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description= Inside out perspectives on internal communications from a practitioner, author and consultant. This blog offers my take on internal communications insights and practices to make professionals, researchers and students be more effective in their careers. This blog supplements my book, Internal Communications - Insights, Practices and Models (Sage Publications, 2012). Feel free to debate, comment and ask your questions. The views expressed on my blog are personal and do not reflect the views of the organization I work for. Cheers, Aniisu;
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comgic gic ic401 internal communications workshop internal branding internal brand internalbranding swacchbharat aniisu verghese application answers for internal communication role bank internal mailer best job security it company in india brand branding brats at work career progression for internal comms celebrating company milestones channels chile miners communication communicating outages to clients communication with chillian miners csr internal cwg india case study digital and social media digital marketing digital media digital world diversity diversity and inclusion effective internal comms effective internal communication in virtual teams elebrating mile stones in the office employee engagement calendar format empower intranet executive comms feedback on internal communications first job future state of internal communication good ideas for a internal campaign great internal campaigns how to instill pride in work how to interview for an internal position human resources 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through timing of campaign to communicate how yin and yang trends of corporate communication during recession use of tv screens to display internal communication view internal comms cvs webinar on internal communication webinars what are the 7 c s of communication what communication was given to families of chilen mining what does communication mean in the workplace what does it mean internal success what does it mean when you relfect on your veiws at the workplace what does pride in your work mean what does pride mean to you what is a communications role what is the implication of communication in an organization workshops for employee engagement in india yin and yang communication leave a comment march 5 2017 by aniisu 5 communication lessons from india s demonetization exercise at the 11th global communication conclave organized by the public relations council of india i had the opportunity to join a panel discussion on disruption related to the recent demonetization drive in india a topic that caught the imagination of the country and resulted in numerous points and counterpoints about the move in itself the debate however covered the communication dimension and what worked and if there were better ways to deliver change while my esteemed panelists spoke of the impact on society and the role of leaders and institutions i focused on the lessons from this communication exercise a disclaimer i do not have any political affiliations or leanings and am a supporter of anyone who has positive intent to serve society the views in this article are personal and restricted to communication a function i learn teach and practice here are lessons that i am hoping one can apply to any change communication program defining attempting a change as large and influential as this had to be daring in its approach launching it with a mass media communication from the country s prime minister addressing all citizens helped to get the message across the prime minister s savviness with using social media he is among the most widely followed global leaders also helped immensely to reach the message far and wide a top down leadership led engagement works best for change that is far reaching and widespread dexterity keeping a large countrywide change communication under wraps except among key stakeholders helped to maximize the surprise element for those this move was aimed at clarifying the intent of the change impacting black money hoarders and entities who are perpetuating terror the consistent messages helped citizens understand the meaning of this change with multiple parties involved in ensuring the change is done systematically and across the nation the plan and strategy were chalked out months ago the printing presses the government bodies or the banks everyone had a role to play however the dexterity with how the communication was done is a lesson for change communicators decision making a few countries have attempted demonetization and haven t been able to land change or completely engage their citizens knowing that to take the country to the next level influence its mindset get people to adopt digital needed a commitment far greater than an incremental push towards digitalization having a few leaders articulate the rationale behind these decisions and building advocates of the decision to share perspectives regularly helped move citizens forward dialogue connecting the dots of this change to promises made to transform the nation ensured the communication provided context it also worked when the communication clearly highlighted that the change would take time and sought support from citizens to partner in the journey using radio social media print and television the coverage was widespread this unfortunately wasn t a decision that could have been discussed and debated before implementing staying flexible and listening to feedback from citizens enabled decision makers to tweak their communication and plans as they progressed dominating since the change was transforming the ways of working of people also means the communication needed to keep this topic on peoples minds keeping a constant drumbeat of updates from the government withdrawal limits dates for submitting old currencies policy impact exchanging notes etc kept the momentum on with this change calling out that this change was just the beginning also meant that citizens were given notice that more such disruptions were on the anvil were there opportunities to do this change communication better having more leaders embracing the message getting those early adopters of digitalization to speak on behalf of the campaign and continually sharing how the funds absorbed or deposited were transparently getting utilized for the benefit of the nation would have been received well dispelling myths about the move could have helped immensely in a world where fake news is getting more attention than real news finally recognizing and thanking citizens for partnering in this journey may have reduced the pain many faced while this change landed all in all there are several important lessons for corporate communicators about driving change from this exercise what did you think share this share on facebook opens in new window facebook email a link to a friend opens in new window email share on x opens in new window x share on reddit opens in new window reddit print opens in new window print share on linkedin opens in new window linkedin share on pinterest opens in new window pinterest share on tumblr opens in new window tumblr like loading posted in blogroll tagged cleanindia community ic internalcomms socialmedia internalsocialmedia nasscomx nasscom aniisu nasscomgic gic ic401 internal communications workshop internal branding internal brand internalbranding swacchbharat aniisu verghese application answers for internal communication role bank internal mailer best job security it company in india brand branding brats at work career progression for internal 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families of chilen mining what does communication mean in the workplace what does it mean internal success what does it mean when you relfect on your veiws at the workplace what does pride in your work mean what does pride mean to you what is a communications role what is the implication of communication in an organization workshops for employee engagement in india yin and yang communication leave a comment march 5 2017 by aniisu 3cs to make diversity and inclusion count diversity and inclusion are often confused with meeting hiring numbers providing infrastructure support creating policies and making the right noises such tokenism can t go far in today s world with increased awareness and activism shaping how organizations rethink their strategies and approaches after listening through the proceeding at the recently concluded 2017 nasscom diversity inclusion summit it became evident that apart from mindsets needing to change we must revisit how we engage each other as human beings be 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