Meta tags:
description=This Privacy Notice describes how the Agriculture and Horticulture Development Board (AHDB) uses and takes care of the personal information that we collect.;

Headings (most frequently used words):

information, we, and, personal, how, your, you, from, to, privacy, notice, collect, our, when, ahdb, us, what, use, for, of, third, keep, this, it, the, scope, who, are, can, contact, lawful, bases, processing, where, about, sharing, parties, safe, up, date, long, retain, choices, rights, changes, industry, levy, payers, stakeholders, business, contacts, users, digital, services, consumers, suppliers, customers, give, directly, party, organisations, is, available, publicly, social, media, websites, or, apps, mobiles, describes, agriculture, horticulture, development, board, collects, uses, processes, stores, that,

Text of the page (most frequently used words):
and (211), the (108), information (86), your (65), you (65), prices (64), section (59), our (54), for (48), #personal (47), ahdb (32), data (32), with (31), may (25), contact (23), services (23), use (23), levy (21), markets (21), will (20), that (20), other (20), websites (20), are (19), from (18), milk (18), market (17), have (16), about (15), where (14), third (14), dairy (14), business (13), details (13), industry (13), privacy (12), notice (12), meat (12), this (12), also (12), how (12), production (12), development (11), any (11), when (11), access (11), such (11), collect (11), purposes (10), research (10), provide (10), pig (10), deadweight (10), rights (9), consent (9), through (9), organisations (9), parties (9), tools (9), exchange (9), numbers (9), exports (9), trade (9), social (8), media (8), red (8), make (8), not (8), some (8), public (8), these (8), help (8), events (8), marketing (8), knowledge (8), farm (8), organic (8), price (8), board (7), more (7), can (7), which (7), nature (7), contract (7), organisation (7), statutory (7), cereals (7), supply (7), home (7), beef (7), calculator (7), health (6), date (6), processing (6), relevant (6), process (6), digital (6), deliver (6), skills (6), what (6), sheep (6), oilseeds (6), lamb (6), feed (6), demand (6), agriculture (5), horticulture (5), future (5), support (5), reports (5), funding (5), structure (5), right (5), request (5), required (5), protection (5), law (5), event (5), improve (5), suppliers (5), security (5), laws (5), example (5), agency (5), them (5), including (5), user (5), give (5), work (5), sector (5), functions (5), projects (5), audit (5), cattle (5), england (5), pork (5), insight (5), retail (5), imports (5), rates (5), land (5), rent (5), hay (5), straw (5), fuel (5), materials (5), value (5), fertiliser (5), costs (5), analysis (5), carcase (5), slaughter (5), all (4), sign (4), time (4), based (4), subject (4), participation (4), retain (4), ensure (4), case (4), hold (4), unless (4), website (4), longer (4), appropriate (4), necessary (4), address (4), keep (4), place (4), country (4), party (4), they (4), share (4), food (4), enable (4), used (4), parliament (4), usage (4), payers (4), stakeholders (4), library (4), dashboard (4), household (4), purchases (4), global (4), deliveries (4), efoodchain (4), map (4), wholesale (4), farmgate (4), coventry (3), receive (3), get (3), responses (3), given (3), changes (3), independent (3), authority (3), commissioner (3), office (3), complaint (3), uses (3), consumers (3), individual (3), legal (3), please (3), specific (3), ask (3), within (3), comply (3), reasonably (3), who (3), collection (3), period (3), risk (3), those (3), purpose (3), there (3), email (3), org (3), provided (3), partners (3), behalf (3), transfer (3), out (3), manage (3), environment (3), has (3), requests (3), animal (3), standards (3), rural (3), their (3), facilitate (3), online (3), available (3), service (3), location (3), mobile (3), users (3), visits (3), page (3), download (3), computer (3), setting (3), experience (3), management (3), settings (3), accounts (3), programme (3), one (3), committees (3), interests (3), legitimate (3), supplier (3), authorised (3), order (3), 2008 (3), statistics (3), sustainability (3), programmes (3), governance (3), average (3), team (3), consumer (3), cereal (3), survey (3), composition (3), mcve (3), cost (3), performance (3), origin (3), classification (3), estimated (3), abattoir (3), supermarket (3), plans (3), middlemarch (2), park (2), siskin (2), parkway (2), east (2), cv3 (2), 4pe (2), 2026 (2), latest (2), twitter (2), facebook (2), scheme (2), statement (2), using (2), farmers (2), reviews (2), procurement (2), education (2), careers (2), change (2), last (2), was (2), treat (2), communicate (2), supervisory (2), ico (2), provision (2), main (2), photography (2), recording (2), should (2), occasion (2), retained (2), keeping (2), inform (2), obtained (2), eligible (2), treated (2), task (2), erasure (2), objection (2), correct (2), errors (2), held (2), known (2), made (2), before (2), officer (2), certain (2), below (2), circumstances (2), indefinitely (2), relating (2), retention (2), consider (2), potential (2), whether (2), applicable (2), regulatory (2), tax (2), requirements (2), permitted (2), respect (2), postcode (2), look (2), companies (2), house (2), lawful (2), bases (2), outside (2), eea (2), shall (2), protocol (2), another (2), contractual (2), systems (2), area (2), regarding (2), fully (2), protect (2), both (2), plant (2), payer (2), safety (2), payments (2), register (2), courses (2), delivery (2), following (2), never (2), sell (2), disable (2), device (2), mobiles (2), being (2), most (2), response (2), internet (2), browser (2), contacts (2), like (2), cookies (2), better (2), cookie (2), apps (2), permission (2), databases (2), include (2), represent (2), activity (2), field (2), communications (2), been (2), shared (2), fulfil (2), feedback (2), participate (2), competitions (2), benchmarking (2), panels (2), ways (2), direct (2), human (2), activities (2), impact (2), balance (2), interest (2), customer (2), needed (2), managing (2), bestowed (2), under (2), 576 (2), sustainable (2), customers (2), identify (2), trends (2), channels (2), enhance (2), modify (2), interactive (2), features (2), choose (2), personalise (2), presenting (2), content (2), tailored (2), partnerships (2), people (2), set (2), bodies (2), aggregated (2), variety (2), livestock (2), yield (2), estimates (2), publications (2), attendance (2), products (2), partnership (2), progress (2), engage (2), unable (2), export (2), link (2), job (2), bank (2), title (2), name (2), returns (2), forms (2), chain (2), leadership (2), strategy (2), news (2), stocks (2), ingredient (2), futures (2), consumption (2), hygiene (2), incl (2), income (2), processor (2), costings (2), ampe (2), ratio (2), slaughterings (2), spec (2), auction (2), reporting (2), reserved, stay, youtube, linkedin, press, centre, touch, welsh, language, supported, browsers, terms, conditions, accessibility, site, modern, slavery, freedom, complaints, procedure, shape, resources, signet, breeding, farmbench, login, consultation, effective, beginning, indicates, revised, significant, way, upholding, lodge, then, withdrawn, withdraw, noted, enough, contacted, again, record, always, each, basis, note, situation, profiling, rectification, subjects, copy, usually, days, extension, sar, need, verify, identity, implementing, try, soon, practicable, enquire, exercising, over, summarised, complex, detail, included, summaries, therefore, read, guidance, choices, anonymise, associated, statistical, without, further, states, generally, kept, years, geospatial, determine, amount, sensitivity, harm, unauthorised, disclosure, achieve, means, accounting, than, believe, prospect, litigation, relationship, long, comms, sources, mortascreen, described, maintain, various, interactions, recognised, between, mechanism, accordance, bridge, standard, clauses, sccs, own, storage, european, economic, put, sets, expectations, especially, securely, proportionate, controls, encryption, store, secure, network, cloud, independently, audited, limit, control, safe, respond, courts, enforcement, agencies, chemicals, regulation, division, crd, executive, hse, apha, fsa, rpa, department, affairs, defra, its, equivalents, devolved, governments, appointed, agents, assess, requires, confidential, hosting, administration, technical, conferences, registration, payment, joint, delegate, asked, proposed, training, workshops, undertake, regard, sending, factsheets, results, part, reputable, disclose, reasons, release, company, mailing, sharing, questions, recommend, carrier, manufacturer, tracking, understand, accessed, devices, ability, wish, during, software, javascript, measure, session, times, length, pages, interaction, scrolling, clicks, mouse, overs, methods, browse, away, track, connect, connection, type, version, zone, plug, types, versions, operating, system, history, sometimes, aggregate, similar, navigation, ours, mean, remember, small, text, files, sites, tablet, smartphone, interacting, faster, easier, policy, hootsuite, community, depending, messaging, might, formerly, supplement, domain, publicly, receiving, employer, involved, project, committee, panel, nominates, authorises, purchase, satellite, scanning, technologies, combat, avoidance, assist, making, timely, whom, return, offline, join, boards, directly, video, audio, done, consented, his, her, because, regulations, running, legislation, etc, obligation, overridden, otherwise, sure, positive, negative, conduct, pursue, representatives, exercise, official, vested, impose, tasks, administer, pre, obligations, nutrition, recipe, working, together, updates, portals, extranets, linked, after, staff, act, produce, anonymised, trading, planning, decisions, planted, areas, calculation, national, stock, along, well, collaborate, informed, innovations, affect, issue, disease, related, alerts, explain, spent, benefit, carry, verification, see, were, would, levies, funds, competitiveness, industries, domestic, delivering, instances, birth, demographic, membership, opened, emails, clicked, watched, videos, voluntarily, submit, completing, paper, web, form, application, preference, relation, dealings, engagement, locations, ownership, debit, handles, records, role, account, username, first, surname, postal, telephone, identifies, relates, identifiable, booking, surveys, includes, uphold, alternatively, dpo, query, think, know, person, want, visit, find, equip, evidence, grow, become, competitive, established, classified, non, departmental, body, pigs, funded, paid, growers, others, headquarters, united, kingdom, governed, wales, links, responsible, does, imply, endorsement, only, applies, scope, commit, legitimately, clear, anything, wouldn, expect, take, very, seriously, sensitive, commercial, confidence, march, revision, describes, collects, processes, stores, meet, phd, studentships, redistribution, councils, corporate, reputation, intelligence, webinar, archive, review, agri, outlook, international, foodservice, attitudes, faqs, choosing, quality, planting, harvest, crop, early, bird, industrial, import, parities, delivered, corn, intervention, forecasting, forum, flow, diagram, monthly, product, daily, producer, cow, kingshay, promar, milkminder, cream, liquid, world, projected, league, table, probe, weight, holdings, wheat, weaner, calf, beyond, borders, search, enhanced, google,

Text of the page (random words):
ing chain uk pig numbers and holdings eu pig numbers england abattoir numbers efoodchain map slaughter and production section gb estimated pig slaughterings uk slaughterings and production carcase information section gb average carcase weight gb average probe carcase classification consumption section gb household pork purchases red meat country of origin audit imports and exports section uk pig meat trade dashboard cost of production and performance dairy markets section dairy markets home market analysis prices section milk price calculator farmgate milk prices section uk farmgate milk prices milk price changes milk price league table projected farmgate milk prices milk to feed price ratio eu farmgate milk prices incl organic wholesale prices section uk wholesale prices eu wholesale prices world wholesale prices ampe and mcve ampe and mcve calculator cream income to a liquid processor global dairy trade events eu mcve retail prices section gb retail prices farm costs section feed prices and markets promar milkminder dairy costings kingshay dairy costings fertiliser prices organic materials value calculator fuel prices hay and straw prices land and rent prices exchange rates supply and demand section industry structure section uk and eu cow numbers gb producer numbers uk milk yield uk processor numbers farm business income efoodchain map dairy production section uk daily milk deliveries gb organic milk deliveries uk monthly dairy product production uk milk flow diagram milk forecasting forum eu milk deliveries incl organic eu intervention stocks global milk deliveries composition and hygiene section uk milk composition gb milk hygiene eu milk composition consumption section gb household dairy purchases imports and exports section uk dairy trade dashboard uk dairy trade uk dairy trade balance cereals and oilseeds markets section cereals and oilseeds markets home market analysis prices section futures prices uk ex farm prices corn returns uk delivered prices uk feed ingredient prices uk import parities uk export prices price risk management tools market data farm costs section fertiliser prices organic materials value calculator fuel prices hay and straw prices land and rent prices exchange rates supply and demand section uk cereals supply and demand estimates gb animal feed production uk human and industrial cereal usage uk cereal stocks early bird survey crop development harvest progress planting and variety survey cereal quality survey imports and exports section uk cereals and oilseeds trade data nature markets section nature markets what are nature markets nature markets available how to engage and access nature markets choosing the right scheme nature markets faqs retail and consumer insight section retail and consumer insight home consumer attitudes retail market insight foodservice market insight international insight agri market outlook farm standards review section beef lamb knowledge library section knowledge library research reports tools section tools beef and lamb tools cereals and oilseeds tools dairy tools pork tools events section events webinar archive news about ahdb section about ahdb what we do section what we do data projects and products education the environment exports events market intelligence marketing reputation research and knowledge exchange careers corporate strategy governance section governance board and leadership team committees procurement sector councils levy information section levy information red meat levy redistribution reports and reviews skills programme section skills programme management and leadership courses phd studentships contact us section contact us meet the team home ahdb privacy notice ahdb privacy notice this privacy notice describes how the agriculture and horticulture development board ahdb collects uses processes and stores the personal information that we collect date of last revision 27 march 2026 at ahdb we take the privacy and security of your personal information very seriously we will never sell your information to third parties and the sensitive business information you provide will be treated as commercial in confidence by us we commit to protect and respect any personal information you share with us or that we legitimately get about you from other organisations we will be clear when we collect your information to not do anything you