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description= The media pundit s pundit. Written by NYC insider Jeff Jarvis, BuzzMachine covers news, media, journalism, and politics.;
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et for what it is becoming and adjust one s worldview accordingly not to pursue a single decaying public but instead to study an interlocking ecology of many publics one need also adjust one s view of media in his foundational 1962 book habermas lamented the damage wrought by mass media on his first public sphere of the coffeehouse in his current paper he laments the supersession of mass media by social media and its effect on his new public sphere of the internet he still imbues in mass media the power the responsibility in fact to shape public opinion the function of the professional media is to rationally process the input that is fed into the public sphere via the information channels of the political parties of the interest groups and pr agencies and of the societal subsystems among others as well as by the organisations and intellectuals of civil society he goes farther t he public communication steered by mass media is the only domain in which the noise of voices can condense into relevant and effective public opinions he longs for a professionalized staff that plays the gatekeeper role habermas says that mass media journalism directs the throughput and forms the infrastructure of the public sphere extending his electronic imagery he argues that institutions provide the input the public receives the output media throughput but i say he needs to reverse his wires actually habermas made me understand that i have reversed my wires i now see that the role of media is not to shape public opinion but instead to listen to public opinions now that the internet makes that possible the goal is not to direct the views of the powerful in institutions toward the public but instead to direct the needs desires and goals of citizens to those in power what has to be shaped is not public opinion about public policy but instead policy to the needs of the public whether media have a role in that process that reversed throughput is yet to be seen today media use polls as a proxy for a discerning and disseminating public opinion polls are fatally flawed carrying the biases of the pollster reducing citizens nuanced opinions to preconceived binaries and warping identities into to prepackaged demographics as james carey whom i also often quote teaches us polling preempts the public conversation it is intended to measure in fairness it s all media had one size fits all publications carrying all fit in one size polls to represent vox pop but the internet changes that as habermas acknowledges by empowering all potential users in principle to become independent and equally entitled authors now instead of measuring people in binary buckets we may listen to them as individuals habermas and countless others might consider that the ruin of democracy he regrets speech occurring without responsibility or regulation today this great emancipatory promise is being drowned out by the desolate cacophony in fragmented self enclosed echo chambers no in that cacophony which media cannot manage is the opportunity of democracy to hear citizens on and in their own terms in their own communities of many definitions as their own publics that will require a new institution a media of reversed pipes to build means to listen well that does not yet exist what shape would that new institution take on the one hand i am overjoyed that habermas acknowledges as i often argue that the new media are not media in the established sense yet he then turns around to reveal his expectation that people talking online should meet the standards of media and journalism he is nostalgic and he is worried he heralds post truth democracy and regrets the passing of print and even of daily newspapers taking on the colourful format of entertaining sunday newspapers german newspapers are particularly gray t he dramatic loss of relevance of the print media compared to the dominant auto visual media seems to point to a declining level of aspiration of the offerings and hence also for the fact that the citizens receptiveness and intellectual processing of politically relevant news and problems are on the decline when radio emerged as print s first competitor newspapers denigrated the receptivity of ear versus eye and called for the new technology to be regulated just as habermas demands that platforms cannot evade all duties of journalistic care and should be liable for news that they neither produce nor edit let us hope the supreme court does not read this in its deliberations over section 230 at least habermas acknowledges that this process whatever its shape and purpose will take time just as printing made everyone a potential reader today digitisation is making everyone into a potential author but how long did it take until everyone was able to read he expects speakers online to aspire to the roles of journalist and author to satisfy the entry requirements to the editorial public sphere the author role has to be learned and as long as this has not been realized in the political exchange in social media the quality of uninhibited discourse shielded from dissonant opinions and criticism will continue to suffer no i say we must learn to accept online speech for what it is conversation and value it for what it reveals of people s opinions and for the opportunity to engage in dialog habermas is rather befuddled by public spaces that carry the kind of content that used to be reserved for handwritten letters they can be understood neither as public nor private but rather as a sphere of communication that had previously been reserved for private correspondence but is not inflated into a new and intimate kind of public sphere is he not describing montaigne s place in the development of print culture in the end i wish for what habermas desires democracy underpinned by inclusion and by public discourse as the competition for better reasons as he said a half century ago or as he says now i do not see deliberative politics as a far fetched ideal against which sordid reality must be measured but as an existential precondition in pluralistic societies of any democracy worthy of the name he is an idealist the point of deliberative politics is after all that it enables us to improve our beliefs through political disputes and get closer to correct solutions to problems in the cacophony of conflicting opinions unleashed in the public sphere only one thing is presupposed the consensus on the shared constitutional principles that legitimises all other disputes unless of course one is a maga republican an afd populist or the leader of hungary or turkey for whom the goal is not habermas wished for rational consensus but instead the visceral attractions of hate fear power and insurrection media have failed to get us to habermas promised land so far so have so called social media perhaps we have expected too much of either perhaps we have expected too much from the mere serving of information perhaps media must take on a new role as educator for education is the only cure for the ignorance reigning in the land or instead should education take on the role of informing the public after school see this recent thread about academics leaving the academy to pursue public scholarship or will we need to create new institutions to serve public enlightenment and discourse just as we had to await the creation of the institutions of editing and publishing