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digital marketing news marketing dive skip to main content continue to site don t miss tomorrow s marketing industry news let marketing dive s free newsletter keep you informed straight from your inbox daily dive m f view sample topics covered social media brand strategy advertising marketing technology data analytics content marketing mobile weekly every thursday topics covered campaigns platform developments apps gaming trends agencies weekly every monday topics covered campaigns reviews strategy partnerships technology results by signing up to receive our newsletter you agree to our terms of use and privacy policy you can unsubscribe at anytime deep dive library events press releases topics subscribe search subscribe search brand strategy mobile creative social media video agencies data analytics influencer marketing ad tech cmo corner else if sitename pressreleaselandingpage redirect_msg html messagehtml get_redirect_generic_ed_site_message sitename else if refsite www mobilemarketer com if currentsite redirect_msg html messagehtml get_redirect_md_site_message else if sitename redirect_msg html messagehtml get_redirect_generic_mm_site_message else if refsite www mobilepaymentstoday com refsite www paymentsdive com redirect_msg html messagehtml get_redirect_generic_pd_site_message if window history window history replacestate window location search window location search indexof referrer_site 1 var currurl window location href remove the param and then any trailing question mark or ampersand var newurl currurl replace referrer_site gi replace window history replacestate document title newurl function get_redirect_ed_site_message currentsiteid var currentsitevars var educationdivelink educationdive com var higheredlink highereddive com var higheredsignuplink higher ed dive var k12link k12dive com var k12signuplink k 12 dive if currentsiteid 29 higher ed currentsitevars educationdivelink k12link higheredsignuplink k12signuplink else if currentsiteid 28 k 12 currentsitevars educationdivelink higheredlink higheredsignuplink k12signuplink return you ve been redirected from currentsitevars 0 to currentsitevars 1 in december 2020 education dive expanded into two sites dedicated to their areas of education currentsitevars 2 and currentsitevars 3 function get_redirect_md_site_message var mmlink mobilemarketer com var mdlink marketingdive com var mdnewsletterlink sign up for the weekly newsletter return you ve been redirected from mmlink to mdlink in december 2020 mobile marketer became a part of marketing dive for the latest mobile marketing news mdnewsletterlink function get_redirect_generic_ed_site_message sitename var othersite sitename higher ed dive k12dive highereddive var othersitedisplayname sitename higher ed dive k 12 dive higher ed dive var otherviewlink window location origin replace othersite window location pathname window location search var switchto switch to view this page on othersitedisplayname var firsthalfmessage education dive is now higher ed dive and k 12 dive you re on sitename return firsthalfmessage switchto function get_redirect_generic_mm_site_message return mobile marketer is now a part of marketing dive for the latest mobile marketing news sign up for the mobile weekly newsletter from marketing dive function get_redirect_generic_pd_site_message return you ve been redirected from mobilepaymentstoday com to paymentsdive com in march 2021 mobile payments today became a part of payments dive for the latest payments news sign up for the daily newsletter courtesy of skims column campaign trail skims clones kim kardashian for first tv push created with wieden kennedy the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story read more top stories how home depot is renovating its retail media network to reach more advertisers absolut returns to coachella with metaverse activation content series groupm doubles down on women s sports with support from major brands instacart powers third party integrations with developer platform manischewitz rebrands to extend appeal beyond kosher aisle the latest chip somodevilla getty images via getty images 4 marketing headwinds to watch as election season heats up strained budgets and a chaotic environment for consumer trust were top challenges identified by forrester which urged marketers to be proactive brand strategy justin sullivan staff via getty images snap teams with ias for ai driven brand safety solution the solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months mobile courtesy of levi s inside levi s first campaign from new creative aor tbwa chiat day cmo kenny mitchell explains how the floor is yours will pass the pen to consumers via a global casting call for a role in a music video brand strategy courtesy of pepsico pure leaf taps ghostbusters actors to myth bust its zero sugar sweet tea the launch comes as both pepsico and coca cola are reaching out to consumers seeking better for you beverages creative feng li via getty images nike commits to bolder brand marketing as part of rebound plan the summer olympics will serve as a showcase for some of the sportswear giant s most impactful marketing in years executives said brand strategy smederevac via getty images ad budgets for games are growing for 40 of marketers per iab report in game ad spending is expected to grow from 8 53 billion in 2024 to 11 49 billion by 2027 as the space remains a top area of interest for marketers data analytics courtesy of accenture accenture teams with adobe nvidia to fuel brand content with generative ai two partnerships will help accenture song create personalized content at scale and transform content supply chains to meet marketers rapidly evolving needs agencies brandon bell via getty images mcdonald s nielseniq team for cultural relevance ad testing module the solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads agencies anna moneymaker staff via getty images deep dive why the latest tiktok ban attempt is different and what it means for marketers a ban could benefit meta weakening competition and options for advertisers while a potential suitor will need to be well versed in data management mobile courtesy of pepsico mtn dew reaches out to gamers outdoor enthusiasts with rewards programs in a move