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zeta global the ai marketing cloud skip to content palantir and zeta global announce strategic partnership learn more athena by zeta sub menu toggle athena by zeta athena by zeta is the beginning of a new era in marketing t he first superintelligent agent built for marketers powered by proprietary data contextual intelligence and seamless integration with the zeta marketing platform athena by zeta athena by zeta overview athena for brands athena for agencies zeta data ai zeta data zeta identity ai agents ai orchestration meet athena by zeta this isn t just another tool athena by zeta is intelligence that doesn t just inform it acts zmp login request a demo platform products sub menu toggle zeta marketing platform unified data and ai in one platform across all your marketing channels get predictable growth real results and clear roi zeta marketing platform zmp overview ai powered customer experience omnichannel activation drive acquisition and campaign execution across paid channels customer data platform understand and recognize customer identity analytics attribution see results as they happen customer messaging orchestrate real time personalized communication across owned channels hiro for publishers turn anonymous traffic into revenue customer loyalty power loyalty and build lifetime customer engagement channels ctv programmatic display email advertising mobile messaging email messaging zmp login request a demo use cases sub menu toggle use cases learn how leading brands are achieving the impossible with zeta explore the solutions we offer by industry and by business objective and discover the impact you can expect when working with an industry leader by industry retail travel hospitality financial services publishers media agencies advocacy qsr additional industries by business goal acquisition customer growth retention loyalty zeta attribution every customer is a real person on a real journey only zeta can tell you the whole story zmp login request a demo partners resources sub menu toggle resources use these tools and insights to better understand the value of zeta and learn how you can improve your marketing outcomes and experiences resource center original research intelligence and expert advice only zeta can provide customer success stories discover how leading brands turn strategy into impact with zeta zeta economic index consumer attitudes and activities revealed by our proprietary data cloud zeta results calculator learn how zeta can lower your total cost of ownership over time responsible data practices resource to help navigate responsible data and privacy management emarketer unifying martech and ad tech gives marketers an edge new research from emarketer and zeta revealed zmp login request a demo about sub menu toggle about zeta global is the ai powered marketing cloud that leverages proprietary ai and trillions of consumer signals to make it easier to acquire grow and retain customers more efficiently our story leadership locations contact us life at zeta our virtues job openings investors our people are the pulse of zeta join our culture committed to building innovators and future leaders zmp login request a demo press news zmp login request a demo zmp login navigation toggle request a demo search the future is athena by zeta your divine source of superintelligent marketing athena takes you from answers to action to outcomes with certainty ready to accelerate your brand growth for brands for agencies together building the ai infrastructure for enterprises zeta and palantir are creating a new standard for data driven agentic marketing learn more zeta live 26 on oct 8th at lincoln center nyc discover the power of superintelligent marketing at the industry s premier ai marketing conference learn more zeta named a leader in the forrester waveᵀᴹ email marketing service providers q1 2026 read more forrester tei study the total economic impact study results read more zeta global named zeta global recognized on the inaugural time america s growth leaders 2026 list view the recognition palantir and zeta global announce strategic partnership to build a unified data and ai infrastructure for the future of marketing with athena by zeta at the center bringing together containerized architecture and ai in the context of marketing will transform this industry alex karp co founder and ceo of palantir technologies helping top brands achieve the impossible imagine if a cmo could turn marketing advertising into one powerful engine for roi zeta unites every owned and paid channel into a single platform giving cmos and cfos a faster clearer path to reliable roi no more silos just accelerated growth zeta marketing platform why zeta imagine if wasted impressions were a thing of the past with zeta s identity powered activation performance isn t only guaranteed it s predictable plan buy and optimize across channels connecting every touchpoint to real business impact omnichannel activation imagine if solving every marketing challenge was effortless precise and lightning fast goodbye busywork from pre built to custom zeta s ai agents take action instantly executing workflows optimizing spend and scaling impact across the customer journey zeta ai agents imagine if your campaigns could be backed by certainty with deterministic attribution and real time intent zeta ties each customer experience to measurable outcomes making every decision accountable and every dollar go further attribution analytics zeta data by the numbers 0 b unique global identifiers 0 t content consumption signals per month 0 m people in the united states 0 interest and intent audiences stay in the know with our featured content forrester total economic impact study how zeta delivered 295 roi marketing without the blindfold why identity and ai are the future of attribution zeta live 2025 watch all sessions on demand ready to take ai from imagination to impact schedule a demo with one of our experts or chat with a zeta rep for more information request demo contact us stay in the know get fresh marketing insights delivered right to your inbox thank you for joining our newsletter athena by zeta athena by zeta athena by zeta athena for agencies athena for brands zeta data ai zeta data ai zeta data zeta identity ai agents ai orchestration platform platform zmp overview customer data platform customer messaging omnichannel activation analytics attribution hiro for publishers products products ctv programmatic display email advertising mobile messaging email messaging by industry by industry retail travel hospitality financial services publishers media agencies advocacy additional industries by goal by goal acquisition customer growth retention about about our story leadership locations partners resource center press news case studies life at zeta investor relations trust center english français español english united kingdom privacy policy privacy choices acceptable use policy unsubcentral cookie 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