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as the most powerful company in the world 10 and one of the world s most valuable brands due to its market dominance data collection and technological advantages in the area of artificial intelligence 11 12 13 it is considered one of the big five american information technology companies alongside amazon apple meta and microsoft google was founded on september 4 1998 by larry page and sergey brin while they were phd students at stanford university in california together they own about 14 of its publicly listed shares and control 56 of the stockholder voting power through super voting stock the company went public via an initial public offering ipo in 2004 in 2015 google was reorganized as a wholly owned subsidiary of alphabet inc google is alphabet s largest subsidiary and is a holding company for alphabet s internet properties and interests sundar pichai was appointed ceo of google on october 24 2015 replacing larry page who became the ceo of alphabet on december 3 2019 pichai also became the ceo of alphabet 14 the company has since rapidly grown to offer a multitude of products and services beyond google search many of which hold dominant market positions these products address a wide range of use cases including email gmail navigation waze maps cloud computing cloud web browsing chrome video sharing youtube productivity workspace operating systems android cloud storage drive language translation translate photo storage photos video calling meet smart home nest smartphones pixel wearable technology through the acquisition of fitbit music streaming youtube music video on demand youtube tv artificial intelligence google assistant machine learning apis tensorflow ai chips tpu and more discontinued google products include gaming stadia glass citation needed google reader play music nexus hangouts and inbox by gmail 15 16 google s other ventures outside of internet services and consumer electronics include quantum computing sycamore self driving cars waymo formerly the google self driving car project smart cities sidewalk labs and transformer models google brain 17 google and youtube are the two most visited websites worldwide followed by facebook and twitter google is also the largest search engine mapping and navigation application email provider office suite video sharing platform photo and cloud storage provider mobile operating system web browser ml framework and ai virtual assistant provider in the world as measured by market share on the list of most valuable brands google is ranked second by forbes 18 and fourth by interbrand 19 it has received significant criticism involving issues such as privacy concerns tax avoidance censorship search neutrality antitrust and abuse of its monopoly position contents 1 history 1 1 early years 1 2 growth 1 3 initial public offering 1 4 2012 onward 2 products and services 2 1 search engine 2 2 advertising 2 3 consumer services 2 3 1 web based services 2 3 2 software 2 3 3 hardware 2 4 enterprise services 2 5 internet services 3 corporate affairs 3 1 stock price performance and quarterly earnings 3 2 tax avoidance strategies 3 3 corporate identity 3 4 workplace culture 3 5 office locations 3 5 1 north america 3 5 2 latin america 3 5 3 europe 3 5 4 asia pacific 3 5 5 africa middle east 3 6 infrastructure 3 7 environment 3 8 philanthropy 4 criticism and controversies 4 1 2018 4 2 2019 4 3 2022 4 4 anti trust privacy and other litigation 4 4 1 fines and lawsuits 4 4 1 1 european union 4 4 1 2 france 4 4 1 3 united states 4 4 2 private browsing lawsuit 4 4 3 gender discrimination lawsuit 4 4 4 u s government contracts 5 see also 6 notes 7 references 8 further reading 9 external links history main articles history of google and list of mergers and acquisitions by alphabet see also alphabet inc early years larry page and sergey brin in 2003 google began in january 1996 as a research project by larry page and sergey brin when they were both phd students at stanford university in california 20 21 22 the project initially involved an unofficial third founder scott hassan the original lead programmer who wrote much of the code for the original google search engine but he left before google was officially founded as a company 23 24 hassan went on to pursue a career in robotics and founded the company willow garage in 2006 25 26 while conventional search engines ranked results by counting how many times the search terms appeared on the page they theorized about a better system that analyzed the relationships among websites 27 they called this algorithm pagerank it determined a website s relevance by the number of pages and the importance of those pages that linked back to the original site 28 29 page told his ideas to hassan who began writing the code to implement page s ideas 23 page and brin originally nicknamed the new search engine backrub because the system checked backlinks to estimate the importance of a site 20 30 31 hassan as well as alan steremberg were cited by page and brin as being critical to the development of google rajeev motwani and terry winograd later co authored with page and brin the first paper about the project describing pagerank and the initial prototype of the google search engine published in 1998 héctor garcía molina and jeff ullman were also cited as contributors to the project 32 pagerank was influenced by a similar page ranking and site scoring algorithm earlier used for rankdex developed by robin li in 1996 with larry page s pagerank patent including a citation to li s earlier rankdex patent li later went on to create the chinese search engine baidu 33 34 eventually they changed the name to google the name of the search engine was a play on the word googol 20 35 36 a very large number written 10 100 1 followed by 100 zeros picked to signify that the search engine was intended to provide large quantities of information 37 google s original homepage had a simple design because the company founders had little experience in html the markup language used for designing web pages 38 the domain name www google com was registered on september 15 1997 39 and the company was incorporated on september 4 1998 it was based in the garage of susan wojcicki 22 in menlo park california craig silverstein a fellow phd student at stanford was hired as the first employee 22 40 41 google was initially funded by an august 1998 investment of 100 000 from andy bechtolsheim 20 co founder of sun microsystems a few weeks prior to september 7 1998 the day google was officially incorporated this initial investment served as a motivation to incorporate the company to be able to use the funds 42 43 page and brin initially approached david cheriton for advice because he had a nearby office in stanford and they knew he had startup experience having recently sold the company he co founded granite systems to cisco for 220 million david arranged a meeting page and brin and his granite co founder andy bechtolsheim the meeting was set for 8 am at the front porch of david s home in palo alto and it had to be brief because andy had another meeting at cisco where he now worked after the acquisition at 9 am andy briefly tested a demo of the website liked what he saw and then went back to his car to grab the check david cheriton later also joined in with an 250 000 investment 44 45 google received money from two other angel investors in 1998 amazon com founder jeff bezos and entrepreneur ram shriram 46 page and brin had first approached