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home skip to content bbb national programs navigate home our programs media resources national partners about file a complaint file a complaint choose language spanish english login online archive search our site site navigation our programs advertising self regulation national advertising division national advertising review board children s advertising review unit children s food beverage advertising initiative children s confection advertising initiative direct selling self regulatory council online archive privacy accountability data privacy framework services cross border privacy rules privacy recognition for processors vendor privacy program global privacy services cpra verification children s advertising review unit digital advertising accountability program children s initiatives children s advertising review unit coppa safe harbor services children s food beverage advertising initiative children s confection advertising initiative dispute resolution bbb auto line california lemon law civil action arbitration california lemon law civil action mediation class action arbitration ford extended service customers volkswagen car net audi connect coalition for better advertising emerging issues center for industry self regulation institute for responsible influence ai in hiring digital health privacy program teenage privacy program rmai services cy pres awards frequently asked questions read the faqs learn more about our programs media resources newsroom decision summaries press releases in the news thought leadership blogs podcasts ceo insights resources truth in advertising program guidance reports studies events upcoming events past events speaking engagements online archive cy pres awards featured resources online archive view all media resources national partners become a national partner national partner committees our national partners want to learn more download the brochure learn about national partners about leadership board of directors frequently asked questions center for industry self regulation careers our mission our offices cy pres awards contact us about our programs ai in hiring bbb auto line california lemon law civil action arbitration california lemon law civil action mediation cpra verification children s advertising review unit children s confection advertising initiative children s food beverage advertising initiative class actions coalition for better advertising coppa safe harbor services cross border privacy rules data privacy framework services digital advertising accountability program digital health privacy program direct selling self regulatory council ford extended service customers global privacy services institute for responsible influence national advertising division national advertising review board privacy recognition for processors rmai services teenage privacy program vendor privacy program volkswagen car net audi connect our 501c3 foundation learn about cisr what is bbb national programs where businesses turn to enhance consumer trust and consumers are heard through our self regulatory programs industry leaders work together to foster industry best practices and hold one another accountable our programs businesses collaborating for truth transparency and consumer trust national partners demonstrate their commitment to accountable industry led standards that protect consumers and level the playing field for businesses national partners the home of independent industry self regulation in the united states more than 50 years of accountability for responsible business practices to better serve consumers about us where businesses turn to enhance consumer trust and consumers are heard businesses collaborating for truth transparency and consumer trust the home of independent industry self regulation in the united states quick actions bbb auto line complaint become a national partner nad challenge online archive national advertising division data privacy framework services class action arbitration cisr launches responsible influence certification program the responsible influence certification program will empower creators and foster accountability across the 37 billion creator economy learn more ai kids risk matrix published the generative ai kids risk matrix helps companies identify and mitigate ai related risks specific to children download the risk matrix register for nad 2026 registration is open for the national advertising division 2026 annual conference which will take place in new york ny on september 28 29 2026 register now the coppa rule this is a big year for children s privacy the ftc s revised children s online privacy protection act coppa rule is in effect caru breaks down what you need to know read the blog influencer trust index released this study assesses consumer trust in the 24b influencer marketing industry as well as consumer expectations regarding disclosure of material connections read the report political ads guidance the digital advertising accountability program has issued new guidance on how to ensure transparency in political advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads learn more automotive disputes bbb auto line helps settle vehicle warranty and lemon law disputes without the need for an attorney but it is important to understand eligibility which can depend on a number of factors learn more our impact keeping advertising honest promoting truthful transparent responsible advertising through self regulation monitoring and enforcement advertising programs achieving privacy accountability advancing privacy best practices and operating independent third party accountability programs to help businesses and consumers navigate the digital marketplace privacy programs protecting children teens online protecting children from deceptive or inappropriate advertising and ensuring that in an online environment children s data is collected and handled responsibly children s programs resolving consumer disputes success in neutral impartial mediation and arbitration for nearly 40 years including bbb auto line class action arbitration and custom programs dispute resolution programs emerging issues programs bbb national programs is continuously working on new programs and initiatives to support the evolving business landscape new initiatives explore bbb national programs our independent