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description=I once built a startup that burned out like a comet—that was my First Rodeo. 💫 Now I write about getting back on the horse after you’ve been bucked off 100 times, healing, a happily crowded bookshelf, and building a life to love. Click to read First Rodeo, by Azora Zoe Paknad, a Substack publication with thousands of subscribers.;
author=Azora Zoe Paknad;

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first rodeo azora zoe paknad substack subscribe sign in home podcast notes reading the honest stuff about goldune latest top discussions 3 sustainable swaps that are no brainers most of you know my lore about six years ago i set out to try to make sustainability less beige jul 7 azora zoe paknad 13 3 3 do you really want to start a business or just a creative project a framework for figuring out when to monetize your passions and when to leave them be jun 23 azora zoe paknad 13 4 6 things i d actually do as a first time founder in 2026 working with and for brands all day long has exposed just where and how the tectonic plates have shifted in this wacky new world we live in may 12 azora zoe paknad 8 2 4 you don t have to be the best but what if you still want to try me lee mar 24 azora zoe paknad and lee tilghman 6 55 44 on shedding the old self like a snakeskin hiring and firing bankruptcy and fundraising none of that is supposed to happen in your bedroom is it so bad to outgrow a place a person or a feb 11 azora zoe paknad 11 8 2 i tried to create my own member s only club for founders here s how that went and why i d approach it as a community concierge if i could get a do over may 28 2025 azora zoe paknad 11 2 everything you need to know about selling a business the first rodeo guide to asset sales and distressed deals apr 11 2025 azora zoe paknad 9 this industry is recession proof profitable intrinsically tied to our psychology i want in or will ring concierge win the jewelry wars mar 28 2025 azora zoe paknad 19 3 1 on rookie mistakes big fat f ups credit card debt and finding purpose as a failed founder my journey from starting a business ️ parting with a business ️ ironically finding some success in writing all about my mistakes ️ to my present day feb 25 2025 azora zoe paknad 15 6 1 the 1 tool to master if you want to grow a business personal brand or capture people s attention and you may be too late jan 18 2025 azora zoe paknad 35 8 6 on balancing your creative brain and your business brain plus some of january s best recs jan 13 2025 azora zoe paknad 15 16 the 6 things i d do differently as a founder if i could do it all again 2 years after walking away from my start up here s how i d run it back if i could go back in time to my chapter as the founder of a sustainability oct 15 2024 azora zoe paknad 13 5 3 2026 azora zoe paknad privacy terms collection notice start your substack get the app substack is the home for great culture this site requires javascript to run correctly please turn on javascript or unblock scripts