Meta tags:
description= Learn how to optimize your pay per click search engine marketing campaigns today.;
description= Google AdWords Training;
Headings (most frequently used words):
the, to, google, how, more, for, ppc, conversions, of, boostctr, do, review, you, can, advertisers, are, time, network, adwords, adsense, new, is, don, get, data, ad, your, display, good, this, one, it, should, here, theme, bad, genesis, additional, wordpress, free, per, but, if, making, aren, first, money, won, wearing, daddy, pants, now, conversion, into, pssst, example, profitability, only, route, leadgen, calculator, all, customers, extensions, belong, cpc, suckers, thin, edge, wedge, spoiler, communication, thoughts, final, stuff, loop, miss, learn, about, us, neat, we, stay, ve, done, visit, our, sister, site, in, posts, tweaking, relative, inside, cost, true, performance, metrics, view, ctr, search, use, impression, share, also, back, thing, keyword, from, approach, guidelines, works, model, challenges, four, better, survivor, copy, strategy, play, than, over, coupon, spam, changing, feed, know, opinion, highlights, installation, settings, advantages, fit, summary, frameworks, that, where, framework, arbitrage, rules, game, work, what, writers, another, most, competitive, research, tool, revealed, top, 20, expensive, ppcblog, keywords, buy, shop, blood, ecosystem, stone, mixrank, try, hey, those, write, anything, campaign, privacy, reject, ads, so, not, like, and, crowd, sourcing, who, blog, categories,
Text of the page (most frequently used words):
the (375), you (174), and (160), for (119), #that (111), #your (85), #google (79), can (72), #this (69), ads (65), #they (55), #with (49), #their (49), are (45), all (43), but (42), #have (42), out (40), adwords (40), genesis (33), now (32), what (32), from (32), conversions (31), how (31), more (31), well (31), get (29), ppc (29), search (28), time (28), here (28), not (26), see (26), one (26), new (25), wordpress (25), ctr (24), advertisers (23), #like (23), when (23), has (23), keyword (21), site (21), them (20), just (20), about (20), who (19), only (19), lead (19), even (19), also (19), display (18), don (17), advertiser (17), than (17), there (17), adsense (17), some (17), data (17), framework (16), landing (15), business (15), will (15), pages (14), top (14), boostctr (14), would (14), campaigns (14), which (14), was (14), writers (14), themes (13), good (13), theme (13), into (13), page (13), leads (13), need (13), conversion (13), many (13), campaign (12), could (12), over (12), relative (12), mixrank (12), going (12), way (12), then (12), best (12), sing (12), try (12), most (12), getting (12), comments (12), traffic (12), categories (11), content (11), find (11), 2011 (11), other (11), written (11), geordie (11), why (11), sites (11), better (11), own (10), right (10), where (10), cpa (10), back (10), user (10), network (10), carswell (10), while (9), make (9), fact (9), click (9), model (9), run (9), marketing (9), example (9), client (9), want (9), seo (9), works (9), share (9), those (9), off (8), first (8), performance (8), been (8), last (8), give (8), look (8), custom (8), average (8), cost (8), bit (8), point (8), beta (8), use (8), because (8), any (8), per (8), settings (8), actually (8), placement (8), our (8), after (8), often (8), work (8), great (8), exact (8), might (8), competition (7), end (7), profit (7), match (7), research (7), blog (7), impression (7), really (7), let (7), adgroup (7), say (7), free (7), down (7), few (7), lot (7), know (7), sure (7), same (7), spot (7), keywords (7), may (7), quality (7), always (7), being (7), big (7), higher (6), were (6), installation (6), guidelines (6), makes (6), copy (6), available (6), child (6), above (6), competitors (6), these (6), every (6), pretty (6), different (6), should (6), phrase (6), without (6), customer (6), however (6), able (6), month (6), position (6), little (6), review (6), box (6), again (6), much (6), sweet (6), arbitrage (6), additional (6), week (6), pay (6), meta (6), write (5), through (5), clicks (5), set (5), tell (5), managers (5), already (5), times (5), ways (5), once (5), profitable (5), though (5), ago (5), enough (5), stay (5), studiopress (5), control (5), check (5), competitive (5), bid (5), another (5), either (5), purpose (5), having (5), think (5), recommend (5), long (5), something (5), based (5), before (5), cpc (5), course (5), running (5), showing (5), less (5), matched (5), code (5), compete (5), keep (5), gets (5), improve (5), tools (5), contests (5), further (5), install (5), done (5), biggest (4), text (4), said (4), years (4), extra (4), david (4), envelope (4), value (4), hey (4), show (4), case (4), frameworks (4), far (4), bidding (4), around (4), results (4), advertising (4), remove (4), leadgen (4), itself (4), analytics (4), personally (4), bad (4), current (4), simply (4), brand (4), com (4), banner (4), feed (4), via (4), beat (4), gone (4), thing (4), ecpm (4), area (4), niche (4), days (4), bigger (4), robots (4), features (4), ctrs (4), clients (4), extensions (4), overall (4), looking (4), customers (4), information (4), total (4), people (4), very (4), customize (4), notice (4), cpcs (4), team (4), add (4), working (4), tool (4), help (4), isn (4), key (4), users (4), trying (4), scenario (4), whole (4), creative (4), specific (4), account (4), too (4), number (4), likely (4), breadcrumbs (4), feature (4), enlarge (4), below (4), reject (4), put (4), away (4), low (4), options (4), movie (3), cut (3), accounts (3), sounds (3), pain (3), allow (3), side (3), writes (3), highest (3), call (3), effectively (3), aggregators (3), spend (3), note (3), including (3), come (3), opt (3), perhaps (3), writing (3), quite (3), version (3), leave (3), easy (3), true (3), approach (3), buy (3), expensive (3), blood (3), platform (3), future (3), still (3), things (3), high (3), important (3), doesn (3), question (3), whatever (3), mine (3), needs (3), his (3), both (3), boost (3), participate (3), full (3), ever (3), bids (3), ppcblog (3), completely (3), generation (3), push (3), pricing (3), perfect (3), reviewed (3), storm (3), called (3), charge (3), aren (3), making (3), money (3), won (3), quickly (3), sources (3), 000 (3), lately (3), sometimes (3), healthline (3), send (3), alone (3), manage (3), section (3), seen (3), performing (3), take (3), email (3), two (3), clear (3), telling (3), tags (3), june (3), archives (3), inside (3), apply (3), today (3), services (3), happening (3), businesses (3), seeing (3), tag (3), impressions (3), headers (3), noindex (3), whether (3), july (3), live (3), plan (3), automatic (3), updates (3), update (3), system (3), learn (3), offer (3), decent (3), had (3), left (3), website (3), similar (3), single (3), longer (3), comes (3), date (3), customization (3), shown (3), doing (3), adgroups (3), disappeared (3), lets (3), until (3), layer (3), premium (3), numbers (3), submitted (3), acceptable (3), column (3), columns (3), screen (3), score (3), primary (3), known (3), actual (3), avg (3), metrics (3), highly (3), aaron (3), using (3), each (3), phone (3), kind (3), facebook (3), play (3), environment (3), security (3), coupons (3), brief (3), media (3), terms (3), happy (3), developers (3), post (3), ability (3), change (3), told (3), communications (3), writer (3), group (3), guys (3), customizations (3), head (3), improvement (3), against (3), edge (3), tweaking (2), rate (2), fantastic (2), foot (2), got (2), compatible (2), list (2), powered (2), yourself (2), shoot (2), tasks (2), report (2), maybe (2), cheap (2), went (2), feel (2), maximum (2), broad (2), targets (2), trailers (2), upgrades (2), next (2), dollars (2), tried (2), 320 (2), lost (2), previous (2), asked (2), load (2), managing (2), everything (2), importance (2), realize (2), maintain (2), margin (2), plugins (2), factors (2), barely (2), mentioned (2), aware (2), advanced (2), footers (2), brian (2), bother (2), happens (2), copyblogger (2), means (2), stone (2), anyone (2), useless (2), life (2), type (2), profitability (2), mojo (2), base (2), manager (2), its (2), universe (2), premise (2), price (2), decide (2), noarchive (2), author (2), november (2), header (2), folder (2), category (2), pockets (2), testing (2), deciding (2), hacked (2), least (2), august (2), web (2), read (2), earn (2), winner (2), active (2), thought (2), fresh (2), months (2), track (2), expert (2), since (2), result (2), health (2), started (2), year (2), never (2), handy (2), perform (2), growing (2), management (2), broken (2), default (2), founder (2), heard (2), summary (2), under (2), choose (2), lack (2), face (2), crowd (2), sourcing (2), name (2), appropriate (2), groups (2), care (2), depending (2), volumes (2), knows (2), tom (2), provided (2), readers (2), test (2), helps (2), include (2), submit (2), included (2), examples (2), smaller (2), successful (2), fit (2), survivor (2), upgrading (2), store (2), types (2), panda (2), publisher (2), flip (2), seems (2), determining (2), domains (2), trends (2), day (2), lander (2), sole (2), super (2), optimize (2), game (2), footer (2), takes (2), sign (2), revealed (2), support (2), wordstream (2), database (2), advantages (2), image (2), friendly (2), rules (2), block (2), four (2), clicking (2), small (2), turn (2), scores (2), reached (2), publishers (2), representation (2), immediately (2), tab (2), performers (2), strategy (2), useful (2), images (2), pointed (2), determine (2), designed (2), link (2), download (2), allows (2), brands (2), players (2), state (2), policy (2), currently (2), past (2), details (2), practice (2), becoming (2), analysts (2), daily (2), almost (2), contextual (2), hot (2), btw (2), affiliate (2), zero (2), deep (2), evaluate (2), copywriting (2), communication (2), everyone (2), history (2), tax (2), sending (2), experience (2), targeting (2), query (2), took (2), arbitraging (2), eyes (2), open (2), program (2), apparently (2), serps (2), rather (2), headlines (2), later (2), level (2), contact (2), view (2), attention (2), leverage (2), anything (2), worked (2), calculator (2), idea (2), compared (2), interest (2), decides (2), budget (2), roi (2), indicator (2), prefer (2), particular (2), spoiler (2), enable (2), anymore (2), house (2), nothing (2), rely (2), tweak (2), coming (2), behind (2), convert (2), line (2), adding (2), compare (2), verticals (2), miss (2), added (2), period (2), posts (2), comparison (2), saw (2), auctions (2), button (2), product (2), metric (2), yet (2), market (2), option (2), announced (2), shows (2), keeping (2), cool (2), funnel (2), final (2), training (2), ahead (2), rep (2), multiple (2), queries (2), made (2), losing (2), directly (2), choice (2), spots (2), earning (2), extract (2), involves (2), products (2), start (2), monetization (2), established, teams, reliant, upgrade, silo, appeared, releases, mission, consideration, hero, safe, mile, opinion, standing, during, selector, crap, record, redo, lap, vendors, deploying, competitor, fine, shifts, anyway, independent, matter, moves, outdated, sustainably, unpatched, coded, versions, drops, landscape, opportunities, hacking, maximizing, pre, existing, particularly, fast, poorly, host, carefully, nowhere, immensely, proposition, fully, brilliant, likeso, huge, simple, advantage, commission, legitamite, fuzzy, spidering, action, performed, scoring, understate, challenges, reasons, thoughts, assumptions, prior, fly, setup, jack, calls, webhost, associated, launch, recognizing, suddenly, coupled, king, pie, offers, speed, comment, hosting, hang, finally, templates, reduced, navigation, sidebars, 30th, channel, chatted, lower, heading, tighter, lift, reminding, killer, officially, recognition, piqued, typically, standards, driven, factor, giant, surprise, double, says, clever, drill, 15th, illustrate, rating, pragmatic, duper, copyright, stars, promise, fewer, promotion, coveted, dragon, promoting, played, changing, managed, artfully, insert, railed, shove, offering, sidebar, feels, acceptably, goes, relationships, jewel, awesomeness, yesterday, folks, unnamed, answersite, determined, late, early, spotted, chasing, websites, main, order, worse, lock, whacked, license, studiopres, ton, imitating, risk, skins, bundle, 13th, bump, 299, cheaper, individually, licenses, desperately, clearly, looked, guideline, forcing, dirt, september, issue, blocks, trusts, intent, handle, thereof, matters, arbitrager, bolding, moi, clarified, unselect, cases, wrote, suspensions, negotiations, meant, selecting, compliance, fold, judging, eight, highlighting, approving, highlighted, junk, auction, local, personal, geo, habits, 9th, rant, alignment, internal, initiatives, save, trees, postal, stamps, mail, relevance, quicker, reasonable, adcenter, nose, slam, door, according, practices, message, brandname, logic, power, bring, arbitrarily, deploy, purposes, combination, reader, 3rd, party, enables, shortcuts, stock, essence, looks, ecosystem, cover, ground, jump, straight, conclusions, generating, facto, standard, sense, evolving, fan, automating, repetitive, outsourcing, projects, room, error, templated, newbie, instead, adjust, sale, magically, knew, 120, inc, 100, 500, assume, commerce, sells, calculators, sell, subtract, within, shop, allowed, leading, loss, 2017, common, 26th, 2013, wall, member, login, tips, tutorials, pushing, rights, spamming, depends, 29th, coupon, spam, rick, vugts, intrigued, psychological, statistical, visible, online, definition, goal, happily, microsoft, social, margins, branding, increase, etc, world, visual, uncategorized, 480, yahoo, conditions, closer, reserved, skin, flexibility, scenes, snap, wanted, widgets, ajax, javascript, interfering, paste, envision, entries, navigate, easily, bots, inserting, customizing, unselected, excellent, bloat, select, older, loop, verify, notification, critical, giovanna, stuff, instant, layout, menu, configurations, liking, built, upload, vice, various, generally, million, sake, problems, soon, dealing, potentially, ing, parts, versa, exciting, unchecked, amount, adds, incredible, windows, diagnostic, issues, manually, document, home, sub, title, homepage, breeze, neat, complete, internet, suitable, novices, core, optimized, cutting, modifying, company, falls, networks, umbrella, owned, clark, gardner, professionals, highlights, behavioral, endorsed, automattic, hopefully, hassles, maintaining, balance, between, source, reality, livable, webmasters, marketers, claims, admin, activate, everyday, dashboard, normally, creating, customized, dozens, instantly, benefits, flowchart, decision, sister, documentation, community, develop, hear, detail, insecure, chances, hired, renowned, mark, jaquith, secured, latest, techniques, methods, solid, foundation, visit, tinker, wasn, recently, governmental, ties, second, qualification, eventually, deeply, advance, idiot, fee, vocal, lessons, cpl, fairly, picture, word, driving, familiar, 