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rouse marketing campaign clearance insights news articles webinars case studies services trade marks brands geographical indications copyright patent technologies designs consultancy management consultancy konsert strategy ip brand protection anti counterfeiting anti piracy and enforcement brand protection and anti counterfeiting copyright and anti piracy complex ip enforcement disputes litigation mediation arbitration digital commercial outsourced in house counsel digital and data regulatory compliance marketing campaign clearance ip transactions where we work china beijing shanghai guangzhou hong kong sar south east asia cambodia philippines indonesia thailand myanmar vietnam europe middle east africa africa sweden united arab emirates united kingdom people careers about announcements ai charter code of conduct diversity equality inclusivity environment social governance environment governance social esg annual report 2024 2025 the mitrataa foundation contact us clientweb insights services services where we work people careers about insights services where we work people careers about clientweb insights insights latest news trending topics services services trademarks brands geographical indications copyright patent technologies designs consultancy management consultancy konsert strategy ip brand protection anti counterfeiting anti piracy and enforcement brand protection anti counterfeiting complex ip enforcement copyright and anti piracy disputes litigation arbitration mediation digital commercial outsourced in house counsel marketing campaign clearance digital data regulatory compliance ip transactions where we work where we work china beijing guangzhou hong kong sar shanghai south east asia cambodia indonesia myanmar philippines thailand vietnam europe middle east africa africa sweden united arab emirates united kingdom about about us announcements ai charter code of conduct diversity equality inclusivity environment social governance environment social governance esg annual report 2024 2025 the mitrataa foundation contact us thank you you are now registered for our rouse insights newsletter marketing campaign clearance ip management and regulatory compliance comprehensive assessment of ip legal and regulatory issues our case studies talk to us the rouse team provided professional and insightful guidance on multifaceted marketing and intellectual property law issues across internal and external stakeholders rouse is a great partner to the success of our marketing campaign irene chang trademark copyright and marketing counsel hp inc marketing campaign errors can come from many angles and are highly visible these create negative exposure damage brand reputation and can lead to enforcement fines our clearance service gives you assurances that marketing activity will not face any challenges where risks are identified we recommend mitigating actions comprehensive assessment of ip legal and regulatory issues when conducting marketing campaign clearance we review the following issues we also have strong expertise in managing partnerships between brands brand ambassadors influencers and key opinion leaders check out how we can help you with entertainment sports influencer ip our case studies case study 1 globally leading advertising agency representing one of the most famous technology brands client s challenge as an international advertising agency representing one of the most famous technology brands they need legal reassurances that their advertising content will not lead to negative exposure or financial penalties our approach as exclusive providers we provide marketing campaign clearance for each of their campaigns assess the risks from the ip legal and regulatory perspective this includes undertaking ip registration and clearance as well as compliance with marketing regulations and content controls we review all of their campaigns in china indonesia thailand united arab emirates and the wider ggc vietnam impact of our work the client has legal assurances and sign off that there are no issues with their marketing campaigns brand reputation can be maintained there has been no negative public opinion and no fines have been issued case study 2 internationally renowned gaming company running an nft led marketing campaign client s challenge the client was running a marketing campaign where they gifted nfts to customers the regulatory landscape in china is highly complex the client was lacking in house expertise in new digital issues our approach we assessed the planned campaign and third party agreements with the artist marketing agency and technology provides involved where risks were identified we proposed mitigating actions our recommendations covered compliance with nft related regulations crypto currency rules and partners legal capacity compliance with marketing regulations lucky draw rules advertising to minors gaming sector controls and content controls strengthening ip protection and future proofing contracts updating drafting to be explicit about ownership and usage rights licensing of artwork to use in nft setting out the relationship between the client marketing agency and artist enhancements of consumer terms and conditions to prohibit against any illegal use of the ip by the current and future owners customers impact of our work the client had confidence that the campaign could be successfully delivered whilst minimising ip and regulatory risks case study 3 licensing of characters to create new nft digital product client s challenge nfts are being used by innovative brands in china to boost their brand value and engagement with consumers our client wanted to license its characters to a third party to create an nft to be sold in exchange for royalty payments they approached us to draft the nft cooperation agreement and understand how to mitigate the new regulatory and ip risks created by this new digital asset our approach from a regulatory perspective we advised on the contractual arrangements to receive royalties and to restrict the sale and usage of nfts inline with regulation when managing ip we advised on mechanisms to control ip ownership and avoid mis use and abuse by third parties including end consumers in order to protect our client s brand reputation we supported due diligence ip clearance for the new nft artwork we also advised on content censorship and ensured cultural sensitivities were not breached impact of our work our client was able to enter into the agreement with the licensee knowing that their royalties revenue was secured whilst their reputation and ip was protected our team stina pilotti principal sweden digital commercial head stockholm rouse 46 0 720 087 737 sunny su china head of digital commercial at lusheng law firm rouse s strategic partner beijing 86 10 8632 4000 james godefroy principal deputy global head of enforcement greater china head of enforcement guangzhou 86 20 85955818 chris vale asia regional director global head of litigation hong kong sar 852 3412 4001 nick redfearn principal global head of enforcement jakarta 62 21 5080 8156 holly white senior commercial lead london 44 20 7536 4185 latest marketing campaign clearance insights more most read rouse articles of 2024 from across the rouse website lexology and mondaq 1 minute read read more 24 jan 2025 vietnam latest draft cybersecurity administrative sanction decision notable updates and business implications 2 minute read yen vu read more 15 may 2024 vietnam cybersecurity personal data protection data protection green claims directive update on recent developments 1 minute read matti lindberg read more 27 mar 2024 advertising green claims european union 印尼 2023年第31号贸易部条例 对外国电商业务的影响 印尼贸易部新条例及其对非印尼本地电商业务的影响 1 minute read kin wah chow evi triana read more 09 jan 2024 our guides e commerce regulations guide indonesia in this guide we take an in depth look into indonesia s e commerce framework and regulations read more 17 mar 2022 case studies digital strategy implementation provided support on decisions to inform successful digital strategy implementation through to day to day compliance 1 minute read holly white read more 20 jun 2022 digital gdpr data privacy china licensing of characters to create new nft digital product license characters to a third party to create an nft to be sold in exchange for royalty payments 1 minute read read more 20 jun 2022 digital nft commercial china blockchain how can we help you get in touch with us or find an office to help you contact us accessibility statement legal modern slavery statement the rouse network consists of local subsidiaries of rouse international limited and closely aligned but independent firms which work seamlessly together on engagements which elements of work are done by which entity depends entirely on the country in which work is carried out in compliance with relevant legal and regulatory provisions rouse international limited