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a r m a n d s e r r a n o a r m a n d s e r r a n o visual development production design lecturer animated films games commercial www facebook com armandserrano artist twitter armandserrano saturday march 05 2016 zootopia post 3 the carrot pen head out to the theaters and see what that carrot pen at the disney store is all about here s the evolution of that pen enjoy character design by cory loftis carrotpen judyhopps disney disneyanimation animation visualdevelopment posted by armand serrano at 8 11 am 1 comment labels zootopia zootopia post 2 early rainforest district design my earliest version of the rainforest district posted by armand serrano at 8 08 am no comments labels zootopia downtown zootopia my early concepts here are some of the earliest artworks i did on the film c 2013 more to come and enjoy the movie my early take on the downtown skyline combining different animal shapes and patterns my first concept on the downtown zootopia buildings were more architectural than organic shapes play an important role in the environment all images are disney zootopia disney disneyanimation animation visual development concept design posted by armand serrano at 8 06 am no comments labels zootopia wednesday november 12 2014 sonic boom rise of lyric sonic boom rise of lyric the anticipated nintendo wii u game is now released i had fun working on this game between 2011 2013 redesigning the world of sonic the hedgehog together with sylvain deboissy nicolas p villarreal eytan zana craig harris and yuhki demers here are some concepts i did for the game more to come check out http www sonicthehedgehog com boom en posted by armand serrano at 10 11 am no comments labels sonic boom monday november 10 2014 big hero 6 expo hall big hero 6 grabbed the no 1 spot with 56 2m opening weekend a big congratulations to our walt disney animation studios crew here s the expo hall design i did for the film i will give a complete discussion and show the process from concept to final on the expo hall and the tech campus i did in the film at my coming lecture workshop visual development survival kit designing big hero 6 s expo hall and tech campus at the ctn animation expo in a couple of weeks https www facebook com photo php fbid 10203120500669740 set a 1058229972334 2009933 1123435602 type 1 pnref story posted by armand serrano at 12 07 pm no comments labels big hero 6 friday november 07 2014 big hero 6 opens today a concept art i did for a hiro tadashi moment based from an early storyboard idea enjoy the movie this is the screen grab of the 3d model i used as guide for the artwork all images disney posted by armand serrano at 3 41 pm 3 comments labels big hero 6 thursday august 21 2014 from my archives visual development sketches for lilo and stitch lilo s house thumbnails showing spacecraft carrying stitch enter earth disney posted by armand serrano at 6 01 am 2 comments labels lilo and stitch friday july 25 2014 one systematic approach in my years of working in the industry i learned to work in different ways what ever is more efficient for the given time period here s one systematic approach that i use which i find very useful when given a very limited amount of time the lasso approach but before i get into the step by step i always preach to student to identify first what are the needs and wants for this exercise the needs would be 1 restaurant bar for inhabitants of an extremely dry location of molten rock where no plants grow except thorn thistles 2 bugs rodents squirrels and shelled creatures only for animals now that the needs have been identified i did a quick sketch using pencil on brown paper i applied values using mainly the lasso tool with just stock soft and hard brushes in ps the idea i have is to use only the limited resources for materials and food just the right amount of architectural details for table and chairs tell the audience that inhabitants are bit civilized stripes on the wall give some history and story to the location inhabitants could have used available materials like sulfur as paint this idea makes the environment more inviting i colorized the values in ps composition seemed crammed so i extended the layout to give more breathing space important to keep the original values uncompromised i started painting and blending in some spots and highlights i also detailed the extended area on the right readability of shapes and silhouette of every detail and making them work in the context of the overall composition is very important never loose control of your shapes values and color if the area is so enclosed smoke coming from cooking and candles will stay inside and create a very nice thick atmosphere to play round with i enjoy adding that lower layer of smoke to give an opportunity to play with a glow that is off the ground reflected from the bright candle on the table fun to get an in depth study of this design approach and visual development essentials in actual production check out my 8 wk