5th, missed, breaks, 200, wow, massive, answer, extension, compiled, english, language, gen, whereas, sorted, unlikely, matching, tech, runs, combine, favour, reason, plug, voodoo, creates, friend, pull, infinitely, skill, applies, generated, instantaneously, happened, shouldn, strange, converting, used, sales, rollout, term, raise, hoping, grab, three, wanting, mix, identify, screw, summing, leg, rolled, taking, discontinued, eye, opener, method, identifying, suited, traction, bites, opportunity, exclude, domain, outperform, sadly, uniques, estimated, unique, visitors, pick, following, points, participating, actionable, sensational, laced, heh, 19th, starters, horror, spin, wants, build, tracking, 93k, bound, submitting, offered, ramp, teasers, useable, drive, keen, shot, imagine, tabs, shortage, spy, complex, gives, chunk, worry, appears, distilling, kinds, scientist, banners, suck, enterprise, financial, garner, volume, insurance, models, move, ceiling, hit, seemingly, revenue, presents, funnels, greatest, everywhere, requires, netted, inefficient, wedge, learned, lesson, hard, lie, magic, bottom, thin, hits, pleasure, quantity, pains, assured, bajillion, rest, trailer, suckers, pointing, together, growth, susan, wojcicki, pieces, putting, excited, viewing, embedding, entertainment, industry, analyst, conference, 28th, belong, offerings, software, nicely, organized, accept, request, mad, leaving, stop, nets, negative, pitch, wide, adjustments, messing, pssst, asap, quit, believe, lose, exceedingly, found, filter, opposite, reshape, element, yanked, entire, previously, none, news, greedy, elements, spit, betas, happen, searches, docs, speak, address, possible, mess, yours, 1000x, agree, advice, letting, route, surface, isolating, south, masking, revert, configuration, faq, esque, craigslist, themselves, functionality, guaranteed, land, voice, hidden, does, matches, info, net, longtime, wish, privacy, heavily, surely, includes, requests, instance, interestingly, handful, phrases, necessary, organic, measures, tight, advisor, submissions, increased, 415, win, boosts, others, ramifications, regularly, improvements, winning, averages, pro, considering, yup, comfortable, prevent, bang, bonafide, extenstion, saves, worrying, person, rolling, divert, announces, faster, easier, downside, pants, daddy, wearing, anonymous, unrelated, whoever, protect, plainly, sitelinks, telephone, dial, skype, round, act, expecting, confused, floated, whip, biz, turns, body, government, speculate, shoved, booming, whack, guess, entrepreneurial, standpoint, carve, problem, soup, nuts, agencies, solutions, recent, enhancement, platforms, aka, focussing, gave, api, access, steal, toilet, european, weren, regulation, effective, monetize, guide, hundreds, except, competing, originally, spoke, ceo, reselling, awesome, questions, actions, 99designs, capture, designers, mockups, properties, talking, five, ideas, predicted, perspective, somebody, hand, department, hurt, uncommon, split, uncontested, pushed, screenshots, ask, beach, pencils, auto, frequency, sortable, widest, distribution, conveniently, exportable, crunch, directions, excel, appear, logically, creepy, suggest, horrid, field, ordered, broadest, remember, checking, given, bear, clicked, dig, vertical, bailout, vanillacoke, seobook, sort, variations, myself, scraping, strongest, sizes, sharpen, complain, valuable, certainly, inspiration, optimizing, design, old, self, explanatory, graphs, pulling, starting, flipping, reach, graphical, knowing, algorithms, couldnt, charted, enabling, unfiltered, ramped, phased, reminder, deceiving, job, curious, designs, probably, contest, real, internally, part, spending, thousands, obviously, affiliates, glorified, 250, spenders, corporate, pocketed, investment, trial, middlemen, lifts, myctr, providers, improved, personality, unorthodox, stable, raw, cafepress, expedia, meat, bone, engine, shut, whatrunswhere, hunt, charging, 17th, congrats, exactly, providing, demers, formerly, guy, building, chain, hammering, lifting, freshness, eat, crow, pan, kicking, butt, expanded, major, due, fickle, nature, requirements, constant, blogppc,
Text of the page (random words):
