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reynolds consumer products toggle navigation contact linkedin glassdoor about brands news sustainability investors careers previous next about us our brands careers latest news the hefty brand brings strength and sweetness to trash day with new hefty ultra strong trash bags with fabuloso watermelon scent the hefty brand just made trash day a whole lot sweeter in its latest collaboration with the beloved cleaning brand fabuloso the hefty brand is introducing a fruity new scent to its trash bag portfolio hefty ultra strong with fabuloso watermelon scent these new scented trash bags combine trusted strength effective odor control technology and six in one protection with the sweet scent of watermelon making even the toughest cleanup surprisingly refreshing now available in a variety of sizes the hefty ultra strong with fabuloso watermelon scent line includes top selling tall kitchen bags in classic white and vibrant pink plus options for larger and smaller cleanup needs all sizes feature break resistant drawstrings and continuous odor control technology keeping unpleasant smells away whether tackling kitchen trash yard work or refreshing bathroom bins the full hefty ultra strong with fabuloso watermelon scent lineup includes hefty ultra strong tall kitchen trash bags 13 gallon msrp 9 49 lift the heftiest loads with powerful odor neutralization technology to combat kitchen smells available in traditional white as well as a pink version to add a splash of color to your kitchen hefty ultra strong large trash bags 30 gallon msrp 9 49 built for heavy duty messes with flexible strength and extra capacity hefty medium trash bags 8 gallon msrp 4 99 just right for bathrooms bedrooms or office bins tough on trash easy on the nose hefty small trash bags 4 gallon msrp 4 99 compact but powerful perfect for quick cleanups and small spaces we re thrilled that we re taking scent and color to the next level with our new hefty ultra strong with fabuloso watermelon scent line said brian lutz marketing director with hefty waste the bold pink bags paired with the fresh and fruity scent of watermelon offers a fun stylish way to bring personality to your everyday clean up routines this latest drop from the hefty team builds on the success of the brand s ongoing partnership with fabuloso which has already introduced best selling scented bags in classic favorites like lavender and lemon bring even more freshness to your home with the strength you need and a scent you ll love in support of the new product launch the hefty brand is also excited to continue partnering with john cena who will star in an integrated advertising campaign the campaign will roll out across platforms over the course of the year showcasing the strength and sweetness of the new scent hefty ultra strong with fabuloso watermelon scent trash bags are now available at retailers nationwide to find them at a store near you visit hefty com for more information and follow heftybrands on social for updates tips and fresh content about fabuloso fabuloso multi purpose cleaner is the perfect solution for anyone looking for an effective way to keep their home clean and smelling great with a 2x concentrated formula vs non concentrated fabuloso original and long lasting freshness our cleaners will fill your entire home with joy from the kitchen to the bathroom and beyond fabuloso 2x watermelon has a bright watermelon citrus and fruity fragrance rounded out with soft musks and powdery notes we have a wide variety of fragrances to try including lavender peach refreshing lemon passion of fruits tropical spring spring fresh citrus fruits fabuloso and the fabuloso logo are trademarks of colgate palmolive company and are manufactured and sold under license read full article copyright 2026 reynolds consumer products equal opportunity ethics privacy legal contact cookie preferences