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ments like comment share copy linkedin facebook x neil saunders neil saunders is an influencer managing director and retail analyst at globaldata retail 78 802 followers 1y report this post customers didn t stop spending companies stopped serving that s the headline of an interesting article from cnn which is linked in the comments as we move into retail earnings season it s important to keep this nugget of truth in mind a lot of companies especially those which are performing badly will blame external factors like the economy is this valid sometimes but more often than not it isn t the chart below partly shows this it maps the q1 revenue growth for retailers against customer satisfaction scores from the same period we measure 42 different aspects of satisfaction on our consumer panel and the scores below are an average there is a general trend a lot of low or no growth companies like cvs walgreens and kohl s also have low satisfaction scores basically they re not getting things right for customers comparatively retailers like dick s abercrombie tjmaxx amazon walmart and so forth broadly satisfy their customers and secure growth the most interesting part however is the top left companies that have good satisfaction scores but are not generating much growth generally these are firms that have some can genuinely blame external factors home depot and lowe s are excellent retailers but they re coming off enormous revenue growth during the pandemic at a time when the housing market is incredibly soft and bath body works is still resetting after the big home fragrance surge during the pandemic and is facing stiffer competition the lesson is don t automatically believe the excuses look and see what other things are driving success or failure retail retailnews perfromance economy customersatisfaction __ chart shows q1 growth rates against customer satisfaction scores from 0 to 100 for the same period more no more previous content no more next content 996 76 comments like comment share copy linkedin facebook x deepak krishnan building prev sr dir product myntra product growth freecharge product zynga 61 779 followers 2y report this post amazon has built a really cool new ad tech to monetise prime videos but it s not what you would have thought to appreciate this new ad tech we need to go back in time and look at some history we would have all watched on movies and tv shows where products have been strategically placed to drive brand awareness and recall the hit show stranger things had about a 140 brands featured in the 4th season with some estimates sizing it to 27million in brand placement value and this is just one season of one show as more and more people are disengaging with intercepting ads brands and media producers are trying innovative ways to gets brands in front of eyeballs without being skipped now if a studio had to integrate with brands it requires for them to coordinate before hand with the brands and figure out where to strategically place the products and shoot the content enter amazon s virtual product placement technology virtual product placement is an emerging technology that inserts a digitally rendered product billboard or logo into a movie or tv series after it has been filmed amazon collaborates closely with content creators when determining placement locations and available product categories for each participating title all decisions are made in line with the artistic vision for each movie or series with a shared goal that placements will not interfere with the story or affect the viewer s enjoyment brands are expected to spend upwards of 125bn by 2026 on video ads so it s a pretty huge market they are going after stats also show that 63 of viewers say they feel the urge to buy a product when they see it featured in a tv show with genz leading the pack in a specific case study bubly a sparkling water brand saw a 18 1 lift in aided recall 6 8 lift in brand favourability 16 5 lift in purchase this ad format becomes even more powerful when you combine it with amazons e commerce marketplace where marketeers can do full funnel advertisements all the way from awareness to purchase secondly with post production virtual product placement the same product placement could be bid by different brands for e g the scene having bubly could very well also have any other canned drink which ever fit into the category i must say this is by far one of the most impressive ad tech i have come across in recent times and amazon is truly priming us to purchase more no more previous content no more next content 1 397 78 comments like comment share copy linkedin facebook x howard yu howard yu is an influencer imd business school lego professor 2025 thinkers50 top 50 director center for future readiness 57 709 followers 10mo report this post when l oréal uses ai to create new hair colors based on social media trends they re in salons within weeks kraft heinz dead last in our study still takes months to tweak a formula after analyzing 26 major cpg companies at imd s center for future readiness i discovered what separates winners from losers the most future ready companies treat consumer data like insider trading information background cpg in 2025 is brutal inflation persists gen z demands sustainability without premiums tariffs reshape supply chains daily mckinsey company identified 150 ai use cases for cpg transformation only 5 of 26 companies actually execute them the revelation coca cola didn t randomly launch topo chico hard seltzer their ai spotted the trend through social listening while competitors debated in boardrooms by launch they d secured distribution nationwide that s not innovation that s prediction what separates the top 5 l oréal 1 3 5 of sales to r d ai analyzes preferences real time virtual try on apps creates products from social trends a 110 year company with startup velocity the coca cola company 2 democratized ai internally every manager accesses demand forecasting they analyze weather social sentiment sales simultaneously these aren t tech companies selling beauty and beverages they re prediction machines that happen to make products the winner s framework 1 ai at scale not in pilots winners integrate into workflows losers run demos 2 supply chains that anticipate real time visibility ai forecasting competitive firepower 3 d2c as intelligence goldmine 73 use multiple channels mine every interaction 4 disrupt yourself first coca cola launched costa coffee hard seltzers grew kraft heinz protected legacy brands shrank 5 sustainable without premium gen z spending hits 12t by 2030 they demand action at everyday prices the inconvenient truth most cpg companies treat data like reporting instead of radar winners don t predict trends they re already shipping products while competitors debate technological patience knowing when to scale organizational agility pivoting fast market domination three years from now every cpg company operates like l oréal or they don t operate at all p s full future readiness indicator here https bit ly 3ytbzbx more no more previous content no more next content 1 973 231 comments like comment share copy linkedin facebook x grant lee co founder ceo gamma 104 984 followers 9mo report this post is 20 month too much for our product instead of guessing we used the van westendorp method to find our pricing sweet spot 4 questions revealed exactly what users would pay and we haven t touched our pricing since