shriram who was a venture capitalist for funding and counsel and shriram invested 250 000 in google in february 1998 shriram knew bezos because amazon had acquired junglee at which shriram was the president it was shriram who told bezos about google bezos asked shriram to meet google s founders and they met 6 months after shriram had made his investment when bezos and his wife were in a vacation trip to the bay area google s initial funding round had already formally closed but bezos status as ceo of amazon was enough to persuade page and brin to extend the round and accept his investment 47 48 between these initial investors friends and family google raised around 1 000 000 which is what allowed them to open up their original shop in menlo park california 49 after some additional small investments through the end of 1998 to early 1999 46 a new 25 million round of funding was announced on june 7 1999 50 with major investors including the venture capital firms kleiner perkins and sequoia capital 43 both firms were initially reticent about investing jointly in google as each wanted to retain a larger percentage of control over the company to themselves larry and sergey however insisted in taking investments from both both venture companies finally agreed to investing jointly 12 5 million each due to their belief in google s great potential and through mediation of earlier angel investors ron conway and ram shriram who had contacts in the venture companies 51 growth in march 1999 the company moved its offices to palo alto california 52 which is home to several prominent silicon valley technology start ups 53 the next year google began selling advertisements associated with search keywords against page and brin s initial opposition toward an advertising funded search engine 54 22 to maintain an uncluttered page design advertisements were solely text based 55 in june 2000 it was announced that google would become the default search engine provider for yahoo one of the most popular websites at the time replacing inktomi 56 57 google s first production server 58 in 2003 after outgrowing two other locations the company leased an office complex from silicon graphics at 1600 amphitheatre parkway in mountain view california 59 the complex became known as the googleplex a play on the word googolplex the number one followed by a googol zeroes three years later google bought the property from sgi for 319 million 60 by that time the name google had found its way into everyday language causing the verb google to be added to the merriam webster collegiate dictionary and the oxford english dictionary denoted as to use the google search engine to obtain information on the internet 61 62 the first use of the verb on television appeared in an october 2002 episode of buffy the vampire slayer 63 additionally in 2001 google s investors felt the need to have a strong internal management and they agreed to hire eric schmidt as the chairman and ceo of google 49 eric was proposed by john doerr from kleiner perkins he had been trying to find a ceo that sergey and larry would accept for several months but they rejected several candidates because they wanted to retain control over the company michael moritz from sequoia capital at one point even menaced requesting google to immediately pay back sequoia s 12 5m investment if they did not fulfill their promise to hire a chief executive office which had been made verbally during investment negotiations eric wasn t initially enthusiastic about joining google either as the company s full potential hadn t yet been widely recognized at the time and as he was occupied with his responsibilities at novell where he was ceo as part of him joining eric agreed to buy 1 million of google preferred stocks as a way to show his commitment and to provide funds google needed 64 initial public offering on august 19 2004 google became a public company via an initial public offering at that time larry page sergey brin and eric schmidt agreed to work together at google for 20 years until the year 2024 65 the company offered 19 605 052 shares at a price of 85 per share 66 67 shares were sold in an online auction format using a system built by morgan stanley and credit suisse underwriters for the deal 68 69 the sale of 1 67 billion gave google a market capitalization of more than 23 billion 70 eric schmidt ceo of google from 2001 to 2011 on november 13 2006 google acquired youtube for 1 65 billion in google stock 71 72 73 74 on march 11 2008 google acquired doubleclick for 3 1 billion transferring to google valuable relationships that doubleclick had with web publishers and advertising agencies 75 76 by 2011 google was handling approximately 3 billion searches per day to handle this workload google built 11 data centers around the world with several thousand servers in each these data centers allowed google to handle the ever changing workload more efficiently 49 in may 2011 the number of monthly unique visitors to google surpassed one billion for the first time 77 78 in may 2012 google acquired motorola mobility for 12 5 billion in its largest acquisition to date 79 80 81 this purchase was made in part to help google gain motorola s considerable patent portfolio on mobile phones and wireless technologies to help protect google in its ongoing patent disputes with other companies 82 mainly apple and microsoft 83 and to allow it to continue to freely offer android 84 2012 onward in june 2013 google acquired waze a 966 million deal 85 while waze would remain an independent entity its social features such as its crowdsourced location platform were reportedly valuable integrations between waze and google maps google s own mapping service 86 google announced the launch of a new company called calico on september 19 2013 to be led by apple inc chairman arthur levinson in the official public statement page explained that the health and well being company would focus on the challenge of ageing and associated diseases 87 entrance of building where google and its subsidiary deep mind are located at 6 pancras square london on january 26 2014 google announced it had agreed to acquire deepmind technologies a privately held artificial intelligence company from london 88 technology news website recode reported that the company was purchased for 400 million yet the source of the information was not disclosed a google spokesperson declined to comment on the price 89 90 the purchase of deepmind aids in google s recent growth in the artificial intelligence and robotics community 91 according to interbrand s annual best global brands report google has been the second most valuable brand in the world behind apple inc in 2013 92 2014 93 2015 94 and 2016 with a valuation of 133 billion 95 on august 10 2015 google announced plans to reorganize its various interests as a conglomerate named alphabet inc google became alphabet s largest subsidiary and the umbrella company for alphabet s internet interests upon completion of the restructuring sundar pichai became ceo of google replacing larry page who became ceo of alphabet 96 97 98 current google ceo sundar pichai with prime minister of india narendra modi on august 8 2017 google fired employee james damore after he distributed a memo throughout the company that argued bias and google s ideological echo chamber clouded their thinking about diversity and inclusion and that it is also biological factors not discrimination alone that 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