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Text of the page (random words):
n the hangout then said once they forgot how it works it is core to which andrey lipattsev replied that is exactly right thanks for share this source http searchengineland com google explains what it means to be part of the core algorithm 240681 click to read to more latest seo news 2016 continue monday 18 january 2016 seven rules of seo 2018 digital marketing by chenthil on 10 53 362 comments there is a lot of talk on the web regarding search engine optimization seo and how if you just do this one thing you will be at the top of google if only it were that easy in fact i believe there are seven distinct rules that a search engine optimizer needs to possess most people possess one or maybe two of these skills very rarely do people posses all seven in truth to obtain all seven of theses skills will take time and effort and if you are running your own business do you really have the time to do this the golden rules that i believe are necessary for seo work are 1 web design producing a visually attractive page 2 html coding developing search engine friendly coding that sits behind the web design 3 copy writing producing the actual readable text on the page 4 marketing what are the actual searches that are being used what key words actually get more business for your company 5 an eye for detail even the smallest errors can stop spiderbots visiting your site 6 patience there is a time lag on any change you make waiting is a virtue 7 it skills an appreciation of how search engine programs and the algorithms actually work 1 many website designers produce more and more eye catching designs with animations and clever features hoping to entice the people onto their sites this is the first big mistake using designs like these may actually decrease your chances of a high google rating yes that s right all that money you have paid for the website design could be wasted because no one will ever find your site the reason for this is that before worrying about bringing people to your site you need to get the spiderbots to like your site spiderbots are pieces of software used by the search engine companies to crawl the internet looking at all the websites and then having reviewed the sites they use complex algorithms to rank the sites some of the complex techniques used by web designers cannot be trawled by spiderbots they come to your site look at the html code and exit stage right without even bothering to rank your site meaning you will not be found on any meaningful search i am amazed how many times i look at websites and i immediately know they are a waste of money the trouble is that both the web designers and the company that paid the money really do not want to know this in fact i have stopped playing the messenger of bad news too many shootings i now work round the problem optimizing a website to be google friendly is often a compromise between a visually attractive site and an easy to find site 2 the second skill is that of optimizing the actual html code to be spiderbot friendly i put this as different to the web design because you really do need to be down and dirty in the code rather than using an editor like frontpage which is ok for website design this skill takes lots of time and experience to develop and just when you think you have cracked it the search engine companies change the algorithms used to calculate how high your site will appear in the search results this is no place for even the most enthusiastic amateur results need to be constantly monitored pieces of code added or removed and a check kept on what the competition is doing many people who design their own website feel they will get searched because it looks good and totally miss out on this step without a strong technical understanding of how spiderbots work you will always struggle to get your company on the first results page in google we actually run seven test domains that are testing different theories with different search engines remember that different search engines use different criteria and algorithms to rank your site one size does not fit all 3 thirdly i suggested that copy writing is a skill in its own right this is the writing of the actual text that people coming to your site will read the googlebot and other spiderbots love text but only when written well in properly constructed english some people try to stuff their site with keywords while others put white writing on white space so spiderbots can see it but humans cannot spiderbots are very sophisticated and not only will not fall for these tricks they may actively penalize your site in google terms this is sandboxing google takes new sites and naughty sites and effectively sin bins them for three to six months you can still be found but n0t until results page 14 which is not very useful as well as good english the spiderbots are also reading the html code so the copywriter also needs an appreciation of the interplay between the two my recommendation for anyone copy writing their own site is to write normal well constructed english sentences that can be read by machine and human alike 4 the fourth skill is marketing after all this is what we are doing marketing you site and hence company and products services on the web the key here is to set the site up to be accessible to the searches that will provide most business to you i have seen many sites that can be found as you key in the company name so the marketing skill requires knowledge of a company s business what they are really trying to sell and an understanding of what actual searches may provide dividends 5 the next rule is an eye for detail even a simple change to a web page can create an error that means the spiderbots will not crawl your site recently i put a link to a page that didn t have www at the front of the address the link still worked but the spiders stopped crawling and it took my partner to find the error we have recently invested in a very sophisticated html validator that picks up errors that other validators just fail to see these errors do not stop the pages displaying correctly to the human eye but cause massive problems with spiderbots almost all the code that i look at on the web using this validator flags major errors even from seo companies 6 the sixth rule is patience it really is a virtue some people seem to want to make daily changes and then think they can track the web page ranking results the next day unfortunately it can take a week for absolutely correct changes to take effect in which time you have made six other changes add to this google s reticence to allow new sites straight on to its listings by adding a waiting factor of maybe three months for new sites and you have a totally uncontrollable situation we say to all our clients that a piece of seo work should be looked at like a marketing campaign that runs for six months since it is only after that time that a true judgment of the effectiveness of the work can be made 7 the final and seventh skill is an appreciation of how search engines and algorithms work for this where both it and math experience is useful people who have programmed at a detailed systems level have a natural feeling for how spiderbots will read a page what they will search for what tables they will set up what weightings they may give to different elements all of this builds a picture of the database that will be created and how it will be accessed when a search is undertaken unfortunately this skill is the most difficult one to learn because it relies on many years experience of systems programming written by richa verma continue tuesday 12 january 2016 google ranking algorithm update 2016 jan 9th by chenthil on 11 10 43 comments google has pushed a core ranking algorithm update over jan 8th 9th 2016 did you notice ranking