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brandrants brand strategy blog sean duffy consulting services brand management challenges the need for centralized online strategy why we quit our day jobs how are we different from an ad agency typical digital marketing assignments specialized creative services what is brand equity the importance of follow through in branding contact blog sean duffy consulting services brand management challenges the need for centralized online strategy why we quit our day jobs how are we different from an ad agency typical digital marketing assignments specialized creative services what is brand equity the importance of follow through in branding contact top blog sean duffy consulting services brand management challenges the need for centralized online strategy why we quit our day jobs how are we different from an ad agency typical digital marketing assignments specialized creative services what is brand equity the importance of follow through in branding contact search subscribe by rss brandrants rss connect my links the duffy agency the duffy agency blog blog index the journal that this archive was targeting has been deleted please update your configuration navigation links login thursday jun 19 2014 brand focus getting to the point jun 19 2014 the third in a three part series on best practices to focus your brand s offer and communication five filters to sharpen your communication s focus click to read more 2 comments tagged positioning brand strategy differentiation marketing positioning statement product category relevance in brand development brand positioning brand strategy tuesday may 27 2014 brand focus the fear factor may 27 2014 the second in a three part series on best practices to focus your brand s offer and communication one of the primary tasks of strategic marketing is helping brands focus both their message and their target audience click to read more 1 comment tagged positioning brand management brand strategy fauxus marketing positioning statement value proposition in brand development brand positioning brand strategy thursday may 22 2014 brand focus it s just good customer service may 22 2014 the first in a three part series on best practices to focus your brand s offer and communication one day i decided i needed a bluetooth headset so i popped into my local phone shop to pick one up i was confronted with a wall of over 30 identical looking pvc blister packed bluetooth headsets which is best for me i wondered click to read more 1 comment tagged positioning brand management brand strategy customer service marketing positioning statement value proposition in brand development brand positioning brand strategy tuesday may 13 2014 getting your brand found online may 13 2014 there are only three ways new prospects can find your brand online be sure to use all of them so you have set up a brand website with helpful content for your prospects perhaps you have an online store your ceo posts weekly to your thought leader blog click to read more 1 comment tagged awareness building brand awareness marketing online awareness in brand development thursday may 08 2014 nine ways to adjust your brand strategy to work online may 8 2014 how to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement a premium fashion brand is unsure if it should follow back on twitter or remain aloof like its competitors do an industrial door brand click to read more 1 comment tagged audience brand operationalisation brand strategy content strategy digital strategy online engagement online presence in brand development content marketing marketing strategy online marketing wednesday apr 23 2014 the fallacy of global brand positioning apr 23 2014 is it really possible to define a brand position that works globally when jack trout and al ries penned the marketing classic positioning the battle for your mind most of the examples they used in support of their theory were domestic us cases that never occurred to me until i began developing positioning statements for global brands it wasn t going well click to read more 2 comments tagged positioning brand positioning branding gillette brand global brands marketing positioning statement in brand positioning wednesday apr 16 2014 time for marketers to stop talking about branding apr 16 2014 many business people are openly dismissive of branding as meaningless fluff i agree twenty odd years of brand consulting has convinced me that they re right the word branding itself has no more substance than a dust bunny and about as much impact on the bottom line that s why if brand management means anything to your company take this advice ditch the word branding click to read more 1 comment tagged brand derivatives brand management brand strategy branding in brand strategy tuesday apr 08 2014 5 tips for taking your brand abroad apr 8 2014 what are the opportunities and challenges facing brands who wish to market themselves internationally this was the focus of amerikadagen i was thrilled to share the stage with some of the sharpest thinkers in international marketing and brand development and thought i d share a few of their insights with you click to read more 1 comment tagged saac sme smes swedish american chamber of commerce ttip the international brand positioning competitors customer service global international positioning in brand positioning brand strategy marketing operations thursday