitoring research company mediabase by 2010 four winners each had more than a million radio spins with kelly clarkson leading the field with over four million spins 335 at the end of the show s original run on fox in 2016 idol s contestants have sold more than 60 million albums in the u s and more than 100 million records globally more than 175 of which are certified platinum or gold its participants have generated more than 450 billboard no 1 hits and sold more than 260 million digital downloads 336 film and theater main article american idol alumni in film television and theater the impact of american idol was also strongly felt in musical theater where many of idol alumni have forged successful careers the striking effect of former american idol contestants on broadway has been noted and commented on 337 338 the casting of a popular idol contestant can lead to significantly increased ticket sales other alumni have gone on to work in television and films the most notable being jennifer hudson who on the recommendation of the idol vocal coach debra byrd 339 won a role in dreamgirls and eventually went on to win an academy award for her performance she later became the show s first and only alumnus ever to win the egot emmy grammy oscar and tony in all as of 2026 american idol finalists have amounted to five grammy award winners clarkson barrino hudson underwood and mandisa two emmy award winners clarkson and hudson and an academy award bafta award tony award golden globe screen actors guild award and critics choice award winner hudson in 2007 a musical based on the show idol the musical played off broadway 340 the musical closed after its official opening night 341 revenue and commercial ventures the american idol experience marquee sign the dominance of american idol in the ratings had made it the most profitable show in u s tv for many years the show was estimated to generate 900 million for the year 2004 through sales of tv ads albums merchandise and concert tickets 323 by the seventh season the show was estimated to earn around 900 million from its ad revenue alone not including ancillary sponsorship deals and other income 342 343 one estimate puts the total tv revenue for the first eight seasons of american idol at 6 4 billion 344 sponsors that bought fully integrated packages can expect a variety of promotions of their products on the show such as product placement adverts and product promotion integrated into the show and various promotional opportunities 345 other off air promotional partners pay for the rights to feature idol branding on their packaging products and marketing programs 346 american idol also partnered with disney in its theme park attraction the american idol experience advertising revenue american idol became the most expensive series on broadcast networks for advertisers starting the fourth season 347 and by the next season it had broken the record in advertising rate for a regularly scheduled prime time network series selling over 700 000 for a 30 seconds slot 348 and reaching up to 1 3 million for the finale 349 its ad prices reached a peak in the seventh season at 737 000 343 estimated revenue more than doubled from 404 million in the third season to 870 million in the sixth season 350 while that declined from the eighth season onwards it still earned significantly more than its nearest competitor 351 352 with advertising revenue topping 800 million annually the next few seasons 353 however the sharp drop in ratings in the eleventh season also resulted in a sharp drop in advertising rate for the twelfth season and the show lost its leading position as the costliest show for advertisers 354 by 2014 ad revenue from had fallen to 427 million where a 30 second spot went for less than 300 000 355 for the relaunched idol on abc it has been reported that a 30 second spot may cost between 120 000 and 160 000 356 media sponsorship ford motor company and coca cola were two of the first sponsors of american idol in its first season the sponsorship deal cost around 10 million in the first season 357 rising to 35 million by the seventh season 346 and between 50 and 60 million in the tenth season 358 the third major sponsor at t wireless joined in the second season but ended after the twelfth season and coca cola officially ended its sponsorship after the thirteenth season amidst the declining ratings of idol in the mid 2010s itunes sponsored the show since the seventh season american idol prominent display of its sponsors logo and products had been noted since the early seasons 12 263 by the sixth season idol showed 4 349 product placements according to nielsen media research 359 the branded entertainment integration proved beneficial to its advertisers promotion of at t text messaging as a means to vote successfully introduced the technology into the wider culture 58 360 and coca cola has seen its equity increased during the show 361 coca cola cups bearing logo of coca cola and occasionally its subsidiary vitaminwater 362 are featured prominently on the judges table contestants are shown between songs held in the coca cola red room the show s equivalent of the green room the coca cola logo however is obscured during rebroadcast in the uk which until 2011 banned product placement 363 ford contestants appear in the special ford videos on the results shows and winners kelly clarkson taylor hicks and kris allen have also appeared in commercials for ford 345 the final two each won a free ford mustang in the fourth through sixth seasons ford escape hybrid in the seventh season ford fusion hybrid in the eighth season ford fiesta in the ninth season and 2013 ford fusion in the eleventh season in the tenth season scotty mccreery chose a ford f 150 and lauren alaina chose shelby mustang in the red room there is a glass table with a ford wheel as its base at t at t mobility is promoted as the service provider for text voting at t created an ad campaign that centered on an air headed teenager going around telling people to vote apple itunes ryan seacrest announces the availability of contestants performances exclusively via itunes videos are regularly shown of contestants learning their songs by rehearsing with ipods previous sponsors include old navy and clairol s herbal essences in the second and third seasons contestants sometimes donned old navy clothing for their performances with celebrity stylist steven cojocaru assisting with their wardrobe selection 364 and contestants received clairol guided hair makeovers in the seventh season finale both david cook and david archuleta appeared in risky business inspired commercials for guitar hero a sponsor of the tour that year coca cola s archrival pepsico declined to sponsor american idol at the show s start what the los angeles times later called missing one of the biggest marketing opportunities in a generation contributed to pepsi losing market share by 2010 falling to third place from second in the united states pepsico sponsored the american version of cowell s the x factor in hopes of not repeating its idol mistake until its cancellation 365 for the revived series on abc macy s and johnson johnson s zyrtec signed on as the major sponsors of the show 366 american idol tour tenth season american idol tour scotty mccreery performing with thia megia haley reinhart and pia toscano the top ten eleven in the tenth season five in the fourteenth season and seven in the sixteenth season toured at the end of every season except for the fifteenth and seventeenth seasons 367 368 in the twelfth season tour a semi finalist who won a sing off was also added to the tour kellogg s pop tarts was the sponsor for the first seven seasons and guitar hero was added for the seventh season tour m m s pretzel chocolate candies was a sponsor of the ninth season tour the fifth season tour was the most successful tour with gross of over 35 million 369 however no concert tour was organized in the fifteenth and seventeenth seasons the only seasons not to have an associated tour 370 the sixteenth season tour featured the band in real life as an opener on select dates 371 idol gives back main article idol gives back idol gives back was a special charity event started in season six featuring performances by celebrities and various fund raising initiatives this event was also held in seasons seven and nine and has raised nearly 185 million in total 98 music releases main articles american idol compilation series and american idol hot 100 singles american idol has traditionally released studio recordings of contestants performances as well as the winner s coronation single for sale for the first five seasons the recordings were released as a compilation album at the end of the season all five of these albums reached the top ten in billboard 200 which made american idol the most successful soundtrack franchise of any ...
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