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nity supports liveops post launch insights and live game ops grow user acquisition get discovered and acquire mobile users in app purchase manage iap across stores and d2c monetization connect players with the right games advertise with unity monetize with unity use cases mobile games build grow mobile hits with unity indie games ship big games with small teams xr games launch xr games across platforms multiplayer games simplify multiplayer game development use cases 3d collaboration build and review 3d projects in real time immersive training train in immersive environments customer experiences create interactive 3d experiences human machine interfaces hmi develop interactive 3d embedded systems industries manufacturing achieve operational excellence retail transform in store experiences into online ones automotive boost innovation and in car experiences see all industries technical library documentation official user manuals and api references developer tools release versions and issue tracker roadmap review upcoming features glossary library of technical terms insights case studies real world success stories best practice guides expert tips and tricks demos demos samples and building blocks all resources what s new blog updates information and technical tips news news stories and press center community hub discussions discuss problem solve and connect events global and local events community stories made with unity showcasing unity creators livestreams join devs creators and insiders unity awards celebrating unity creators worldwide for every level unity learn master unity skills for free professional training level up your team with unity trainers new to unity getting started kickstart your learning unity essential pathways new to unity start your journey how to guides actionable tips and best practices education for students kickstart your career for educators supercharge your teaching education grant license bring unity s power to your institution certifications prove your unity mastery support options get help helping you succeed with unity success plans reach your goals faster with expert support faq answers to common questions contact us connect with our team download unity get started unity glossary all terms a b c d e f g h i j k l m n o p q r s t u v w x y z a a b testing a b testing compares two versions of a game or app to see which one performs better learn more ad exchange an ad exchange is a real time online marketplace where advertisers can buy and sell ad space and impressions learn more ad fraud ad fraud is the deliberate process of preventing ads from being delivered to the intended audience in order to generate illegal revenue learn more ad inventory ad inventory or advertising inventory is the ad space that a publisher is selling which advertisers can buy learn more ad revenue ad revenue is the money apps generate from in app advertising learn more ad server an ad server is a web based app used by publishers to help with ad management distributing ads to apps and web learn more ad waterfall ad waterfalls are a system that enables developers to manage the ad networks they monetize with learn more ad whales ad whales are the small percentage of app users who generate the majority of a developer s ad revenue learn more advertiser an advertiser is the entity that pays for an app or brand to be advertised they are on the demand side of mobile marketing and they are looking to spread a specific message about their product learn more agency trading desk agency trading desks are media agency departments that handle digital advertising campaigns learn more ambisonic audio ambisonic audio refers to a full sphere surround sound technique that captures and reproduces sound from all directions enhancing immersion in virtual reality and 3d environments by providing realistic spatial audio learn more android app advertising android is the leading mobile operating system worldwide in terms of size taking up a 71 market share in january 2021 learn more anti aliasing anti aliasing is a rendering technique that smooths jagged edges in digital graphics learn more app active users app active users are called such when active users access an app within a given period of time whether it be on a daily weekly or monthly basis learn more app discovery app discovery is the process by which mobile app developers get their app noticed by users learn more app localization app localization is the process of adapting an app s functionality interface and marketing to suit foreign domains mobile app usage worldwide is increasing which makes localizing your app especially important learn more app ltv ltv or lifetime value is a key metric which estimates the revenue a single user generates throughout their lifetime using an app ultimately ltv predicts a user s monetary value over time learn more app metrics mobile app metrics and mobile game analytics are used to measure the success of mobile apps learn more app promotion app promotion is another term for mobile marketing and refers to the process by which app developers advertise their app learn more app rating app ratings allow users to give feedback on their app experience and recommends future apps to try learn more app re engagement app re engagement is the process of serving ads to people who have already shown interest in your app and have expressed previous intent to engage learn more app session an app session measures how frequently users interact with an app higher frequencies mean users are more engaged learn more ar advertising augmented reality advertising superimposes 3d assets onto the user s real world check out ironsource s app monetization glossary outlining all essential terms in plain english learn more ar light estimation ar light estimation is a feature that analyzes real world lighting conditions through a device s camera to apply matching illumination to virtual objects creating more realistic augmented reality experiences in architecture retail and automotive applications learn more arcore arcore is google s platform for building augmented reality experiences that enables motion tracking environmental understanding and light estimation on android devices for applications in education retail and construction learn more arkit the arkit is apple s framework for creating augmented reality experiences that enables features like motion tracking scene understanding and light estimation on ios devices for applications in healthcare education and retail learn more arpdau average revenue per daily active user arpdau is a metric for measuring the success of your app monetization strategy in terms learn more arppu arppu stands for average revenue per paying user and it refers to the estimated revenue a single paying user generates during a specified period learn more arpu arpu is the average revenue each active user generates learn more audio spatializer an audio spatializer is a system that creates the illusion of 3d sound by simulating how audio would behave in a physical space enhancing immersion in virtual environments architectural visualizations and automotive simulations learn more augmented virtuality av augmented virtuality av refers to a form of mixed reality where real world objects or people are integrated into virtual environments allowing physical elements to interact with predominantly virtual worlds in manufacturing training and educational applications learn more b banner ads mobile banner