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olar jstor april 2026 learn how and when to remove this message apple inc products has had various design motifs since its inception recent motifs were mainly developed under the collaboration of steve jobs and jony ive beginning in 1997 radically altering the previous apple computer designs rounded rectangles edit in 1981 rounded rectangles were introduced into mac software when bill atkinson was convinced by steve jobs that they were common enough to be added into quickdraw 1 114 robert brunner integrated more curved corners into apple hardware in the 1990s 1 252 mac os x design lead cordell ratzlaff advocated for a more organic and rounded and softer direction 1 359 jony ive used bézier curves for corner curvature changing the quarter circle corners on apps once he was put in charge of ios 1 545 snow white edit main article snow white design language the apple iic the snow white design language was developed by hartmut esslinger s frog design and was used from 1984 to 1990 the apple iic was the first apple product to use the design language snow white is characterised by its heavy use of vertical and horizontal lines for both decoration ventilation and to create the illusion that the computer casings were smaller than they actually were the colour palette mostly consisted of light gray platinum and off white fog other motifs include minimal surface texturing and an inlaid three dimensional apple logo which was diamond cut to the exact shape the last apple product to use the snow white design language was the macintosh iifx which was released in 1990 the snow white design language established apple as a design leader in the consumer electronics industry it set trends for the computer industry as well as changing the industry s perception of how computers are designed and manufactured translucency edit the imac g3 had a translucent plastic case see also liquid glass this first phase appeared in 1997 with the emate followed in 1998 with the release of the power macintosh g3 all in one and the original imac this motif was later applied to the first ibook models released in 1999 and the blue and white power mac g3 and their accompanying studio displays the design was characterised by translucent surfaces with either a candy like or milky white coloring and soft bulging contours subdued vertical pinstripes were made to show through the translucent faces of these products printed on the back panel for ports and agency approval marks was a lenticular plaque that contains a wavy 3d pattern ac power cords were also translucent with the twisted wires visible within them the translucency and colors in this style appear to have been inspired by gumdrop candies and ive reportedly visited confectionery plants to learn to replicate the gumdrop s visual effect ive and his team went on to develop novel manufacturing techniques in order to build products based on this design motif 2 only the powerbook g3 was uninfluenced by the translucent style with the exception of a translucent bronze colored keyboard on the lombard and pismo models and retained its opaque black casing until it was replaced by the titanium powerbook g4 in 2001 in 2013 ios went through a major redesign with the release of ios 7 in september much of the refreshed ui had a translucent effect noticeable in places like the notification center control center the multitasking screen and apple s remote app for ios os x went through a major redesign in 2014 which was similar to ios 7 with the release of os x yosemite yosemite s refreshed ui had translucent effects seen in the dock the user login window notification center and in the safari web browser colors edit the thirteen flavors of the imac g3 the candy color on the first imac model is called bondi blue a reference to the color of the water at sydney s bondi beach 3 4 the bondi blue imac was replaced with five fruit colors in january 1999 blueberry a bright blue grape purple tangerine orange lime green and strawberry pinkish red two of these tangerine and blueberry became the first colors for the ibook 5 blueberry was also the color for the blue and white power mac g3 and its displays these candy colors heralded a trend in consumer goods where everything from clock radios to hamburger grillers sported bright plastic translucent enclosures in late 1999 the imac s fruit colors were joined by a quieter color scheme called graphite in which the colored elements were replaced with a smoky grey and some of the white elements were made transparent graphite was the color of the imac special edition models and the first power mac g4 next came ruby dark red sage forest green indigo deep blue and snow milky white in 2000 the ibooks colors were also updated blueberry was replaced with indigo tangerine was replaced with key lime an eye popping neon green and graphite was added at the high end in 2001 two new color schemes were introduced flower power and blue dalmatian flower power was white