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description=I once built a startup that burned out like a comet—that was my First Rodeo. 💫 Now I write about getting back on the horse after you’ve been bucked off 100 times, healing, a happily crowded bookshelf, and building a life to love. Click to read First Rodeo, by Azora Zoe Paknad, a Substack publication with thousands of subscribers.;
author=Azora Zoe Paknad;

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about first rodeo subscribe sign in home podcast notes reading the honest stuff about my name is azora zoe paknad but you can call me zoe i started a sustainable e commerce marketplace in 2020 and parted ways with it at the end of 2022 it was my first rodeo and it damn near bucked me off those years were challenging beyond belief and so were the ones that followed nobody really talks about the identity hangover the pressure to build a brand or the burnout that hides behind pretty packaging first rodeo began as a way to write through all of that to make sense of what happens after the story ends it turns out a lot of people needed to talk about it too the messy funny un instagrammable parts of ambition identity and starting over you can find everything i ve written in that lane right here now first rodeo has grown into a twice weekly ish newsletter about books work healing and the art of getting back up when life knocks you on your ass sometimes it s reflective sometimes ridiculous but always honest if you like thoughtful writing crowded bookshelves and finding meaning in the middle of the mess you ll fit right in subscribe to first rodeo for essays book recs and dispatches from the in between subscribe no spurs required azora zoe subscribe to first rodeo i once built a startup that burned out like a comet that was my first rodeo now i write about getting back on the horse after you ve been bucked off 100 times healing a happily crowded bookshelf and building a life to love subscribe people 2026 azora zoe paknad privacy terms collection notice start your substack get the app substack is the home for great culture this site requires javascript to run correctly please turn on javascript or unblock scripts