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rchive itself which is separately hosted with a different website address at the non profit online computer library center oclc you are currently browsing the portal site users can access the archive from here by clicking the red box marked the amsr archive button at the top of this portal home page when you are familiar with the archive site you might consider bookmarking the archive site url to make future visits more direct however if you are in the process of familiarising yourself with the archive its scope and contents we recommend that you continue to use the portal site as your main way in for further guidance and information on using the archive site please read our document how to get the most out of the archive the archive of market and social research follow current page home home the archive audiences schools and colleges academics and researchers market researchers insight professionals resources inspiring examples stories in depth essays amsr publications video gallery amsr hub oral histories amsr review about support us donate our donors and friends contribute material our contributors volunteer with the amsr a unique view of modern british history through market and social research surveys reports and papers digital searchable free short cuts for schools and colleges for academics and researchers for market research and insight professionals access the archive visit our fully digitised and searchable archive containing 10 000 documents books videos and audio become an amsr trustee the amsr is seeking to appoint two trustees click to find out more about these important opportunities inspiration from the archive browse our ever growing collection of stories and in depth essays amsr 2026 summer event to view the full video click here the first video in the gallery to read kelly beaver s keynote address click here stories from post war to present day how popular were the royals 50 years ago recent reports have commented on how the monarchy s popularity has fallen in recent read more have attitudes to women in the workplace changed the archive of market and social research amsr is collecting a record of research on read more have we witnessed the fall and rise of cinema as warner bros one of the world s leading film and entertainment companies celebrates read more platinum jubilee have we always loved the royals newspapers regularly report the affection that the majority of the british public have read more should cannabis be legalised over the years there have been calls for cannabis to be legalised or at least read more what are the lessons for labour leadership with the 2020 labour leadership contest reaching towards its climax in april what read more tgi how did we move from packet tea to tea bags the victory of a new product format packet tea and tea bags when making tea we almost read more has politics become an inevitable part of sport when emmanuel macron announced the snap election back in june ioc president thomas bach read more is the mamil a new phenomenon the mamil may be a recently minted humorous acronym for a certain breed of cyclist the read more is the census a good thing with the census in england wales recently completed and having generated a number read more what are the concerns around obesity an autumn 1988 survey magazine article now easily accessible in the archive via read more is the national lottery retaining its popularity kantar recently published tgi figures reporting that 65 of gb adults have played either read more have we become less reliant on experts people in this country have had enough of experts michael gove was famously quoted as read more the nhs how have attitudes and expectations changed with the nation applauding from their doorsteps it is clear that belief in the care and read more what does the mori misery index tell us about the 1990s in britain and all across europe there seems to be a rising tide of pessimism and read more how do we market in uncertain times though the current recession looks like being the worst on record some useful read more how far has vegetarianism come since 1990 vegetarianism has come a long way since the 1990s as this exploration of the archive of read more how do you measure the mood of the nation measuring the mood of the nation with lives and livelihoods both under threat at read more how has andy burnham fared in past opinion polls andy burnham s victory in the makerfield by election expected to be swiftly followed by read more is sandwich culture on the rise to mark british sandwich week 17 23 may we have identified some issues relevant to the read more how have our eating habits changed these days any main street has a plethora of restaurants and cafes to suit every taste read more is yorkie still the manly choice 50 years on launched in 1976 this year the yorkie chocolate bar celebrates its 50th anniversary read more do we like to be told what to do any relaxations in lockdown restrictions however cautious shift the burden of read more was 1989 the tipping point in designer fashion there s no point buying 40 shoes for a 400 suit says a respondent in a 1989 study read more how does christmas 1969 compare to now a look at two christmas related research findings published 46 years apart and accessed read more how was gallup international set up those interested in the historical perspectives of the polling industry may be read more was sponsorship of the 1986 football world cup worthwhile at the1987 mrs annual conference whose papers are stored in the archive it was read more does school choice matter to parents as our schools reassemble after the long summer break we can look at attitudes towards read more have attitudes to the environment changed the continuous consumer study tgi has asked for respondents opinions on a range of read more how different are millennials and boomers young adults concerns about debt are nothing new since the general election many read more have football fans become more representative of the population almost 30 years on from the launch of the premier league in english football we ve seen read more is our knowledge of christianity in decline survey research data makes it clear that our knowledge and practice of christianity is in full decline read more is staying in our new reality staying in is set to be our new reality for however long it proves going for an read more is hayfever on the rise hayfever is far more prevalent than it used to be data held within amsr shows that it read more is support for capital punishment growing arguments against the death penalty had been advanced in the 1950s with a particular read more what can we learn from the story of the 1976 save the water campaign the first thing perhaps is that appointing a drought minister is crucial the 1976 read more why invest in gold the world gold council s annual review of 2017 asserts that there has been a profound read more who won the washing powder wars contained within the archive is the story of the battle fought in the late 1960s between read more how has birds eye continued to lead much has changed in the convenience food sector but by being alert to trends birds eye read more what are the challenges of inequality while we live in an era dominated by post brexit politics and the pandemic new read more are boomers the biggest boozers the boomer generation are often claimed to be the nation s heaviest wine drinkers read more whatever happened to weight