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north dakota received a 5 000 cash prize for his winning entry among a list of 31 he submitted 1 8 the trademark was officially registered on april 19 1927 5 and the tires new name made its debut in the spring 1927 sears catalog 6 the idea for allstate insurance company came when insurance broker carl l odell proposed to robert e wood his neighbor the idea of selling auto insurance by direct mail 9 the idea appealed to wood and the proposal was sent to the sears board of directors which approved it 10 allstate insurance company named after sears tire line went into business on april 17 1931 offering auto insurance by direct mail and through the sears catalog 10 11 this was in line with one of the objectives of a company to sell automobile insurance in the same manner as sears sold its merchandise 12 lessing j rosenwald was allstate s first board chairman and odell was named vice president and secretary 7 in 1933 at the century of progress world s fair in chicago allstate s richard e roskam sold insurance at a booth in the sears pavilion citation needed in 1934 allstate opened its first permanent sales office in a chicago sears store 13 in 1941 only about a quarter of us drivers had auto liability insurance this led to the state of new york passing a law that established the financial responsibility of drivers for damage or injuries resulting from auto mishaps 14 that law inspired legislation in other states and by the mid 1950s nearly every state had some sort of financial responsibility law on its books 10 in 1949 the allstate headquarters building was completed at 3246 w arthington street in chicago as a part of the sears roebuck and company complex 15 the midrise building is vacant as of 2013 and in danger of demolition the building is noted for its early postwar midrise construction this location was vacated when the company relocated in the postwar years the company s you re in good hands with allstate slogan which featured a cradling hands was created in 1950 by allstate s general sales manager davis w ellis 16 at the end of the decade it was used in the company s first network television advertising campaign which featured actor ed reimers 7 allstate added products throughout the 1950s including fire insurance in 1954 and homeowners and life insurance in 1957 allstate began selling insurance to canadians in 1953 allstate insurance company of canada was incorporated in 1964 10 in 1952 and 1953 sears also sold an automobile called allstate 17 this was the second time that the company ventured into automobiles the first being early in the 20th century 17 this particular car was a flop it was pulled from stores by 1953 the automobile was based on the henry j car manufactured by kaiser motors 17 the allstate brand was eventually limited to insurance tires and car batteries by the late 1960s before becoming insurance only in the mid 1970s 1 in 1967 the company s home office was moved from skokie to northbrook illinois 18 allstate continued to sell additional types of insurance to customers throughout the decade including worker s compensation insurance in 1964 surety bonds in 1966 inland marine coverage in 1967 and a business package policy in 1969 7 the brand itself expanded in the 1950s and 1960s and could be found on a variety of products such as fire extinguishers and motor scooters in 1991 the company went public 2 in june 1993 19 8 of allstate became public through a stock offering allstate became completely independent in june 1995 when sears spun off the remaining 80 stake in the company distributing 350 5 million shares of allstate stock to its stockholders 10 19 at the time it was the largest ipo to date citation needed in 1999 allstate purchased the personal lines division of cna financial 20 and subsequently renamed it to encompass insurance company 21 in 2003 actor dennis haysbert became allstate s spokesman using the tagline that s allstate s stand 22 in may 2011 allstate announced that it was purchasing esurance and rate comparison site answer financial for about 1 billion 23 24 in 2012 allstate solutions private limited also called allstate india was inaugurated in bangalore it is a technology and operations center to provide software development and business process outsourcing services to its us parent 25 in january 2017 allstate acquired squaretrade a consumer electronics and appliance protection plan provider the acquisition cost a reported 1 4 billion from a group of shareholders 26 in july 2020 allstate announced it was acquiring national general for 4 billion the deal closed in january 2021 27 28 in 2021 allstate completed sale of its life insurance and annuity businesses 29 one of the divested businesses was allstate life insurance company of new york which became part of wilton reassurance life company of new york another was the similarly named allstate life insurance company purchased by everlake holdings and renamed everlake life insurance company a third divested business was allstate assurance co also purchased by everlake holdings 30 in 2025 chief information officer zulfi jeevanjee spoke about allstate s use of ai to generate emails to customers that would sound less confusing and more understanding when these emails used to go out even though we had standards and so on they would include a lot of insurance jargon they weren t very empathetic claims agents would get frustrated and so it wasn t necessarily great communication he added the claim agent still looks at them just to make sure they re accurate but they re not writing them anymore 31 after futurism reported on this a spokesperson from allstate s media relations team contacted them demanding that they take down the blog post in question 32 33 corporate leadership edit the people in this section are members of corporate leadership 34 ceos edit since its ipo in 1993 thomas j wilson 2007 present edward liddy 1999 2006 jerry d choate 1995 1999 wayne e hedien 1993 1994 current leadership edit thomas j wilson chairman ceo president of the allstate corporation steven e shebik vice chairman of the allstate corporation and ceo of allstate life insurance company brian bohaty executive vp of corporate business transformation don civgin president of allstate service businesses john dugenske executive vp chief investment and strategy officer of the allstate corporation and president of allstate investments mary jane fortin president of allstate financial suren gupta executive vp of allstate technology strategic ventures guy hill executive vp of product integration management susan lees executive vp general counsel and secretary jess merten executive vp and chief risk officer of allstate insurance company david prendergast president of allstate east territory mario rizzo executive vp and chief financial officer of the allstate corporation ken rosen executive vp and chief claims officer advertising edit good hands edit allstate s slogan you re in good hands was created in the 1950s by allstate insurance company s sales executive davis w ellis based on a similar phrase he used to reassure his wife about a doctor caring for their child it has been the slogan ever since 1950 7 allstate also refer to themselves as the good hands people in the 1960s and 1970s tv print and radio advertising featured allstate s spokesman ed reimers reimers was often shown making the cupped hand gesture for 22 years he remained the spokesman 35 7 this 1975 commercial that the