wouldn t reasonably expect scope this privacy notice only applies to ahdb s activities and any personal information that we collect through our websites and other digital services where links are provided from our websites to third party websites or partnership websites ahdb is not responsible for those websites and a link to them does not imply endorsement this privacy notice shall be governed by the laws of england and wales who we are and how you can contact us the agriculture and horticulture development board ahdb is a statutory uk levy board set up by parliament we are funded through a levy paid by farmers growers and others in the supply chain our headquarters is in coventry united kingdom our purpose is to equip levy payers with independent evidence based information and tools that help their business to grow and become more competitive and sustainable established in 2008 and classified as a non departmental public body we support meat and livestock cattle sheep and pigs in england and cereals and oilseeds in the uk find out more about what we do if you have a query and you think you know the team or person you want to contact visit ahdb org uk contact us alternatively you can contact us at data protection officer dpo ahdb middlemarch business park siskin parkway east coventry cv3 4pe or email data protection ahdb org uk the independent supervisory authority in the uk to uphold information rights is the information commissioner s office ico what personal information we collect personal information is information that identifies you as an individual or relates to an identifiable individual personal information we may collect through our levy returns event booking and feedback forms sign up forms surveys websites competitions public databases and third parties includes your title first name surname business name postal address and postcode email address telephone and mobile numbers your job title or role the organisation you work for or represent and your business account details such as username or user id where relevant records relating to your access to and use of our websites and other digital services your social media handles levy payer bank direct debit details supplier bank details field locations and ownership information regarding your dealings with us including details of your attendance at events and engagement with our programmes any preference you have in relation to our publications and services any information you may voluntarily submit to us by completing any paper or web based form or job application details of your visits to and usage of our websites details of whether you have opened our emails clicked on a link or watched our videos membership of panels committees bodies and organisations in some instances we may also request date of birth and demographic information what we use personal information for at ahdb we collect and use personal information for the purpose of delivering the statutory functions bestowed on us by parliament under the ahdb order 2008 no 576 these statutory functions are to collect levies and to use the funds to improve the competitiveness and sustainability of the agriculture and horticulture industries through research knowledge exchange skills development production of market information and statistics export and domestic market development if we were unable to contact and communicate with our levy payers and other industry stakeholders we would be unable to fulfil our statutory functions see below for how we use the personal information we collect industry levy payers and stakeholders for statutory levy collection verification and audit purposes to enable ahdb to carry out research on behalf of the industry to contact our stakeholders to inform about ways in which they can engage with and benefit from research knowledge exchange skills development benchmarking statistics sustainability and market development activity to contact our stakeholders to explain how the levy is being spent to issue disease and related alerts to contact industry organisations to collaborate and work in partnership on projects and to keep them informed on progress with projects and innovations which affect the industry we may use the information you give us along with details about the publications you order or download your attendance at events and the products and services you use as well as data from other appropriate third parties to help us make our information services and communications more relevant for you to identify usage trends on our websites and social media channels to enhance improve or modify our websites and to facilitate your participation in interactive features you may choose to use on our websites and social media also to personalise your user experience by presenting content tailored to you we produce aggregated and anonymised reports to enable the industry to make better trading and business planning decisions for example market reports on planted areas on area by variety and on average livestock prices the aggregated information will also be used in the calculation of national production yield and stock estimates business contacts and users of our digital services to set up and look after contact details and user accounts for our staff and for people authorised