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ion creating the experience you want is obviously that you are discoverable so with the new features in 23 on g u and c u we are making sure that in this very changing and very rapidly changing world that all your content is still indexed that your videos that your webinars pop up with thumbnails with previews and with the text and the transcriptions that you really want it s really simple you click a button to enable further seo or to enable g u and you can even also use our advanced auto enrichment to really keep driving it very easily on each video and webinar you have a little optimization tab that gives you an indication of where you are on search engine optimization and g u for the specific object you re looking at whether it s a video or a webinar and gives you suggestions and improvements automatically from the content and the a i transcriptions that we already have so with these features we re really making it and using a i for the power of doing something of making your content accessible not trying to do anything that leads to a different path the last few months we ve been working with one of the leading seo and g u agencies in the world so to tell you a little bit about why the g u and c u video tools really makes a difference please welcome andre riberino from pageradar thank you hello everyone it s great to be here thank you thomas for the invitation as thomas has mentioned the world is changing and actually i have to say that the world has changed just last week google announced the biggest change in 25 years the box that we all know has the place where we do a query it now has changed to something that says ask google and google will determine if those answers come in an a i answer or if they come in the traditional way that they show the answers the other big number that we can see that the world has changed for sure is that open a i has announced that they are now doing almost a billion users per week and they re growing three to five times per year at that level so imagine the amount of people who are now searching and looking at a i in a completely different way than they were discovering content before that s for me a major opportunity for video video is uniquely positioned to get those answers to be especially the kind of video that we re talking in this room the real video made by people made by a webinar event based video it has the unique characteristics that google and all the other llms are looking for in original content google has said also a number of times that they don t want commodity content they don t want the same content that we can all go on chatgpt or any other tool and create the same article for everyone and so video is actually uniquely positioned to get the value out of this new world and the kind of video that we re talking about here has a lot of advantages in that context at the same time i would say that the amount of video that this room has together and it has published or is in the process of publishing imagine if this video is translated into a way that llms and chatgpt and all the other tools can actually understand i think we are opening a whole new door to getting video to be used to getting new business and new visits and new visibility to our businesses thank you thank you andre so 23andandre is today s speaker and today also shipping open source white paper on gunc available on our website to develop the methods and the practice around doing it then lastly we want to talk a little bit about studios these magical places where creation happens not the video studio but the studio where the design and the engineering happens the last few years we ve been on a journey to take 23 up to the very highest level in the world on developer experience and designer experience to really make you able to use it the same way you would use a cons management system or another design system to template to create experiences and work your brand so today we are announcing the studio family in 23 the web studio webinar studio player studio brand studio exchange api studio thumbnail studio and email studio and you see there s a lot of studios here because it s about really being able to control and do everything with the studio environment you have all the developer tools and tracking and deployment to really work it with the player studio you can write code to have your own player not somebody else s player your own organization s video player design it the way you want with the behavior you can do it drag and drop easily but you can also write the code if you want to with the webinar studio we re making you have the ability to design every element of the webinar room for the first time in the world and with the web studio you re able to develop the video section the video landing pages and the webinar hub aspects of your website and as we spoke about with the thumbnail studio you re able to template all those thumbnails that you re creating everything has 100 design flexibility and is beautiful and stunning so to give it a demo let s hear it let s see if we can get a demo going on the studios exactly at 23 we are extremely excited about building for the web and letting you guys build your own things for the web so this is in our heritage in terms of being able to build out everything from what we ve shown multiple times before this idea of building full on web pages now called the web studio that s part of this full on branding capabilities within 23 as well with the brand studio and today we re launching a few new features we re launching a few new studios and i want to take you guys for a quick ride through that first up let s look at the thumbnail studio so the thumbnail studio is the stunning place where i have all the different thumbnails it might be the flyers or the social thumbnails or indeed anything else directly in my studio and i can go and customize that i can obviously go all the way down to write the code i want if i want to change all the colors and everything else that s tied to it or i can make something really simple like uploading a logo so this is sort of the baseline for being able to innovate all the different thumbnails that you re building into your videos and into your webinars going further on we re also launching our player studio so players are fundamental for everything video these kind of fast players that you want to make sure load quickly play videos quickly but you also want to make sure that they are your own so with the player studio i can navigate between all the building players and also the players that i m building i can go and for example preview this player with a different video if i wanted to i can go see how it looks in different scalings i can even pop out a new window and see how it would work in different devices and i can go and do all the things that you would expect from any player right being able to control whether you show a description show a download page you can control how recommendation works go down to change all the accessibility settings like control the default settings and control how subtitles work you can also go all the way into the code base and write your own code i just need to make sure i find the right one and control every line of your players so you could write your css all the different for the player you can even control how video is being played out and when you re ready to go you just deploy the player code and it s available to all the