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f1 global fan survey results revealed at monaco gp formula 1 all series formula 1 motogp nascar cup wec indycar wrc imsa fia f2 supercars dtm home news schedule results standings photos videos drivers teams formula 1 news photos videos schedule results standings drivers teams motogp news photos videos schedule results standings drivers teams nascar cup news photos videos schedule results standings drivers teams indycar news photos videos schedule results standings drivers teams wec news photos videos schedule results standings drivers teams open wheel formula e schedule results standings fia f2 news photos videos schedule results standings drivers teams fia f3 news videos schedule results standings drivers teams super formula news videos schedule results standings drivers teams f1 academy news videos schedule results standings drivers teams indy nxt news videos schedule results standings drivers teams rally wrc news videos schedule results standings drivers teams dakar news schedule results standings photos videos drivers teams sportscars le mans news videos schedule standings drivers teams imsa news videos schedule results standings drivers teams super gt news videos schedule results standings drivers teams bikes moto2 news videos schedule results standings drivers teams moto3 news videos schedule results standings drivers teams world superbike news schedule results standings photos videos drivers teams other nascar nascar xfinity news schedule results standings photos videos drivers teams nascar truck news schedule results standings photos videos drivers teams nascar euro news schedule results standings photos videos drivers teams touring supercars news videos schedule results standings drivers teams dtm news videos schedule results standings drivers teams all series news schedule results standings photos videos drivers teams all series subscribe sign up for free get quick access to your favorite articles manage alerts on breaking news and favorite drivers make your voice heard with article commenting registration sign in motorsport prime discover premium content subscribe edition global formula 1 motorsport com news f1 global fan survey results revealed at monaco gp biggest marketing research project ever conducted in motorsport reports that fans around the world believe formula 1 is moving in the right direction may 26 2017 11 30 am upd may 26 2017 11 36 am copy link share on facebook share on twitter share on whatsapp share on linkedin share on pinterest share on viber motorsport network chairman zak brown and editor in chief charles bradley with the results from the 2017 formula 1 fan survey motorsport com may 26th 2017 monaco fans of formula 1 across the globe are optimistic about the future of the sport according to the findings from motorsport network s global fan survey the largest ever conducted in the sport launched at the australian formula 1 grand prix in march the global fan survey was conducted by motorsport network in conjunction with sports research experts nielsen sports part of nielsen holdings the global information data and measurement experts motorsport network is the world s biggest motorsport and automotive media network featuring major titles including motorsport com autosport com and motor1 com conducted in 15 languages and receiving fan feedback from 194 countries the 2017 survey had 215 872 participants a sample set even larger than the previous 2015 motorsport network grand prix drivers association survey the contribution made by the respondents represents more than 25 000 hours of fan feedback to create the biggest motorsport marketing research project ever conducted and one of the biggest sports surveys of all time the survey findings were revealed at the formula 1 grand prix de monaco today with federation internationale de l automobile secretary general for motor sport peter bayer taking part more than 19 million data points across all aspects of formula 1 were recorded in the 2017 survey including the size and demographics of the sport s audience fan disposition and attitudes towards the sport their affinity for races teams drivers and their consumption of racing as remote and live audiences this has been a phenomenal exercise carried out in less than 12 weeks to generate a highly valuable data resource of exactly what fans around the world think about our sport said motorsport network chairman zak brown the insights it offers will be the intelligence that can drive formula 1 forward and we have to thank the legion of fans who have offered us their invaluable opinion formula 1 enters a period of massive change in 2017 with new technical regulations in force and a changing of the guard in the sport s management with us owned mass media giant liberty media taking commercial control fans pleased with recent f1 changes findings from the motorsport network global fan survey indicate fans are pleased with the direction the sport is taking compared to the 2015 survey there was a 44 percent increase in fan belief that formula 1 is the pinnacle of motorsport and a 43 percent improvement in the statement that the sport fields the best drivers formula 1 entered a period of great change in 2017 and it appears the fans believe the steps taken by the fia are moving the sport in the right direction and they are also encouraged by f1 s new owners liberty media these research results and the sentiment of the fans mirror our belief here at motorsport network global editor in chief charles bradley said as the world s biggest motorsport media network we feel a sense of responsibility to help the sport in any way we can and we believe conducting research like this will certainly play a role in helping formula 1 to reach even greater heights data from the 2017 survey indicates the average age of the formula 1 fan is becoming younger and more diverse with more female respondents than ever before however the declining availability of free to air television coverage is having an impact fewer