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sewhere or is this first sign of canada first starting to go a little too far 5 what if you supported the cause but were so far down on your luck you couldn t afford the monthly dues or were somebody who didn t believe in the financial system at all 6 which clearly indicates the philosophical communist leanings of the clm guessing few emigres from behind the iron curtain signed up it should be noted that the clm s paper supported groups that soon turned into atrocious regimes notably the khmer rouge in cambodia not to mention their mimicing of antagonistic practices like self criticism admittedly there was plenty of cold war hysteria surrounding those who believed in the philosophy of communism or pinned those beliefs on activists who were way more moderate and trying to achieve good things rhetoric that still fires up right leaning agendas but saying anti communists couldn t join their fight to ostensibly protect and nurture canadian culture was ridiculous 7 now i m getting cult vibes 8 more cult vibes not that i m defending drug use as i don t partake of anything other than a diet cola addiction clearly potheads and cokeheads were not meant to lead the glorious new liberated canada i m assuming they were ok with legal intoxicants like alcohol that some nc press authors struggled with such as people s poet milton acorn 9 this is interesting given the time period would the clm have excluded american born draft dodgers who supported their movement and hadn t become canadian citizens yet or other fellow travellers from south of the border a brief history of the clm posted on connexions suggests that it may have been wise to be wary of the group clm s internal structure was based on a top down vanguardist model in which the organization s leadership and especially clm chairman gary perly exercised authoritarian control over the organization and its membership the resulting internal culture led to a continuous turnover of membership by 1976 tensions in the organization came to a head and members voted to expel perly from the organization but it proved to be too late and the group ceased functioning by the end of the year author jamie bradburn posted on september 17 2026 categories vintage toronto ads tags 1970s canadian liberation movement communism nc press leave a comment on vintage toronto ads the criteria for being a canadian liberationist vintage toronto ads marmalade or coffee this post was originally written for a short lived substack blog i tested in 2026 chatelaine february 1972 awhile back while browsing microfilms of early 1970s editions of chatelaine magazine i came across this ad for kraft marmalade the face looked familiar it took awhile but then it dawned on me where i had seen marmalade expert peter cyril owen before or at least somebody who looked like him it s the dude taking a satisfying sniff of his coffee who has graced the south side of the senator restaurant at yonge dundas sankofa square since 1987 my guess is that the artist either saw this old ad or perhaps mr owen s head was a stock image floating around during the 1970s and 1980s according to art walk yonge the mural was commissioned in 1987 to honour those public murals of the past that advertised businesses of the 40s and 50s the site goes on to say that the fact that it is still there is nothing short of a miracle since development has been active in the area and that the average lifespan of most murals is 10 15 years artist bill wrigley has produced murals across the world besides the senator other toronto commissions included an array of citytv satellite dishes displayed on the east wall of 299 queen west but who is the man in the marmalade ad and whose image appears to have inspired the senator mural nothing turned up for marmalade experts named peter cyril owen so i looked for stories related to the mural the best lead is an obituary published in march 5 2016 edition of the globe and mail for al hand it notes that his short acting career was a true highlight and will live on in the mural on the side of the senator restaurant in toronto for years to come hand would have been around 33 when the kraft ad appeared which feels about right for his appearance in the early 1970s today s lesson if you become an imaginary food expert you might have a good chance of being immortalized by a restaurant author jamie bradburn posted on september 13 2026 categories vintage toronto ads tags 1970s 1980s food kraft marmalade murals public art restaurants senator restaurant leave a comment on vintage toronto ads marmalade or coffee honest ed s building has been sold but his storeys live on with the brand new incarnation of mirvish village beginning to emerge i ll be looking back at some pieces i wrote about the neighbourhood this was originally posted as a gallery post on torontoist on july 17 2013 honest ed s on bloor street looking east from markham street between 1984 and 1990 city of toronto archives fonds 200 series 