with flowers and blue dalmatian was a blue similar to the original bondi blue but with white spots the snow color scheme was also used on the second generation ibook after 2001 apple s products shifted to a predominantly white and silver color scheme in 2004 the ipod mini was launched in five colors silver blue green pink and gold the midrange and budget ipods would continue to be offered in several colors as would the later iphone 5c 6 in 2021 color returned to their desktop line with the apple silicon imac offered in seven colors green yellow orange pink purple blue and silver 7 minimalism edit the ipod line featured minimalist designs in 2001 apple designs shifted away from multicolored translucency and began two new design branches the professional motif appeared with the powerbook g4 and featured industrial grade metal first titanium then aluminum the minimalist consumer design debuted with the ibook g3 and featured glossy white coloring and opaque finishes both lines did away with soft bulging shapes and moved toward streamlined orthogonal minimalist shapes the designs appear to have been heavily influenced by german industrial designer dieter rams 8 with a clear example being the iphone calculator application which appears to have been directly influenced by dieter rams 1978 braun control et44 calculator 9 the ipod continued the look of the consumer line featuring an opaque white front the success and wide embrace of apple s ipod appeared to have had an effect on ive and his design team and some noted the striking similarity of the ipod s design with the subsequent imac g5 and mac mini designs apple even promoted the release of the imac g5 as coming from the creators of ipod and in the accompanying promotional photographs both products were shown next to each other in profile highlighting the similarities in their design 10 the newer generations of airport extreme 2012 model of airport express apple tv and iphone designs have continued this trend toward a simple rounded rectangle styling across product lines dark aluminium edit this section does not cite any sources please help improve this section by adding citations to reliable sources unsourced material may be challenged and removed april 2026 learn how and when to remove this message the more recent when designs move away from white plastics replacing them with glass and aluminium the current aluminium design this new design phase showed apple s strive towards extreme minimalism aluminium unibody products possess cleaner yet softer and more tapered edges than those of their predecessors and remove anything that does not need to be there creating an extremely clean surface the first generation iphone debuted this new style showing off darker aluminium on its back and a glass front the design was then carried over to the imac line which now consists mostly of aluminium face except for a black rim around the screen and a glass covered screen the ipod classic brought this motif to the ipod line and featured a dark aluminium face the macbook air blends the aluminium styling of the macbook pro line with the new style pattern through its keyboard and glossy display on october 14 2008 apple released a redesigned macbook pro in line with this style direction like the macbook air before them the chassis of the new macbook pro is milled from a single piece of aluminium this unibody construction is aimed to reduce chassis size and the number of chassis parts required along with increasing chassis rigidity in early 2010 apple s new ipad continued this trend enforcing a minimalist device to give a focus on content not hardware slate edit this section does not cite any sources please help improve this section by adding citations to reliable sources unsourced material may be challenged and removed april 2026 learn how and when to remove this message in late 2012 apple has been shown to be moving towards a more brushed slate texture with diamond cut chamfered edges this was evidenced by the iphone 5 and ipad mini respectively the benefits of this new slate style are that the devices are more easily gripped and they cannot be scratched as easily analysts speculated that apple might release a full sized ipad with this same slate style in 2013 and this was confirmed with the release of the ipad air on november 1 2013 the slate design continued with the introduction of the macbook in 2015 and reinforced with the redesigned macbook pro and macbook air lineups in amino acids see also edit apple industrial design group references edit 1 2 3 4 pogue david 2026 apple the first 50 years 1st ed new york simon schuster isbn 978 1 9821 3465 5 imac 1998 johnathan ive on apple design architecture and fashion design museum london archived june 12 2010 at the wayback machine the home in 50 objects from around the world 34 the imac g3 bondi blue pc 1998 financial times june 17 2022 retrieved february 5 2023 ojeda zapata julio june 22 2021 mac color is back apple s new imacs are a rainbow just like the 1990s