industry self regulation accountability and dispute resolution programs have a long track record of success beginning with the founding of our national advertising division in 1971 today we operate more than 20 self regulation and dispute resolution programs our programs bbb auto line view more california lemon law civil action arbitration view more california lemon law civil action mediation view more center for industry self regulation view more children s confection advertising initiative view more children s advertising review unit caru view more children s food beverage advertising initiative cfbai view more class action arbitration program view more coalition for better advertising view more cpra compliance view more data privacy framework dpf services view more digital advertising accountability program daap view more digital health privacy program dhpp view more direct selling self regulatory council dssrc view more ford extended service arbitration view more global cross border privacy rules cbpr view more national advertising division nad view more national advertising review board narb view more privacy recognition for processors prp certification view more rmai services view more vendor privacy program certification view more volkswagen car net audi connect view more media resources see all select tab all content in the news blogs decision summaries press releases all content in the news blogs decision summaries press releases 7 21 26 nad case 7591 force factor brands llc 7 20 26 nad case 7590 vacation inc 7 16 26 safety first when advertising to kids 7 16 26 nad case 7567 petiq llc 7 15 26 trump v slaughter on data privacy framework 7 14 26 nad case 7588 rational 360 inc d b a pinpoint targeting 7 13 26 agentic ai governance playbook 7 08 26 nad case 7545 acejan capital llc 7 07 26 nad case 7551 mammoth brands inc harry s 7 02 26 made in the usa it s more than just a slogan 7 01 26 eu us data transfers face new pressure after us supreme court ruling 6 29 26 the direct selling industry s most important consumer protection story isn t being told 6 25 26 panelists offer privacy advice for uncertain legislative future 6 25 26 kicking off the world cup with the daa in mind 6 24 26 congress revives youth online protection efforts 6 18 26 selling to kids online make it pressure free 6 16 26 lessons from nad on influencer marketing 6 08 26 nad case 7573 kalshi inc 6 02 26 south carolina aadc auditing deadline approaching quickly 5 22 26 why the global cross border privacy rules cbpr and privacy recognition for processors prp framework matters in the era of cloud and agentic ai 5 14 26 katjes usa joins ccai 5 04 26 sandhya g davis joins bbb national programs as cmco 4 29 26 influencer brand relationships what everyone needs to know podcast 4 29 26 magnum ice cream company joins cfbai 3 24 26 bbb national programs applauds global cbpr 2 0 requirements 1 29 26 companies agree to cfbai core principles revisions 1 06 26 bbb national programs announces 2026 national advertising review board 12 15 25 bbb national programs board of directors elects three new board members 7 02 26 made in the usa it s more than just a slogan 7 01 26 eu us data transfers face new pressure after us supreme court ruling 6 29 26 the direct selling industry s most important consumer protection story isn t being told 6 25 26 panelists offer privacy advice for uncertain legislative future 6 02 26 south carolina aadc auditing deadline approaching quickly 5 22 26 why the global cross border privacy rules cbpr and privacy recognition for processors prp framework matters in the era of cloud and agentic ai 4 29 26 influencer brand relationships what everyone needs to know podcast view all 7 16 26 safety first when advertising to kids 7 15 26 trump v slaughter on data privacy framework 7 13 26 agentic ai governance playbook 6 25 26 kicking off the world cup with the daa in mind 6 24 26 congress revives youth online protection efforts 6 18 26 selling to kids online make it pressure free 6 16 26 lessons from nad on influencer marketing view all 7 21 26 nad case 7591 force factor brands llc 7 20 26 nad case 7590 vacation inc 7 16 26 nad case 7567 petiq llc 7 14 26 nad case 7588 rational 360 inc d b a pinpoint targeting 7 08 26 nad case 7545 acejan capital llc 7 07 26 nad case 7551 mammoth brands inc harry s 6 08 26 nad case 7573 kalshi inc view all 5 14 26 katjes usa joins ccai 5 04 26 sandhya g davis joins bbb national programs as cmco 4 29 26 magnum ice cream company joins cfbai 3 24 26 bbb national programs applauds global cbpr 2 0 requirements 1 29 26 companies agree to cfbai core principles revisions 1 06 26 bbb national programs announces 2026 national advertising review board 12 15 25 bbb national programs board of directors elects three new board members view all our national partners join us ceo spotlight thought leadership on pressing topics and emerging issues from bbb national programs president ceo eric d reicin how industry self regulation can help businesses earn what consumers are least willing to give away trust consumers are asking a simple question who can they trust in his latest forbes article eric d reicin explains why transparency accountability and independent industry self regulation are more important than ever in earning consumer confidence read the article view all articles from our ceo upcoming events view all events 2026 national advertising division annual conference september 28 29 2026 new york ny the national advertising division nad annual conference nad 2026 will convene advertising and legal professionals academic and industry experts government officials and businesses of all sizes to examine and navigate the dynamic advertising landscape best practices and trends and perspectives on what s coming next register now subscribe to stay up to date bbb national programs navigate home careers online archive center for industry self regulation frequently asked questions faqs our programs advertising children s privacy accountability dispute resolution emerging media resources events blog decisions press releases podcasts resources national partners become a national partner national partner committees privacy policy terms of use your ad choices subscription center 2026 bbb national programs inc all rights reserved follow us on linkedin follow us on x follow us on facebook follow us on follow us on youtube