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description= The reference index for communications and marketing terminology: GEO, AEO, FARA, NIL, SEC 8-K, citation share, retrieval anchor and 200+ more.;
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browse, by, ai, media, glossary, letter, category, featured, terms, all, entries, discovery, earned, pr, crisis, risk, financial, fintech, healthcare, legal, policy, marketing, b2b, tech, consumer, creator, sports, gaming, cannabis, real, estate, web3, reputation, luxury, education, dictionary, explore, publication, follow, us, standards,
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organization follows when a reputation event hits roles approval chains spokesperson designations channel plans and pre cleared statements the difference between a measured response and a scramble crisis pr crisis pr is the operational agency side practice of crisis communications the day to day work of protecting an organization s reputation during a public emergency integrating press social regulatory and ai engine response into a single discipline see also crisis communications the broader strategic discipline crisis velocity the speed at which a reputational event spreads from initial incident to broad public awareness now measured in minutes rather than hours the reason the twenty four hour rule exists cross engine breadth the second dimension of the epr geo scorecard at 20 of the composite measures how consistently a brand or entity is named across all five major ai engines chatgpt claude gemini perplexity and google ai overviews a brand strong on one engine but absent from others scores low a brand named across all five compounds retrieval authority cross engine citation cross engine citation is the practice of optimizing content so it gets cited across multiple ai systems chatgpt claude perplexity gemini google ai overviews rather than in just one different engines train on different data weight sources differently and use different retrieval algorithms ctv connected tv television content delivered over the internet to a connected device smart tvs streaming sticks gaming consoles and the advertising inventory associated with it the fastest growing video ad surface cursor coding agents cursor s autonomous coding agents shipped 2b arr in three years the fastest b2b scaling on record epr ranks cursor at the top of the ai agents directory cursor ide cursor ide is the ai native code editor that won the developer market 70 percent of the fortune 1 000 are customers 2b arr in three years the fastest b2b scaling on record epr ranks cursor first in coding assistants custody crypto the service of holding digital assets on behalf of investors institutions or users analogous to traditional securities custody the bridge between crypto and traditional financial regulation custom gpt a custom gpt is a version of chatgpt preloaded with specific instructions and reference files built once and reused across every conversation started inside it cyber disclosure arbitrage the emerging extortion tactic in which threat actors leverage sec four day disclosure timing pressure during ransomware negotiation sometimes by filing complaints with the sec themselves to compress victim decision making d dao decentralized autonomous organization a community governed entity that runs on smart contracts and token holder voting rather than traditional management an experimental governance model with real legal and reputational complexity dark patterns manipulative interface designs that trick users into actions they would not freely choose hidden cancellation flows pre checked add ons manufactured urgency a deceptive design category drawing regulatory action journalist scrutiny and consumer backlash dark site a dark site is a pre built unpublished web page or microsite prepared in advance for a crisis held ready to go live instantly when an emergency hits day and date a release model in which a film is made available on streaming and theatrical platforms simultaneously most cited contentious post pandemic release strategy de influencing the tiktok native content format in which creators tell their audience what not to buy exposing overhyped products dupes and bad value defi decentralized finance financial applications built on blockchain infrastructure lending trading derivatives asset management that operate without traditional intermediaries the category where smart contract audits exploits and post hack disclosures generate the most consequential crisis work in crypto definitional authority definitional authority is the structural position held by the source ai engines preferentially cite when defining a term characterizing a category or describing how a concept operates it shapes the framing inside which news coverage is interpreted and is the upstream determinant of category narrative ownership in the answer engine era demand generation a market education strategy that builds demand for a problem and solution before a product is ready to sell through research original data and executive commentary the patient front end of category creation and a natural fit for ai engine citation building derm tested an unregulated u s marketing claim that a product has undergone dermatologist involved testing credibility depends on disclosed study design deskside a one on one meeting between a publicist and a reporter held at the reporter s desk or over coffee or video not pegged to a specific announcement devin cognition ai devin is the autonomous ai software engineer built by cognition ai the first agent positioned as a full software engineer rather than a code assistant enterprise traction at goldman citi dell cisco palantir dfs daily fantasy sports short duration fantasy sports contests one day one week or one game where users assemble lineups and compete for cash prizes the on ramp that taught a generation of fans to wager on outcomes diamond hands signaling a token marketing tactic where prominent holders publicly signal long term conviction by refusing to sell a community trust device that doubles as a reputational liability when the signaling diverges from on chain behavior digital footprint digital footprint is the aggregate trail of content mentions and data a person or brand accumulates online across owned sites social platforms press coverage and now ai engine training data that collectively shapes how they are discovered and described digital sat the college board s fully digital sat completed transition in 2024 international markets first u s domestic following shorter than the legacy paper sat about two hours vs three adaptive second section difficulty calibrates based on first section performance and structurally different in ways that required category wide test prep material rebuilds direct booking booking made directly with a hotel brand via brand com brand app or property phone rather than through an online travel agency ota higher margin builds loyalty data and reinforces brand owned content that ai engines retrieve from the strategic counter discipline to ota dependency disclosure quality the clarity specificity completeness and timeliness of a public disclosure from regulatory filings to crisis communications the single most watched dimension of any 8 k breach response or apology disinformation false or misleading information deliberately created and distributed to deceive distinct from misinformation which is unintentional now compounds inside ai engines when seeded content gets retrieved as authoritative drop a limited release product launch model originating in streetwear fixed quantity fixed time typically no restock dsp demand side platform a software platform that allows advertisers and agencies to buy digital ad inventory programmatically across multiple ad exchanges and