environment sketching for production online class at cg masters academy armand serrano 2014 posted by armand serrano at 11 41 am 2 comments labels miscellaneous seminars unused concept art monday july 21 2014 environment sketching for production summer term 2014 below are samples of my students work from last spring term enroll now enroll now for my environment sketching for production online class at cgma scheduled for july 29 sept 25 few spots are still available posted by armand serrano at 1 46 pm no comments labels miscellaneous seminars sunday july 13 2014 film production design and concept art masterclass in kuala lumpur i ll be conducting the first two days of one academy s film production design and concept art masterclass workshop here in kuala lumpur then the last two days will be picked up by extremely talented weta designer eduardo peña this is going to be fun posted by armand serrano at 3 31 am no comments labels miscellaneous seminars tuesday june 10 2014 virtual plein air 1 juno beach normandy france belogradchik bulgaria colorado river nevada above are painted using lasso tool below were painted using mainly brush tools secc arena gasgow scotland arnhem bridge netherlands machu pichu peru all images armand serrano posted by armand serrano at 11 32 pm 1 comment labels miscellaneous personal artwork virtual plein air friday june 06 2014 d day 7oth anniversary all images armand serrano posted by armand serrano at 1 08 am no comments labels miscellaneous personal artwork older posts home subscribe to posts atom about me armand serrano independent production designer and visual development artist worked at walt disney animation studios and sony pictures animation other clients include bizzard riot niantic hornet and blur studios i draw i play i teach and i pray living life with a purpose view my complete profile labels alice in wonderland 1 arthur christmas 5 big hero 6 3 brother bear 2 cloudy with a chance of meatballs 6 commercial 2 david and goliath 5 el pacifico 5 exhibit 4 hotel transylvania 5 ipad paintings 5 ipod touch iphone paintings 13 lilo and stitch 11 lizard troop 3 maryoku yummy 1 miscellaneous 79 mulan 7 neanderthals 1 open season 2 1 personal artwork 67 photos 28 procedural drawings 1 seminars 30 sketchclub 1 sonic boom 1 surf s up 12 tarzan 2 unused concept art 8 videos 1 virtual plein air 1 web design 3 zootopia 3 web links my website imdb hannah serrano life church sony pictures animation sony imageworks disney animation keith sintay peter deluca noelle triaureau sunny apinchapong tom dow ken spirduso jon schneck lines color gnomon school cgma my instagram darksamurai blog links aaron berchild alessandra sorrentino alfred llupia alina chau andrea castellani andrei riabovitchev andrew bosley andrew glazebrook angelo libutti antonio santamaria arsene grimaud ben mauro betsy bauer billy george brandon warren character design blog charles lee chris deboda christopher denise cooked art craig harris craig mackay daniel best dave bleich david mar douglas amaral erick tran erwin madrid genevieve tsai hans ranum ian abando jack koetje james elston james o shea jason kraft jeremy elder jeremy spears joe kresoja john bevelheimer john nevarez jon schneck joshua james julien rossire justin k thompson kevin barber lily williams lim hur luc desmarchelier marc hampson marcelo vignali marco bucci marcos mateu mark behm mark mcdonnell martin wittig matt scheuerman michelle thies nicolas p villareal noelle triaureau patara paul ferney paul lasaine pete oswald peter chan philip dimitriadis roland ilagan ron lukas roy santua ruben procopio sam michlap sarah huang scott caple shuku simon rodgers sparth construct stephen silver story boredom temple of the seven golden camels thomas scholes tom dow tom humber tori cat tuna bora uli meyer victor de la fuente vladimir bursac wincat alcala xiangyuan jie film works xiangyuan jie studio blog archive 2016 3 march 3 zootopia post 3 the carrot pen zootopia post 2 early rainforest district design downtown zootopia my early concepts 2014 16 november 3 august 1 july 3 june 2 april 1 march 2 february 1 january 3 2013 25 december 2 november 3 october 6 september 2 july 2 june 2 may 1 march 3 february 2 january 2 2012 25 december 1 november 5 october 2 september 3 august 2 july 1 june 3 may 2 march 1 february 3 january 2 2011 19 december 2 november 4 october 3 september 2 august 1 july 3 june 1 may 2 april 1 2010 19 december 1 november 1 october 1 september 1 august 2 july 1 june 2 may 2 april 3 march 2 february 1 january 2 2009 26 december 4 november 4 october 1 september 3 july 1 june 1 may 3 april 1 march 3 february 4 january 1 2008 19 december 1 november 2 september 2 august 3 july 2 june 1 may 2 april 1 march 2 february 2 january 1 2007 27 december 1 november 2 october 2 september 3 august 2 july 1 june 2 may 2 april 3 march 3 february 3 january 3 2006 48 december 2 november 3 october 5 september 3 august 4 july 5 june 9 may 5 april 12 followers 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