to act for levy payers industry bodies delivery partners suppliers customers and other organisations we work with to give people access to and manage access to our websites apps portals extranets online systems and other digital services linked to our services projects programmes and partnerships to contact authorised users about these services for example setting up accounts managing access updates support security governance and audit to help organisations working with us share information work together and deliver services through these services projects programmes and partnerships consumers to provide health nutrition and recipe information to you in response to your specific requests for information to identify usage trends on our websites and social media channels to enhance improve or modify our websites and to facilitate your participation in interactive features you may choose to use on our websites and social media also to personalise your user experience by presenting content tailored to you suppliers and customers for business purposes to administer our pre contract and contractual supplier customer obligations our lawful bases for processing personal information public task as a statutory levy board processing personal information is necessary in the exercise of the official authority vested in ahdb by parliament to impose a levy and to deliver the functions bestowed on it by parliament under the ahdb order 2008 no 576 these tasks levy collection research statistics knowledge exchange skills development sustainability and market development are in the public interest to deliver a sustainable industry and food security contract where we have a contract with a supplier or customer we use personal information as needed to manage that contract including keeping business contact details up to date and where relevant setting up and managing access for authorised representatives where this is needed to deliver the contract legitimate interest we may use your personal data where it is necessary to conduct our business and pursue our legitimate interests as an organisation we make sure we consider and balance any potential impact on you and your rights both positive and negative before we process your personal data for our legitimate interests we do not use your personal data for activities where our interests are overridden by the impact on you unless we have your consent or are otherwise required or permitted to by law legal obligation we process and share some information because it is necessary to comply with laws and regulations to do with running our organisation such as health and safety legislation tax laws human rights etc consent the provision of information to consumers which may include direct marketing will be done when the data subject has consented to the processing of his or her personal data for one or more specific purposes consent will also be used for the main subject of photography and recording video and audio where we collect information about you from we collect personal information in the following ways when you give it to us directly you may give us your personal information in your levy return when you provide feedback or sign up online or offline to receive information when you participate in competitions or when you register to participate in benchmarking or other services we provide or when you join one of our committees panels or boards from third party organisations your information may have been shared with us by third parties these third parties may be other public sector organisations such as the rural payments agency and the food standards agency where information has been shared to help enable ahdb to fulfil our statutory functions we may get data from third party organisations to whom you may have provided permission through your privacy settings or the responses you have given them we will also purchase data from satellite and other field scanning technologies to help combat levy avoidance and to assist with making our information services and communications more relevant and timely this may also include receiving your business contact details from your employer the organisation you work for or represent or another organisation involved in a service project programme committee panel event or other activity with us including where that organisation nominates or authorises you to access one of our websites or other digital services when it is available publicly we may supplement the information you provide with data from the public domain such as companies house and other public databases from social media we use hootsuite for community management and depending on your settings for social media and messaging services like facebook and x formerly known as twitter you might give us permission to access information from those accounts or services when you use our websites or apps like most websites ours use cookies to help us make our websites and your user experience better cookies mean that a website will remember you they are small text files that sites transfer to your computer tablet smartphone and make interacting with a website faster and easier there are more details in our cookie policy we will also track the internet protocol ip address used to connect your com...