watchers if you trace the long arc of british dieting from the late 1980s to the 2020s the first read more can airlines exploit changing holiday patterns one of the headline stories in the sector this year has been the launch of sub 200 read more tgi how much has technology changed since the 1970s televisions and telephones in the 1970s when tgi was first published in 1969 read more were decimalisation and metrication bad for shoppers in the 1970s price inflation was at least as big a political problem as it is today read more have we changed in the last 50 years there is a massive number of old survey results from the last 50 years which are read more how has guinness kept its brand fresh for over 25 years when a brand exists in different formats its owners can apply portfolio management to read more have british attitudes to the environment changed an october 2020 poll by yougov found that 67 of the british public wanted britain to be read more is vinyl cool again vinyl is cool again long playing records or lps have become a measure of the british read more what is the right time to call time at the bar because of covid pubs are now closing at 10pm resulting in a furore of dismay and much read more are cricket fans bowled over by new formats updated 2025 cricket tests and challenges the test cricket series just ended between england and read more are we fit for the future as we hunker down with most of us spending the majority of our time at home it s read more can habitat keep changing with the times one of the new breed of design and retail brands that emerged in the 1960s habitat read more what was healthy living in 2017 the mrs held a seminar in february 2017 looking at health fitness and wellbeing and read more how have perceptions of contraception changed a report in the autumn 1988 issue of survey magazine now freely accessible in the read more is binge drinking ok most people disapprove of heavy drinking sessions but there s an increasing minority read more did market research save jilly cooper s career the news of the sad death of jilly cooper brings to mind the report in the archive on read more what were we reading in 1956 geoff wicken acquired a vintage readership survey report for amsr it has much to tell read more can research help us understand loneliness for many valentine s day is an occasion for declarations of love for others it might read more how typical a wine drinker is bridget jones in the 2025 film bridget jones mad about the boy the much loved lead character is read more was the cinzano ad campaign a win for the entire category sometimes a tv campaign can have a positive effect on an entire category as well as the read more is topshop back to stay topshop is returning to the high street several years after closing all its uk stores read more is russell bromley out of step with the times the shoe retailer russell and bromley has been bought by next following a period in read more were easter eggs ever a boy thing the easter egg market is a dynamic one in the children s sector in particular the read more is sexual harassment old news 1992 s workforce knew very well what constituted sexual harassment what was tolerated read more do we want government control of our lives as we endure the long months of covid 19 it is clear from recent aug 2020 yougov read more are cricket fans bowled over by new formats 2023 original an ashes series between england and australia is for many cricket fans as good as it read more do sunshine breaks pile on the stress a recent august 2023 survey for the office of national statistics among 2 000 uk read more are we any happier it s not easy to move the happiness needle upwards thirty years of societal and read more are upmarket consumers more likely to switch suppliers the latest advice seems to be that at present it is unlikely to be worth trying to read more are generational differences the fault line in britain generational differences are sometimes considered one of the fault lines in britain read more has corporal punishment of children been banished by parents britain is practically alone in europe in not having legislation banning read more were budget expectations worse than reality in october 2024 the leading polling organisations have not so far published any poll covering what the read more are shy voters a pollster s nightmare the recent election of joseph biden to the white house has raised familiar doubts read more what have we learnt about preventing hypothermia and winter mortality in the old and poor as winter approaches with fuel bills and inflationary pressures endangering the lives read more did 9 11 rock the public s economic confidence written 20 years after the terrorist attacks on the world trade center and other us read more fancy a holiday abroad taking a holiday abroad at the moment carries risks that we couldn t have imagined a read more is smoking in decline the decline in smoking in britain has been happening for a long time data from kantar s read more have we always been unsure about europe teresa may s tenure as uk prime minister was characterised by her insistence on read more how have british tastes in wine changed le beaujolais nouveau est arrive back in the 1980s this announcement prompted read more has financing the bbc always been contentious alternative funding methods for the bbc have been discussed for years back in the read more whatever happened to newspaper reading part 1 pre war expansion over the course of the 20th century newspapers grew to be a vital medium for news read more is it really good to talk for many people the telephone has been a great source of support during lockdown not read more did market research save the dulux sheep dog in the late fifties ici was britain s only truly global conglomerate and in its paints read more us presidential elections is the uk more interested in issues than personalities recent us presidential elections have been extensively covered in the british press read more tgi what did we eat in 1969 fishpaste rice pudding yoghurt pasta food usage reported by tgi in 1969 offers a read more what lessons can we learn from the last 50 years of general elections with a general election likely to take place in 2024 it is worth looking back at lessons read more how have we changed since 1938 perhaps the earliest and most comprehensive measurement of british attitudes on read more was the good life ahead of its time it s not often that a tv sitcom changes the habits of millions but the good life was read more what were we like in 1969 1972 among the most relevant uses of the material in the archive of market and social read more what happened to homebase homebase featured on our high streets or more often retail parks for over 40 years read more are consumers ready to splash out during lockdown despite the loss of employment income for many consumers have been read more why did penelope keith matter to advertising and research penelope keith an amsr tribute there is a penelope keith for every age to boomers read more what do you do when you ve had your chips how britain coped with the 1976 potato shortage in the summer of 1976 britain read more what happened to margaret thatcher s dream of a share owning public the 1980s in britain was the decade of big privatisations the prime minister margaret read more browse all our stories the archive of market and social research relies upon the generous support of our donors major donors 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