soup to nuts campaign management a bid management system or keyword research solutions like most of the ppc performance enhancement platforms offer aka can they make a successful business by focussing on ad performance improvement only well it s now a year later and their business is booming with a whack of big name advertiser clients so i guess so how it works ok so here s how boostctr works for me as advertiser first i sign up and submit one or more ad groups for improvement after i ve submitted at least one ad group boostctr s expert writers compete against each other to beat my best ads i only pay when boostctr is able to beat my current control ad i can track either ctr or conversions to determine the winner here s some screenshots of the advertiser ui click to enlarge from what i ve see in google ad copy lately many many ppc managers could use a hand in the ad copy department so a bit of fresh blood writing for you can t hurt here in fact it s not uncommon for ppc managers to split test a few ads then leave the best performing ad uncontested for months at a time then there are active ppc managers who ve been writing ads for the same business for years they re always testing new creative but they ve gone through all their best ideas and need a fresh perspective from somebody who s seeing the account for the first time it s kind of similar in many ways to 99designs where web designers compete with their mockups to earn your business but you only pay when you find a winner except here we re talking ad performance improvement sounds awesome but what about the questions i mentioned above read on what do you know good writers can write for anything so were they able to find pro writers to compete in my ad contests yup in fact i ve heard from a few people i know quite well in the ppc biz who bang out great ads for them on the side it turns out they now have hundreds of writers competing in the time since i originally spoke to david their ceo founder can they write for my niche apparently so ctr and conversion improvements on winning ads averages around 30 some see bigger boosts others smaller but they regularly beat the control ads which is the whole point check out some examples here on their win of the week blog in one case they increased an ad s ctr by 415 campaign data privacy boostctr has thought this through pretty well and their security measures are tight for instance when you submit an ad group to boostctr only a handful of the broad search phrases are included for writers to see no other data is included so search volumes ctr and profitability are never revealed boostctr writers rely pretty heavily on their own research and experience as well as any information you include in your creative brief the brief includes any specific requests you may have for how new ads are written reject ads you don t like while i don t have control over who writes for my account or what ads are submitted per se i still get the final say when deciding which ads to test and which ads to reject the creative brief i whip up ahead of time for the writers helps prevent ad submissions that i m not comfortable with but even if you do get an ad i don t like i can reject it when i reject an ad i can also send comments back to the writer so he knows how to write better ads for me on the next round the good and bad of crowd sourcing if there is any downside to boostctr it s that you can t choose or put a face to who writes for your contests it is bonafide crowd sourcing an anonymous group of people who all work to improve your ppc ads that said the writer or writers who end up working on your ad groups may change depending on the time of day week and month you post new contests on the flip side this lack of choice saves you time rather than worrying about the person writing for you you can divert all your attention into deciding whether or not to run the ad or ads that have been submitted which is a lot faster and easier and while this approach is a bit unorthodox it s worked well so far boostctr already has a stable of big name clients including cafepress expedia 99 designs beach body and many more personally i don t care who writes it as long as it lifts myctr and is appropriate for my campaign i m looking for improved numbers vs personality who should should not try boostctr obviously if you re ad spend is under 250 a month or if your search volumes are low then boostctr probably won t be a good investment for you try growing your traffic first but if ppc advertising is a big part of your marketing and you re spending thousands of dollars a month you need to try it note i asked david for a trial for ppcblog readers here s the one free contest link here they provided i have to eat some crow here btw as well i personally was not sure their model would pan out but they re kicking butt at this and have now even expanded into doing facebook image ads something that s a major pain due to the fickle nature of fb ctrs and requirements for constant freshness in your ad creative congrats to david and team now including tom demers formerly from wordstream good guy that tom on building a successful model by really hammering on one key pain