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about me thees peereboom adviser in amsterdam netherlands send me a message a long history in dealmaking joint ventures and second opinions in media tech thees peereboom provides m a advisory services to ceos and owners of media and technology organizations in the netherlands and europe with 30 years of experience at the intersection of media and technology he offers expertise for complex transactions and critical decisions under pressure reactive m a expertise while many m a advisers focus on proactive sell side mandates thees specializes in reactive m a advisory helping companies that receive unexpected acquisition approaches whether it s a competitor strategic buyer or private equity firm testing the waters these situations require immediate expert guidance unexpected approaches create unique challenges time pressure limits preparation information asymmetry favors the approaching party and lack of competitive tension typically results in lower valuations thees helps level the playing field with immediate expertise 30 years experience after varied management positions in advertising media and tech thees started his independent practice in 1991 he has advised on numerous transactions including magazines software companies msps tech startups agencies publishers and broadcasters his extensive networks in media technology and private equity enable rapid market intelligence when competitive tension needs creation thees aims for the best deal for clients not always the highest promised price three services 1 immediate response advisory expert guidance within 48 hours on how to respond and maintain negotiating leverage 2 full transaction support complete m a advisory from initial contact through closing including valuation negotiation strategy and deal structuring 3 second opinion service independent assessment of proposals or advice from other parties based on extensive experience trusted relationships many clients have relied on thees as their trusted adviser for several years knowing they can call when critical decisions need immediate attention startup offer for startups thees offers free advice for one year especially converting from concept to running enterprise three prerequisites be nice people thees must understand your problem and need expertise in his wheelhouse contact email protected 31 654 386 747 when unexpectedly approached call before you respond work a second opinion