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description=Informed by the business and brand strategy, our goal is to build well-organized, accessible, and visually engaging experiences for audiences online. Using an evidence-based, empathetic approach to understanding user needs and behaviour, the results are impactful and intuitive.;

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ux design affinity bridge skip to main content work all sectors arts culture education environment health indigenous labour social justice services our services branding strategy ux design development maintenance growth about about us our team b corp truth reconciliation equity diversity interdependence justice accessibility careers blog contact us engaging by design informed by the business and brand strategy our goal is to build well organized accessible and visually engaging experiences for audiences online using an evidence based empathetic approach to understanding user needs and behaviour the results are impactful and intuitive user experience design user research data analysis we tailor user research to each project employing a variety of methods including analytics heatmaps surveys interviews journey mapping and user flows each method uncovers audience needs and pain points and informs the foundation for what we will design and build post launch we have the opportunity to further test and refine the experience based on how users engage with the platform and as their needs evolve accessibility our team stays up to date with best practices and uses trusted tools to deliver the most accessible solutions for our clients we embrace universal design embedding accessibility considerations into our process to create digital experiences that are wcag conformant information architecture ia how your content is organized is a vital part of a user s experience we advocate for testing structures like navigation menus with real users using card sorting and tree testing exercises to surface content and behaviours that are the most important user experience ux strategy our research and information architecture work come together during ux design where we use wireframes and clickable prototypes to create a blueprint for the online experience accessibility continues to play a large role in this process as we simplify and optimize complex elements for an optimal user experience visual design carefully considered typography compelling colour palettes and intriguing graphic design are key to all visual communications from brand identities and print materials to digital platforms we create visual languages that are modern accessible and lasting our designs reflect your brand s essence and resonate across all channels and mediums responsive website app design from custom apps to responsive designs our team ensures that all of our work displays beautifully and operates intuitively across common screen sizes and devices while employing best practices in responsive design and accessibility we deliver platforms that are easy to use image designing with empathy requires a shift from being self serving to being of service so that audience needs are not just understood but at the core of all decisions emily birr senior user experience strategist work like the world depends on it image strategy user experience design development pacific wild protecting wildlife and habitats image strategy user experience design development creative commons sharing knowledge equitably image user experience design development movement of united professionals driving social justice view our work have a project in mind let s chat knowledge is meant to be shared sign me up contact us work arts culture education environment health indigenous labour social justice services branding strategy ux design development maintenance growth about meet our team b corp truth reconciliation equity diversity interdependence justice accessibility careers blog we are grateful to live and work on the traditional lands and waters of indigenous peoples including first nations inuit and métis peoples which co exist with a country now known as canada as our remote team is decentralized we live and work on the traditional ancestral and stolen territories of the numerous and diverse indigenous peoples that have inhabited and cared for this land since time immemorial learn more about our commitment to truth and reconciliation 2026 affinity bridge privacy policy suite 393 1290 howe street vancouver bc v6z 0c2 canada