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description=Personal website of Marcus Tober. Founder of Searchmetrics, SVP Enterprise at Semrush. Product Builder, Business Angel, and Advisor, scaling Enterprise SaaS from zero to market leadership.;

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marcus tober product builder entrepreneur business angel marcus tober achievements journey expertise projects contact achievements journey expertise projects contact i build businesses where product technology and go to market meet scale founder of searchmetrics svp enterprise at semrush builder investor advisor founder builder get in touch see my journey scroll to explore track record 2005 2020 searchmetrics 0 25m arr 250 employees built the leading seo content marketing platform from the ground up scaled internationally across us uk and dach markets 2022 present semrush enterprise 30m arr in 2 years built the enterprise division from scratch post ipo designed gtm motion hired the team and shipped the product ongoing investments advisory pe vc board seats due diligence for pe firms board advisory roles and hands on startup coaching across saas and martech recognition award winning products 20 awards products recognized as best software in their category in europe and usa personally won european search personality of the year keynote speaker knowledge sharing is caring 200 conferences speaker at global conferences over the past 12 years including dld omr smx pubcon web summit webit and many more evolution the journey 2005 founded searchmetrics built one of the first enterprise seo platforms from a berlin apartment grew from zero to a category defining saas product used by fortune 500 companies worldwide founder saas berlin 2008 exit ecards and more sold germanys largest e card platform grusskartenfreunde de to rocket internet which later became wunderkarten bonnyprints a multi million euro web to print business exit rocket internet web to print 2012 us expansion opened the san mateo office to attack the us market built a dedicated sales marketing and cs team securing enterprise logos like ebay symantec and nike gtm enterprise sales silicon valley 2016 search personality of the year awarded search personality of the year by the european search awards for contributions to the seo industry award industry recognition 2019 exit from searchmetrics after 14 years of building and operational scaling to 25m arr with 250 employees i exited searchmetrics exit 25m arr 250 team 2020 board advisory pe intense period of board advisory and private equity work helping multiple companies with growth strategy and execution board advisor private equity growth strategy 2022 joined semrush took on the svp enterprise role at semrush to build the enterprise business unit from scratch new icp new pricing new sales motion enterprise semrush svp 2025 30m enterprise arr scaled the enterprise segment to significant arr growth in two years after launching it built a 100 person team across product engineering solutions marketing and customer success hypergrowth team building enterprise gtm expertise core expertise gtm strategy end to end go to market design for b2b saas from icp definition and pricing architecture to sales motion and channel strategy proven at 1m 25m arr seo ai optimization deep domain expertise in search infrastructure crawl optimization and data driven content strategy built the category defining platform at searchmetrics leadership coaching scaled teams from 5 to 250 experienced in hiring developing and retaining high performance sales engineering and cs organizations across us and eu featured work projects semrush enterprise built semrush enterprise product and business from scratch as complementary offering to the main core semrush product scaled to 30m arr in 2 years view project searchmetrics the pioneer in technical seo and content marketing analytics marcus founded the company in 2005 and scaled it into a global enterprise powerhouse used by thousands of top tier brands view exit advisory investing partnering with leading private equity firms to optimize saas portfolio growth coaching technical founders advising boards on saas gtm angel investing get in touch collaborate get in touch let s discuss how my experience in scaling enterprise saas can help your organization reach its next milestone name email inquiry type advisory board role startup investment pitch consulting request other message send message privacy policy imprint