1465 file 622 item 18 this photo was not included in the original story our building is a dump our service is rotten our fixtures are orange crates but our prices are the lowest in town serve yourself and save a lot of money with that enticing bit of advertising ed mirvish welcomed shoppers to his bargain house at bloor and markham streets when it opened 65 years ago thousands of corny jokes later the curtain is likely coming down on honest ed s with the announcement that the ramshackle collection of buildings cobbled together from houses and storefronts is for sale honest ed s lineage can be traced to sport bar a women s sportswear shop mirvish and his wife anne opened in a 15 foot wide space on bloor near markham soon after they married in 1940 the shop slowly took over neighbouring storefronts changing its name to anne and eddie s within a few years mirvish soon tired of selling ladieswear and bought the entire leftover stock from a burned out woolworth s in hamilton in 1948 he converted the store into what quickly became a busy discount retailer in part because of crazy marketing gimmicks and cheesy advertising honest ed s became a community icon it was a store that catered to those on tight budgets it welcomed immigrants even offering a consultant to help newcomers its daily opening doorcrashers provided a social outing for diehard bargain seekers to this day its walls are a gallery of publicity shots of entertainers ranging from icons to the long forgotten who couldn t use a one stop shop for groceries housewares clothing and elvis busts honest ed s might be going but its history is anything but boring take a look at the following archival images you lucky people honest ed s 1960s city of toronto archives fonds 1257 series 1057 item 465 in his 1993 autobiography how to build an empire on an orange crate or 121 lessons i never learned in school mirvish explained why he called the store honest ed s i ve always hated hypocrisy and to me the honorific honest always smacked of something shady if not why would so many two bit politicians and snake oil salesmen use the name unless of course they were trying to portray themselves as something totally opposite to what they were it s a name i just found ridiculous which i think is why i chose it i wanted to give real deals but i knew that most people were suspicious of bargains that sound too good and most ads i saw in the papers simply preened with smugness so again i opted to buck the trend rather than sound self serving i decided to take the mickey out of all the usual sales pitches and sanctimonious slogans and call myself honest ed i thought it sounded appropriately stupid and everyone agreed few names could be more inane but i figured if you knocked yourself you d get attention and it did it hooked em toronto star april 8 1949 an early ad for honest ed s demonstrates the cheeky attitude the store wore proudly from the start toronto star january 5 1950 the you name the price offer in this ad was a lingering effect of the store s original pricing policy which was outlined in a sign above the entrance customers were soon greeted with another sign depicting a toothless local character named dirty dick macdougal whose visage served as the honest ed mascot toronto star december 24 1957 long before the store annually distributed free turkeys ed mirvish posted himself outside the fred victor mission on christmas eve 1957 to hand out one dollar bills to the down and out globe and mail february 19 1958 one of the store s most successful promotions was a 72 hour marathon sale held on february 19 22 1958 around 4 000 customers waited for the sale to start hoping to be in the right place for spot sales that would offer lucky shoppers luxury items like a mink stole or a television for 1 98 chum dj phil stone broadcast his overnight show from a bed set up in the window display part of the store was roped off for a dance marathon where the surviving couple received 1 000 mirvish later admitted that the sight of agonized contestants made him sick despite a snowstorm 80 000 shoppers spent 750 000 over the course of the sale mirvish had no problem absorbing the 200 in fines he paid for violating a bylaw that prevented stores from legally staying open after 10 p m a globe and mail editorial hoped the sale s success would persuade other merchants to pressure the city to abolish the regulation which it eventually did toronto star december 4 1958 honest ed s would use anything to boost sales and publicity from attractive members of the claus family to roller skate races to offering islands in georgian bay for 2 19 bloor street looking west from bathurst street circa september 1960 city of toronto archives fonds 200 series 372 subseries 100 item 263 the store expanded numerous times over the years when this picture was taken it hadn t crossed the laneway currently known as honest ed alley mirvish village markham street circa 1982 city of toronto archives fonds 200 series 1465 file 50 item 5 as the store expanded