and journalism after the invention of print the shape of public discourse is changing radically and trying to pour new wine in an old weltanschauung will not work i can hardly blame habermas for trying to do that for he has spent a brilliant life crafting his theories of democracy and discourse i find his effort to understand this new world useful not because i agree but because it focuses my perspective through a different lens the worldwide network does not corrupt some ideal that was never achieved but instead allows us to imagine new ideals and new paths toward it not jürgen habermas but dreamstudio s ai image of him online habermas is oddly italics happy in his essay his itals are his in my book public parts i got in trouble with habermas adherents for likening his prose to wurst i cannot pass up the temptation to quote one footnoted and much italicized sentence of his here the lack of saturation concerns the temporal dimension of the exhaustion still to be achieved in the political community and still to be specified as regards its content of the indeterminately context transcending substance of established fundamental rights as well as the spatial dimension of a still outstanding world wide implementation of human rights 20 post it provocations on media october 9 2022 by jeff jarvis internet journalism media unconference comments recently i was asked to open an unconference with students and grads from our news innovation and leadership program at newmark i was also preparing for a newsgeist unconference which i unfortunately had to miss thus my mind has been its own unconference i sneeze post its so for our event i decided to present 20 provocations for discussion about news and media as virtual post its that is to say tweets i m thinking about the half life of media forms magazines are going out of print studying the form i ve come to see how evanescent any publication can be and perhaps so is the genre television is in shambles as the institutions of prime time networks linear television broadcast and even cable fade recently the times had a story about the unsustainable resource and risk it takes to make a best seller and the death of the print newspaper has been oft foretold but might finally be upon us for it is fast becoming unsustainable nothing is forever so what might follow journalism is unprepared to cover institutional insurrection news organizations still seek balance fairness sanity tradition and the establishment and enforcement of norms while much of the country seeks to tear down the institutions of society journalism science education free and fair elections democracy itself as jay rosen points out we have no strategy for how to cover this coup should journalists be educators educators deal in outcomes telling students what they will learn teaching them that and asking whether they learned it what if journalism aimed for outcomes such as reporting why people should get vaccinations or vote or believe election outcomes and judged its value and success accordingly then do we become advocates activists propagandists at a gathering of internet researchers we convened a few weeks ago one of the academics asked whether all propaganda is bad if the bad guys use it should the good internet leadership i m turning my attention from news leadership to internet leadership for i think we in journalism need to broaden the canvas upon which we work past stories content and publications to the connected society and its data what should we then we teaching in journalism schools what of the humanities and of ethics and historical context should technologists and policymakers be taught the story as a form is an expression of power it empowers the storyteller it extracts and exploits others stories it can tempt journalists into fabulism witness the scandals over time at der spiegel the ny times and washington post it carries with it the expectation of neat arcs and endings the story is an excellent tool no doubt but do we concentrate on it too much do we sufficiently warn students of its temptations and perils do we imaginatively teach many possible alternatives in journalism death to the mass in two books i ve just completed plug the gutenberg parenthesis out in june and another on the magazine as object both from bloomsbury i write about the arc of the mass its birth with the mechanization and industrialization of print its fall at the hands of the net what the net kills is the mass media business model with it mass media and with it the idea of the mass an insult to the public a way not to know them as individuals and communities said john carey the mass is of course a fiction its function as a linguistic device is to eliminate the human status of the majority of people how do we recenter journalism around individuals and their identities in communities our definition of local is too narrow communities are not just geographic i am closer to the people on my twitter list of book history wonks and all the media wonks here online than i am to my frequently trumpian neighbors how do we expand our definition of local to communities writ large to people s own definitions of themselves and their affinities circumstances needs and interests yes save local journalism but redefine local we have much to learn about communities making spaces for themselves from black twitter i recommend charlton mcilwain s black software and andré brock jr s distributed blackness and i await meredith d clark phd s upcoming book they chronicle efforts by communities to establish their own spaces not under mass or white gaze communities do not need us we in journalism need them jack dorsey regrets making twitter a company he wishes it were a protocol so one could speak anywhere and anyone could build enterprises atop that speech layer adding value curating verifying editing supporting especially now i eagerly await what happens with his bluesky how might journalism fit into such an ecosystem censorship is futile at the birth of every medium incumbents fret about bad outcomes fake news from print witchcraft or radio war of the worlds or television the vast wasteland where we amuse ourselves to death how much better it is for us to turn our attention to finding nurturing supporting and improving the good paywalls damage democracy when disinformation is free how can we restrict quality information to the privileged who choose to afford it what is our moral obligation to democracy to society as a whole fuck hot takes the answer to abundance in media is not to pile on more abundance journalism is terribly fatally inefficient every outlet copying every other outlet s stories to make their own content on their own pages to get their own clicks and ads enough we must concentrate on unique value we desperately need more self criticism in journalism especially after the departures of david carr margaret sullivan and brian stelter media are actors in the story of democracy but they go uncovered we desperately need more research on public discourse and media today we must consider the entire media ecosystem not just facebook and not just the times and not relying on such baseless tropes as the filter bubble doubt me see axel bruns book are filter bubbles real his answer no we need to work with researchers to examine what we do what works and what does not we need to reinvent advertising the attention economy invented by media and imported into the internet is obsolete and damaging advertising must shift to value permission relevance and utility we will still need 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