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description= Commentary on the management of over 160 English football clubs by Dr John Beech, winner of the FSF Writer of the Year Award 2009/10 Twitter: @JohnBeech Curator of Scoop.it! Football Finance;
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efinite conclusions at this stage we are also talking about their assistance in trying to put this club on the sort of financial footing that we would have liked to dream of when i first arrived at this football club needless to say there was no public talk of the shirt sponsorship involving what has just been announced indeed as recently as 10 may dato chan tien ghee said in an open letter to fans wrote the new club crest and home colours which were being discussed were intended to demonstrate the symbolic fusion of welsh and asian cultures through the use of the colour red and the predominant featuring of a historical welsh dragon under the cardiff city fc name this would have been a springboard for the successful commercialisation and promotion of the club and its brand driving international revenues and allowing us to fund transfers and success locally thereby giving the club the best chance of competing at the higher reaches of competition this was not meant as a slight in any way shape or form on the club s traditions or history which we recognise are the lifeblood of any club it was intended as a positive change to allow us to adapt and embrace the future notwithstanding a number of rumours there were no further plans to turn the stadium red or make other radical changes 2 his use of were being discussed and would have been must have suggested to many including myself that the rebranding of club with a change in shirt colour and change in logo were now a dead duck a not unreasonable understanding as he continued in the light of the vociferous opposition by a number of the fans to the proposals being considered as expressed directly to our local management and through various media and other outlets we will not proceed with the proposed change of colour and logo and the team will continue to play in blue at home for the next season with the current badge he kept his word for less than a month in his open letter he also alluded to the current instability in the club s business model thus it is clear to all concerned that the club simply cannot continue to function and exist in its current state effectively losing large amounts of money each month while acquiring more and more debt no one can reasonably disagree with view in the debate that has broken out in the last couple of days since the announcement of the decision to do a u turn 3 or to use the language you might expect from someone engaged in a strategic marketing alliance following a comprehensive review of wider supporter feedback via email letters media coverage and polls run via the official supporters club and media wales and as a consequence of the above commitment cardiff city football club will also reactivate rebranding proposals with a view to exploiting and maximising its brand and commercial revenues in international markets attitudes seem to have become polarised into two camps on the one hand what is happening is a faustian pact which involves selling the soul of the club on the other the club s survival depends on a business plan that will result in untold wealth pouring in from new fans in the far east as is so often the case it is difficult to engage in debate regarding the relative merits of these two views because they are based on different meanings of the word club 4 the present attempt at debate assumes that these are two mutually exclusive and opposed views and that there are no other possibilities no room for overlap and no possibility of compromise that certainly seems to be the view of the malaysian investors which raises a number of issues in itself it suggests that the future of the club hangs on the fickleness of future supporters in the far east who a would support a club in a red shirt but not one in a blue shirt and that b providing the club s shirt is red and has a dragon on it they will support in sufficient numbers to pay off the rest of the langston debt reinvigorate the club s fortunes in both senses of the word and allow the investors to see a return on their investment as to a i think this is simplistic and over stated as to b i can understand the malaysian investors looking to the marketing success of manchester united but they might better have a word with balram chainrai or those behind the k k shonan management corporation 5 erstwhile saviours of plymouth argyle what is happening at cardiff is little short of seeing owners who view a club as a commodity which can have some brand value spray painted onto it to make it stand out from the rest a simple question to dato chan tien ghee if the key to your success lies in owning a red club why didn t you buy a red one if the answer is simply well peter hadn t got a red one in his briefcase to show us god preserve us others have tried this drastic rebranding with some commercial success an obvious example is that of sv austria salzburg which red bull bought and rebranded as fc red bull salzburg in 2005 complete with change in club colours and logo the new club has enjoyed considerable success since the takeover but the old club had also and that is where the comparison begins to break down red bull bought an already successful club and turned it into an even more successful one but in doing so they alienated fans to such an extent they started a new club which they called sv austria salzburg and which has already climbed wimbledon and fc united of manchester style from the seventh tier of the austrian football pyramid to the third tier i ll leave my final thought to the sv austria salzburg fans who are reported as having raised this banner in the past few days share this share on facebook opens in new window facebook share on x opens in new window x share on reddit opens in new window reddit like loading posted in cashflow debts fans investors marketing merchandising ownership stadium strategy tagged cashflow debts fans investors marketing merchandising ownership stadium strategy 5 comments deconstructing peter lorimer posted by john beech on may 15 2012 peter lorimer s thoughts on fans being on the boards of football clubs 1 were at least as reported by the bbc somewhat confusing and even confused certainly his assertion that he does not envisage a member of the supporters trust having a place on the leeds united board is hardly a surprise given the way that chairman bates views fans 2 in fact it s no more news than would be david cameron announcing that he could not envisage an argentinean having a place on the port stanley parish council as lorimer said people put a lot of money in and they re entitled to run the club as they want i was reminded of the ingram brothers and their long running confrontation with the yeltz supporters trust 3 to many on the owners side of football s divide legal ownership is simply about the right to control and there is no recognition of the fans perspective of psychological ownership there are exceptions most notably that at arsenal where the notion of being custodian rather than owner has a long history but their numbers are few in other words lorimer simply pointed out that current owners be they benefactors or investors see supporters trusts as the natural enemy because they want to take over the company running the club as basil fawlty once put it a statement of the bleeding obvious what was confused and confusing with his comments were his attempts