mirvish bought up homes along markham street alderman harold menzies who had been stuck in heavy traffic caused by the marathon sale in 1958 suggested that mirvish should raze the homes to build a parking lot the proposal didn t sit well with residents resulting in a compromise where mirvish s new holdings had to remain intact during the early 1960s anne mirvish chose one of the homes to use as a studio along with her came artists about to be displaced from the village on gerrard street due to redevelopment it dawned on mirvish that a classy street of boutiques galleries and artist studios would improve the look of the neighbourhood and less altruistically attract shoppers who would never normally set foot in honest ed s mirvish village was born toronto star may 4 1978 toronto s media has long loved articles based around fashions and lifestyle items one could pick up at honest ed s here s a late 1970s example schlock city honest ed s the lightbulb encrusted landmark at bathurst and bloor where you can buy tack for less photo by ron bull april 29 1986 toronto star photograph archive toronto public library tspa_0110076f this photo was not included in the original story the statistics 636 feet long 30 feet high over 200 000 pounds 23 000 light bulbs honest ed s had always had flashy signs but the topper arrived to mark the store s expansion to bathurst street in 1984 not everyone was impressed with the prospect of so much light alderman jack layton feared that the neighbourhood would end up with an illuminated skyline it may never be dark when i go to sleep at night in the ward to the north alderman ron kanter felt that the sign seems quite appropriate for a las vegas casino but i m not sure it is as appropriate for commercial streets cutting through residential neighbourhoods kanter took his complaints to city planner paul bedford when kanter showed a picture of the proposed sign bedford recalling the incident for the globe and mail in 2007 leaned back his chair and told the city councillor i like it and i think it s fine eventually the store s management began turning the sign off each night after a few hours an article published in the star this week claims that the sign is brittle and may not survive the sale of the building a selection of elvis busts photo by nadia halim from the torontoist flickr pool one of the store s iconic aspects is its stock of elvis busts some of which bear less than skillful paint jobs just as kitschy are the cheesy puns and groaners that adorn the building and that have been a staple of the store s advertising almost from the beginning many were submitted by customers who earned a cash prize if their rib tickler was printed a sampling of lines we uncovered while flipping through old ads in the star honest ed s ugly but his bargains are cute august 24 1951 honest ed s all wet he s surrounded by an ocean of bargains december 11 1953 honest ed s stomach s weak nothing stays down but his prices january 22 1954 honest ed s not bright but his bargains shine like stars february 12 1954 honest ed belongs in jail he murders high prices and steals his customers hearts february 19 1954 honest ed s a bad egg but though he s cracked his cheep cheep prices are no yolk march 23 1956 you ll have a dime fine time at honest ed s january 19 1961 honest ed s a fat man he s tried to diet but only his prices reduce september 16 1978 honest ed s a crumb but his bargains save you bread february 29 1984 honest ed s no bowler but his bargains leave you cash to spare may 30 1984 signage in honest ed s june 22 2012 photo by neal jennings from the torontoist flickr pool creative commons by nc sa 2 0 the store s hand drawn signs add to its colour and occasionally offer political commentary honest ed s on fire january 15 2010 photo by alexander s from the torontoist flickr pool honest ed s has suffered a few mishaps over the years on june 18 1962 up to 20 sticks of dynamite were set off by a bomber at the rear of the store police believed it was connected to similar explosions at apartment buildings around metro toronto windows shattered on houses for two blocks around the blaze depicted here broke out in a storefront window just after midnight on january 15 2010 fire crews quickly put it out ed mirvish 1981 photo by dick loek toronto star photograph archive toronto public library tspa_0068778f this photo was not included in the original story the store s future was questioned following ed mirvish s death in 2007 while his son david kept honest ed s open the store has gradually shrunk the leftover space has been rented out to retailers like sonic boom rumours about an eventual sale of the property have circulated for years because of its high value and ideal location it remains to be seen if the site will wind up as condos retail or a mix of elements as varied as the products inside honest ed s sources honest ed s story by jack batten toronto doubleday 1972 how to build an empire on 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