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could this not be the first tool listed i ve become the power editor guy during 2013 so i d be a fool not to recognize how important it has been to my year power editor helped me score a high roi with my advertising and it was also the focus of my first ever online course which has been enormously successful power editor i love you 2 facebook insights of course my focus within the facebook marketing niche has tightened during the past year spotlighting advanced facebook marketing strategies that includes power editor but it also includes a heavy dose of insights as a result it s the focus of my second training course 3 facebook ad reports what an awesome enhancement this has been i never used the old facebook ad reports or not intentionally the new ones life changing it s amazing how easy it is to see where you should spend your money based on age gender country and placement thanks to these reports 4 shortstack i admit i have a big crush on shortstack and the people there not only have i been using their product for much of the past two years but shortstack would also become my first website sponsor this would lead to a successful sponsorship period that served as a bridge before i launched my own products i have tried other tools but i only use shortstack for creating tabs see some examples here here and here i even hire shortstack s amazing designer when making mine look extra awesome and when building tabs for clients it s user friendly it looks nice and the people behind the product are worthy of my gushing 5 agorapulse i m as much a fan of emeric ernoult the mastermind behind the product as i am of agorapulse itself he s guest blogged here and been a guest on my podcast he also believed in me before anyone knew who i was but i ve always been a believer in the product it solves many problems including community management crm team management scheduling tab creation contests and stats analysis since i don t have a community management team and i already use shortstack for tabs sorry emeric i ve focused the majority of my time with the tool on stats analysis and it s awesome there most exciting is that they recently released a new version of the product and it looks amazing 6 postplanner i m one of those guys who is stuck in his ways and prefers to post natively from facebook as opposed to using a third party tool but postplanner actually offers one feature in particular that i cannot live without and it s not available within facebook this is the ability to upload a csv file for bulk scheduling as you know i have a ton of content on this website as a result i benefit from sharing evergreen content and to do that without driving myself crazy i need a simple solution that solution is postplanner now this is just one small feature there are many other awesome features that postplanner offers as well but the bulk upload is a big one for me 7 perfect audience fbx facebook exchange is a tool that was initially rolled out as a big money big brand luxury if you wanted to retarget visitors to your website when they are on facebook use one of facebook s many rather pricey preferred partners but then perfect audience and adroll stepped onto the scene and i got geeky with experimentation with the low campaign minimum 25 it s something that makes sense for the little r guys if you aren t a fan of my facebook page or an email list subscriber and you still see my ads on facebook fbx is probably why if you use my referral link you can actually get 70 in free ads to get started 8 adroll i first preferred adroll for fbx because between it and perfect audience adroll was the only way to create news feed fbx ads but now they both offer this so i ve started using perfect audience more lately but i d absolutely recommend testing both services because you never know one may work better for you here s my referral link that will net you 60 in free fbx ads from adroll probably a good idea to try both adroll and perfect audience to get started to take advantage of the free advertising multimedia tools 9 canon eos 60d now it s possible you haven t seen a single video shot with this camera yet all of my earlier videos from this year were shot with my iphone but i love my 60d and i can t wait to get it completely figured out oh and my wife loves it too my sons just completed a very busy baseball season and many pictures were taken with this camera 10 screenflow editing video can be a major hassle but screenflow has been a lifesaver for me in fact i even use it for editing audio 11 vimeo vimeo is an old friend that i once used along with youtube but then abandoned it welcome back if your focus is on seo and traffic you can t go wrong with youtube but vimeo particularly the premium version is great for higher quality video and private embedding vimeo is what i used for my first training course 12 libsyn for the first year or so i hosted my podcast on my own server but then i decided it was time to use the tool that many of the pros use libsyn hosts my episodes sends to itunes and stitcher creates an embed that i place on my site the widget on the side is responsible for most of my downloads and provides some useful analytics that help me assess performance 13 blue yeti microphone a good friend of mine once recommended this microphone and i m so happy i listened this is what i use to make my audio sound crystal clear on podcasts screen shares and webinars i also recently bought a blue pop filter to go with it 14 photoshop this is one of those investments that i took far too long to make i used a free method gimp for as long as i could but eventually i decided i could no longer live with the bugs and lock ups photoshop isn t a one time fee it s a commitment but given how important imagery is in ads link thumbnails and content it s worth every penny to do it the right way other social media tools 15 tweetdeck i ve gone away from using desktop apps but i didn t abandon tweetdeck for long i now use the web version of tweetdeck to stay on top of my twitter community 16 feedly i panicked a bit when the google reader closed its doors but with feedly i haven t missed a beat this tool is central to my reading routine 17 hootsuite hootlet every time i read something that i think is awesome i ll add it to the hootlet it s a lot like buffer but without the free limitations 18 buffer whenever i publish a new post i buffer it four times i do this separate of the hootlet because i could have a dozen or so of posts in the queue there so i want to send promotion of my posts straight to the front crm tools 19 aweber i used aweber for close to two years before i finally grew out of it but there are no hard feelings this was a great tool for me the past couple of years until recently all of my list building and email marketing efforts flowed through aweber 20 infusionsoft the big daddy some call it confusionsoft due to the complexity of the tool and i even had some hair pulling days in the early going but i am currently just scratching the surface regarding the power of infusionsoft so many opportunities for automation and tracking hot leads here it will also be why i will finally launch an affiliate program soon i can t wait to see what i m doing with infusionsoft a year from now communication tools 21 iphone well duh i love my iphone it s not even a new iphone i m two models behind but it s always either attached to me or within three feet of me i couldn t live without it 22 skype