ads are a rectangular system initiated ad unit which can be either static or animated learn more brand advertising brand advertising is a strategy to build brand recognition in order to establish strong long term credibility with consumers learn more brand lift brand lift measures how your ads are affecting both consumer impressions and consumer behavior learn more brand safety maintaining brand safety is no easy task according to one report 75 of companies experience at least one brand safety incident a year learn more c churn rate churn rate is the percentage of users who uninstall or stop engaging with an app over time learn more cad computer aided design cad refers to specialized software tools used to create precise digital models with exact specifications enabling developers to import and adapt detailed representations of real world objects for interactive applications learn more casual games casual games are a mobile game genre that is designed for everyone and anyone and have simple rules shorter sessions and a low barrier to entry learn more cgi animation computer generated imagery cgi animation creates movement through digital character rigging keyframe animation and motion systems that combine predetermined sequences with dynamic responses to create convincing character behavior and environmental effects learn more continuous integration continuous delivery or deployment ci cd ci cd continuous integration continuous delivery is a software development practice that uses automation to ship frequent reliable updates learn more cinematic vr cinematic vr means an immersive video experience where viewers can look around in 360 degrees but cannot interact with or move through the environment often used for storytelling architectural walkthroughs or educational content learn more click through attribution click through attribution is a method of tracking user interactions that credits conversions to the specific advertisement a user clicked on helping marketers understand which ads drive valuable actions learn more cloud storage cloud storage provides remote data management solutions that enable development teams to collaborate effectively by providing centralized access to project assets and resources across multiple devices and locations learn more computer vision cinematic vr means an immersive video experience where viewers can look around in 360 degrees but cannot interact with or move through the environment often used for storytelling architectural walkthroughs or educational content learn more configurator configurator is an interactive tool that allows users to customize products by selecting different options features and specifications commonly used in automotive retail and manufacturing applications to visualize personalized designs learn more connected data connected data means information from various sources linked together in meaningful relationships enabling more comprehensive analysis and insights across healthcare manufacturing retail and other industries learn more content delivery network content delivery network cdn is a distributed server system that delivers digital assets to users from geographically optimized locations reducing latency and improving load times for applications requiring large scale content distribution learn more corrupted text corrupted text refers to data that has become unreadable or incorrectly formatted requiring robust error handling systems including validation proper encoding methods and failsafe mechanisms to prevent crashes and maintain application stability learn more cpa cpa or cost per action marketing is a pricing model used in mobile ua campaigns in which advertisers choose a post install action to measure and only pay for users who engage in that action learn more cpc cost per click cpc advertising is a pricing model in ua campaigns which app advertisers pay each time user clicks their in app ad learn more cpcv cpcv cost per completed view is a pricing model in which advertisers pay each time a video has been viewed through to completion learn more cpe cost per engagement cpe is a pricing model used in user acquisition campaigns where app advertisers only pay for post install events learn more cpi cpi cost per install is a pricing model in which app advertisers pay each time a user installs their app from their ad learn more cost per order cost per order cpo is the pricing model that drives a mobile app s user acquisition and sales learn more cpv cost per view cpv is a campaign pricing model in which advertisers pay each time their mobile video ad is viewed learn more cpq configure price quote cpq is a system that streamlines the sales process by allowing customers to configure complex products generate accurate pricing and receive automated quotes based on their specific requirements learn more central processing unit cpu a central processing unit cpu is the central brain of computing devices executing program instructions that drive real time performance learn more creative a creative is an individual ad asset such as an image video or playable used in an advertising campaign learn more cross promotion cross promotion is an app marketing strategy in which app developers promote one of their titles on another one of their titles learn more ctr click through rate ctr is the percentage of users who saw an ad and clicked on it learn more customer cohort analysis customer cohort analysis is a tool that lets app developers track and study user behavior over time learn more customer engagement customer engagement refers to the meaningful interactions users have with a product that create emotional investment and long term loyalty through compelling experiences social connections and progression systems that respect user time while delivering consistent value learn more customer retention customer retention focuses on keeping users engaged long term through compelling experiences regular content updates and community building strategies that maintain interest and encourage continued interaction with digital products learn more cyber sickness virtual reality sickness cyber sickness refers to a form of discomfort experienced when stationary users perceive motion in immersive environments caused by factors like lag refresh rates and visual discrepancies that require careful content design to mitigate learn more coordinated universal time utc coordinated universal time utc is the global time standard used to synchronize operations across time zones learn more d dau daily active users dau is the total amount of users who visit an app on a daily basis learn more data transformation data transformation means the conversion of information between different formats and structures to optimize for specific uses from asset pipeline processing to analytics systems enabling efficient operation across diverse platforms and use cases learn more data visualization data visualization is the graphical representation of complex information that transforms abstract data into visual models enabling users to quickly identify patterns and make more informed decisions across various industries learn more deep linking deep linking is a hyperlink or deep link url that directs a user to a specific piece of in app content learn more digital energy digital energy focuses on optimizing power consumption across hardware and software layers through intelligent resource management systems that balance performance needs against energy ef...
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