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tal brand estate partnering growth portfolio growth exits our investments leadership team disclosure contact us download our brochure menu x philosophy the strategic investment arm of the times group brand capital leverages brand led growth and value creation via unique and pioneering investment models and programmes different from an archetypal private equity player we work with established businesses as well as early stage entrepreneurs by contributing intellectual capital to support the creation of a brand strategy and a planned media spread we have 850 investee companies across sectors as diverse as retail fmcg consumer durables realty digital and mobile and e retail to health wellness financial services and consumer services among others our investment models a pioneering model that funds the long term brand building efforts of a business it frees up precious capital that can then be utilised in supporting the imminent growth trajectory read more download our brochure the companies who command a premium in the real estate business are the ones who have built their brand equity with a uniquely differentiated proposition read more download our brochure a national bestseller a book that chronicles the entrepreneurial journeys of 20 indian men and women partnered by brand capital intellect ability to work hard and culture fit i look for fundamentally smart intelligent people who are willing to roll up their sleeves and slog and whose sense of ethics and values matches that of the organisations abhishek lodha lodha builders success stories flipkart is committed to transforming commerce in india through investments in made in india technology innovations customer centric constructs a diverse category landscape and a world class supply chain read more abhishek lodha is the managing director of lodha developers the flagship company of the lodha group read more read more brand capital is part of bennett coleman co ltd bccl or the times group india s no 1 media conglomerate and leaders in english and regional print media and digital media the 183 years old times group has cultivated a 360 degree spectrum of media assets and owns and manages the times of india city centric mirrors the economic times maharashtra times navbharat times vijay karnataka and indiatimes com to name a few times internet and the digital mediums of the group reach over 550 million monthly active users about about us career privacy policy investment models brand capital brand capital brand estate partnering growth portfolio growth exits our investment our investment leadership team leadership team download our brochure contact us contact us faqs code of conduct disclosure sitemap copyright 2018 by brand capital stay connected connect contact us whatsapp us download brochure close share your details below and our team will reach out to you at the earliest scan the qr code or whats app us on 9821500012 or fill the form below select nearest city or state greater mumbai delhi ncr bengaluru chennai kolkata pune ahmedabad hyderabad cochin not in the list select your state select nearest city or state andaman and nicobar islands andhra pradesh arunachal pradesh assam bihar chandigarh chhattisgarh dadra and nagar haveli daman and diu delhi goa gujarat haryana himachal pradesh jammu and kashmir jharkhand karnataka kerala lakshadweep madhya pradesh maharashtra manipur meghalaya mizoram nagaland odisha puducherry punjab rajasthan sikkim tamil nadu telangana tripura uttarakhand uttar pradesh west bengal thyrocare the story of thyrocare begins with one man s remarkable journey from abject poverty to a 2000 crore brand located in mumbai dr a velumani the founder and ceo of thyrocare has done his master s followed by a phd in thyroid biochemistry he spent 14 years at barc and after a minor disagreement with his boss he ventured out to start his own business his typically frugal south indian lifestyle secured him with enough savings to become an entrepreneur now one of india s largest thyroid testing laboratory thyrocare is spread across 700 cities and processes over 40 000 samples and 2 00 000 tests every day under the brand aarogyam they have successfully launched themselves as one of the pioneers for preventive care diagnostics at affordable costs thereby creating an all new category for themselves as one of the first brands to stir the market with the times group through brand capital right from their productivity cycle which has been inspired from the times of india velumani runs his samples all night giving him a quick turnaround time and optimally utilized machinery a classic entrepreneurial trait finding parallels from unrelated industries and applying them to find solutions for almost 700 employees thyrocare is not just their first employer but is also regarded as a lifetime employer with an hr policy to create jobs for freshers velumani proudly exhales experience is not your age it s the number of problems you have solved life has been velumani s real university where he learnt several valuable lessons for him entrepreneurs are learners the closer you are to the epicenter of your comfort zone less likely it is that you will achieve something success is simple just four words focus learn grow enjoy but remember don t change the order cafe coffee day there are simple habits and solid values that several great leaders seem to share for siddhartha the cmd of café coffee day it starts with waking up early and being careful with money not something you d expect from the only son of a wealthy plantation owner when he finished college an obvious option was for him to work on his father s plantation but then it became a question of why retire at the age of 21 with rs 1 200 in his pocket and a cocktail of perseverance and luck siddhartha landed an internship at jm financial where he learnt the ropes of the stock market under the mentorship of mr mahendra kampani a priceless education in itself from an investment of 7 5 lakhs given to him by his father siddhartha invested 5 lakhs in a property in bengaluru and used the remaining 2 5 lakhs to start his business he leveraged his knowledge of trading finance and plantations to make money on the stock market and increase his holdings in coffee plantations it was here that his journey towards becoming india s coffee king had begun with the idea to set up a retail chain that sold coffee in a great ambience ccds now has over 1 600 stores across 100 cities and some 35 000 coffee vending machines across 12 000 institutions they serve a staggering 1 2 billion cups annually but for siddhartha and his team they have only qualified for the marathon the race is still ahead with brands like mcdonalds and starbucks in his line of sight instead of thinking of what his business would look like in 3 4 years he began to imagine what it could look like 30 40 years down the line professionals give you knowledge and data you must learn how to use it they may tell you it won t work but you need to find out why it won t work and more importantly what would it take to make it work that s v g siddhartha leaving behind bits of advice on what it takes to be an entrepreneur today lodha developers pvt ltd abhishek lodha is the managing director of lodha developers the flagship company of the lodha group he has completed his education at georgia tech university usa and was recruited by mckinsey where he worked for two years after joining the family business he adopted a simple mantra from mckinsey smart people right values big impact process ethics benchmarks credibility culture and respect are words that seem to confirm his determination to ensure that his business nay his industry is seen in a new light when asked about the advice he inherited from his grandfather abhishek has one thing