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description=Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands. Nike is the leading sports brand in the world because we keep athletes at the center of everything we do. We empower people through innovative products, services and experiences, engineered for the future of sport.;

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about nike the official website for nike inc converse and jordan brands read nike s mission statement find information about nike inc innovation sustainability community impact and more skip to content magazine mission company newsroom english deutsch english united kingdom español américa latina español français italiano 日本語 한국어 nederlands ไทย 简体中文 繁體中文 magazine mission company newsroom english deutsch english united kingdom español américa latina español français italiano 日本語 한국어 nederlands ไทย 简体中文 繁體中文 search site submit we serve kids pros dreamers women teams coaches men beginners girls rebels athletes if you have a body you are an athlete we serve kids pros dreamers women teams coaches men beginners girls rebels athletes if you have a body you are an athlete collaborations how nike s one piece collab joined the lore filled world with a mythology this deep and only one shot to engage with the canon nike virtual studios swoosh team knew it had to come correct nike expands blue ribbon elite nil roster with 11 top stanford athletes nike and lebron james help players level up with the lebron 24 his lightest game shoe ever nike inc announces changes to its operating model exclusive athlete interviews a ja wilson on how pros overcome self doubt the three time league mvp and two time league champion explains how to psych yourself up when the negative mental chatter gets loud cade cunningham s composure is years in the making the detroit pistons point guard has ascended from nike eybl mvp as a high schooler to all nba first team in his fifth season he says he s thankful for all the bumps and bruises along the way dylan scott on the slow steady work of becoming a hyrox champion the nike athlete has his sights set on the coveted individual title and knows exactly what will get him on top of the podium grit 50 plus years of history and heritage the handshake that started it all go behind the scenes of the famous business deal between phil knight and bill bowerman co founders of nike the definitive history of nike s world campus from a basement laundry room to a global headquarters spanning hundreds of acres the throughline for the space remains the same a belief in athletes in innovation and in knowing that the greatest is always yet to come the nike swoosh logo from humble beginnings to global icon before nike was a worldwide sports brand it was an upstart company in need of an eye catching visual identity here the real story of the swoosh magazine mission company newsroom resources 2026 nike inc all rights reserved