originals twin cities retrieved february 5 2023 muskaan saxena january 25 2023 i love the new macbooks but they badly need a dash of ibook color techradar retrieved february 5 2023 wilson mark september 9 2013 apple s untold history reveals why the iphone 5c will be in color fast company retrieved may 1 2024 kastrenakes jacob april 20 2021 apple announces thinner imac with m1 chip and bright colors the verge retrieved may 1 2024 flankenlauf journal dieter rams und apple archived may 17 2009 at the wayback machine great artists steal is that a braun et44 in your iphone apple photos imac g5 archived august 20 2014 at the wayback machine v t e apple inc history outline environment marketing supply chain trade unions products hardware mac imac pro macbook air neo pro mini studio pro mac models by cpu type ipod classic mini nano shuffle touch iphone hardware history iphone models ipad mini air pro accessories ipad models other apple sim airpods pro max airtag beats pill homepod mini silicon tv vision pro watch force touch software operating systems ios ipados ios history ipados history apps macos history server apps tvos watchos visionos bridgeos darwin classic mac os carplay classroom homekit core foundation filemaker final cut pro compressor motion logic pro mainstage ilife garageband imovie iphoto apple intelligence itunes iwork keynote numbers pages mail pixelmator pro photomator quicktime safari scenekit shazam siri ai swift xcode services financial card pay wallet media arcade books music 1 beats music up next festival itunes radio app news newsstand podcasts tv streaming service originals mls on apple tv communication facetime walkie talkie imessage ichat app invites game center retail app store macos itunes store connect store fifth avenue michigan avenue pioneer place tower theatre support applecare aasp certifications genius bar procare one to one other apple account formerly apple id sign in with apple one developer iad testflight wwdc developer tools developer app icloud mobileme find my fitness photos maps companies subsidiaries anobit apple imc apple studios beats beddit braeburn capital claris acquisitions anobit authentec beats beddit bis records cue editgrid emagic fingerworks intrinsity invisage technologies the keyboard company lala metaio next nothing real p a semi power computing primesense shazam entertainment limited siri texture topsy partnerships aim alliance kaleida labs taligent akamai arm didi digital ocean eldim ifund imagination rockstar consortium design and marketing advertising 1984 think different get a mac ipod product red events idg typography legal issues and labour relations appletoo eu tax dispute litigation 2024 us antitrust case app store antitrust case non recruiting agreements price fixing ebooks fbi encryption dispute epic games supreme court case right to repair unions related car project criticism community applemasters ecosystem history codenames apple fileware ios app approvals knowledge navigator offices apple park infinite loop wolfe university people ceos michael scott mike markkula john sculley michael spindler gil amelio steve jobs tim cook john ternus board chairs mike markkula steve jobs john sculley arthur d levinson other executives current katherine adams eddy cue craig federighi isabel ge mahe greg joswiak sabih khan steve lemay jennifer newstead luca maestri deirdre o brien kevan parekh phil schiller johny srouji john ternus former alan dye angela ahrendts fred d anderson john browett guerrino de luca paul deneve al eisenstat tony fadell scott forstall john giannandrea ellen hancock nancy r heinen jony ive lisa jackson ron johnson david nagel peter oppenheimer mark papermaster dan riccio jon rubinstein bertrand serlet bruce sewell sina tamaddon avie tevanian steve wozniak founders steve jobs steve wozniak ronald wayne italics indicate discontinued products services or defunct companies category retrieved from https en wikipedia org w index php title apple_inc _design_motifs oldid 1374011103 categories apple inc advertising product design hidden categories articles with short description short description is different from wikidata use mdy dates from november 2013 articles needing additional references from april 2026 all articles needing additional references webarchive template wayback links all articles with vague or ambiguous time vague or ambiguous time from april 2026 this page was last edited on 9 september 2026 at 07 32 utc page was rendered with parsoid text is available under the creative commons attribution sharealike 4 0 license additional terms may apply by using this site you agree to the terms of use and privacy policy wikipedia is a registered trademark of the wikimedia foundation inc a non profit organization privacy policy about wikipedia disclaimers contact wikipedia legal safety contacts code of conduct developers statistics cookie statement mobile view search search toggle the table of contents apple inc 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