point for advertisers lifting conversions and ctrs with better ad copy go give it a try ppcblog review mixrank competitive ad research tool no comments written on august 17th 2011 by geordie carswell categories display ads ppc tools i m always on the hunt for new ways to data mine the competition after seeing a beta adsense competitive research tool called mixrank reviewed by vanillacoke on the seobook blog i thought i d take a bit of time and check it out for myself i was also curious to see how it compared with another competitive research tool i ve reviewed for ppcblog called whatrunswhere you can read that review here in this example i m looking to dig up data in the health vertical first thing you ll notice when you perform a search on mixrank is the handy auto suggest feature on the field ordered with the biggest advertisers on the top type in one of you re broadest keywords and you re likely to get a whole list of domains who you ve never though of checking out i started with health and clicked on the first result healthline com the results appear quickly and when the page comes up it s logically broken up into text ads banner ads and traffic sources starting with text ads i m able to immediately see healthline com s top variations the default sort is based on ad frequency but all the columns are sortable so by clicking on the publishers column i can see which ads are getting the widest site distribution conveniently all data is exportable for those of us who like to crunch data from all directions in excel flipping to the ad reach tab i m able to see a graphical representation of the total publishers reached per ad this is the same metric as the previous screen but in this case its charted over time enabling me to quickly spot ads that are being ramped up or phased out this is also great reminder that summary data can be deceiving all time best performers aren t always what works best right now you need to see ad trends and with this feature they re quite clear to see mixrank s best performers tab is pretty self explanatory it graphs ad performance based on impressions and average position over time once again immediately pulling out the ads that are going to be your biggest competition on to the banner ads section i like that mixrank allows you to download all the banners from the download all link i do wish there were some metrics in this area to help me determine which banner ads are performing the strongest and or which sizes are getting the most play but even just having the images and the last seen data available by clicking on the images is valuable certainly useful for inspiration strategy on ad design mixrank s traffic sources section details all the sites healthline com is getting impression share on as well as the following data points uniques estimated number of unique visitors last seen the last time mixrank saw the ad days seen number of days in the last month mixrank was shown the ad average position the advertiser s average position in the adsense block for ppc this is great for identifying sites that could be well suited to your campaigns it could also be a way to identify where you re competition isn t getting traction and an opportunity to either exclude the domain or optimize your ad content and outperform them on the flip as an adsense publisher also taking a look at some of the better performing sites was a bit of an eye opener on what types of verticals i can optimize for summing up if you want to get a leg up on your competition here s what you ll get from mixrank the competition s text ad copy and relative performance their banner ads the domains where their ads are showing ad performance trends while there s no shortage of spy tools available for adsense data going through them you find that many are so complex that you can t just get in get the data and get out without losing a whole chunk of your day so far mixrank appears to be good at distilling the data down to useable actionable bites the beta version of mixrank which is being offered while they ramp up is also laced with teasers for features that are on the way i m quite keen to see what they have in store for the keywords and best traffic sources tabs for the time being mixrank is free so go sign up for the beta and give it a spin as with all of search tools it takes a little time for them to build up their database but so far they re tracking 93k sites so you re bound to learn a thing or two revealed google s top 20 most expensive keywords 15 comments written on july 19th 2011 by geordie carswell categories google adwords i ve been wanting to try out sensational headlines for a while now heh based on data from their massive in house keyword research database and google s keyword tool the team at wordstream compiled the top 10 000 most expensive english language keywords over a three month period and then sorted them