changes with your websites google have confirmed on twitter that what webmasters were seeing over the weekend was not the penguin update we are expecting but rather a core ranking algorithm update on friday i noticed early signs of an update and then over the weekend jan 8th 9th 2016 i called this a massive update i asked google for confirmation and on twitter they confirmed it was a core ranking algorithm update reference http searchengineland com google had a major core ranking algorithm update this past weekend 240067 google panda algorithm is now part of google s core ranking signals panda is now baked 2016 in as one of google s core ranking algorithm panda is an algorithm that s applied to sites overall and has become one of our core ranking signals it measures the quality of a site which you can read more about in our guidelines panda allows google to take quality into account and adjust ranking accordingly reference http searchengineland com google panda is now part of googles core ranking signals 240069 continue thursday 24 december 2015 what google says about seo in 2016 by chenthil on 13 18 51 comments seo is an ever changing industry as search engines google in particular evolve to some extent every single day google makes algorithm changes on a daily basis and every now and then it makes major changes that cause massive shake ups in search results as well as seo strategies 2016 what do you expect to change the most about optimizing for google in 2016 mobile has been a major focal point of google for much longer but in 2015 it was as big a focus as ever early in the year google announced two significant ranking factors app indexing and mobile friendliness both aimed at improving the mobile experience for users and getting them the content they want need in the best way possible this will unsurprisingly continue to be a major focus on google s heading into 2016 in a recent webmaster hangout on google google webmaster trends analyst john mueller spoke a little about what to expect for seo in the coming year via barry schwartz the relevant portion of the video begins at about 26 minutes in but you re probably only going to get more by watching the entire video mueller answers a question about general seo tips for 2016 as transcribed by schwartz oh man i don t have any magical seo tips for next year i can t tell you about that high ranking meta tag that we ve been working on sarcasm but in general i think next year you ll probably hear a lot about from us about amp mobile friendly we ve been doing over the years it is still a very big topic and we still see a lot of sites not doing that properly those are probably the bigger changes but other things will definitely happen as well more information about javascript in sites so that we can really figure out how to handle these better in search and make a better recommendation on what you should do or shouldn t do but past that of course high quality content is something i d focus on i see lots and lots of seo blogs talk about user experience which i think is a great thing to focus on as well because that essentially kind of focuses on what we are trying to look at as well we want to rank content that is useful for them and if your content is really useful for them then we want to rank it we ve covered mobile friendliness a great deal throughout the year so if this is something you re still struggling with as mueller implies i d encourage you to read back through the content found here amp of course refers to accelerated mobile pages which is a new open source project and basically google s answer to facebook s instant articles which is being supported by a number of other internet players including yahoo twitter linkedin pinterest wordpress com chartbeat parse ly and adobe analytics you can read more about this here but google recently said it will begin sending search traffic to amp pages beginning in late february so that s one major change you can expect in 2016 and early 2016 at that another big seo change coming in early 2016 is google s next penguin update which is supposed to update in real time moving forward reference source http www webpronews com what google says about seo in 2016 2015 12 continue older posts home subscribe to posts atom amazon today s deal useful software for it people hp printer support 123 hp com setup 123 hp com setup officejet 123 hp com setup ojpro 123 hp com setup envy 123 hp com setup deskjet ssl certificates website security free remote monitoring and management rmm software rmm patch management software service desk itsm seo moz tweets by seomoz matt cutt s blog news updates loading guest blog request webmaster seo company banner request webmaster twitter facebook email rss popular posts seven rules of seo 2018 digital marketing there is a lot of talk on the web regarding search engine optimization seo and how if you just do this one thing you will be at the to the best 7 seo strategies for improve your website ranking in 2018 1 optimize for mobile search 2 focus on a variety of keywords 3 don t ignore social media 4 ditch complicated ux and url 5 don latest seo interview questions 2013 latest seo interview questions 2013 these area unit terribly useful for seo interview that may positively bring a victorious and bright latest seo techniques strategies and trends for 2018 how to improve your website traffic and conversion via organic search the advanced seo techniques and strategies in 2018 are expected to google acquires content sharing startup kifi google is a lot of things but in the world of social media it s still widely considered an incidental player that might change with th what is core algorithm explain by google search engine google last update core algorithm needs to be consistent enough to run by itself without much worry that it won t work right panda i what google says about seo in 2016 seo is an ever changing industry as search engines google in particular evolve to some extent every single day google makes algorithm ch ssl vs seo google official announcement ssl vs seo https as a ranking signal security is a top priority for google we invest a lot in making sure that our services use indus google ranking algorithm update 2016 jan 9th google has pushed a core ranking algorithm update over jan 8th 9th 2016 did you notice ranking changes with your websites google google sandbox checker tool and penalty website check online google sandbox and penalty checker tool active age of a domain should not be confused with the date of registration on a domain s whoi blog archive 2018 1 august 1 latest seo techniques strategies and trends for 2018 2016 5 july 1 april 1 january 3 2015 3 december 1 july 1 march 1 2014 8 september 2 august 1 may 2 april 2 january 1 2013 16 december 3 november 1 october 7 september 5 about i am chenthil vel murugan working as a sr seo for the past 7 years i have the capability of optimizing any website and rank in major search engines like google yahoo bing if you have any help in seo and development please contact to me webmaster contact categories 2014 google algorithm update 1 404 vs 410 1 best 7 seo strategies 1 best seo...
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SEO From Wikipedia, the free encyclopedia
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engines unpaid results—often referred to as `natural`, `organic`, or `earned` results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engines users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. and ADS Publishers From Wikipedia, the free encyclopedia
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or `ad` for short.
Commercial ads often seek to generate increased consumption of their products or services through `branding`, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful., wall of links.


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