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description=We help brands, rights holders and athletes grow globally through purpose-led sport, driving commercial performance alongside social and environmental impact.;

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17 sport global purpose led sports marketing agency 0 skip to content who we are brands rights holders athletes insights contact open menu close menu who we are brands rights holders athletes insights contact open menu close menu who we are brands rights holders athletes insights contact we are 17 sport we help brands rights holders athletes and investors activate their purpose through sport solving the world s toughest challenges in ways that drive trust relevance and business performance sport moves people it builds belonging shapes culture and inspires action we help you harness that power and turn it into progress as a global purpose led sports marketing advisory and investment firm we help clients activate their purpose through sport to deepen fan connection and unlock greater relevance loyalty and commercial value unlike traditional agencies we turn purpose into your competitive edge sharpening your focus elevating your activations and building stronger brand love all while driving real world impact cut through the noise with the power of purpose adidas breaking barriers project uefa ezra frech track and field para athlete protect where we play ocean concervancy brands we help brands turn purpose into performance through strategies partnerships campaigns and activations view our work view our work rights holders we help federations leagues and sports properties grow revenue and relevance by embedding purpose into their brand partnerships and fan experience see our partnerships see our partnerships athletes we help athletes turn their influence into impact through brand commercial and purpose strategies that build legacy grow value and shape culture meet our athletes meet our athletes ezra frech clervie ngounoue carel ngounoue nicolas mahut ideas that drive impact explore our insights research and real world learnings on how purpose led approaches in sport strengthen fan connection performance and impact featured 17 sport named on fast company s most innovative companies list 17 sport the impact led global sports marketing advisory and investment firm has been named on fast company s prestigious list of the world s most innovative companies of 2026 read more our 2023 24 b corp impact report an open and honest update on the progress we have made the challenges we have encountered and our roadmap toward recertification read more sports role in preserving our oceans explore the transformative impact of sports on ocean health and climate crisis mitigation read more explore insights explore insights what our partners say through sport we have the power to change lives and creating gender equitable spaces for all is vital to ensure these benefits are inclusive of everyone the 17 sport team has been integral to bringing our pan european gender equity project to life clementine painter director of purpose sustainability europe adidas partnering with 17 sport during the paris 2024 games was a game changer for us their team was instrumental in helping us bring our brand s commitment to dei to life in a way that truly resonated with their strategic insight and flawless execution they empowered us to make a real impact that reflected our values and inspired our community matthieu gerard head of partnership paris 2024 sanofi our vision of building a better world through sport continues to inspire our work and connect with people around the world 17 sport s insights rooted in sport business and purpose have affirmed the direction we re taking and the way we support our top partners in bringing this vision to life through meaningful purpose led activations with tangible commercial value mya doelling senior partnerships manager international olympic committee ready to build what s next partner with us to unlock new growth relevance and impact let s talk let s talk raise the game who we are insights our impact for brands for rights holders for athletes careers contact stay ahead of the game get the latest insights on purpose driven sport and business straight to your inbox email address sign up cookie policy privacy policy whistleblower policy 17 sport 2026 rcs 880 349 444 00013