one of the biggest developments for my business during the past year was a one on one coaching service it has been huge for me as a perfect complement to my training courses how are these one on one sessions conducted well via skype of course this allows us to have a face to face discussion but we can also share screens when necessary great tool 23 gotowebinar and gotomeeting my first big i can t believe i just spent that much investment of 2013 was on gotowebinar when you go through 2012 spending as little as possible shelling out 400 a month on a product is a big deal when putting together a marketing plan for my product launches i needed a way to run webinars and i m now also hosting a free weekly mini webinar via gotowebinar i m not sure how long i ll use gotowebinar but it s been a terrific experiment it always works great for me and it integrates nicely with my crm tools for list building purposes the subscription also gives me access to gotomeeting which is often a lifesaver when looking to set up impromptu meetings i never used to be the guy with access file management tools 24 yousendit hightail i ll admit it there are still areas where i cut corners and pinch pennies and file management is one of them i ve used yousendit they ve changed the name to hightail for as long as i can remember to easily send large files via email without blowing up someone s inbox they have both a free and premium version and i ve gotten by with the free version for now 25 dropbox i do have a dropbox account but sometimes it s just easier to use yousendit however if you are working with a client who you know has a dropbox account and you know you ll have many files to share this is the way to go website tools 26 genesis framework my website has been built on genesis framework for over a year and a half now it was the first big change i made that signaled i meant business and it was one of the smartest moves i ever made a few months back i finally switched child themes to a mobile friendly version and i love it but this site remains on the genesis framework if you need a theme i highly recommend you start here 27 premise i no longer use premise much using it now but transitioning away to infusionsoft and customer hub but it served a very important purpose in the growth of my business in july i knew that i wanted to launch my first training course to do that i needed to have a membership platform that allowed for accepting payments after investigating alternatives i decided to stick with a tool i already had but was using for other purposes while i wouldn t necessarily recommend premise for managing high traffic and high dollar membership sites it got the job done for an affordable one time fee oh and did i mention that it was created by the folks behind genesis framework 28 leadpages this is a rather new tool for me but i love what i m seeing so far leadpages has dozens of optimized landing page templates that integrate with gotowebinar aweber infusionsoft and others to help create a list building machine it s what i use to build my mini webinar sign ups 29 appointy it seems that every other tool here is another critical tool that represents a turning point for my business well this is one of them prior to appointy i had a rag tag one on one service that required potential customers to reach out to me and set up calls through a series of back and forth messages it was completely manual and took more time and effort than it was worth but appointy allowed me to share a dynamic calendar that would allow visitors to see when i m available and both book and pay for appointments directly through my site it was world changing 30 vcita now there is nothing wrong with appointy i absolutely love it and it was very difficult for me to move away but after a two month split test i decided to move to vcita that little widget that pops up at the bottom right of my website asking you to set up an appointment with me that s vcita and ever since i installed that widget i have been overbooked with one on one sessions the demand has been so great that i had to raise my prices is there a better endorsement than that the other feature that vcita has that appointy doesn t is automatic integration with my google calendar there are integration capabilities with appointy but it s manual when i decide to update my google calendar with a new meeting unrelated to one on one sessions vcita automatically blocks off that time pretty awesome 31 pippity okay this is a completely new plugin on my site but the results have been so great that it needs to be listed every two weeks when you visit a blog post and scroll to the bottom of that post you ll be given a pop over asking you to opt into my email list i don t even have a creative offer at the moment but my opt ins have more than tripled since installing it s something that is on marcus sheridan s site and i m sure many others it s not free but it s worth it 32 flare i couldn t even tell you how many times someone has asked me what my social sharing plugin is it s flare i do a little manual coding to remove the flare branding i also am trying to replace the like button with a share but overall it looks amazing and i know that it gets the reader s attention 33 tweet old post this is another tool i ve used for quite some time now it s a big part of my twitter strategy the plugin does just what you d think it does it automatically tweets out old blog posts at a frequency you determine since i have so many posts published through this site it s a good way to drive traffic to older posts i ve written 34 disqus the comment plugin is a controversial topic some people love disqus and some people hate it i love it i ve used it for two years now and i don t plan on changing any time soon 35 google analytics i won t claim to be a google analytics expert but i m learning and now that e commerce is occurring on my website it s imperative that i figure it out if nothing else i always have a tab open with realtime google analytics open it s addictive payment tools 36 paypal i could ve left this off but i ve received and made so many payments during the past year via paypal that it needs to be on this list even now that i have credit card options on my site some people still prefer paypal 37 stripe i m actually a bit bummed out about this one i love stripe it s how credit card payments are currently made for my power editor course it was easy to set up has a user friendly interface and is very low maintenance however i m moving that course over to infusionsoft and customer hub and while this is a necessary move the one part of it that i hate is that infusionsoft doesn t integrate with stripe instead i m forced to use something else and i ve decided to use authorize net and paypro i could write an entire blog post about what hell it is to set up with autorize net and paypro but i won t instead just know that it sucks avoid it if you can how about you with a list this long i can t help but think i m still forgetting other important tools big and small what tools are you thankful for that were important to your success this year let me know in the comments below posted by bizzport at 4 38 pm no comments email this blogthis share to x share to facebook share to pinterest tuesday november 12 2013 free fb ad training posted by bizzport at 9 07 pm no comments email this blogthis share to x share to facebook share to pinterest tuesday may 3 2011 submit to search engine cara mudah anda submit ke search...