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description= Home of the wine marketing masterclass - MBA-level insights for wine professionals and students every Wednesday. Chapters from On Claret a lavatory book on red Bordeaux every Friday. And wine, society, and culture posts in between. Click to read Joe Fattorini s Substack, a Substack publication with thousands of subscribers.;
author= Joe Fattorini;
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joe fattorini s substack substack subscribe sign in home notes archive leaderboard about forgotten heroes of wine len chaloner the first sometimes wasn t the first especially if they hid the fact they were first sep 6 2025 joe fattorini 9 3 the man who invented luxury champagne a free to read insight into why so many people will spend daft amounts of money on something fizzy to drink over the next two weeks and the man who s dec 22 2023 joe fattorini 40 13 14 your wine is disappearing from ai search here s what to actually do about it large brands already dominate the results for everyone else the answer is not a secret hack it s better architecture clearer facts and knowing when 2 hrs ago joe fattorini 2 most popular view all who on earth needs five decanters may 27 joe fattorini 54 22 15 to the regiment oct 31 2024 joe fattorini 34 11 9 scores on wine apps are rubbish aug 11 2024 joe fattorini 37 2 5 when people show you who they are believe them nov 2 2024 joe fattorini 28 3 9 does wine glass shape matter jan 20 2025 joe fattorini 23 2 6 historians of the future rudi dutschke and the return of prohibition aug 12 2024 joe fattorini 23 6 latest top discussions your wines are disappearing from internet searches here s why the way people discover wine on the internet is changing fast and people are discovering other peoples wine instead jun 30 joe fattorini 28 13 11 wine has a liminal class problem wine in the uk and us does have a class problem but it s not that it s too middle class it s that it s the wrong sort of middle class jun 28 joe fattorini 18 2 4 what wine and spirits need is the heroically vague there s a power that comes with life lessons from a distance jun 18 joe fattorini 7 3 max riedel and the stemlord sealions well ackcherley reply guys are not only fun sponges they re wrong jun 18 joe fattorini 10 1 1 lies damned lies and champagne till data we have plenty of data on who buys champagne we have far less on who actually drinks it here is why that matters jun 16 joe fattorini 9 1 2 on llamas queens night bathing gill sans and english sparkling wine this week i hosted a wine tasting which means we talked about a lot stuff other than wine jun 4 joe fattorini 13 6 2 villains of wine john stonehouse mp recent events show wine and politics don t always mix this is not a new thing may 31 joe fattorini 10 4 2 see all joe fattorini s substack home of the wine marketing masterclass mba level insights for wine professionals and students every wednesday chapters from on claret a lavatory book on red bordeaux every friday and wine society and culture posts in between subscribe recommendations view all 23 dnkrby wine club newsletter dan kirby in the mood for wine sara danese strategy in praxis jp castlin now i new i next tobin trevarthen gralefrit joel morris joe fattorini s substack subscribe about archive recommendations sitemap 2026 joe fattorini privacy terms collection notice start your substack get the app substack is the home for great culture this site requires javascript to run correctly please turn on javascript or unblock scripts
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