to target niche audiences special packaging from the pepsico brand offers codes redeemable for products from brands like xbox and gopro brand strategy brenda sangi arruda via getty images merkle blends ai human interaction for intelligent messaging tool the dentsu company s new messaging solution creates turnkey chat experiences across social and messaging platforms agencies permission granted by pepsico pepsico creates flamin hot brand to highlight fast growing chip flavor the doritos and cheetos maker said the platform will make it easier for consumers to find the 25 products within its portfolio that have the seasoning brand strategy nicholas hunt getty images via getty images fandom and marketers here s what the numbers say from pop stars to sports fandoms can be a great benefit to marketers but not without risks according to a recent kearney report data analytics courtesy of lyft lyft deepens ad targeting measurement bench as in app video launches along with a new cmo the company has enlisted oracle and nielsen to provide brands more precise insights amid the rollout of richer ad formats mobile courtesy of mondelēz international chips ahoy boosts new recipe with keke palmer and malibu re treat the brand s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging creative courtesy of miller lite miller lite s great taste less filling debate returns with nostalgic push leo burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate miller lite s best qualities brand strategy courtesy of peacock nbcuniversal inside nbcuniversal s plans to turn tv into a performance marketing channel in advance of the upfronts and summer olympics nbcu announced measurement integrations with videoamp edo and kochava at one24 mobile courtesy of lowe s q a how lowe s loyalty program is the spine for personalization efforts head of marketing jen wilson detailed the insights behind the retailer s latest campaign and partnerships with google and meta around retail media brand strategy courtesy of billion dollar boy marketers bullish on generative ai s potential to boost the creator economy three quarters of marketers plan to increase their investment in generative ai creator content this year according to a report from billion dollar boy mobile ekin kizilkaya via getty images retail media s rise increasingly reliant on offsite programmatic media report finds strong growth for the channel comes as retail media networks have recently been called out for transacting on low quality made for advertising sites data analytics courtesy of pnc pnc leans on boring label in new marketing campaign a j d power analyst asserted the bank s ads created with arnold worldwide may challenge customers to see the meaning of boring differently brand strategy courtesy of instacart instacart earns mrc accreditation as retail media competition heats up the media ratings council has granted accreditation for the company s impression click and viewability metrics across several ad formats data analytics stephen chernin via getty images starbucks sunsets global cmo role amid larger structural shakeup global cmo brady brewer is taking the reins as ceo of international while the qsr is seeking a global brand creative leader brand strategy permission granted by pepsico how bubly aims to shake up sparkling water with new burst brand extension burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade off from sweeter sodas brand strategy courtesy of tropicana tropicana s new ads tout impact on brunch mimosas and fridge chugging the juice that starts it all nods to the brand s over 70 year history while attempting to sway younger audiences via social media placements creative more stories get the free newsletter subscribe to marketing dive for top news trends analysis email select newsletter daily dive m f select newsletter mobile weekly every thursday select newsletter agencies weekly every monday select user consent by signing up to receive our newsletter you agree to our terms of use and privacy policy you can unsubscribe at anytime sign up a valid email address is required please select at least one newsletter most popular manischewitz rebrands to extend appeal beyond kosher aisle absolut returns to coachella with metaverse activation content series instacart powers third party integrations with developer platform how home depot is renovating its retail media network to reach more advertisers library resources webinar on demand take control of returns how to save costs boost customer convenience custom content for pitney bowes webinar on demand how cpg brands can reach consumers at scale and drive impact with contextual commerce custom content for chicory podcast driving connections with customers loyalty insights from sephora custom content for talon one view all company announcements obe worldwide acquires london based agency playmaker experiential expanding global reach from obe rosarium pr marketing collective launches the new raise score to test the influencing power from rosarium pr marketing collective cultural intelligence for marketers building an inclusive marketing strategy from dr anastasia kārkliņa gabriel pinterest usage up 14 since 2020 yougov report from yougov view all post a press release what we re reading the hollywood reporter u s ad forecast for 2024 raised on improved economic outlook digital media momentum the wall street journal apple turns to longtime steve jobs disciple to defend its walled garden cnbc amazon spends 2 75 billion on ai startup anthropic in its largest venture investment yet view all events 03 apr webinar 2 p m et enabling creativity how automation can amp up your ad campaigns presented by studioid and celtra 10 apr webinar 9 a m et strategic investments in digital experiences maximizing roi amid rapid tech evolution presented by studioid and hcltech industry intel hit subscribe how creative subscriptions are changing the marketing game webinar on demand provided by design pickle next gen ecommerce search and product discovery solutions for forward thinking retailers wholesalers webinar provided by groupby grid dynamics and google cloud industry outlook report navigating the first party data revolution download provided by acoustic marketing dive news delivered to your 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