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homepage adma skip to main content membership membership join adma today to ensure you and your company are prepared for the marketing of the future get connected with members of the largest marketing association in the asia pacific back about membership sole trader membership join adma member hub accessing members only content education education digital and data driven marketing courses developed by industry experts find the right fit for you and expand your knowledge for 2023 and beyond back about why study with adma iq instructors faqs iq learning lab login studying with adma iq capability all courses adma iq course guide study calendar more from adma marketing skills assessment custom in house corporate training data pass special offers events events digital and data driven marketing courses developed by industry experts find the right fit for you and expand your knowledge for 2023 and beyond back all events global forum 2023 resources resources resources and news developed by industry experts for data driven marketing practitioners articles videos whitepapers and more back news articles whitepapers and toolkits webinars podcasts from the ceo adma member hub regulatory regulatory digital and data driven marketing courses developed by industry experts find the right fit for you and expand your knowledge for 2023 and beyond back regulatory compliance regulatory compliance resources adma member hub compliance training regulatory glossary do not mail about about digital and data driven marketing courses developed by industry experts find the right fit for you and expand your knowledge for 2023 and beyond back about us advisory committee adma working groups adma regulatory and advocacy working group adma education working group sponsorship contact us press releases subscribe newsletter subscribe login clear my shopping cart you have 0 items in your cart writing for content marketing equip yourself with the writing skills you need to write and publish creative content and compelling stories starts 9 april retention marketing strategy learn how to drive growth through customer retention and true brand loyalty starts 30 april welcome to ad ma australia s largest marketing and advertising association brands online and live courses marketing community learn more about adma article 28th mar 2024 8 mins credential stuffing how to protect your brand recently there have been a number of major data breaches leading to other brands becoming the subject of emerging cyber attacks so what exactly is credential stuffing and what can businesses and customers do to protect themselves view resources article 21st mar 2024 8 mins the future is personal how ai is transforming customisation with great ai comes great volumes of data wrangling data comes as no easy task but can pave the way for personalisation in the age of machine learning it s our responsibility to create ethical frameworks regarding the use of data and ensure customer privacy is protected view resources article 21st mar 2024 8 mins improving your marketing skillset in 2024 martech is evolving copywriting is still effective and privacy compliance is more crucial than ever with the marketing industry in constant flux upskilling and staying on top of the latest trends are some of the best ways to stay market relevant view resources article 06th mar 2024 12 mins 8 essential techniques to elevate your content marketing in a digital world awash with content capturing your audience s attention has never been more challenging or more imperative so how can marketers creatively and consistently connect with their audiences build their brand and ultimately drive conversions view resources tool kit 29th feb 2024 credential stuffing toolkit credential stuffing is becoming more common in australia a number of well respected brands have been the subject of this emerging cyber threat this is a member only resource log in to your member account to access members only article 21st feb 2024 8 mins on the job learning vs facilitated training which is needed in 2024 in the fast paced world of marketing staying ahead requires a dynamic approach to learning while facilitated training provides structured insights on the job learning offers invaluable real world experiences view resources load more courses across the digital landscape what would you like to learn customer experience marketing technology compliance campaign integration insights learnings view course calendar become an ad ma member join adma today to ensure you and your company are prepared for the marketing of the future and enjoy these great benefits get connected with the members of the largest marketing association in the asia pacific get exclusive offers and access to our flagship events webinars whitepapers and resources get significant discounts to iq courses and an education framework that puts you on the path to success see member benefits explore our latest regulatory compliance resources tool kit 29th feb 2024 credential stuffing toolkit credential stuffing is becoming more common in australia a number of well respected brands have been the subject of this emerging cyber threat this is a member only resource log in to your member account to access members only article 12th feb 2024 12 mins regulatory changes what s coming in 2024 2024 will be a pivotal year for marketers in the governance regulatory and risk management space so how can we look ahead upskill and prepare ourselves and our teams for the changes ahead let s take a quick look at what is coming view resources article 27th nov 2023 8 mins dark patterns in the spotlight here s what every aussie marketer needs to know smart marketing or misleading and deceptive it s a fine line one that should compel every marketer to learn about dark patterns so they can stop or avoid practicing them moving forward view resources member only 23rd nov 2023 preparing for privacy reform key steps your marketing team can take now regulation change for marketers is on the horizon and it s important to start enacting changes now to be fully prepared when it hits from understanding the changes to upskilling what are key steps your team can take now this is a members only resource log in with your member account to view members only member only dark patterns info sheet 22nd nov 2023 dark patterns information sheet it s important to be across the developments occurring within privacy for marketers and data governance dark patterns are just the beginning of a whirlwind of changes this is a members only resource log in with your member account to view members only article 16th nov 2023 warning bells on spam act violations the australian communications and media authority acma has warned advertisers to stick to the rules this festive season as the industry watchdog prepares to crack down on brands during the end of year sales period view resources article 24th oct 2023 dymocks data breach what marketers need to ask themselves earlier this month dymocks became the most recent australian corporation to experience a large scale data breach this incident is yet another live reminder that all australian businesses need to take the steps required to best protect their customer databases and minimise data breaches ask yourself these questions view resources article 12th oct 2023 the government s response to the privacy act report oct 2023 late september marked a major step forward in the process with the attorney general releasing its response to the 116 proposal that were outlined in the privacy act review report here is an overview designed to bring australian marketers up to speed view resources article 09th aug 2023 9 mins oaic privacy survey 2023 there has been a sharp increase in the number of australians who feel data breaches are the biggest privacy risk they face today according to a major survey released today by the oaic the australian community attitudes to privacy survey acaps 2023 provides a comprehensive view of australians privacy attitudes and experiences and how recent events have impacted them view resources article 22nd may 2023 8 mins google chromes phasing out of third party cookies now has a starting date and it maybe closer than you are ready for on friday australian time google chrome announced it s plans to deprecate third party cookies for one percent of chrome users in qi of 2024 all data driven marketers should use this new announcement from google as the opportunity to either start your teams preparing for the new world and if you are already some ways along this helps you cement your own timelines view resources adma partners find out first stay connected sign up to receive adma newsletters updates trends special offers events critical issues and more you may unsubscribe at any time using the link provided in the communication view our privacy policy connect with adma job role agency account manager executive agency account strategy director cdo ceo 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