etched in his mind dress well address well dash well three simple bits that make sure you are always well groomed speak well and have a sense of urgency in everything you do something else that abhishek takes very seriously is nurturing the lodha brand to emerge as a leader lodha s prime focus was to challenge existing norms create differentiation and disrupt the category when real estate in india was focused on selling brand capital wanted lodha to create a long term vision riding on a strong brand with solid values with the help of brand estate lodha made their presence felt with high impact campaigns large format ads innovations and round the year presence that not only ensured roi in the short term but positioned lodha group as the developer of choice in the long term jackets and innovations became the norm of the day and the standards of real estate advertising have evolved not only have they occupied the home buyers mind space but also addresses multiple stake holders today the group has among the largest land banks prestigious projects secures funding attracts talent and celebrity associations and is ranked among the most trusted brands of real estate in india their turnover has grown exponentially over the past ten years which is testimony to the critical role that brand building has played today lodha group is a success story that all emerging players in real estate want to emulate building credibility and trust delivering first rate products and letting people experience the difference with lodha are now the key drivers of the lodha business byju s byju s is india s largest ed tech company and the creator of india s most loved school learning app which offers highly adaptive engaging and effective learning programs for students in lkg ukg classes 1 12 k 12 and competitive exams like jee neet and ias delivering a world class learning experience programs from byju s are making learning contextual and visual the apps have been designed to adapt to the unique learning style of every student as per the pace size and style of learning byju s is paving the way for new age geography agnostic learning tools that sit at the cross section of mobile interactive content and personalised learning methodologies byju s is also the official sponsor of the indian cricket team flipkart flipkart is committed to transforming commerce in india through investments in made in india technology innovations customer centric constructs a diverse category landscape and a world class supply chain with a customer base of over 350 million product coverage of over 150 million across 80 categories a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and msmes all driven by a sustainable growth strategy flipkart is maximising for customers stakeholders and the planet at large big basket when serial entrepreneur k ganesh met with the original founders of fabmart a renewed partnership in online grocery retailing began they called it bigbasket com the bigbasket headquarters in bengaluru has functional spaces and a casual set up making it evident that frugality runs deep in the organization a case with all great enterprises sudhakar the co founder stated in his interview that if the founders weren t in sync with the way in which things functioned they would ve seen a downfall when they came under pressure it s our shared mindsets he said that kept us going even through the lows from frugality to processes it s the little things that seem to go a long way here for example at bigbasket when goods are delivered the delivery man ensures he picks up the pieces of plastic on the floor when the tags are cut otherwise the customer is inconvenienced this act signifies their attention to detail and helps create customer delight success for us says sudhakar is a mix of doing things better and doing things differently bigbasket today has over 18 000 employees and expanded from 3 cities in 2013 at the time of their first deal to 25 cities now they ve seen a growth in revenue from inr 70 cr in fy 14 to inr 700 cr in fy 16 with consistent advertising through brand capital they ve established top of mind recall thereby beating their competition and attaining leadership positions in various markets of their operations as more and more people discover the pleasures of shopping for groceries from the convenience of their homes sudhakar and his team aren t just enjoying the ride they seem to be in the driver s seat too nitesh estate as a teenager in bengaluru nitesh shetty was a national level tennis player in the junior age group often against his opponent mahesh bhupathi by 19 he went to kuala lumpur for a tennis tournament where he saw big hoardings and electronic signages for brands like sony and panasonic across the streets he thought it would be a good idea to start a similar hoardings business back home with an initial investment from his mother he started his outdoor advertising business called serve and volley but was soon struggling to stay afloat and just when he found himself in calm waters there was news that the government was considering banning outdoor hoardings as a part of their drive to keep the city clean it had happened in delhi and punjab it could happen in bengaluru too he was anxious to find another business opportunity that could hopefully continue to fund his simple goal of making annual trips to the us open here s when infrastructure came across as an interesting space but he just couldn t find a way to break in and get started at the site of his first hoarding on mg road was an old dilapidated house with the help of architects from hong kong and funding from dhanlaxmi bank he was able to develop that property into a first rate commercial building in nine months the building was ready creating not just a new landmark on mg road but also a new builder in the crowded real estate space the nitesh group today is a diversified conglomerate having moved beyond real estate into water related businesses and even the consumer internet space with the help of brand estate the company has successfully ranked 15th nationally and 6th within south india in the recently published track2realty best practices report 2017 they also had a successful ipo in fy11 and were able to partner with ritz carlton s premiere property in india after establishing itself as a premium builder nitesh estates is now looking to move into the more mass mid market housing segment as you look at the rise of nitesh estates you realize that serve and volley was not just the name of his outdoor advertising business it was the philosophy of his business for those who follow tennis serve and volley is an attacking form of tennis where you put pressure on the opponent and hope to seize the initiative it carries risk and the style requires you to be exceptionally nimble footed and confident it s a style where you want to make things happen rather than wait for things to happen and that pretty much sums up nitesh s approach to business and life please provide us with the following details so we can recommend the best investment model or programme suited for your busine...
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SEO From Wikipedia, the free encyclopedia
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engines unpaid results—often referred to as `natural`, `organic`, or `earned` results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engines users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. and ADS Publishers From Wikipedia, the free encyclopedia
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or `ad` for short.
Commercial ads often seek to generate increased consumption of their products or services through `branding`, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful., wall of links.


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