people that have your videos in front of them whether through websites whether through video landing pages webinar hops webinar rooms spots or indeed anything else and then finally let me take you to the webinar studio so before i showed you guys a sneak peek of how does it look when i mix stuff in the new webinar room with mixed mode this ability to do branding for things the webinar studio allows you to control everything that goes into the webinar room including all the backgrounds how do all the different cards in there work i can obviously go in and control the actual design for my branding on any tv card and i can control every mix as well so if you don t like how side by side views work in twin free well you can go and create your own one you can say well actually side by side should be like this and hey it s going to be automatically updated and then when you run your next webinar all your side by sides will look like this i showed you before that you can customize a lot of different views as well so you can control how panel view works controlling how does it work when i have two people on stage four people or six people on stage and i can also go and create my own mixes these are the mixes that are available to all the people that are hosting webinars in the room so if i wanted to have a different view i could actually go do that or i can even create my own layout and say well actually in this particular view i would want some media coming from my webinar tray i might want to have that s good let s see i might want to have a few different speakers in here so i could add more speakers if i wanted to sort of place them here and control how everything else looks i can go further down and control for example should it have an outline how do i want to animate because it s not going to be animated what is the background images what are the background videos and even add text and other pieces to the layout so that s a quick tour of the new studios in 23 joining web studio brand studio and a lot of more we re now launching the player studio the thumbnail studio and the webinar studio thanks stefan great so to sum it all up thank you so much for joining the 23 keynote in 2026 we are at a critical time for europe to build our own to use our own we are at a critical time and we re very proud of 23 of building real technology real hardcore european technology here we are deploying the 23 startup program to make every startup in europe able to use 23 out of the box we are shipping the webinar framework inspiring new agencies to develop your webinar methodology webinar 7 to take your webinars to the next level agendic video to plug the agenda together with your video marketing platform all the studios to really build all those experiences and get your developers and designers and your agency and your in house team the ability to really control the video just the way they do everything else instead of video being the orphan child where other people are the child and the rules apply and all the tools to do seo and geo in this rapidly changing world so on behalf of me and stefan and everyone at 23 thank you so much for being on this incredible journey together of building things with customers with partners we are working very hard every day on giving you the ability to video enable all your team members at every type of event and every type of video whether it s personal video webinars or on demand video thank you so much and definitely try to sign up to a trial at 23 com and we re happy to help you and be on the journey together thank you so much twentythree summit keynote 2026 watch the keynote session from twentythree summit 2026 where twentythree s founders share the inside track on a series of world first product announcements and demos to move video ahead and see where the transformation is going next more about twentythree summit more than a product upgrade to the world s first all in one video marketing platform and you ll also get your own dedicated team guiding you to video success and exclusive access to our events and research to stay at the forefront of video trends and knowledge a world leading product we launched the world s first video marketing platform in 2016 creating the category in the process our competitors adopted the term soon after your own dedicated team we don t outsource support to chatbots your client director works with you to set and meet your long term goals while your specialist is there for day to day help roll out and adoption a community moving video forward we set the agenda in video with a huge line up of events reports and research including the twentythree summit the world s biggest conference dedicated to video twentythree summit 2026 may 28 29 the world s largest conference on video twentythree summit returns on thursday may 28 and friday may 29 join us in copenhagen for two days packed with 50 speakers 40 sessions 1 200 attendees from over 30 countries and 500 companies see program the video agency model agencies that only offer production services are losing out to a new breed of video agency they work on retainer they enable and guide clients on all their video needs and they re cleaning up here s how you can make the transition see the video agency model videodays 2025 catch every session from our annual event for everyone doing video and load up on essential content to move your company forward in a video first world watch on demand videoagencyday 2025 catch every session from videoagencyday 2025 a mini mba to help agency owners transform their offering for a world where digital means video watch on demand webinardays 2025 over 4 hours of webinar inspiration from the most recent edition of our annual webinars event designed to help you move forward with webinars watch on demand companies that take video seriously upgrade to twentythree book a demo see for yourself why every day more and more of the world s best webinar program managers video producers and marketing leaders upgrade their companies to twentythree one of our video marketing experts will be in touch to give you a tailored demo calculate your way to video success use our calculators to fast track your company s video journey optimize your video and webinar budgets and see whether twentythree is the right tool for you see all tools video maturity benchmarker is your organization ready for a video first world use our tool to work out your video maturity baseline and then build from there start video engagement score most companies underestimate video when it comes to tracking their engagement use our calculator to get the real picture start video budget estimator the first step to optimizing your future video budget is knowing how much you re spending here and now start webinar budget estimator the first step to optimizing your future webinar investment is knowing how much you re spending here and now use our tool to get a truer picture start twentythree twentythree is the world s first all in one video marketing platform that enables everyone in a company to do video at any touchpoint the companies that take video seriously upgrade to twentythree europe s only player in the global video software space designed owned built hosted in europe product video marketing platform webinars personal video video library twentythree for enterprises built with twentythree hubspot integration marketo integration pricing product video marketing platform webinars 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