to add a rationale to the argument one that doesn t need to be there and in the case of his comments is a flawed rationale he was quoted as saying with respect to having members of the supporters trust on the board of a club for me it s never worked at any club and i just don t think it works on a whole scale i ve seen a number of occasions where fans have ended up running a club and it s ended in disaster i can only think of one case that i would consider to have ended in disaster which was that of notts county where the supporters trust was all but conned out of ownership 4 and postings passim another case that was not an unmitigated success was that at bournemouth with the supporters trust having to give up control of the club as it continued to struggle financially 5 incidentally while digging the last link out of my files i came across the following snippet for the independent of 12 january 1993 i reproduce it without comment as it may be of interest to those who followed a recent unsuccessful prosecution a payment of 100 000 made to harry redknapp west ham s assistant manager when he left bournemouth last summer was paid personally by the chairman of the south coast club norman hayward gave redknapp the gift when he left the club after nine years in charge bournemouth had been swamped with angry calls and letters from fans who threatened a boycott when it was made known how much redknapp was receiving at a time when the club was fighting for survival with debts of 2 6m hayward said yesterday the payment came from his own personal funds but i digress the bournemouth case at least in wider context is typical of clubs when supporters trusts take over they almost invariably do so in the direst of circumstances benefactors and investors take over in a variety of financial circumstances so any comparison is automatically weighted against the supporters trusts being successful to be clear though there are numerous examples of supporters trusts turning a club round it is easy to fail to appreciate the numbers involved especially as many cases are further down the pyramid recent data from supporters direct shows the following clubs with supporters trust shareholdings afc telford united 100 chester fc 100 enfield town 100 fc united of manchester 100 gretna 100 hendon 100 merthyr town fc 100 runcorn 100 scarborough 100 fisher fc 100 clydebank 99 99 inverness clachnacuddin 76 afc wimbledon 72 exeter city 63 brentford 60 newport iow 51 chesham united 45 aylesbury united 38 clyde 32 dundee 26 carlisle united 25 37 dover athletic 25 1 lincoln city 25 york city 25 etc etc including swansea city in total 95 english and scottish football clubs are run by companies with supporters trust shareholders 68 clubs have a supporters trust director on the board the following are fully supporter owned afc telford united afc wimbledon brentford chesham united chester fc clyde clydebank crusaders northern ireland enfield town exeter city fc united of manchester fisher fc gretna hendon merthyr town fc newark town prescott cables runcorn scarborough stenhousemuir stirling albion and most recently lewes and afc rushden and diamonds there may well be more please comment if i ve missed any from these lists this hardly squares with lorimer s claim that it s never worked at any club more to the point i wonder whether he really believes that benefactors or investors are more likely to make a success of running a club my list of clubs that have suffered events is littered with the failures of clubs that were not run by supporters trusts if peter lorimer really thinks that traditional owners make a better fist of running clubs than supporters trusts i can only recommend that he starts reading a fascinating new series of postings by ian king on the twohundredpercent website the 100 most controversial football club owners of all time it will open his eyes share this share on facebook opens in new window facebook share on x opens in new window x share on reddit opens in new window reddit like loading posted in benefactors investors ownership trusts tagged benefactors investors ownership supporters trust 4 comments why i shall be especially grumpy this saturday afternoon posted by john beech on april 3 2012 football clubs in poor financial health a headline on the bbc news website has just screamed 1 apparently many clubs are continuing to spend too much principally on players wages as they always have done what surely not well ok the said headline was in the business section of the bbc website rather than their sports section begbies traynor who over the years have been administrators of chester city kingstonian lincoln city huddersfield town northwich victoria wrexham farnborough town crawley town scarborough bournemouth halifax town southampton and now port vale have just completed a survey looking at the finances of football league clubs beneath the trite headline there was some detail of interest of 68 teams surveyed in those divisions 13 have signs of distress such as serious court actions against them including winding up petitions late filing of accounts and serious negative balances on their balance sheets that 19 compares to just 1 in the wider economy the firm said in particular the financially distressed clubs include three in the championship six in league one and four in league two obviously the survey had been completed under conditions of confidentiality so we can only speculate on which these thirteen clubs might be that are under short term financial pressure a temptation which i will resist at least publically there are also the clubs which to me have potentially longer term pressures because they operate on business models which may not be sustainable two which have caught my eye with their recent publication of financial results are one likely to be relegated to the championship wigan and one about to be promoted out of the football league southampton at wigan 2 turnover was reported as up 16 on the previous year although this it was conceded was mainly due to the increased premier league broadcasting rights contract worryingly though net losses had risen from 4m to 7 2m wigan fans might take some comfort from the fact that net debt including bank borrowings and loans from david whelan and his family remained virtually unchanged at 72 2m compared with 72 6m in the previous year since the year end 48m of debt was converted to equity which significantly reduces the club s long term liabilities chief executive jonathan jackson commented this position would not have been possible without the continued financial support of chairman david whelan the post year end conversion of debt to equity has significantly strengthened the club s financial position and has to a very significant extent written off the debt owed to mr whelan the club cannot continue to make losses every year and we are continuing to shape all aspects of the club to ensure the long term future remains positive both on and off the pitch perhaps just a hint there that mr whelan s pockets are not bottomless it was he who has called for control on players wages 3 it was wigan that managed to hit a wages revenues ratio of an utterly unsustainable 208 3 in 2004 05 posting passim meanwhile over at southampton another debt for equity conversion was reported last thursday 4 the estate of former owner markus liebherr had invested 33m over two seasons but had now converted these loans into shares my reason for putting single quotes around invested is that i do not see loans as investments if i had pushed my credit cards to their spending limits would...
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