publishers the trade desk dv360 amazon dsp dtc direct to consumer a business model where brands sell directly to end consumers through their own channels typically e commerce rather than through traditional retail intermediaries the glossier warby parker casper playbook survivors moved hybrid dtc pharma advertising pharmaceutical advertising marketed straight to patients rather than physicians legal in only the u s and new zealand the most visible and most regulated form of healthcare promotion governed by strict fda risk disclosure rules dual use technology technology that has both civilian and military applications ai autonomous systems biotech cybersecurity semiconductors subject to overlapping export control regimes that turn product announcements into compliance events duolingo max duolingo s generative ai augmented subscription tier launched in 2023 using gpt 4 for conversational practice in depth grammar explanations and roleplay simulated conversations the canonical case for how an edtech incumbent absorbs generative ai as a product layer rather than being substituted by it in contrast to chegg s collapse under the same competitive pressure dupes culture the tiktok native consumer behavior of identifying and sharing lower priced products that replicate prestige formulations e l f charlotte tilbury nyx dior cerave la roche posay compressed prestige pricing power tens of billions of tiktok views e 280e the section of the u s tax code barring businesses that traffic in schedule i or ii substances from deducting ordinary expenses it forces cannabis operators to pay tax on gross profit not net the defining financial burden of the industry removable only by rescheduling e e a t experience expertise authoritativeness trust e e a t stands for experience expertise authoritativeness and trustworthiness the criteria google s quality guidelines use to assess content and a strong proxy for what ai engines choose to cite earned media coverage a brand receives through editorial journalistic or third party sources not paid for and not controlled the most credible channel in communications and the primary input to ai engine citation graphs edr endpoint detection and response endpoint detection and response the cybersecurity category that monitors devices for malicious behavior with centralized investigation containment and remediation capability the successor to legacy antivirus ehr electronic health record the electronic health record the digital patient chart and operating system of u s healthcare delivery the market consolidated around epic and oracle health formerly cerner with athenahealth veradigm meditech and eclinicalworks in adjacent tiers element walmart ml platform walmart s proprietary kubernetes based machine learning platform the infrastructure layer beneath the four agent stack sparky my assistant marty wibey and the substrate that lets a 4 593 store 270 million weekly customer retailer move from ai experiment to ai distribution elevenlabs elevenlabs won ai voice the voice technology behind audiobooks podcasts gaming dubbing and the entire ai agent voice category epr ranks elevenlabs first in voice embargo an embargo is an agreement between a source and journalists to withhold publishing a piece of news until a specified date and time so coverage all breaks at once embedded finance the integration of financial services payments lending insurance banking directly inside non financial brands and platforms the structural reason every consumer brand now has a fintech surface embeddings embeddings are numerical representations of text or images that capture meaning as coordinates in a high dimensional space letting ai systems measure how closely related two pieces of content are employee activism employee activism is the practice of employees publicly organizing speaking out or advocating on workplace social or political issues connected to their employer it is a growing internal communications risk that can escalate into external reputational events employee value proposition evp employee value proposition evp is the set of benefits culture and career value an organization offers in exchange for an employee s skills and commitment it is the core message underpinning recruitment marketing and employer brand communications endowment the pool of donated capital an institution invests to generate perpetual operating income a symbol of strength and a lightning rod its size spending rate and tax treatment now sit at the center of political and reputational fights enrollment cliff the projected sharp decline in u s college age students beginning in 2025 traced to the drop in births during the 2008 financial crisis the demographic shock now reshaping admissions tuition and the survival math of mid tier institutions entity authority the cumulative weight of citations mentions and structured references across the open web wikipedia wikidata government databases corporate filings industry directories academic citations trade press that establish a brand as a notable entity to ai engines entity disambiguation getting an ai engine to reliably tell a brand apart from others sharing its name so citations and authority accrue to the right entity rather than a namesake entity profile the set of facts an ai engine holds about a named entity a brand s founding date leadership category and key claims inconsistent facts across the web fracture the profile a clean consistent footprint consolidates it epr showdown everything pr s recurring franchise scoring iconic brand rivalries on a single seven dimension ai visibility scorecard the inaugural installment compared walmart and target future installments queued include nike vs adidas coke vs pepsi mcdonald s vs starbucks delta vs united and netflix vs disney esg crisis a reputation event triggered by environmental social or governance failures climate misstatements supply chain labor violations dei rollback backlash board conduct or greenwashing exposure esports organized competitive video gaming played for audiences and prize money a multibillion dollar spectator industry with its own leagues sponsors stars and reputation dynamics esser funds elementary and secondary school emergency relief the federal pandemic relief funding that drove roughly 190 billion in edtech and broader k 12 spending across u s school districts from 2020 to 2023 the cycle ended in september 2024 district budgets contracted sharply edtech vendors that built commercial models around esser funded growth lost the tailwind and the category has consolidated exclusive a story offered to a single reporter or publication before or instead of broader distribution the currency of access in earned media executive reputation the public perception of a senior leader ceo founder executive as a distinct asset from the corporate brand increasingly traded as a separate balance sheet item executive speechwriting the craft of writing speeches keynotes op eds internal addresses and earnings call remarks in the voice of a senior leader executive visibility the deliberate building of a senior leader s public profile bylines speaking interviews owned commentary as a strategic asset increasingly measured by whether ai engines can describe the executive accurately and favorably not just by media hits experiential luxury the shift in luxury spending from owning objects to acquiring rare experiences private travel exclusive access bespoke events the fastest growing frontier of high end consumption extractability the fourth dimension of the epr geo scorecard at 15 of the composite measures how cleanly ai engines can extract a brand s structured information schema org markup organization and product entities wikipedia depth ir disclosure depth and faq structure the mechanical l...
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