apr 03 2014 positioned for success how sme brands can rule the world apr 3 2014 international brand positioning tips from the amerikadagen forum on marketing small and medium enterprises abroad i was honored by the invitation to speak at amerikadagen an event that addressed the opportunities and challenges facing small and medium enterprises smes that wish to market themselves abroad click to read more 1 comment tagged ambassador mark zybrinski jonas hafström sacc sme ttip brand positioning interntional marketing positioning strategy strategy in brand positioning wednesday mar 26 2014 the dos and don ts of strong brand positioning mar 26 2014 few things will help your brand build an engaging online audience faster than a strong position your brand s position is an early gatekeeper in the prospect s journey to purchase and onto brand advocacy click to read more 1 comment tagged positioning brand positioning brand strategy in brand positioning branding tuesday mar 18 2014 have graduate students outgrown the classroom mar 18 2014 frank oppenheimer was right the best way to learn is to teach in this post i hope to share what three years of teaching master s students has taught me click to read more 6 comments tagged gamification lund university case study flipped class higher education peer to peer learning sean duffy social media in education strategic marketing in content marketing education gamification lectures workshops marketing strategy online marketing social media monday mar 10 2014 if the traditional ad agency is dead what will take its place mar 10 2014 it was 17 years ago this month that mckinsey company published a strategy paper called a revolution in interaction it was a look forward at the likely economic impact of the internet and the mechanisms that would drive it in 1997 few of us had any idea about the changes that were about to transform marketing or how quickly the business models that defined our industry would become obsolete click to read more post a comment tagged mckinsey a revolution in interaction advertising marketing new ad agecny model strategy in ad industry advertising tuesday mar 04 2014 the real reason your content is not engaging online mar 4 2014 are your social media or content marketing efforts under performing before you spend any more time tweaking your content strategy and online tactics ask yourself honestly how engaging is my brand content doesn t engage an audience brand identity does and that is the first place you should look if you re not getting traction online click to read more 1 comment tagged audience brand engagement brand strategy content marketing content strategy social media in audience content marketing wednesday feb 26 2014 coke takes the social out of media feb 26 2014 this week coke analog labs have released a new promotional video called social media guard as wake up calls go coke nails it funny poignant and oh so true click to read more 3 comments tagged coke campaign promotion video social media guard in coke content marketing example social media tuesday feb 18 2014 the problem with passion feb 18 2014 wanting to do something with all your heart is great it can bestow extraordinary focus drive and fortitude that s always been the case but in recent years this sentiment is increasingly being confused with business strategy the word used to fuel this fallacy is passion click to read more 1 comment tagged passion startup branding business plans marketing marketing advice passionate power of passion strategic marketing success in brand development marketing strategy marketing terms tuesday feb 11 2014 why content marketing is more than publishing content feb 11 2014 the cure for content part ii read part i if content is really king then why do most organizations still treat it like the court jester click to read more post a comment tagged kotler 4ps nike pampers rebel lures content marketing marketing in content marketing tuesday feb 04 2014 the cure for content part 1 feb 4 2014 why better tactics are unlikely to solve online content and engagement woes click to read more post a comment tagged content content marketing content strategy inbound marketing in information age online marketing tuesday jan 28 2014 brand beyoncé shows marketers how it s done jan 28 2014 beyoncé s latest album release shows us how audience power is changing the rules of marketing and creating new possibilities for brands if you are able to see it click to read more 1 comment tagged beyoncé branding marketing proprietary audience in audience marketing tactics wednesday jan 22 2014 marketing in 2014 the audience imperative jan 22 2014 as marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing success click to read more 4 comments tagged audience branding online marketing proprietary audience in brand development marketing strategy tuesday oct 29 2013 why games make sense for brands online oct 29 2013 if you have ever lived with a two year old then you probably know that a anything can be turned into a game and b it s often the most powerful tactic you have to motivate new behaviors what you may not have considered is that our predilection for games doesn t really go away when we get older thus the rise in recent years of gamification click to read more post a comment tagged facebook gamification awareness branding engagement marketing in gamification page 1 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