fans are watching the sport regularly compared to the 2015 survey the survey results show lewis hamilton s popularity has doubled since 2015 he now commands a level of global fan support not seen since that enjoyed by the great michael schumacher hamilton was voted as the most popular driver in formula 1 beating fernando alonso and kimi raikkonen ferrari has strengthened its position as the world s favourite f1 team in the latest survey with nearly one third of the global fanbase ranking it at 1 ferrari s support is almost double that of its nearest competitor mercedes nielsen sports is delighted to once again have worked with motorsport network in engaging with formula 1 global fan base and providing them with a platform to have their views heard said nigel geach senior vice president motorsport nielsen sports building on our work we started back in 2010 the response has once again been overwhelming the wealth of data collected provides a rich and invaluable source of information for the whole of formula 1 to consider and analyse it is certainly one of the biggest surveys we ve ever done in sport and undoubtedly the largest ever undertaken for any form of motorsport other fast facts from the 2017 survey include respondents to the 2017 survey spent 8 8m on f1 merchandise in 2016 6 249 finns took part nearly all bar 399 voted for kimi raikkonen or valtteri bottas as their favourite driver mercedes is the most popular team in the uk but not in its home market of germany 25 percent of 16 34s want to watch f1 live streaming via laptop or mobile while only 7 percent of those over 45 do less than 0 5 percent of fans want to watch in highlights only format over two thirds of fans completed the survey on mobile or tablet max verstappen is more popular among the 45 age group than 16 24s only eight recognised united nations countries weren t represented in the survey south sudan palau marshall islands sao tome principe samoa vanuatu nauru equatorial guinea nearly two thirds of all respondents put monaco monza spa francorchamps and silverstone in their list of five essential grands prix the percentage of fans describing formula 1 as exciting nearly tripled between 2015 to 2017 be part of motorsport community join the conversation share or save this story copy link share on facebook share on twitter share on whatsapp share on linkedin share on pinterest share on viber comments bet here bet now gambling problem call 1 800 bets off ia 1 800 gambler as co in la nc oh va 21 ky 18 previous article f1 needs to leave supermarket car park tracks wolff next article watch how red bull sets up 2500 ton hospitality suite for the formula 1 monaco grand prix top comments there are no comments at the moment would you like to write one view more comment shares comments latest news kenya president pushing for longer wrc safari rally wrc wrc rally kenya 2 h kenya president pushing for longer wrc safari rally the good bad and ugly of indycar s half baked exhibition race indy indycar thermal 4 h the good bad and ugly of indycar s half baked exhibition race how wrc rally1 teams embraced the return of the snorkel wrc wrc rally kenya 4 h how wrc rally1 teams embraced the return of the snorkel byron to shoot for the stars at richmond and martinsville nas nascar cup richmond 5 h byron to shoot for the stars at richmond and martinsville prime discover prime content why mercedes red bull and aston martin should try to sign sainz for 2025 prime prime formula 1 australian gp 1 d by alex kalinauckas why mercedes red bull and aston martin should try to sign sainz for 2025 why sargeant was merely collateral in f1 s fierce fight for sixth prime prime formula 1 australian gp 2 d by jake boxall legge why sargeant was merely collateral in f1 s fierce fight for sixth australian grand prix driver ratings 2024 prime prime formula 1 australian gp 3 d by alex kalinauckas australian grand prix driver ratings 2024 why sainz could have won f1 s australian gp even in a verstappen head to head prime prime formula 1 australian gp 3 d by jake boxall legge why sainz could have won f1 s australian gp even in a verstappen head to head view more subscribe and access motorsport com with your ad blocker from formula 1 to motogp we report straight from the paddock because we love our sport just like you in order to keep delivering our expert journalism our website uses advertising still we want to give you the opportunity to enjoy an ad free and tracker free website and to continue using your adblocker you have 2 options become a subscriber disable your adblocker subscribe now already subscribed sign in here already disabled your adblocker reload page manage close motorsport network motorsport tv motorsport jobs motor1 com insideevs mobile apps app store google play socials subscribe to our newsletter receive exciting motorsport news updates and special offers straight to your inbox subscribe get the app social media motorsport tv 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news videos schedule standings drivers teams imsa news videos schedule results standings drivers teams super gt news videos schedule results standings drivers teams bikes moto2 news videos schedule results standings drivers teams moto3 news videos schedule results standings drivers teams world superbike news schedule results standings photos videos drivers teams other nascar nascar xfinity news schedule results standings photos videos drivers teams nascar truck news schedule results standings photos videos drivers teams nascar euro news schedule results standings photos videos drivers teams touring supercars news videos schedule results standings drivers teams dtm news videos schedule results standings drivers teams all series news schedule results standings photos videos drivers teams go to all series listing part of about us about edition press advertise terms of use membership agreement copyright privacy policy cookie policy contact newsletter feedback tv jobs tickets close select 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