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description= IDEO is a global design company. We believe a better future is for all of us to design. We use phrases like “design thinking” and “human-centered design” to describe our process.;
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about ideo our story who we are how we work what we do offers work thinking who we are about leaders careers get in touch contact a global company we believe a better future is for all of us to design download audio hear how we pronounce ideo who we are we re a multidisciplinary community of makers who leverage discovery play and experimentation to help organizations get and stay ahead now and in the future what we do we design breakthrough products services brands and experiences craft strategies that help businesses grow and build critical capabilities that transform organizations contact us looking to solve a problem grow your team s capabilities or build new strategy we re here to help get in touch so that we can help chart a path forward 40 years of design innovation we believe diversity of backgrounds opinions experiences and disciplines is an essential ingredient in every design challenge we face as a result no two project teams at ideo are alike by blending our diverse band of designers from anthropologists to food scientists to writers we re creating teams that can approach any challenge great design starts with great research to gain empathy and understanding to inspire new ideas and to test our intuition we rely on observation in context interviews analogous industries and when appropriate a hybrid approach with qualitative research and quantitative analysis by synthesizing our research observations and learnings in the field we can spot themes and patterns look for relationships and discover insights once our teams have finished this process they can explore any hunches through experimentation and rapid prototyping if a picture is worth a thousand words a prototype is worth a thousand meetings dennis boyle partner at ideo no matter what we re designing prototyping is an essential stage of the design process building a prototype is a quick and risk averse way to get ideas into the hands of the people we are designing for and to iterate efficiently gathering feedback from users on even the most rapid of prototypes is essential to evolving towards a successful product service or experience it also keeps the people we re designing for at the center of the process getting their buy in early on an integral part of human centered design contact us about work careers china offers thinking leaders de i contact do not sell my personal information privacy policy ca user rights uk modern slavery statement our family ideo u ideo org 2024 ideo
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