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reputation ahdb cookie settings funding your future sector plans marketing markets and prices knowledge library search our website enhanced by google funding your future sector plans marketing markets and prices knowledge library events news about ahdb contact us funding your future section funding your future beef and lamb pork dairy cereals and oilseeds sector plans marketing section marketing exports section exports beyond borders strategy dairy exports trade markets and prices section markets and prices beef markets section beef markets home market analysis prices section deadweight prices section gb deadweight cattle prices eu deadweight cattle and calf prices global cattle prices supermarket red meat prices farm costs section fertiliser prices organic materials value calculator fuel prices hay and straw prices land and rent prices exchange rates auction market price reporting supply and demand section industry structure section england abattoir numbers efoodchain map uk slaughter and production gb estimated slaughter gb cattle carcase classification gb household beef purchases red meat country of origin audit imports and exports section uk beef trade dashboard cost of production and performance lamb markets section lamb markets home market analysis prices section deadweight prices section gb deadweight sheep prices eu deadweight sheep prices global sheep prices supermarket red meat prices farm costs section fertiliser prices organic materials value calculator fuel prices hay and straw prices land and rent prices exchange rates auction market price reporting supply and demand section industry structure section england abattoir numbers efoodchain map uk slaughter and production gb estimated slaughter gb sheep carcase classification gb household lamb purchases red meat country of origin audit imports and exports section uk sheep meat trade dashboard cost of production and performance pork markets section pork markets home market analysis prices section deadweight pig prices section gb deadweight pig prices eu spec gb deadweight pig prices uk spec uk and eu deadweight pig prices eu weaner prices supermarket red meat prices farm costs section pig to feed wheat price ratio uk feed ingredient prices futures prices fertiliser prices organic materials value calculator fuel prices hay and straw prices land and rent prices exchange rates supply and demand section industry structure section uk pig meat marketing chain uk pig numbers and holdings eu pig numbers england abattoir numbers efoodchain map slaughter and production section gb estimated pig slaughterings uk slaughterings and production carcase information section gb average carcase weight gb average probe carcase classification consumption section gb household pork purchases red meat country of origin audit imports and exports section uk pig meat trade dashboard cost of production and performance dairy markets section dairy markets home market analysis prices section milk price calculator farmgate milk prices section uk farmgate milk prices milk price changes milk price league table projected farmgate milk prices milk to feed price ratio eu farmgate milk prices incl organic wholesale prices section uk wholesale prices eu wholesale prices world wholesale prices ampe and mcve ampe and mcve calculator cream income to a liquid processor global dairy trade events eu mcve retail prices section gb retail prices farm costs section feed prices and markets promar milkminder dairy costings kingshay dairy costings fertiliser prices organic materials value calculator fuel prices hay and straw prices land and rent prices exchange rates supply and demand section industry structure section uk and eu cow numbers gb producer numbers uk milk yield uk processor numbers farm business income efoodchain map dairy production section uk daily milk deliveries gb organic milk deliveries uk monthly dairy product production uk milk flow diagram milk forecasting forum eu milk deliveries incl organic eu intervention stocks global milk deliveries composition and hygiene section uk milk composition gb milk hygiene eu milk composition consumption section gb household dairy purchases imports and exports section uk dairy trade dashboard uk dairy trade uk dairy trade balance cereals and oilseeds markets section cereals and oilseeds markets home market analysis prices section futures prices uk ex farm prices corn returns uk delivered prices uk feed ingredient prices uk import parities uk export prices price risk management tools market data farm costs section fertiliser prices organic materials value calculator fuel prices hay and straw prices land and rent prices exchange rates supply and demand section uk cereals supply and demand estimates gb animal feed production uk human and industrial cereal usage uk cereal stocks early bird survey crop development harvest progress planting and variety survey cereal quality survey imports and exports section uk cereals and oilseeds trade data nature markets section nature markets what are nature markets nature markets available how to engage and access nature markets choosing the right scheme nature markets faqs retail and consumer insight section retail and consumer insight home consumer attitudes retail market insight foodservice market insight international insight agri market outlook farm standards review section beef lamb knowledge library section knowledge library research reports tools section tools beef and lamb tools cereals and oilseeds tools dairy tools pork tools events section events webinar archive news about ahdb section about ahdb what we do section what we do data projects and products education the environment exports events market intelligence marketing reputation research and knowledge exchange careers corporate strategy governance section governance board and leadership team committees procurement sector councils levy information section levy information red meat levy redistribution reports and reviews skills programme section skills programme management and leadership courses phd studentships contact us section contact us meet the team home about ahdb what we do reputation what we do what we do home data projects and products education the environment exports events market intelligence marketing reputation research and knowledge exchange careers corporate strategy governance governance home board and leadership team committees procurement sector councils levy information levy information home red meat levy redistribution reports and reviews skills programme skills programme home management and leadership courses phd studentships reputation we help protect and promote british farming and its products throughout our projects and programmes because we recognise it s one of your greatest priorities from challenging misinformation and informing consumers of today and of the future to promoting quality british meat and dairy our expertise tells the real story of british farming what is it reputation is the general public s opinion of farming and its products and covers three main areas the environment we work to deliver unique leadership and expertise build evidence and data and promote fair recognition to help safeguard the future of uk agriculture see our environment section animal health and welfare from improving livestock health to responsible medicine use our resources can help make your business more productive profitable and resilient find out more about our animal health and welfare human health and nutrition using the latest evidence and analysis we highlight the health nutrition and sustainability benefits of meat and dairy products and the role they play in healthy and sustainable diets see our human health and nutrition page how we do this challenging misinformation using facts to counter mistruths in advertising and the media see our responses education educating the consumers of tomorrow to ensure the long term sustainability of the uk food and farming industry find out about our work with schools and industry marketing promoting the benefits of eating meat and dairy through our marketing campaigns see our latest consumer campaigns exports championing the reputation of uk products overseas through our export work see how we promote british produce abroad retail and consumer insight understanding and analysing the latest trends and habits read our latest reports and analysis ahdb about us careers consultation responses education funding and structure levy information procurement reports and reviews farmbench login signet breeding services support for farmers red meat and health resources shape the future more information complaints procedure freedom of information modern slavery statement privacy notice using our site accessibility statement terms and conditions supported browsers welsh language scheme get in touch contact us press centre social media facebook twitter linkedin youtube sign up sign up to receive the latest information from ahdb stay in contact agriculture and horticulture development board 2026 all rights reserved agriculture and horticulture development board middlemarch business park siskin parkway east coventry cv3 4pe