here s the framework any founder can steal 1 send a survey to actual users not prospects we surveyed people already using gamma they understood the real value of our product not hypothetical value too many founders survey their waitlist or randomly select people who have never used their product that s like asking someone who s never driven about car prices 2 ask these 4 specific questions at what price would this be too expensive for you to consider it at what price is it expensive but still delivering value at what price does it feel like a bargain at what price is it so cheap you d question if it s reliable these create bookends for perceived value you re mapping the entire spectrum of price psychology not just asking what would you pay 3 plot the responses and find where the lines intersect graph responses from lots of users where too expensive and too cheap lines cross that s your acceptable range where expensive but fair meets bargain this is your optimal price point 4 test within the range don t just pick the middle the intersection gives you a range not a number we ran pricing experiments within that range to see actual conversion rates a survey shows willingness to pay testing reveals actual behavior 5 lean towards generous especially for product led growth we chose to be more generous with ai usage than our optimal price suggested word of mouth growth matters more than maximizing initial revenue not everything shows up in the numbers 6 lock it in and stop tinkering once you find the sweet spot through data stick with it we haven t changed pricing in 2 years every month debating pricing is a month not improving product remember pricing is a signal not just a number image first principles more no more previous content no more next content 1 338 162 comments like comment share copy linkedin facebook x juan campdera juan campdera is an influencer creativity design for beauty brands ceo at we are aktivists 79 010 followers 11mo report this post loyalty is failing gen z long term commitment 22 of gen z consumers consider themselves loyal to one brand is a clear warning for legacy loyalty strategies unlike previous generations gen z doesn t see brand loyalty as a long term commitment they re loyal to moments not just names 43 increase in engagement and sales conversions among gen z beauty brands offering limited edition drops and collaborative experiences 71 gen z say they would rather spend money on an experience than a product loyalty is failing but why transactional systems feel outdated point based rewards for repeat purchases don t excite this audience they expect more than discounts or free samples they re brand agnostic but experience driven gen z freely switches between brands if the experience aesthetic or values feel fresher or more aligned with their identity they buy into stories not just products they want to align with brands that represent something social causes cultural movements or communities they relate to dynamic loyalty what s this as it name indicates its a system that rewards interaction aligns with their values and constantly evolves and that is what your brand needs create experience driven loyalty programs offer early access to limited drops invite only events or backstage content think like a fan club not a punch card example a loyalty tier that unlocks tickets to a pop up experience or an exclusive ar filter let them co create invite gen z customers to co develop product ideas designs or campaign themes give them ownership in your brand s creative journey example voting on packaging designs or joining beta tester groups align with their values sustainability inclusivity and social good aren t nice to haves they re expectations use loyalty programs to reward actions too like recycling sharing causes or supporting small creators example earn loyalty points by returning empties or attending a sustainability workshop deliver constant novelty rotate limited editions regularly use scarcity and surprise to create fomo and buzz gen z doesn t commit to a single brand but they ll keep returning if each visit feels fresh and share worthy go omnichannel but social first should live across tiktok instagram pop ups and web let them earn or unlock rewards through social engagement not just purchases example a user gets exclusive content or perks for creating ugc with your brand bottom line loyalty must be earned over and over through experience relevance and emotional connection think dynamic loyalty a system that rewards interaction and go for it find my curated search of examples and get ready for your next hit featured brands balmain benefit chanel charlotte tilbury cerave fennty l oreal ogx ysl beautypackaging beautybusiness beautyprofessionals experienceretail luxuryexperiences genz more 6 no more previous content no more next content 912 73 comments like comment share copy linkedin facebook x rachael higgins rachael higgins is an influencer founder of because of marketing 114 119 followers 6mo report this post while most marketers are planning for black friday smart brands are quietly capturing 13 1 billion in halloween spending here s the opportunity 72 of consumers are creating with real time examples since founding because of marketing 5 years ago seasonal marketing is always my favourite this is why marketers and founders are getting involved increased brand awareness halloween is a holiday where you can get creative which is great for brand exposure and can attract new customers as these seasonal offerings create urgency and exclusivity encouraging customers to buy consumer excitement engagement halloween is one of the most anticipated holidays especially for younger demographics with 70 of gen z shopping online for halloween content the season offers opportunities for businesses to engage with their consumers as they are actively seeking products events and experiences that align with the holiday seasonal spending surge it is estimated those taking part in the spooky season plan to spend an average of 289 per person consumers usually buy into the halloween hype so if you have anything that shows you re celebrating spooky season you can make sales through impulsive purchases this year brands are offering halloween design packaging picture ref warbootons seasonal themed email campaigns picture ref arrae limited edition halloween themed products picture ref hotel chocolat emotional connection seasonal marketing is an opportunity to leverage the emotions associated with the occasion and to stay relevant halloween can tap into emotions such as nostalgia fun and excitement giving brands a chance to connect with their audiences on a more personal level for example starbucks pumpkin spice latte brings in over 500 million annually and it boosts overall seasonal sales by about 10 through tapping into autumn nostalgia this emotional connection can strengthen customer loyalty and keep the brand top of mind differentiation halloween marketing gives businesses the opportunity to stand out from competitors brands increase their marketing efforts during halloween if you skip it you could miss out on visibility consumer engagement sales packaging that appeals visually can create a sense of festivity and increase impulse purchases here s also what makes halloween marketing psychology so powerful in 2017 burger king s campaign titled come as a clown eat like a king generated 2 1 billion social impressions and earned 22 4 million in earned media i love this season and becau...