by niche here s how it breaks down see if you can spot your niche in here click image to enlarge you can t buy more conversions 12 comments written on july 5th 2011 by geordie carswell categories analytics google adwords perhaps you ll find this scenario familiar your adwords search campaign for vocal lessons features a fairly broad say two word keyword phrase like can t sing you notice that the conversion rate is ok on this keyword but the cost per conversion is a bit high you ve tried tweaking the bids on it to get it more profitable but it s still just barely profitable looking into it more deeply you run a search terms report to see how google matched your phrase matched keyword to actual user queries you notice that the exact match can t sing has generated a lot of clicks but no conversions whereas the exact match why can t i sing is the search that s actually driving the conversions on that can t sing keyword in fact the cost per conversion and conversion rate on that exact why can t i sing keyword are fantastic and you would like to get more of that hot traffic and those cheap conversions so you decide to add that exact search why can t i sing to your adgroup as a keyword on its own maybe you also raise the bid a bit on it to try and improve your ad position hoping to grab even more conversions then something strange happens after a little time has gone by you notice that that exact match keyword why can t i sing isn t converting at all anymore what happened to those sweet sweet conversions you even bid up trying boost your ad position and that should give you more conversions shouldn t it what s happening here blood from a stone a good friend of mine with an infinitely higher level of ppc skill than mine once told me a few years ago geordie you just can t buy more conversions this was his point and it applies both to display network placement campaigns as well as search sometimes google s mad scientist mix of bid placement matching tech and other factors combine in your favour and find pockets of traffic that for whatever reason be it ad to keyword performance bid match type voodoo or whatever creates a conversion sweet spot where the traffic just works that s great news but you can find yourself getting conversion greedy trying to make that perfect storm of elements spit out more conversions it just doesn t always happen in fact more often than not i ve found the opposite happens one element the exact match keyword has been yanked out of the perfect storm and the entire sweet spot up and disappeared now not only do you not end up with more conversions than you had previously you can often end up with none again you just can t buy more conversions or put another way you can t get blood from a stone if something is working and working exceedingly well you may be best off simply leaving it alone another approach to tweaking the keyword s profitability but that phrase matched keyword was barely profitable overall you can t just leave it like that that s true however you can make adjustments another way without messing with the mojo for example if the search terms report shows as it does in our example above that when google matches can t sing to your phrase matched can t sing keyword you net a lot of clicks but very few if any conversions you can try adding the exact match can t sing as a negative keyword for this adgroup only this will filter out exact match searches for can t sing but won t stop your ad from showing on why can t i sing the query that nets you the most conversions what c an you do if you ve tried isolating the keyword or placement and conversions went south all is not lost often you can revert to the adgroup s previous configuration and bids and things will right themselves this often works but nothing is ever guaranteed in google land the only route to more conversions the bottom line is that sometimes you just need to accept that you re getting the best quality and quantity of traffic google can give you on a particular keyword scenario or display network placement of course you need to be profitable overall with your phrase matched keyword but it is completely possible to mess up the mojo with what is working and shoot yourself in the foot by trying to get more for less if you want to garner a higher volume of conversions you often need to move on and find another sweet spot or perfect storm the only way to do that is to keep testing new adgroups until one presents itself what you ll find is that there are pockets like this everywhere in one of my campaigns a scenario like the one mentioned here has netted over 28 000 conversions over 4 years having learned this lesson the hard way i ve let sweet spots like that lie and work their magic over time have you run into this scenario before in your search or display network placement campaigns share in the comments ps don t miss our ...
|