egg rolls on the table then it fell down and it almost cracked all the way down to the floor but it was finally saved by the hand before placing it in the nest gently a study in 2000 by northwestern university s medill graduate department of integrated marketing communications found that the allstate slogan you re in good hands ranked as the most recognizable in america 36 logo edit allstate s original hands logo was designed by theodore conterio in the 1950s the employees were told whoever could come up with the best logo would win 50 theodore conterio came up with the design based on the slogan you re in good hands and won the 50 prize allstate s stand edit beginning in 2003 as policy growth slowed allstate s television commercials used spokesman dennis haysbert the ads were intended to carry the message that allstate s service was superior to that from low cost providers geico and progressive 37 haysbert appeared in more than 250 commercials between 2003 and 2016 mayhem edit actor dean winters who portrays the advertising character mayhem mayhem was created by leo burnett worldwide 38 burnett pitched the character to allstate as mr mayhem comparing him to the character mr white from the 1992 film reservoir dogs played by harvey keitel 39 mayhem has been played by dean winters since the campaign was launched in april 2010 40 the character wears a black suit white dress shirt and black necktie and his face is usually bruised scarred or wearing a butterfly bandage the formula for almost every mayhem commercial has been the same to begin the commercial mayhem identifies the risk he is portraying he gives context into the situation and hints at an impending disaster that he will cause which then takes place for instance a 2015 ad features mayhem playing a portable grill hastily loaded into a car before being fully extinguished which leads to an explosion when the still burning embers ignite an enormous bottle of lighter fluid 41 once the disaster s result is revealed mayhem warns that certain cut rate policies lack coverage for the situation he has caused advising the viewers to get their insurance policies through allstate each commercial ends with mayhem telling the viewers that by having allstate they will be better protected from mayhem like me damage to his clothing and injuries to his person carry over from one commercial to the next in some ads mayhem also has advised against going without roadside assistance in separate advertisements he described what could happen in the face of a catastrophe while driving these consisted of having to stay in a creepy roadside motel overnight because one s car ran out of fuel being forced to change a tire in a heavy downpour being forced to stay at an awkward family gathering because one s car battery died and potentially becoming a victim of crime due to a breakdown in the wrong neighborhood a series of ads in early 2018 featured mayhem with a new year s resolution to help keep people and property safe 42 he took the role of various pieces of safety equipment such as a lightning rod mounted on a house s roof to protect it during storms or a flare placed to warn drivers of a roadside vehicle breakdown 42 however less than a month into the new year he broke his resolution and returned to his old habit of causing chaos and damage 42 allstate developed the campaign mayhem and the character mayhem in response to being ranked fourth in advertising spending behind geico state farm and progressive allstate had an existing campaign called our stand featuring dennis haysbert that targeted older more traditional customers and the company sought to develop a campaign that would skew toward younger customers 39 nina abnee executive vice president at burnett said we wanted to kick flo s ass 43 the campaign was first launched in mid june 2010 the character was featured in tv and radio spots as well as on billboards and internet banners some ads were adjusted to capture local details by mid 2011 allstate had won around 80 industry awards for the campaign 39 there is a hispanic version named la mala suerte meaning bad luck for the spanish speaking market portrayed by alberto mateo 44 recognition edit advertising age reported in february 2011 that mayhem rose to third as most recognized insurance advertising character behind the geico gecko and flo from progressive insurance an online survey showed that the geico gecko and flo were each tied to their respective companies over 90 of the time for mayhem the age said after the top two the most recognized ad description was allstate with 65 of consumers saying they knew the ad when those same consumers were asked to associate it with a brand 63 correctly matched mayhem with allstate overall among the total sample mayhem clocked in with only 41 of respondents being able to link him to allstate 45 social media edit in january 2011 allstate released the lines 46 a multi episode tv drama web series starring actors teresa cesario kyle sandgate blix jackson schultz bridgette pechman chase maser and corey doyle cast as high school seniors the series filmed in the style of a television drama depicts the cast in common situations facing teens with respect to driving texting while driving in particular the series appears aimed at promoting interest and support in favor of responsible teen driving and road safety in general allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns organization edit allstate corporation owns and operates over 19 companies around the united states united kingdom canada and india 47 based in san francisco california esurance inc based in winston salem north carolina ngic based in northbrook illinois allstate fire and casualty insurance company allstate insurance company allstate indemnity company allstate life insurance company allstate property and casualty insurance company encompass insurance company allstate north american insurance company allstate vehicle and property insurance company based in bridgewater new jersey allstate new jersey insurance company allstate new jersey property and casualty insurance company based in st petersburg florida castle key insurance company castle key indemnity company based in irving texas allstate county mutual insurance company allstate texas lloyd s based in jacksonville florida american heritage life insurance company based in northern ireland united kingdom allstate northern ireland ani based in markham ontario allstate insurance company of canada 48 based in bangalore india allstate solutions private limited based in pune india allstate solutions private limited sponsorship edit allstate arena edit main article allstate arena allstate holds naming rights to the allstate arena in rosemont illinois near the company s headquarters college football edit allstate sponsors branded field goal nets at over 67 colleges and universities for each field goal and extra point kicked allstate donates into collegiate general scholarship funds to date those donations exceed 2 9 million when allstate also sponsors branded nets during field goals and extra points at over 20 college bowl games including the allstate sugar bowl and the bcs national championship game additionally allstate is a partner of the southeastern conference and its 20 sports including football 49 sugar bowl edit since 2007 allstate has been the title sponsor of the sugar bowl one of the four games that make up the bowl championship s...
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